2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
Camerjam mobile marketing finance masterclass yocJames Cameron
This document provides an overview of building a transactional mobile website for finance sectors such as insurance, banking, and investment. It discusses relevant mobile statistics and usage trends. It also outlines a sample agenda covering mobile optimization, technology considerations, and a checklist. Case studies are presented on mobile strategies implemented by insurance and banking companies that led to increases in mobile traffic, transactions, and customer satisfaction while reducing operational costs. The document stresses the importance of a multi-channel mobile approach that is secure, optimized for all devices, and built with the future in mind.
The document discusses the challenges facing CMOs and digital marketers in today's fragmented digital marketing ecosystem. It notes the opportunities presented by media fragmentation but also the need for measurement to prove ROI given barriers around uncertain returns. Mobile and social media are highlighted as major opportunities that are growing exponentially but also have unique success metrics. The presentation emphasizes building a unified view of customers across channels to better target and personalize experiences.
Digital marketing is increasingly important for the hotel industry as over half of bookings are now done online. Hotels need to innovate digitally to compete with online travel agencies (OTAs) that capture a large percentage of booking revenues. A recent study rated Four Seasons, Hilton, and Marriott as leading major hotel brands in digital innovation based on effective websites, mobile apps, social media presence, and digital marketing strategies. However, many hotels still lag behind guest expectations, and new forms of digital marketing like flash sales and social networking sites continue to disrupt traditional marketing channels.
30 trends that will shape European web & digital media business in 2012Marc Ziegler
In 2011, over 940 web companies in the fields of ecommerce, advertising and digital media have been funded by US investors with a volume of more than 13,6 billion US$. This is the tip of the iceberg of our analysis that investigated most investments by US venture capital companies and business angel in 2011. Beside the data we collected, I wanted to find out, which specific trends in each of the most relevant web business segments can be derived from the identified investment patterns and which impact these trends will have on investment behavior in Europe/Germany.
more on http://www.medien.nrw.de
1. The U.S. e-commerce market is large at over $200 billion annually, growing at 9% each year, and still has room to expand as only 9% of retail is online.
2. New e-commerce business models focusing on areas like group buying and flash sales have emerged and gained traction in recent years.
3. While innovation in e-commerce was lagging for over 10 years, the past 1-2 years have seen more disruption from companies adopting new models and targeting different customer segments with innovations in areas like mobile and social commerce.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
Camerjam mobile marketing finance masterclass yocJames Cameron
This document provides an overview of building a transactional mobile website for finance sectors such as insurance, banking, and investment. It discusses relevant mobile statistics and usage trends. It also outlines a sample agenda covering mobile optimization, technology considerations, and a checklist. Case studies are presented on mobile strategies implemented by insurance and banking companies that led to increases in mobile traffic, transactions, and customer satisfaction while reducing operational costs. The document stresses the importance of a multi-channel mobile approach that is secure, optimized for all devices, and built with the future in mind.
The document discusses the challenges facing CMOs and digital marketers in today's fragmented digital marketing ecosystem. It notes the opportunities presented by media fragmentation but also the need for measurement to prove ROI given barriers around uncertain returns. Mobile and social media are highlighted as major opportunities that are growing exponentially but also have unique success metrics. The presentation emphasizes building a unified view of customers across channels to better target and personalize experiences.
Digital marketing is increasingly important for the hotel industry as over half of bookings are now done online. Hotels need to innovate digitally to compete with online travel agencies (OTAs) that capture a large percentage of booking revenues. A recent study rated Four Seasons, Hilton, and Marriott as leading major hotel brands in digital innovation based on effective websites, mobile apps, social media presence, and digital marketing strategies. However, many hotels still lag behind guest expectations, and new forms of digital marketing like flash sales and social networking sites continue to disrupt traditional marketing channels.
