Merging mobile and big data opens new doors for marketers to deliver personalized mobile experiences that drive revenue growth and ongoing loyalty. CMOs need to think and act like entrepreneurs to capitalize on today’s mobile opportunities. Explore key mobile trends and the convergence of big data and mobile marketing. Discover the essential components of the CMO’s new mobile playbook. Learn how mobile relationship management (MRM) is the answer to cracking the code on mobile ROI and capturing metrics that measure and fuel success.
Why Should Retailers Invest in Digital Voice AssistantsTheAppLabb
Voice is a strategic selling channel for retailers! It’s a platform that is undeniable – with huge user adoption across several age groups, high satisfaction ratings amongst users (65% said they can’t go back to a life without a smart speaker) and real stickiness (using it multiple times a day). It's projected to be a $3.5 billion dollar industry by 2021.
Why Should Retailers Invest in Digital Voice AssistantsTheAppLabb
Voice is a strategic selling channel for retailers! It’s a platform that is undeniable – with huge user adoption across several age groups, high satisfaction ratings amongst users (65% said they can’t go back to a life without a smart speaker) and real stickiness (using it multiple times a day). It's projected to be a $3.5 billion dollar industry by 2021.
This presentation was given by Jack Philbin, CEO of Vibes at Mobile Marketer's FirstLook on January 15, 2014. Learn about the non-payment side of the mobile wallet and how you can leverage this emerging technology to build customer loyalty and drive foot traffic into your stores.
How to Get More Customers to Your Restaurant with Mobile MarketingPurplegator
HUNGRY FOR PROFITS: Restaurants To Go
How Restaurants Can Sell More with Mobile Marketing
This presentation was given by Brad Bierman of ATS Mobile at the recent Ocean City, MD Hotel-Motel-Restaurant Association trade show in March, 2014.
In the presentation, Bierman discusses SMS Text Message Marketing, Mobile Websites, Apps, and promoting your restaurant via mobile advertising. The value of a custom, branded QR code is also discussed.
Restaurants need to have a website that is optimized for the smaller screen of the mobile phone, but also is ideal for both tablets and desktop PC's. Only with responsive design can a restaurant truly accomplish this. With responsive design, the same elements of the website are used regardless of the type of viewing device. And, as an added bonus, Google has already stated that responsive design is the best method for increasing search engine rankings.
Specific case studies discussed include Nu Balance, K&J Pizza, Subway, and Cheerwine.
Particular attention was given to the idea of geo-location mobile advertising buys. With geo-targeting, a restaurant can just serve its mobile advertising to those within a certain radius of the restaurant. This means considerably less waste than with traditional media.
If you'd like to learn more about the Restaurants To Go suite of mobile marketing solutions from atsMobile, visit:
http://www.atsmobile.com/restaurant-mobile-marketing
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile walletVibes_Thought_Leadership
Apple’s announcement on September 9 posed interesting questions for marketers everywhere: What does this convergence of payment and nonpayment features mean for my brand? What is the marketing opportunity with Passbook? How quickly can I get started? Who can help?
Vibes was first to offer tools to help retailers and brands create, manage and distribute content in Apple’s Passbook and Google Wallet. The results? A 1,400 percent increase in Passbook Pass installs in the past year — and 70 percent of consumers will save a Passbook offer to their phone when presented with a pass. Passbook has a 64 percent higher conversion rate over static mobile web coupons.
What to expect:
Apple’s new mobile wallet – Viewers will gain five key takeaways from what Apple has announced (iPhone 6, NFC, iOS 8, Passbook, etc.).
Passbook success stories – We discuss five top Passbook campaigns our clients have run in the past 12 months (what works and lessons learned).
Audience Q&A – All marketers will be invited to participate in this interactive dialogue.
Featured speakers:
John Haro, CTO, Vibes
Julie Novack, SVP, Mobile Solutions, Vibes
Online Marketing Summit (OMS) - The Myth of Mobile MetricsIvanti
LogMyCalls CEO, Jason Wells, gave this presentation at the Online Marketing Summit (OMS) in Silicon Valley. It discusses mobile marketing and how to gather mobile analytics.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
Everything you need to know about voice recognition, subscriptions, personalization, and omnichannel - trends that will fuel the ecommerce industry in 2018.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
Now that both Google Wallet and Apple Passbook, the non-payment mobile wallets used to store offers and loyalty cards, are available to consumers, marketers have more questions than answers. What are the differences between Google Wallet and Apple Passbook? How many locations are available? Can I dynamically update mobile wallet content? Is the content cloud-based? It is more critical than ever to have an integrated strategy that leverages both mobile wallet apps in order to reach all iPhone and Android users.
