This document discusses how media companies can improve customer centricity through better understanding customers using data. It notes that new communication channels like smartphones and tablets are being adopted rapidly. While most companies feel personalization is critical, many lack solutions and automation to implement it effectively. The document advocates building a single customer view using customer data from various sources to better understand customers and their behaviors. This enables more personalized experiences through targeted advertising, improved content delivery, and real-time audience analytics dashboards. Adopting a customer DNA approach is presented as helping media firms answer key questions and overcome challenges to deliver more value to customers.
Turning Big Data into More Effective Customer ExperiencesNG DATA
Discover how you can improve customer experiences and increase profitability for Telecoms.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
Acquisition and Beyond: Using Customer DNA to Gain and Keep Valuable Customers NG DATA
Effectively spend your acquisition resources to enrich your inbound and outbound programs. See how you can provide relevant personalized messaging and offers through the right channels, to dramatically increase acquisition efforts to gain top potential highest value customers.
Learn How to Transform Your Relationships with Customer DNANG DATA
With Customer DNA, it’s possible to efficiently and effectively put your customers at the center of your marketing and business strategies to deliver the right interactions at the right time, through the right channels.
Increase Customer Engagement with PersonalizationNG DATA
The latest solution from NGDATA - Lily 3.0 - allows businesses to easily organize big data in a customer centric way, so they can more intelligently market to customers at the individual level to improve customer experiences.
In this webinar, Steven Noels CTO of NGDATA, walks through interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling offers and services in order to build customer lifetime value and satisfaction.
Discover the importance of moving from data visualization to more actionable insights that can help you engage your customers in new ways and offer more compelling products and services in order to strengthen your relationship with your customers.
Turning Big Data into More Effective Customer ExperiencesNG DATA
Discover how you can improve customer experiences and increase profitability for Telecoms.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
Acquisition and Beyond: Using Customer DNA to Gain and Keep Valuable Customers NG DATA
Effectively spend your acquisition resources to enrich your inbound and outbound programs. See how you can provide relevant personalized messaging and offers through the right channels, to dramatically increase acquisition efforts to gain top potential highest value customers.
Learn How to Transform Your Relationships with Customer DNANG DATA
With Customer DNA, it’s possible to efficiently and effectively put your customers at the center of your marketing and business strategies to deliver the right interactions at the right time, through the right channels.
Increase Customer Engagement with PersonalizationNG DATA
The latest solution from NGDATA - Lily 3.0 - allows businesses to easily organize big data in a customer centric way, so they can more intelligently market to customers at the individual level to improve customer experiences.
In this webinar, Steven Noels CTO of NGDATA, walks through interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling offers and services in order to build customer lifetime value and satisfaction.
Discover the importance of moving from data visualization to more actionable insights that can help you engage your customers in new ways and offer more compelling products and services in order to strengthen your relationship with your customers.
Have smarter conversations with your customersNG DATA
Join Steven Noels as he discusses:
- The rise of inbound marketing and personalization
- The benefits of being relevant in inbound customer conversations
- How to create and use Customer DNA to better engage with your customers
Your Bank Customers Want You to Get More PersonalNG DATA
Steven Noels walks through key findings from NGDATA's latest survey of banking customers and discusses how you can easily drive better customer engagement.
Use Data to Support the Complete Subscriber LifecycleNG DATA
Discover how you can:
Better target relevant customers
Identify the most effective channels and offers to engage customers
Gain a detailed, individual customer profile with Customer DNA
Become more data centric and independent in your customer analysis
Develop an omni-channel strategy by using Customer DNA
Using Your Data to Reduce Attrition in BankingNG DATA
Getting to the bottom of customer attrition is a top issue for banks, and for good reason. Focus on your customer relationships by increasing engagement with appropriate messages, products, and services tailored to each of your customers. Learn More.
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
How to easily create relevant, seamless interactive engagements with your customers
In a world where companies spend more than $2 trillion on digital transformation and customer demands for new technology channels are increasing, your company needs to keep up to have any chance of succeeding. But how can you keep communicating with your customers in the most effective way, while still streamlining your operations?
Join renowned industry analyst Kaspar Roos, founder & CEO of Aspire, for an interactive on-demand session to discover how the new EngageOne Communicate can help make the complex simple with your approach to customer communications.
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.
Learn:
- The definition and requirements for Customer Data Platforms
- The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
- Reference architectures/approaches to building CDP
- How Treasure Data is used to build Customer Data Platforms
And here's the song: https://youtu.be/RalMozVq55A
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter.
Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Understanding Customer Buying Journey with Big DataAnalyticsWeek
Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention.
This talk will highlight and showcase how leading edge companies are leveraging big data to:
Combine customer interaction data to understand customer buying journey
Understand high-value customer behavior beyond profile segmentation
Identify the most common path to customer churn
Perform market basket analysis to help with cross-sell and up-sell
Speakers:
Matt Schumpert
Director of Product Management
Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, sales leadership and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Previously, Matt built the sales engineering organization at Datameer, managed strategic partnerships at Oracle & BEA Systems in the US an Europe, and drove sales of business rules management software at ILOG (now IBM). Matt holds a BS in Computer Science from the University of Virginia.
What is (and who needs) a customer data platform?Angela Sun
If you’ve recently heard a lot of talk about a Customer Data Platform (CDP) and how it can help companies better understand and act on data, you’re not alone. But what really is a CDP? Why does it exist, who is it for and how might you use it? Here’s what you need to know.
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Digital Transformation in Customer Service: Roadmap for Success in 2014Ajit Khadd
Consumers have gone digital; you hear phrases like “digital by default” and “digital transformation”
in the C-suite. In fact, CDOs (Chief Digital Officers) are the latest addition to the C-suite!
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
Have smarter conversations with your customersNG DATA
Join Steven Noels as he discusses:
- The rise of inbound marketing and personalization
- The benefits of being relevant in inbound customer conversations
- How to create and use Customer DNA to better engage with your customers
Your Bank Customers Want You to Get More PersonalNG DATA
Steven Noels walks through key findings from NGDATA's latest survey of banking customers and discusses how you can easily drive better customer engagement.
Use Data to Support the Complete Subscriber LifecycleNG DATA
Discover how you can:
Better target relevant customers
Identify the most effective channels and offers to engage customers
Gain a detailed, individual customer profile with Customer DNA
Become more data centric and independent in your customer analysis
Develop an omni-channel strategy by using Customer DNA
Using Your Data to Reduce Attrition in BankingNG DATA
Getting to the bottom of customer attrition is a top issue for banks, and for good reason. Focus on your customer relationships by increasing engagement with appropriate messages, products, and services tailored to each of your customers. Learn More.
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
How to easily create relevant, seamless interactive engagements with your customers
In a world where companies spend more than $2 trillion on digital transformation and customer demands for new technology channels are increasing, your company needs to keep up to have any chance of succeeding. But how can you keep communicating with your customers in the most effective way, while still streamlining your operations?
Join renowned industry analyst Kaspar Roos, founder & CEO of Aspire, for an interactive on-demand session to discover how the new EngageOne Communicate can help make the complex simple with your approach to customer communications.
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.
Learn:
- The definition and requirements for Customer Data Platforms
- The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
- Reference architectures/approaches to building CDP
- How Treasure Data is used to build Customer Data Platforms
And here's the song: https://youtu.be/RalMozVq55A
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter.
Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Understanding Customer Buying Journey with Big DataAnalyticsWeek
Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention.
This talk will highlight and showcase how leading edge companies are leveraging big data to:
Combine customer interaction data to understand customer buying journey
Understand high-value customer behavior beyond profile segmentation
Identify the most common path to customer churn
Perform market basket analysis to help with cross-sell and up-sell
Speakers:
Matt Schumpert
Director of Product Management
Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, sales leadership and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Previously, Matt built the sales engineering organization at Datameer, managed strategic partnerships at Oracle & BEA Systems in the US an Europe, and drove sales of business rules management software at ILOG (now IBM). Matt holds a BS in Computer Science from the University of Virginia.
What is (and who needs) a customer data platform?Angela Sun
If you’ve recently heard a lot of talk about a Customer Data Platform (CDP) and how it can help companies better understand and act on data, you’re not alone. But what really is a CDP? Why does it exist, who is it for and how might you use it? Here’s what you need to know.
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Digital Transformation in Customer Service: Roadmap for Success in 2014Ajit Khadd
Consumers have gone digital; you hear phrases like “digital by default” and “digital transformation”
in the C-suite. In fact, CDOs (Chief Digital Officers) are the latest addition to the C-suite!
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
What's new in digital marketing technology and media - midyear 2014 updateProve
Here's what we at Prove see as the interesting new opportunities in digital marketing technology and digital media.