30 trends that will shape European web & digital media business in 2012Marc Ziegler
In 2011, over 940 web companies in the fields of ecommerce, advertising and digital media have been funded by US investors with a volume of more than 13,6 billion US$. This is the tip of the iceberg of our analysis that investigated most investments by US venture capital companies and business angel in 2011. Beside the data we collected, I wanted to find out, which specific trends in each of the most relevant web business segments can be derived from the identified investment patterns and which impact these trends will have on investment behavior in Europe/Germany.
more on http://www.medien.nrw.de
1. The U.S. e-commerce market is large at over $200 billion annually, growing at 9% each year, and still has room to expand as only 9% of retail is online.
2. New e-commerce business models focusing on areas like group buying and flash sales have emerged and gained traction in recent years.
3. While innovation in e-commerce was lagging for over 10 years, the past 1-2 years have seen more disruption from companies adopting new models and targeting different customer segments with innovations in areas like mobile and social commerce.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Silicon Valley Bank Startup Outlook 2012 Webinar PresentationSilicon Valley Bank
Startup Outlook 2012 is Silicon Valley Bank's annual survey of perceptions by startup CEOs in software, hardware, life science and cleantech sectors nationwide.
This is the slide deck from a Webinar offered on 5/16/12 to discuss the survey's findings.
The survey revealed that the tech sector in the U.S. is healthy, hiring, has great business qualities and that startups are optimistic. At the same time, entrepreneurs and startup managers questioned whether the network of policies that support the U.S. innovation economy is optimized for growth.
Mobile Device Makers Expand to Mobile InternetIBMElectronics
Mobile device makers are looking to develop new avenues to expand their core device offerings. The growing market for mobile Internet services may revitalize MDM growth and send them profitably.
Mit cc turn into action - digital strategies banking v march2012-Claire Calmejane
Traditional banks face opportunities and threats from digital transformation. They can transform customer experience through analytics, social media, and mobile banking. Technologies also enable more efficient operational processes and workforce enablement. However, non-traditional players threaten banks' business models through new digital products and redistribution of decision-making. Banks must engage in digital transformation to transition to digital and defend against disruption.
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
1) The document discusses the rise of mobile social commerce and how 50% of Groupon's business is expected to come from mobile in the next two years. It also outlines trends in mobile e-commerce sales.
2) Various mobile social commerce applications are described, including social integration, check-ins, reviews, group buying, and style/shopping feedback apps.
3) A case study discusses how American Express enables social offers for merchants through deals on Facebook and Foursquare.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
Keynote by Mike Wehrs, President & CEO, Mobile Marketing Association, during the 3rd Internet & Mobile Marketing Summit 2009. Manila, Philippines, 26 Aug 2009.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
The changing landscape of display & what smart marketers need to knowIABmembership
This document provides an overview and agenda for a webinar on how display advertising has evolved and what smart marketers need to know. The webinar will include presentations from representatives of Netmining, Chango Inc, and Evidon on topics such as the real-time bidding environment, the role of big data and programmatic buying, audience targeting via real-time bidding, and the importance of transparency and consumer privacy in online advertising.
RETAIL: The Power of Personalizing The Mobile ExerienceVideoBeet.TV
In questa ricerca i retailers identificano i 3 punti prioritari per una strategia di personalizzazione mobile: informazioni sui nuovi prodotti, disponibilità e prezzo.
Il sondaggio chiamato: The Power Of Personalizing The Mobile Experience, è una guida per i retailer che intendono sviluppare strategie di personalizzazione vincenti.
The document discusses the key findings of the Accenture CIO Mobility Survey 2013 regarding enterprise adoption of mobility technologies. Some of the main points include:
- Mobility is a top priority for many CIOs, with one-third citing it as a top-two priority and 75% among their top five. Investment in mobility is increasing.
- Companies are developing centralized mobile strategies and see mobility as crucial to engaging customers and driving revenue. They plan to use it to optimize processes and user experience.
- Adoption is driven by the need to improve customer service, sales cycles and transactions through mobile apps and data access. Emerging markets and industries like retail and utilities show strong commitment to mobility.