In this presentation, you will learn about:
• The differences between Google Wallet and Apple Passbook
• Best practices for mobile wallet marketing (offers and loyalty)
• 3 tips for using Passbook and Google Wallet this holiday season
More people now access the Internet on mobile than via the PC, and usage of smartphones and tablets is through the roof. Yet mobile ad spending still lags behind other media. Although many brands are still ambivalent, smart brands are starting to embrace mobile advertising, and the very smartest ones are finding it to be a source of significant competitive advantage. Why? Because mobile is so personal, it is now possible to target an audience with unheard of precision. Learn how smart marketers are tapping into users' purchase intent by targeting based on their interests and achieving game-changing engagement rates along the way.
Join Pinsight Media’s Evan Conway, VP, Monetization & Strategy, and Josh Sitzer, Director, Marketing & Sales, to learn how to:
-Find customers who are most likely to buy
-Access an extremely granular audience
-Get specific offers in front of the right customer
-Drive only desired impressions
-Streamline your media buying process
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Josh Sitzer, Director, Marketing & Sales, Pinsight Media
Evan Conway, VP, Monetization & Strategy, Pinsight Media
Original Air Date:
April 24, 2014
This presentation was given by Jack Philbin, CEO of Vibes at Mobile Marketer's FirstLook on January 15, 2014. Learn about the non-payment side of the mobile wallet and how you can leverage this emerging technology to build customer loyalty and drive foot traffic into your stores.
How to Get More Customers to Your Restaurant with Mobile MarketingPurplegator
HUNGRY FOR PROFITS: Restaurants To Go
How Restaurants Can Sell More with Mobile Marketing
This presentation was given by Brad Bierman of ATS Mobile at the recent Ocean City, MD Hotel-Motel-Restaurant Association trade show in March, 2014.
In the presentation, Bierman discusses SMS Text Message Marketing, Mobile Websites, Apps, and promoting your restaurant via mobile advertising. The value of a custom, branded QR code is also discussed.
Restaurants need to have a website that is optimized for the smaller screen of the mobile phone, but also is ideal for both tablets and desktop PC's. Only with responsive design can a restaurant truly accomplish this. With responsive design, the same elements of the website are used regardless of the type of viewing device. And, as an added bonus, Google has already stated that responsive design is the best method for increasing search engine rankings.
Specific case studies discussed include Nu Balance, K&J Pizza, Subway, and Cheerwine.
Particular attention was given to the idea of geo-location mobile advertising buys. With geo-targeting, a restaurant can just serve its mobile advertising to those within a certain radius of the restaurant. This means considerably less waste than with traditional media.
If you'd like to learn more about the Restaurants To Go suite of mobile marketing solutions from atsMobile, visit:
http://www.atsmobile.com/restaurant-mobile-marketing
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile walletVibes_Thought_Leadership
Apple’s announcement on September 9 posed interesting questions for marketers everywhere: What does this convergence of payment and nonpayment features mean for my brand? What is the marketing opportunity with Passbook? How quickly can I get started? Who can help?
Vibes was first to offer tools to help retailers and brands create, manage and distribute content in Apple’s Passbook and Google Wallet. The results? A 1,400 percent increase in Passbook Pass installs in the past year — and 70 percent of consumers will save a Passbook offer to their phone when presented with a pass. Passbook has a 64 percent higher conversion rate over static mobile web coupons.
What to expect:
Apple’s new mobile wallet – Viewers will gain five key takeaways from what Apple has announced (iPhone 6, NFC, iOS 8, Passbook, etc.).
Passbook success stories – We discuss five top Passbook campaigns our clients have run in the past 12 months (what works and lessons learned).
Audience Q&A – All marketers will be invited to participate in this interactive dialogue.
