BW Penman Energy is an international recruitment specialist focused on the energy sector. They operate within the upstream oil and gas sector, covering exploration and production, drilling contracting, oilfield services, engineered products, and engineering procurement and construction. They work with energy companies globally to provide mid-to-senior level talent through their extensive network and specialist knowledge of the industry. Their services include contingency and retained recruitment to match candidates with clients' needs.
This document provides an overview of cloud computing, including its benefits and challenges. It discusses the different cloud computing models of SaaS, PaaS, and IaaS. Public clouds offer economies of scale but limited customization, while private clouds have more control but require companies to manage their own infrastructure. Hybrid clouds combine public and private models. The main benefits are reduced costs, increased storage, and flexibility. However, key challenges include concerns around data security, availability, management capabilities, and regulatory compliance restrictions.
Co existence or Competition ? - RDBMS and HadoopFlytxt
The document discusses RDBMS and Hadoop, comparing their uses and discussing how they can co-exist. It provides an overview of RDBMS concepts like normalization and ACID properties. Hadoop and MapReduce are introduced as using a distributed file system and parallel processing of large datasets. A practical example is given of a master website using RDBMS for user profiles and transactions, and Hadoop for analytics on continuous data streams. The document argues that both systems can co-exist, with each suited to different data and usage types.
Flytxt is a preferred big data analytics solution provider for telecommunication companies that aims to create over 10% measurable economic value. It offers solutions to generate new revenue sources and optimize costs through proven packaged analytics applications. Flytxt is a full service provider, combining technology, consulting, and execution services across customer data management, analytics platforms, and business applications to consistently deliver 2-7% economic value for customers. It has over 50 customers in over 32 countries.
The document discusses big data and the open source big data stack. It defines big data as large datasets that are difficult to store, manage and analyze. Everyday, 2.5 trillion bytes of data are created, with 90% created in the last two years. The open source big data stack includes tools like Hadoop, HBase, Hive and Pig that can handle large datasets through distributed computing across multiple servers. The stack provides flexibility, reliability, auditability and fast deployment at low cost compared to proprietary solutions.
BW Penman Energy is an international recruitment specialist focused on the energy sector. They operate within the upstream oil and gas sector, covering exploration and production, drilling contracting, oilfield services, engineered products, and engineering procurement and construction. They work with energy companies globally to provide mid-to-senior level talent through their extensive network and specialist knowledge of the industry. Their services include contingency and retained recruitment to match candidates with clients' needs.
This document provides an overview of cloud computing, including its benefits and challenges. It discusses the different cloud computing models of SaaS, PaaS, and IaaS. Public clouds offer economies of scale but limited customization, while private clouds have more control but require companies to manage their own infrastructure. Hybrid clouds combine public and private models. The main benefits are reduced costs, increased storage, and flexibility. However, key challenges include concerns around data security, availability, management capabilities, and regulatory compliance restrictions.
Co existence or Competition ? - RDBMS and HadoopFlytxt
The document discusses RDBMS and Hadoop, comparing their uses and discussing how they can co-exist. It provides an overview of RDBMS concepts like normalization and ACID properties. Hadoop and MapReduce are introduced as using a distributed file system and parallel processing of large datasets. A practical example is given of a master website using RDBMS for user profiles and transactions, and Hadoop for analytics on continuous data streams. The document argues that both systems can co-exist, with each suited to different data and usage types.
Flytxt is a preferred big data analytics solution provider for telecommunication companies that aims to create over 10% measurable economic value. It offers solutions to generate new revenue sources and optimize costs through proven packaged analytics applications. Flytxt is a full service provider, combining technology, consulting, and execution services across customer data management, analytics platforms, and business applications to consistently deliver 2-7% economic value for customers. It has over 50 customers in over 32 countries.
The document discusses big data and the open source big data stack. It defines big data as large datasets that are difficult to store, manage and analyze. Everyday, 2.5 trillion bytes of data are created, with 90% created in the last two years. The open source big data stack includes tools like Hadoop, HBase, Hive and Pig that can handle large datasets through distributed computing across multiple servers. The stack provides flexibility, reliability, auditability and fast deployment at low cost compared to proprietary solutions.
Recommendation engines matching items to usersFlytxt
Jobin Wilson is an architect at Flytxt, where he works on big data analytics and automation projects. He has previous experience with virtualization, cloud management, data center automation, and workflow systems. In this presentation, he discusses recommendation engines, how they work using collaborative filtering techniques, and the challenges of implementing them at scale using Apache Mahout. He also covers strategies for taking recommendation systems into production.
Improving Collaborative Filtering Based Recommenders Using Topic ModellingFlytxt
The document proposes improving collaborative filtering recommender systems using topic modelling. It presents an approach that discovers user profiles and item properties in a latent topic space using contextual text data. This helps address data sparsity. Experiments on movie rating datasets show the proposed hybrid neighborhood-based recommender that considers both rating overlap and topic similarity outperforms standard collaborative filtering in terms of precision, recall and F-measure.