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
Fifth Gear is a company based in Indianapolis that provides outsourced retail business services, ecommerce technology services, and online marketing support. It has been in business since 1983 and employs over 500 people across facilities in Indiana, Missouri, and Pennsylvania. The document discusses the challenges of measuring marketing efforts across multiple online retail channels, emerging trends like social commerce and mobile commerce, and the importance of analytics for data-driven decision making.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Research: online ads efficiency, influence of purchase intentMitya Voskresensky
Online video ads were once much more effective at increasing brand awareness than other formats, but this advantage has diminished over time. However, online video still drives purchase intent more than rich media or simple flash ads. While awareness for video has declined as its novelty wears off, purchase intent from video ads continues to rise. Custom video ads targeted towards specific audiences can be even more effective at influencing purchasing decisions compared to repurposed television ads.
This document discusses online privacy and video advertising. It introduces Jalal Nasir from TRUSTe and Jason Shulman from Adap.tv. It then provides information about the growth of online video advertising and behavioral targeted data usage. It discusses consumer perceptions of behavioral advertising and privacy. It explains how the Digital Advertising Alliance's self-regulation helps build trust with consumers. The document also covers questions and answers regarding video advertising, online behavioral advertising, and consumer privacy.
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
MMA Forum - Why Measurement is Mission CriticalMichael Ricci
Reaching consumers today is increasingly a challenge given the decreased consumer response to traditional media and attribution challenges presented by the explosion in digital. The consumers are out there, they have needs and are ready to buy, but you just have to make sure you market to them where they are not where they used to be. However, measurement and optimization are essential in the world of mobile where relevance is key and taking a multi-channel view of that consumer is absolutely essential.
This presentation focuses on the latest in omni-channel measurement and real-time, visitor based analytics. It also covers the increasing importance of optimization for your mobile sites and mobile apps and explain why testing and optimization are critical to your success in mobile. Learn how best of breed brands are sensibly unleashing the power of “big data analytics” to better understand the consumer’s digital footprint, drive higher engagement, increased relevance, and ultimately conversions in all of your digital channels.
Silicon Valley Bank Startup Outlook 2012 Webinar PresentationSilicon Valley Bank
Startup Outlook 2012 is Silicon Valley Bank's annual survey of perceptions by startup CEOs in software, hardware, life science and cleantech sectors nationwide.
This is the slide deck from a Webinar offered on 5/16/12 to discuss the survey's findings.
The survey revealed that the tech sector in the U.S. is healthy, hiring, has great business qualities and that startups are optimistic. At the same time, entrepreneurs and startup managers questioned whether the network of policies that support the U.S. innovation economy is optimized for growth.
Mobile Device Makers Expand to Mobile InternetIBMElectronics
Mobile device makers are looking to develop new avenues to expand their core device offerings. The growing market for mobile Internet services may revitalize MDM growth and send them profitably.
Mit cc turn into action - digital strategies banking v march2012-Claire Calmejane
Traditional banks face opportunities and threats from digital transformation. They can transform customer experience through analytics, social media, and mobile banking. Technologies also enable more efficient operational processes and workforce enablement. However, non-traditional players threaten banks' business models through new digital products and redistribution of decision-making. Banks must engage in digital transformation to transition to digital and defend against disruption.
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
1) The document discusses the rise of mobile social commerce and how 50% of Groupon's business is expected to come from mobile in the next two years. It also outlines trends in mobile e-commerce sales.
2) Various mobile social commerce applications are described, including social integration, check-ins, reviews, group buying, and style/shopping feedback apps.
3) A case study discusses how American Express enables social offers for merchants through deals on Facebook and Foursquare.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
Keynote by Mike Wehrs, President & CEO, Mobile Marketing Association, during the 3rd Internet & Mobile Marketing Summit 2009. Manila, Philippines, 26 Aug 2009.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
The changing landscape of display & what smart marketers need to knowIABmembership
This document provides an overview and agenda for a webinar on how display advertising has evolved and what smart marketers need to know. The webinar will include presentations from representatives of Netmining, Chango Inc, and Evidon on topics such as the real-time bidding environment, the role of big data and programmatic buying, audience targeting via real-time bidding, and the importance of transparency and consumer privacy in online advertising.