Featured speakers:
John Haro, CTO, Vibes
Julie Novack, SVP, Mobile Solutions, Vibes
Online Marketing Summit (OMS) - The Myth of Mobile MetricsIvanti
LogMyCalls CEO, Jason Wells, gave this presentation at the Online Marketing Summit (OMS) in Silicon Valley. It discusses mobile marketing and how to gather mobile analytics.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
Everything you need to know about voice recognition, subscriptions, personalization, and omnichannel - trends that will fuel the ecommerce industry in 2018.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
Now that both Google Wallet and Apple Passbook, the non-payment mobile wallets used to store offers and loyalty cards, are available to consumers, marketers have more questions than answers. What are the differences between Google Wallet and Apple Passbook? How many locations are available? Can I dynamically update mobile wallet content? Is the content cloud-based? It is more critical than ever to have an integrated strategy that leverages both mobile wallet apps in order to reach all iPhone and Android users.
In this presentation, you will learn about:
• The differences between Google Wallet and Apple Passbook
• Best practices for mobile wallet marketing (offers and loyalty)
• 3 tips for using Passbook and Google Wallet this holiday season
More people now access the Internet on mobile than via the PC, and usage of smartphones and tablets is through the roof. Yet mobile ad spending still lags behind other media. Although many brands are still ambivalent, smart brands are starting to embrace mobile advertising, and the very smartest ones are finding it to be a source of significant competitive advantage. Why? Because mobile is so personal, it is now possible to target an audience with unheard of precision. Learn how smart marketers are tapping into users' purchase intent by targeting based on their interests and achieving game-changing engagement rates along the way.
Join Pinsight Media’s Evan Conway, VP, Monetization & Strategy, and Josh Sitzer, Director, Marketing & Sales, to learn how to:
-Find customers who are most likely to buy
-Access an extremely granular audience
-Get specific offers in front of the right customer
-Drive only desired impressions
-Streamline your media buying process
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Josh Sitzer, Director, Marketing & Sales, Pinsight Media
Evan Conway, VP, Monetization & Strategy, Pinsight Media
Original Air Date:
April 24, 2014
Mobile marketing is one of the most effective ways for marketers to engage their customers, but many are still playing catch-up. Building a successful mobile marketing program is crucial, but how do you do it, how much should you invest and what does success look like?
In this webinar, you will learn about: the state of the mobile consumer, effective mobile strategies and best practices to build deeper relationships with your customers that drive loyalty and sales, mobile platforms, mobile wallet, personalization and more!
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
Everyone is talking about Mobile phone and mobile devices, and their impact on our businesses.
Some basics on how we need to respond to our customers' increased usage of Mobile devices.
Please feel free to share your thoughts, comments and questions.
2015's Biggest Digital Marketing Trends | Private School & Summer Camp MarketingOur Kids Media
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
Similar to The new mobile playbook: Turning big data into big dollars - Adobe Digital Summit 2013 (20)
Mobile Wallets Will Become Marketing Platforms: Featuring The Men's Wearhouse...Vibes_Thought_Leadership
What to expect:
The Men’s Wearhouse shares how they are delivering 10X in-store redemptions by activating emails with Apple’s Passbook & Google Wallet.
Forrester Research, Inc. shares key highlights from its mobile wallet report – which states that 41% of marketers plan to use digital mobile wallets within the next year.
Vibes shares mobile wallet best practices and case studies.
Featured Speakers:
Vibes is excited to feature three marketing and thought leaders who are at the forefront of the mobile wallet opportunity.
Matt Stringer, EVP of Marketing for The Men’s Wearhouse
Thomas Husson, Vice President & Principal Analyst, Forrester Research, Inc.
Jack Philbin, Co-Founder & CEO, Vibes
CRM and loyalty marketers at all major retailers know that today’s mobile consumers are evolving rapidly, and have heightened expectations for their favorite retailers. What they may not know is that new mobile technologies, such as Google Wallet and Apple’s Passbook, are transforming retailer’s ability do deliver value to their most loyal customers. When used in tandem with loyalty programs, these innovative mobile wallets can amplify loyalty programs by making them more relevant, contextual, timely and useable.
Featuring: Emily Collins, analyst at Forrester Inc., and Julie Novack, Senior Vice President of Mobile Solutions at Vibes.
Whether you are building your opt-in mobile database from scratch or rebuilding after TCPA, let our mobile experts show you the strategies that are paying off and why. We know what works, and we have the data to prove it. We analyzed client campaigns to establish best practices you can use to double your mobile database!
Before you launch your next (or first) mobile wallet campaign, let our Mobile Wallet experts here at Vibes teach you everything you need to know about Google Wallet and Apple's Passbook. You will learn: activation ideas, how to leverage Beacon technology, creative calls-to-action, design tips and the checklist every marketer needs before they launch.