Flytxt a unique success story in big data analyticsFlytxt
An exclusive interview with Dr.Vinod Vasudevan, Group CEO, Flytxt at European Communication magazine. He talks about Flytxt’s solutions, proven technology, impact-driven customer engagement and expansion plans.
Big data analytics and building intelligent applicationsFlytxt
This document discusses big data analytics, intelligent applications, and the future of artificial intelligence. It covers the current state of the art in machine learning, data mining, and data science. It also addresses challenges in scaling artificial intelligence to meet future data generation rates, which will outpace computation and communication speeds. New distributed computation models that move code to data instead of vice versa will be needed. Fundamental limits of physics, networks and computation must also be considered in architecting intelligent systems of tomorrow.
7th prepaid mobile summit presentation by Abhay DoshiFlytxt
The document discusses how mobile operators face challenges like falling prepaid ARPU and increased churn. It describes how Flytxt provides an integrated marketing technology solution to help operators enhance prepaid revenue through structured marketing campaigns, churn management, and loyalty programs. Flytxt also allows operators to generate new revenue from mobile advertising and monetizing customer touchpoints.
Data analytics is a game changer for telcos in the digital eraFlytxt
Mario Nolla, Senior VP – Analytics and Consulting Practice at Flytxt, talks with VanillaPlus Magazine on how data analytics is going to be a game changer for telcos in the digital era.
Warid Telecom Uganda implemented a big data analytics solution to increase revenue and offer new services. The solution involved segmenting customers based on usage patterns and launching targeted campaigns. This led to dramatic results like doubling data revenues, increasing ARPU by 35%, and reducing churn by over 20%. The big data platform provided insights, recommendations, and allowed for closed-loop and real-time marketing.
Roadmap to realizing the value of telco data – opportunities, challenges, use...Flytxt
Roadmap to Realizing the Value of Telco Data – Opportunities, Challenges, Use Cases- By Srinivasa Ravi, COO, Flytxt at Big Data Monetization Event Singapore 2015
Flytxt is an artificial intelligence company that helps businesses analyze customer data and engage customers through products like their flagship NEON-dX software. Their clients typically see a 2-7% increase in net revenue. NEON-dX packages analytics, AI, and marketing automation to help clients generate measurable economic value. Flytxt works with over 100 enterprises across 50 countries to gain insights into 600 million consumers worldwide.
The Omnichannel Opportunity in Digital World: Unlocking the potential of conn...Flytxt
The digital lifestyle of consumers as well as the proliferation of smart devices and channels have intensified the speed and possibilities for digital interaction. Using vast amounts of customer data telcos can embark upon an analytics-driven evolution to deliver a seamless omni-channel experience. The omnichannel strategy, if executed correctly, has the potential to propel telcos to the leadership trajectory of the digital economy. They can not only leapfrog in the battle of customer ownership in digital space, but also create opportunities for ecosystem at large to generate significant business value from innovative digital services. This session will explore the approach and underpinnings required to achieve success in the digital world by successfully rolling-out an omni-channel strategy.
Srinivasa Ravi, COO, Flytxt, emphasises the importance of providing Omni-channel customer experience. According to him, telcos must adapt to dynamic needs of customers to provide a truly seamless experience across digital and non-digital touch-points.
Mario Nolla, Vice President Analytics and Consulting Practice at Flytxt, talks with CommsMEA on how Telcos in ME are looking to compete on differentiated customer experience and how right analytics technology can help them in deriving deeper consumer insights
This document discusses leveraging Hadoop clusters for carrier grade applications. It notes that carriers generate huge amounts of data daily from sources like call detail records, signaling data, web traffic and SMS. Hadoop is presented as a solution for analyzing this "mammoth data" through its distributed processing capabilities and ability to handle large datasets across clusters. The document outlines components of Hadoop like HDFS, MapReduce and how it can help address bottlenecks in traditional systems for loading, accessing and analyzing carrier data at scale.
Co existence or Competitions? RDBMS and HadoopFlytxt
The document discusses RDBMS and Hadoop, comparing their uses and discussing how they can co-exist. It provides an overview of RDBMS concepts like normalization and ACID properties. Hadoop and MapReduce are introduced as using a distributed file system and parallel processing of large datasets. A practical example is given of a master website using RDBMS for user profiles and transactions, and Hadoop for analytics on continuous data streams. The document argues that both systems can co-exist, with each suited to different data and usage types.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Recommendation engines matching items to usersFlytxt
Jobin Wilson is an architect at Flytxt, where he works on big data analytics and automation projects. He has previous experience with virtualization, cloud management, data center automation, and workflow systems. In this presentation, he discusses recommendation engines, how they work using collaborative filtering techniques, and the challenges of implementing them at scale using Apache Mahout. He also covers strategies for taking recommendation systems into production.