RETAIL: The Power of Personalizing The Mobile ExerienceVideoBeet.TV
In questa ricerca i retailers identificano i 3 punti prioritari per una strategia di personalizzazione mobile: informazioni sui nuovi prodotti, disponibilità e prezzo.
Il sondaggio chiamato: The Power Of Personalizing The Mobile Experience, è una guida per i retailer che intendono sviluppare strategie di personalizzazione vincenti.
The document discusses the key findings of the Accenture CIO Mobility Survey 2013 regarding enterprise adoption of mobility technologies. Some of the main points include:
- Mobility is a top priority for many CIOs, with one-third citing it as a top-two priority and 75% among their top five. Investment in mobility is increasing.
- Companies are developing centralized mobile strategies and see mobility as crucial to engaging customers and driving revenue. They plan to use it to optimize processes and user experience.
- Adoption is driven by the need to improve customer service, sales cycles and transactions through mobile apps and data access. Emerging markets and industries like retail and utilities show strong commitment to mobility.
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
Fifth Gear is a company based in Indianapolis that provides outsourced retail business services, ecommerce technology services, and online marketing support. It has been in business since 1983 and employs over 500 people across facilities in Indiana, Missouri, and Pennsylvania. The document discusses the challenges of measuring marketing efforts across multiple online retail channels, emerging trends like social commerce and mobile commerce, and the importance of analytics for data-driven decision making.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Research: online ads efficiency, influence of purchase intentMitya Voskresensky
Online video ads were once much more effective at increasing brand awareness than other formats, but this advantage has diminished over time. However, online video still drives purchase intent more than rich media or simple flash ads. While awareness for video has declined as its novelty wears off, purchase intent from video ads continues to rise. Custom video ads targeted towards specific audiences can be even more effective at influencing purchasing decisions compared to repurposed television ads.
This document discusses online privacy and video advertising. It introduces Jalal Nasir from TRUSTe and Jason Shulman from Adap.tv. It then provides information about the growth of online video advertising and behavioral targeted data usage. It discusses consumer perceptions of behavioral advertising and privacy. It explains how the Digital Advertising Alliance's self-regulation helps build trust with consumers. The document also covers questions and answers regarding video advertising, online behavioral advertising, and consumer privacy.
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
MMA Forum - Why Measurement is Mission CriticalMichael Ricci
Reaching consumers today is increasingly a challenge given the decreased consumer response to traditional media and attribution challenges presented by the explosion in digital. The consumers are out there, they have needs and are ready to buy, but you just have to make sure you market to them where they are not where they used to be. However, measurement and optimization are essential in the world of mobile where relevance is key and taking a multi-channel view of that consumer is absolutely essential.
This presentation focuses on the latest in omni-channel measurement and real-time, visitor based analytics. It also covers the increasing importance of optimization for your mobile sites and mobile apps and explain why testing and optimization are critical to your success in mobile. Learn how best of breed brands are sensibly unleashing the power of “big data analytics” to better understand the consumer’s digital footprint, drive higher engagement, increased relevance, and ultimately conversions in all of your digital channels.
Webinar Slides: How Mobile is Reshaping Financial Advice Xignite
The surging popularity of mobile applications on smartphones and tablets is transforming how investors consume financial information. This technological transformation is already impacting traditional client/advisor communications, but debate rages—just like it did in the late 90’s with the advent of the web--about how significant the impact will be and where the transformation will lead us.
Reach, Measurement & Optimization in the Connected AgeVivastream
This document summarizes a presentation about the importance of mobile analytics and measurement. Some key points:
- Mobile is fueling the explosion of "Big Data" but many brands have not developed mobile strategies or implemented measurement.
- A successful mobile measurement strategy involves starting early, measuring all mobile interactions not just downloads, aligning objectives to measurable activities, and using data to improve programs and user experience.
- Real-time analytics can help marketers understand customer behavior and optimize mobile sites, apps, and campaigns.
The State of Mobile Apps 2012: A Survey of Enterprise Plans Kony, Inc.