Prove is a new kind of digital marketing, technology and analytics agency focusing on customer acquisition and retention. We grow companies by making them more relevant to more people, stealing share through smarter technology-enabled strategies and mass personalization. Talk with us.
Webinar Deck: Building Customer Relationships in an Omni-Channel WorldEnsighten
“Building Customer Relationships in an Omni-Channel World”
Connecting the dots in an omni-channel world is a challenge that makes it difficult for brands to form meaningful relationships with their customers. A lack of visibility across channels results in broken customer journeys which undermine efforts to cultivate exceptional brand loyalty. In this webinar we will discuss how to connect the dots so you can focus on optimizing for people, rather than channels.
This webinar will cover:
-Creating robust customer profiles through first party data
-Managing the balance between demographic and real-time data
-Acting on customer insights
-Measuring the impact of a personalized customer journey
SPEAKERS: Rick Weithas, Director of Product Marketing, Ensighten & Jared Polidoro, VP of Client Services, Maxymiser
Julia Tuzin teradata omnichannel_interactionsCleverDATA
- Выстраивание мульти канального взаимодействия,
-Интернет статистика по России
-Москва идет в мобильный интернет
- Лояльные клиенты общаются по многим каналам
- Зачем строить омни-канальное взаимодействие
- Этапы омни-канального взаимодействия
- Ориентируемся на продукт, а не на клиента
- Примеры проектов омни-канального взаимодействия
4 steps to better engaging audiences using mobile technologyCarlos R. Guevara
Audiences want captivating and engaging advertising that's relevant to them. Something that can be done effectively using mobile technology. Learn the 4 steps to better engaging audiences using mobile technology in this free eBook.
Similar to Customer centricity for media companies (20)
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
2. 2Copyright 2014. Confidential – Distribution prohibited without permission
New channels adopted by the Customer
Airplane Telephone Radio Television PC Internet iPod Facebook
Years until mass adoption
68 years
50 years
38 years
22 years
14 years
7 years 3 years 2 years
3. 3Copyright 2014. Confidential – Distribution prohibited without permission
New channels adopted by the Customer
0
We are here
Tablets
Smartphones
Personal Computers
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e 2016e
Global Internet Device Sales
1,000,000,000
500,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
4. 4Copyright 2014. Confidential – Distribution prohibited without permission
The Value of Data
However, few companies have been able to implement
Source: Econsultancy, Digital Marketing Exchange
of those surveyed believe that "personalization is
critical to our current and future success”
94%
5. 5Copyright 2014. Confidential – Distribution prohibited without permission
Connecting with the Customer
Preferences
Affinities
Context
Behavior
6. 6Copyright 2014. Confidential – Distribution prohibited without permission
Barriers to Customer Experience Management
regard IT roadblocks and lack of technology as
barriers to adopting or improving personalization
Source: Econsultancy, Digital Marketing Exchange
No Solutions – No Automation – Manual Work – Low ROI
84%
7. 7Copyright 2014. Confidential – Distribution prohibited without permission
Customer Experience
Customer spamming is doing more damage than good
Company
& Customer
Activity
Customer
CRM
Systems
Customer
Web & Mobile
Customer Channel
Campaigns
Customer
Service Desk
Social Data
Website &
online apps
Mobile App Server
Mail
SMS
Print
Broadcast
Offers
direct mail
ATM
web
Agent, IVR
email
mobile
chat
Relevance?
Awareness?
Value?
Timing?
Clarity?
8. 8Copyright 2014. Confidential – Distribution prohibited without permission
I have a customer - what are the top 3 products he is likely to buy?
Answering the Tough Questions…
Which top hundred customers are likely to buy my product X today?
What is the best channel to connect with my customer, and when?
How can I turn around my most valuable potential churners?
9. 9Copyright 2014. Confidential – Distribution prohibited without permission
The Personalization Customer Experience
“I have a customer – what does that customer value most?”
Customer
Service Desk
Customer
Web & Mobile
Customer Channel
Campaigns
Social Data
Company &
Customer Activity
Customer
CRM Systems
Mail
SMS
Broadcast
Print
Mobile App
Server
Customer
website &
online apps
direct mail
ATM
web
Agent, IVR
email
mobile
chat
10. 10Copyright 2014. Confidential – Distribution prohibited without permission
Towards a new architecture
One single customer view
Online
Print
Mobile
Network
App Phone
Call Centre
CDR
Shop
POS
Personalization
Acquisition
Journey
ARPU / CLTV
Marketing
Advertising
Churn
Fraud
www
Print
Mobile
Network
App Phone
Call Centre
Shop
POS
CDR
Personalization
Acquisition
Journey
ARPU / CLTV
Marketing
Advertising
Churn
Fraud
11. 11Copyright 2014. Confidential – Distribution prohibited without permission
Overcome
“Analysis
Paralysis”
Proactively
Engage
with
Customers
Cope with
plethora
of data
14. 14Copyright 2014. Confidential – Distribution prohibited without permission
Big Data
Real Time
Analytics
Traditional
Analytic
Systems
What will happen?