Improving Collaborative Filtering Based Recommenders Using Topic ModellingFlytxt
The document proposes improving collaborative filtering recommender systems using topic modelling. It presents an approach that discovers user profiles and item properties in a latent topic space using contextual text data. This helps address data sparsity. Experiments on movie rating datasets show the proposed hybrid neighborhood-based recommender that considers both rating overlap and topic similarity outperforms standard collaborative filtering in terms of precision, recall and F-measure.
Flytxt a unique success story in big data analyticsFlytxt
An exclusive interview with Dr.Vinod Vasudevan, Group CEO, Flytxt at European Communication magazine. He talks about Flytxt’s solutions, proven technology, impact-driven customer engagement and expansion plans.
Big data analytics and building intelligent applicationsFlytxt
This document discusses big data analytics, intelligent applications, and the future of artificial intelligence. It covers the current state of the art in machine learning, data mining, and data science. It also addresses challenges in scaling artificial intelligence to meet future data generation rates, which will outpace computation and communication speeds. New distributed computation models that move code to data instead of vice versa will be needed. Fundamental limits of physics, networks and computation must also be considered in architecting intelligent systems of tomorrow.
7th prepaid mobile summit presentation by Abhay DoshiFlytxt
The document discusses how mobile operators face challenges like falling prepaid ARPU and increased churn. It describes how Flytxt provides an integrated marketing technology solution to help operators enhance prepaid revenue through structured marketing campaigns, churn management, and loyalty programs. Flytxt also allows operators to generate new revenue from mobile advertising and monetizing customer touchpoints.
Data analytics is a game changer for telcos in the digital eraFlytxt
Mario Nolla, Senior VP – Analytics and Consulting Practice at Flytxt, talks with VanillaPlus Magazine on how data analytics is going to be a game changer for telcos in the digital era.
Warid Telecom Uganda implemented a big data analytics solution to increase revenue and offer new services. The solution involved segmenting customers based on usage patterns and launching targeted campaigns. This led to dramatic results like doubling data revenues, increasing ARPU by 35%, and reducing churn by over 20%. The big data platform provided insights, recommendations, and allowed for closed-loop and real-time marketing.
Roadmap to realizing the value of telco data – opportunities, challenges, use...Flytxt
Roadmap to Realizing the Value of Telco Data – Opportunities, Challenges, Use Cases- By Srinivasa Ravi, COO, Flytxt at Big Data Monetization Event Singapore 2015
Flytxt is an artificial intelligence company that helps businesses analyze customer data and engage customers through products like their flagship NEON-dX software. Their clients typically see a 2-7% increase in net revenue. NEON-dX packages analytics, AI, and marketing automation to help clients generate measurable economic value. Flytxt works with over 100 enterprises across 50 countries to gain insights into 600 million consumers worldwide.
The Omnichannel Opportunity in Digital World: Unlocking the potential of conn...Flytxt
The digital lifestyle of consumers as well as the proliferation of smart devices and channels have intensified the speed and possibilities for digital interaction. Using vast amounts of customer data telcos can embark upon an analytics-driven evolution to deliver a seamless omni-channel experience. The omnichannel strategy, if executed correctly, has the potential to propel telcos to the leadership trajectory of the digital economy. They can not only leapfrog in the battle of customer ownership in digital space, but also create opportunities for ecosystem at large to generate significant business value from innovative digital services. This session will explore the approach and underpinnings required to achieve success in the digital world by successfully rolling-out an omni-channel strategy.
Srinivasa Ravi, COO, Flytxt, emphasises the importance of providing Omni-channel customer experience. According to him, telcos must adapt to dynamic needs of customers to provide a truly seamless experience across digital and non-digital touch-points.
Mario Nolla, Vice President Analytics and Consulting Practice at Flytxt, talks with CommsMEA on how Telcos in ME are looking to compete on differentiated customer experience and how right analytics technology can help them in deriving deeper consumer insights
This document discusses leveraging Hadoop clusters for carrier grade applications. It notes that carriers generate huge amounts of data daily from sources like call detail records, signaling data, web traffic and SMS. Hadoop is presented as a solution for analyzing this "mammoth data" through its distributed processing capabilities and ability to handle large datasets across clusters. The document outlines components of Hadoop like HDFS, MapReduce and how it can help address bottlenecks in traditional systems for loading, accessing and analyzing carrier data at scale.
Co existence or Competitions? RDBMS and HadoopFlytxt
The document discusses RDBMS and Hadoop, comparing their uses and discussing how they can co-exist. It provides an overview of RDBMS concepts like normalization and ACID properties. Hadoop and MapReduce are introduced as using a distributed file system and parallel processing of large datasets. A practical example is given of a master website using RDBMS for user profiles and transactions, and Hadoop for analytics on continuous data streams. The document argues that both systems can co-exist, with each suited to different data and usage types.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business