MGI Research conducted a survey of over 200 organizations around the world to paint a holistic view of the current state and the future of mobile apps. This document outlines the summary of the results.
Big Data and Mobile Analytics - MMA SF Jan13jenveese
This document summarizes Jennifer Veesenmeyer's presentation on leveraging big data in mobile marketing. The presentation covers 7 deadly sins of mobile analytics, 5 table stakes for mobile analytics, and big data ideas for mobile marketing including using multichannel CRM data, location data, and social data. The presentation provides examples of how location and CRM data can be used to target customers, test coupons, and integrate mobile with other channels. It emphasizes getting the right analytics tools, metrics, process and integration plan in place to avoid common mistakes in mobile analytics.
This document discusses an upcoming module that will explore mobility and mobile applications. The module objectives are to study user needs, fundamental concepts and architecture of mobility, prototyping mobile applications, and managing mobile projects. The agenda includes sessions on introductions, mobile applications, mobile strategy, and project management. Student evaluation will involve presenting requirements, specifications, platforms, and project management plans for a proposed mobile application.
The document discusses 5 major digital trends for 2013:
1. The convergence of the CMO and CTO roles as marketing increasingly relies on technology and data.
2. The rise of mobility as smartphones, tablets, and mobile devices surpass traditional platforms and consumers expect information on the go across various screens.
3. The emphasis on self-quantification, sensors, and data as consumers track information about themselves and businesses look to leverage this data.
4. The fragmentation of social media into niche communities and internal social platforms changing how organizations work.
5. The importance of location-based targeting and integration as location becomes a new context for understanding customers and delivering personalized, local experiences.
The document discusses mobile strategy and metrics. It covers topics such as mobile commerce, applications, and the size of the app economy. It also discusses how mobility has impacted business through context over process, ecosystems rather than products, and changing revenue models. The document outlines challenges in developing enterprise applications and metrics to measure including funnel analysis, social stickiness, mapping context, and social graphs.
Webinar 1: Service2Media - app strategy and organisationService2Media
Mobile technology has caused a tremendous shift in the way consumers and employees view and interact with their world. Building mobile enterprise apps at a consumer quality level and building a process to replicate it over and over is difficult. How “mature” is your organisation in integrating mobile for improved processes, measured ROI and customer experience? Join our Webinar series to learn more.
This presentation is a look at emerging trends in enterprise software, social software and general software business models that have emerged or accelerated because of the 2008 financial crisis and recession.
App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer
The document is a presentation on mobile marketing trends, insights, and best practices. It discusses the rise of smartphones and tablets, how mobile behaviors extend beyond being "on the go", and emerging mobile marketing tactics and trends. Key points covered include the growth of smartphone and tablet adoption across demographics, how mobile devices are integrated into media consumption, and how marketers are increasing their focus on and spending for mobile apps, mobile search, and mobile display advertising. The presentation emphasizes that marketers need strategies that account for multiple device usage and the constant companion nature of smartphones.
This document discusses mobility and mobile applications. It begins with defining mobility and its focus on context and embeddedness. It then discusses the large and growing market scope for mobile devices and applications. Examples are given of large mobile application stores and the size of the app economy in terms of jobs and revenue. Common mobile phone functions and usage are shown, as well as differences in mobile shopping behaviors between smartphone and tablet users. Several mobile application examples are described, including for social customer relationship management, location-based promotions, business analytics, peer-to-peer marketplace, and payment processing. Issues around organizational integration, technical implications, and development environments for mobile applications are covered. The document concludes with discussions of metrics, funnel analysis, social stickiness
The document discusses how technology, especially mobile technology, is driving innovation and changes in various industries. It notes that mobile phone usage and penetration has skyrocketed in recent years. The document then provides examples of how near field communication (NFC) technology could be used by organizations and governments to enhance services, collect useful data, and provide targeted communications to users.
Incentivated camerjam mobile finance masterclassJames Cameron
The document discusses publishing content across mobile platforms. It covers mobile marketing best practices, examples in financial services, and NFC marketing. It emphasizes the challenges of developing for many different mobile devices and platforms, and argues that using APIs for capabilities detection and content adaptation is important for a successful mobile strategy.