Consumers today are savvier than ever with their smartphones. Forty-four percent report that they frequently use their smartphones in-store to comparison shop, making this a legitimate concern for retailers. With showrooming now a mainstream consumer behavior, retailers are aggressively seeking new weapons to encourage shoppers to complete purchases in their stores. Personalization in mobile is quickly becoming the answer to this growing consumer trend. When retailers take a personalized approach to their mobile marketing efforts, consumers take notice and take action. Learn about consumers’ attitudes and behaviors related to showrooming based on consumer research, as well as actions retailers can take to drive in-store transactions. -
Showrooming is a new reality that most retailers and marketers are seeking to understand and address. Research from Vibes 2013 Mobile Consumer Report shows that personalization can help retailers combat showrooming. As the holiday shopping season approaches, this research provides insights about the reality of "showrooming 2.0," where the trend of showrooming is now a mainstream shopping behavior that most shoppers are doing.
In this presentation, you will learn about:
- The current state of showrooming
- The explosion of in-store smartphone usage
- How personalization drives purchases
- Consumer mobile messaging preferences
- How to achieve next-level mobile marketing
Showrooming is a new reality that most retailers and marketers are seeking to understand and address. Research from the Vibes 2013 Mobile Consumer Report: Combat Showrooming with Personalization shows that personalization can help retailers combat showrooming.
The non-payment side of the mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. These powerful new mobile wallet tools like Apple's Passbook and Google Wallet Objects allow marketers to drive in-store traffic and increase average order value.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of the mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this presentation, you will learn about:
- Benefits of the non-payment side of the mobile wallet
- The mobile wallet disconnect
- High consumer demand
- Preferred distribution and frequency of mobile wallet content
- Five tips to execute successful mobile wallet programs
The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
The new mobile playbook: Turning big data into big dollars - Adobe Digital Summit 2013
1. THE NEW MOBILE PLAYBOOK!
Turning big data…!
JACK PHILBIN!
…into big dollars!
Co-Founder & CEO, Vibes
Chairman NA, MMA
Jack@vibes.com
@jackphilbin!
#MobileBigData!
3. “We created 5 exabytes of digital
data in recorded time until 2003.
In 2011, the same amount of data
was created in two days.
By 2013, that time period is
expected to shrink to
just 10 minutes.” !
“What
Data
Says
About
Us,”
Fortune,
September
2012
6. Mobile and big data
will converge… when?!
Personalization
!
of data and
!
content at the
right! time
and location
to drive
Mobile !
Big Data
action!
Strategies!
Strategies!
9. VIDEO #1!
The Perfect Mobile Message!
• More customized = more relevant = more worth my time !
• Tailored based on past purchases and habits!
• When I need it – useful, fast, relevant to me!
10. How are marketers thinking about
mobile and personalization?!
CMO Council Report: Insights from 250+ marketers!
Satisfaction with
leveraging mobile!
14% Satisfied with Mobile
43% not satisfied, 37% still evaluating, 6% not sure !
Mobile strategy status!
16% Have Mobile Strategy
54% strategy in development, 28% have no strategy !
Source: CMO Council's "Engage at Every Stage” Report - Q3 2012 survey of 269 global marketers!
!
11. What are your plans to leverage
mobile for competitive advantage?!
Source: CMO Council's "Engage at Every Stage” Report - Q3 2012 survey of 269 global marketers!
Data shown is based on respondents who said they have a formal mobile strategy. !
12. How can mobile shape your
interactions with your customers?!
Source: CMO Council's "Engage at Every Stage” Report - Q3 2012 survey of 269 global marketers!
13. The mobile opportunity!
Mobile
Marketing !
targeting & !
segmentations!
Mobile
Service!
mobile
wallet!
service !
apps!
mobile!
database!
push !
notification!
in-venue!
interactions!
mobile !
web!
social!
networking!
apps!
Mobile !
Experiences!
SMS !
QR!
codes!
coupons!
mobile
wallet!
mcommerce!
MMS!
loyalty!
payments!
service !
alerts!
alerts!
location!
-based!
services!
rich!
media!
mobile
wallet!
display!
sponsor!
text!
media buys!
Mobile
Advertising!
14. Mobile marketing maturity is accelerating!
Mobile Relationship
Management!
Mobile Marketing
Programs!
Mobile Marketing
Experimentation!
