The document outlines how telecommunications companies are evolving from traditional communication service providers to digital and connected service providers by leveraging mobile consumer analytics. It highlights the importance of understanding consumer behavior through advanced analytics to drive monetization strategies and improve customer experiences. Flytxt aims to create measurable economic value for enterprises by optimizing sales and enhancing customer interactions.

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Enhancing Connected Customer Experience
through Mobile Consumer Analytics
Mr. Hetarth Patel
Senior Vice President-Global Sales, Flytxt

2. 2confidentialFlytxt. All rights reserved. 16 September 201516 September 2015©
Agenda
• Telcos transforming from Communication Service Providers
to Digital Service Providers to Connected Service Providers
• Leveraging mobile consumer mind shift and explosion in
consumer data
• Mobile Consumer Analytics enables Telcos to leverage
consumer insights for enabling different monetization
cycles

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travellers book hotels through mobile30%
online payment done through mobile27%
consumers receive coupons on mobile44%
of internet access is now on mobile60%
healthcare transactions on mobile65%
connected cars connected on Wi-Fi60%
million connected homes500 to 700
mobile payments (Wearable's)20%
2015 2020
Consumers go Digital and Connected
Sources: Tractica, Gartner, ABI Research, IDC, comScore, Adyen, Rezdy, HubSpot

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Telcos Transforming from Communication to
Digital and Connected Service ProvidersRevenue
Communication
Service Provider
Digital
Service Provider
Connected
Service Provider
New Growth Curves for Telcos
Voice,
Messaging,
Data
Video, Content,
Payment,
Advertisement,
Authentication, etc.
M-commerce, M-
Health, Smart
Home, Car,
M-Governance, etc

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Telcos Customer Engagement varies
across the Transformation
Communication Service Providers Digital Service Providers Connected Service Providers
Acquire
Customers
Upsell /
Cross-sell
PersonalizeRetain
Ensure
Loyalty
Subscriber
Insights
Create
Persona
Share
insights
Enable
digital
services
Manage
touch point
/journey
Ensure
optimal
experience
Mobile
Consumer
Insights
Exchange
insights
Enable
connected
services
Optimize
touch
points
Ensure
connected
experience
Own
connected
consumers Connected
Consumer
Insights
‘Smart Decision Maker’ ‘Consumer Behaviour Champion’ ‘Connected Consumer Owner’
CVM
Head
CVM
Head
CVM
Head

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Need for a Holistic ‘Consumer View’
beyond Subscriber view
MOBILE CONSUMER
Profile
Content Transactions
Handset
Population
Social
Income
Weather
Traffic
Shopping
Health
Transportation
Banking
Location

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Have deeper Insights through Advanced
Analytics
Prescriptive
Predictive Heuristic
Exploratory Descriptive
Propensity to churn,
Propensity to win back,
Price affinity, Next Best Offer, CLV,
Revenue Forecasting, Volatility Index,
NPS, Channel Affinity
Influence Score, Night caller, Traveller
Distributor Score, NBO Roaming
Causal Churn score, etc.
Subscriber Insights Mobile Consumer Insights Connected Consumer Insights
Home/Work location, Commuter
Social media enthusiast, Fleet taxi user
Frequent Shopper, Music lover, Football
Fan, Smartphone user, Potential iPad
buyer, Health conscious, Footfall by
Region, Handset Market Share Trends,
COD score, Social network analysis, etc.
Population density by location,
City traffic patterns,
TV viewership profiles,
Credit card user location,
GPS user tracking,
Auto-insurance recommendation,
e-commerce product recommendation etc.

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The Consumer Insights to drive Monetization
Customer Experience Management,
Sales & Marketing Optimization,
Retention and Loyalty, Operational
Intelligence, Margin Optimization etc.
Connected Car, m-Health, m-Payments, m-
Commerce, Transportation Planning, Online
Media Planning, m-Governance, Credit Card
Fraud Detection, etc.
Mobile Advertising, Content Promotion,
Secure Insight Sharing, Footfall Analysis,
Audience Measurement, OTT Advertising
etc.
Mobile
Consumer Insights

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Examples of Internal Monetization
Sales and Marketing Optimization
Micro-segmented campaigns improves conversions
Customer Experience Management
Customer Care Optimization
Operational Intelligence
Next Best Offer reduces customer care call hold time
Touch Point Personalization improves engagement Real-time network usage tracking reduces call drop

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Examples of External Monetization
Mobile Advertising
Targeted mobile advertising improves RoI
Audience Attribution
Retail Footfall Analysis
Handset Market Share
Movement patterns helps in placing retail outlets
Tracking audience activities at home better Accurate real-time view of handset movement
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PERCENTAGE
TIME
W H AT P EO PLE DO W H ILE AT H O ME W IT H
PH ONEUsing voice calls Using chat applications
Normal surfing Using music/video streaming

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Examples of Co-Monetization
GPS TamperingOOH Planning
Helps in validating OOH locations and value
E-commerce Product Recommendation Credit Card Fraud Alert
Verifying GPS sensor data with location movement
Recommends brands/products to purchase on mobile Prevent fraud by verifying the location of users
Operator knows that
you are in London
Bank sees a
transaction
happening at Brazil

12. 12confidentialFlytxt. All rights reserved. 16 September 201516 September 2015©
Sample text
Flytxt
Our vision is to create >10%
measurable economic value
for Enterprises through
Mobile Consumer Analytics
Flytxt’s solutions enables
faster decisioning, increases
sales/revenue, optimizes
margins and enhances
customer experience
Dutch company with
corporate office in Dubai,
global delivery centres in
India and regional presence in
Mexico City, Johannesburg,
Singapore, Dhaka and Nairobi.
Awards and Recognitions
Sample text
Customers & Partners

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Thank You
www.flytxt.com