The car showrooms are evolving to take leverage of current technological advancements. The multi touch displays are finding application in car showrooms to let customers configure car of their choice with different possible combinations.
Mobile Personalization - The Future of Customer LoyaltyMichael Ricci
Mobile personalization will be central to building customer loyalty in the future. As mobile is changing businesses beyond just the digital realm, marketing leaders must prioritize mobile across their entire organization. Personalizing mobile rewards and offers using unique mobile data can increase loyalty and ROI. Layering additional customer data onto mobile can make personalization even more targeted. For many industries like restaurants, mobile may become the central piece of customer loyalty strategies.
Keynote presentation to GSMI's Mobile Strategies Summit in Chicago - April 10/11 2013. Overview of key trends driving mobile explosion and how marketers are looking at Big Data.
This document profiles the successes of several companies that used WebTrends products and services to optimize their digital marketing efforts. It describes how ASOS used WebTrends Streams to gain insights from customer data, how Kimberly-Clark and LastMinute used WebTrends to optimize their websites, and how Alitalia, Motorcycle Superstore, Daily Telegraph, and Canon leveraged WebTrends for social media, mobile, and data visualization capabilities. Reebok is also highlighted for its advanced use of WebTrends' data visualization features.
Webtrends Streams - Product Launch at DAA ChicagoMichael Ricci
This document summarizes reactions from customers about a new product called Webtrends Streams. It describes the product as innovative, disruptive, and revolutionary as it allows customers to view their business and interact with customers in real-time. The product transforms websites into a social media feed of visitor activity, providing limitless possibilities to make better strategic decisions and drive higher ROI. It collects streaming data, enriches it with details like location, browser and device, and pushes it through an API to fuel marketing ecosystems and target customers.
Integrated Campaign Performance: Multi Touch AttributionMichael Ricci
This document discusses integrated campaign reporting and multi-touch attribution. It covers tracking performance across digital channels, understanding multi-touch attribution, and how integrated reporting can enhance understanding of digital marketing campaigns. It also provides guidance on implementing campaign tracking to enable integrated reporting and multi-touch attribution, including establishing processes, defining necessary attributes, and using tags to link digital media to web analytics.
This document summarizes a webinar about using metrics to prove the success of social media ROI. The webinar discussed different types of social media metrics including counting metrics, outcome metrics, business value metrics, and foundational measures. It provided examples of these metrics on platforms like Twitter and Facebook. The webinar emphasized collaborating with stakeholders to identify meaningful business metrics and integrating social data with other analytics to understand impact.
This document discusses landing page optimization and testing. It begins by introducing the speakers and providing background on Webtrends and MarketingSherpa. It then discusses key findings from MarketingSherpa research on website optimization. The presentation will cover making the case for landing page optimization (LPO) to secure budget approval, challenges with statistical validity in testing, and using LPO to stay responsive to customer needs in a changing marketplace."
This document discusses Webtrends' focus on customer success and optimizing their own products and services. It outlines enhancements to their social sharing capabilities and mobile apps. It also details their use of analytics for testing optimizations on their website and engaging executive leadership with weekly reports.
This document discusses the importance of mobile analytics and mobile marketing strategies. Some key points include:
- Mobile usage is growing rapidly, with many people now owning smartphones and using mobile apps on a regular basis.
- Marketers need to ensure they have a mobile strategy in place to reach consumers across various mobile platforms and devices.
- It is important to track key metrics around mobile app usage, engagement, and effectiveness to understand user behavior and identify opportunities for optimization.
- An integrated approach to mobile measurement across digital channels can provide insights to improve mobile marketing programs and the user experience.
iLoop Mobile provides mobile website design and development services including:
- Creating full mobile sites, microsites, and landing pages optimized for different devices.
- Integrating various interactive and multimedia features such as video streaming, ads, dynamic content feeds, and mobile marketing campaigns.
- Developing mobile sites for political campaigns, entertainment companies, live event promoters, and more to deliver branded content and enhance consumer engagement.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.