• Project-based approach!
• Mobile as a standalone!
• Marketing to the “masses”!
Crawl!
• Program-based approach!
• Build a mobile database!
• Run regular campaigns!
• Utilize multiple mobile
channels!
• Basic reporting!
• Light segmentation!
Walk!
• Long-term mobile strategy!
• Combine mobile into the
overall marketing mix!
• Data integration: mobile
database linked to CRM,
loyalty, e-mail, and
3rd party data sources!
• Utilize several mobile
channels!
• In-depth metrics/ROI!
• Advanced segmentation !
• One-to-one marketing
!
Run!
15. Mobile marketing maturity is accelerating!
Advance Through The
Stages Of Mobile Maturity!
By Melissa Parrish
Forrester Research, Inc.
December 18, 2012
16. “Close the loop” and leverage !
mobile big data!
ENGAGEMENT!
AWARENESS!
LOYALTY!
Lower Funnel!
Top of Funnel!
• Mobile Advertising!
TRANSACTION!
• Messaging!
• Post Click Engagement!
CRM Data Integration!
We need to connect top of
funnel with lower funnel!
• Mobile Wallet / Passbook!
20. VIDEO #2!
The State of Mobile Personalization !
• I don’t get customized messages – generic
messages only!
• Messages should come to me vs. me going
to get them!
• When I opt in, I expect to receive locationaware messages!
21. Digital world data!
Real world data!
vs.!
With computers in our pockets the concept of big
data and marketing has shifted significantly
22. What makes mobile different?!
Time!
Why does the consumer
need the message now?!
+
Location!
Where is the consumer
located right now? !
+
Interaction!
How does the consumer
interact with you via mobile?!
No other marketing channel offers the uniqueness
of time + location + interaction!
24. What unique data does mobile offer?!
AWARENESS!
Time!
• When actions occur!
• When purchases occur!
• Future purchase timing!
CRM Data!
ENGAGEMENT!
TRANSACTION!
Location!
• Physical location!
• Proximity to store!
• Home location!
Mobile Data!
LOYALTY!
Interaction!
• Post click engagement!
• Passbook interaction!
• Mobile behavioral data!
3rd Party Data!
25. Your mobile customers are your
most loyal customers…!
Mobile subscriber spends anywhere
from 3X – 8X more than email!
Mobile!
Social!
Email!
Passive !
! Casual !
!Engaged
! Loyal!
26. What’s the value of the mobile consumer?!
Mobile vs. Email!
Mobile vs. Social!
$50,000 in sales!
!
$500,000 in sales!
!
19,000 mobile
subscribers!
200,000 mobile
subscribers!
vs.!
167,000 email
subscribers!
vs.!
110 million social
followers!
27.
28. “Mass marketers develop a
product and try to find
customers for that product.
But 1:1 marketers develop a
customer and try to find
products for that customer.”!
Martha
Rogers
and
Don
Peppers,
The
One
to
One
Future:
Building
Rela5onships
One
Customer
at
a
Time,
1997
30. Mobile big data helps match the right
messages with the right consumers!
Message/Offer 1!
Consumer 1!
Message/Offer 2!
Consumer 2!
Message/Offer 3!
Consumer 3!
Message/Offer 4!
Consumer 4!
Message/Offer 5!
Consumer 5!
33. VIDEO #3!
Advice For Mobile Marketers!
• You’ve got 3 seconds – be brief!!
• Avoid shot gun approach – make each
message specific to me!
• Send time sensitive offers via text notifications –
3 day offer!
34. Weaving mobile throughout the customer journey!
DIGITAL TOUCHPOINTS!
mobile opt-in!
mobile5wallet5
app promotion!
social media!
integration!
social5integra;on
alerts!
Passbook!
alerts
ENESS
AWARENESS
ENGAGEMENT
TRANSACTION
ENGAGEMENT
TRANSACTION
LOYALTY
AWARENESS
ENGAGEMENT
TRANSACTION
LOYALTY
Tradi+onal
Consumer
Mobile
In<Stor
Tradi+onalAWARENESS
Consumer Mobile
Mobile
ENGAGEMENT Mobile Mobile In<Store In<Store
Tradi+onal Sponsorship
Consumer TRANSACTION TRANSACTION Sponsorship LOYALTY
Mobile
AWARENESS
ENGAGEMENT
TRANSACTION Incen+ves LOYALTY
Adver+sing1
Promo+on
Mobil
VIP/Rewards
AWARENESS
ENGAGEMENT
LOYALTY
Mobile
Sponsorship
VIP/Rewards
In<Store Ac+va+on
AWARENESS! Tradi+onal
Adver+sing1
Promo+onAdver+sing Mobile Mobile Mobile
Incen+vesTRANSACTION Mobile MobileLOYALTY &1Coupons
Database
Adver+sing1AWARENESS Consumer ENGAGEMENT! In<Store
Promo+on Consumer Tradi+onal Ac+va+onTRANSACTION!
Database
Consumer
Mobile
Mobile
Sponsorship Mobile Incen+ves
VIP/Rewards
Ac+va+onIn<Store LOYALTY!
Marke+
Tradi+onal
MobileMobile
ENGAGEMENT Incen+ves Sponsorship VIP/Rewards
ver+sing
Ac+va+on
Program
Ac+va+on
Program VIP/Rewa
Mobile
Adver+sing1
Database
Mobile
Promo+on
Database
Ac+va+on Sponsorship
Ac+va+on Promo+on Adver+sing1 Marke+ng Marke+ng
Marke+ng Incen+ves
Adver+sing
Ac+va+on Incen+ves &1Coupons
Program Mobile
Adver+sing1
Promo+on
Mobile
Database
Ac+va+on
Ac+va+on Consumer
Marke+ng
Adver+sing
Program
Ac+va+on
Ac+va+on &1Coupons Marke+ngProgram
&1Coupons Ac+va+on In<StoreMarke+ng
Adver+sing
Ac+va+on
Tradi+onal
Mobile
Mobile
Ac+va+onMobile
print !
Adver+sing
TRANSACTION
Mobile
Incen+ves
&1Coupons
In<Store
Mobile
Marke+ng
Ac+va+onSponsorship
&1Coupons
Adver+sing1
Ac+va+on
Mobile
Database
Marke+ng
print
OFFLINE TOUCHPOINTS!
LOYALTY
Ac+va+on
Ac+va+on
Marke+ng
Promo+on
Ac+va+on
signage!
VIP/Rewards
Program
Marke+ng
Incen+ves
&1Coupons
Ac+va+on
&1Coupons
Mobile
Database
rewards! Marke+ng
Marke+ng
Marke+ng
VIP/Rewards
Program
Marke+ng
in-store!
35. “Close the loop” and leverage !
mobile big data!
ENGAGEMENT!
AWARENESS!
LOYALTY!
Lower Funnel!
Top of Funnel!
• Mobile Advertising!
TRANSACTION!
• Messaging!
• Post Click Engagement!
CRM Data Integration!
We need to connect top of
funnel with lower funnel!
• Mobile Wallet / Passbook!
36. Top of funnel: mobile advertising!
AWARENESS!
ENGAGEMENT!
TRANSACTION!
LOYALTY!
1X!
8X!
1X!
2X!
Ad!
Mobile Web!
4X!
Passbook!
Re-targeting!
Look alikes!
Loyalty!
37. Lower funnel: post click engagement!
AWARENESS!
ENGAGEMENT!
TRANSACTION!
ACTIVATION!
ENGAGEMENT!
Text!
Mobile Web!
QR Code /
NFC!
Interactive!
Experiences!
Push!
Mobile Wallet
(Passbook)!
LOYALTY!
39. Lower funnel: mobile wallet/Passbook!
AWARENESS
5-18%
clicked
through to
offer!
ENGAGEMENT
TRANSACTION
35-60%
40-60%
viewed the
Pass!
added the
Pass!
7-13%
redeemed
pass
in-store!
LOYALTY
87-96%
retained the
Pass after
offer
expired!
40. 5 key takeaways!
1. Mobile will have its greatest impact when top of funnel is linked
to lower funnel…“close the loop” with post click engagement!
2. Mobile is the most personal direct engagement channel
requiring one-to-one targeting!
3. Mobile consumers are your most loyal and profitable
customers!
4. Mobile introduces an entirely new dimension of data:
time + location + interaction!
5. Mobile big data is emerging and requires new tools and
greater financial investments!
41. THE NEW MOBILE PLAYBOOK!
Turning big data…!
JACK PHILBIN!
…into big dollars!
Co-Founder & CEO, Vibes
Chairman NA, MMA
Jack@vibes.com
@jackphilbin!
#MobileBigData!