What do I need to do?
What has happened?
Why?
Large Volumes
Unstructured & Structured Data
Real-Time SystemsBatch Systems
Sampled Data
Structured Data
What is different?
“My traditional BI environment will give the
answers tomorrow of yesterday’s problem”
- CIO Leading EU media group
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Lily Customer DNA - Value
• Bigger: Scale trumps Smarter and Better
• Results Driven: Actionable DNA
• “AND” not “OR”: Co-existing with DW/BI
• Prescriptive: Trends better than Values
• Big Data Governance
• Continuous learning
• Objective: Facts on everyone’s desk
• Architecture: One Single View
Discover the Unknown Unknowns with a single
view of your customers always available…
Analytics Transactions Strategic
Machine Learning
Bigger is Better
Current BI
Solutions
Prescriptive
Customer DNA
Results-Driven
Genius of “AND”
Maximize
Architecture
Objectivity
Governance
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Applied to Subscription-based Businesses
Customer Lifetime Value (Inbound, Outbound, Risk)
• Acquisition
• Customer experience improvement
• Personalized content & service
• Brand & loyalty improvement
• Cross & upsell
• Targeted ads
• Customer-centric audience dashboards
Media Companies
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Examples:
• Signal upcoming shows (match user profile and EPG)
• Detect issues with services -> provide more guidance
• Detect issues with apps -> adaptive more guidance
• Detect a customer’s habits in using apps -> adaptive interface
Benefits:
• Improve Customer Experience / Branding
• More visitors / viewers
• More successful apps
Improve User Experience
By providing Personal Services to Customers
Smart
Phone
Tele
Sales
Online OnlineOnline Online
Socio-Demographic Transactional Engagement
Real-time
Single
Customer View
Customer DNA
OnlineOnline
Personal Guidance
Smart
Phone
Using The Single Customer View, the Customer DNA and
detailed User Profiling, offer the Customer additional
Services, such as Alerting, Suggestions and Customized
Apps to improve User Experience.
Smart
Phone
Smart
Phone
Tele
Sales
EPGApps VOD
Alerting &
Messaging
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More effective:
• Increased advertising revenues
• Improved conversion ratios
• Improve customer experience
• More direct delivery of the right message on the right device
at the right time
More efficient:
• More campaigns with the same resources
• Facilitate the creation of targeted campaigns
• Reduced advertising costs
• Reduce channel costs
Targeted Advertising
Using micro-segmentation and the segment of one
Smart
Phone
Tele
Sales
Online OnlineOnline Online
Socio-Demographic Transactional Engagement
Single
Customer View
Customer DNA The Right
Ad
Real-time
Smart
Phone
Smart
Phone
Content
Smart
Phone
Tele
Sales
AdsLocation
OnlineOnline
Effective and Efficient Advertising Execution
Onsite Advertising & Real-Time-Bidding
Using The Single Customer View, the Customer DNA and
Micro-Segmentation and Propensity to Buy Metrics, allow
the media company to maximize his on-site publishing and
RTB interactions in real-time
Sources also include location and ads – as the marketing
actions may differ depending on where your are.
Smart
Phone
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Improve Brand and Loyalty
By providing Cross-channel Personalized Content
Benefits:
• Improved brand experience
• Increased interest and loyalty
• More time spent on website
• More visitors
• Personalized newsletters
• More successful apps
Using The Single Customer View, the Customer DNA and
detailed User Profiling, allow the editor to present the right
content to the right user, on the right device and at the
right time. Online OnlineOnline Online
Socio-Demographic Transactional
Smart
Phone
Tele
Sales
Engagement
Single
Customer View
Customer DNA The Right
Ad
Real-time
Smart
Phone
Smart
Phone
Content
Tele
Sales
Location
OnlineOnline
Effective and Efficient Marketing Execution
Smart
Phone
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Real time dashboards allow you:
• to measure your audience’s true engagement
• to measure how long they’re actively consuming your content
• to identify what are the devices used
• to determine the source of the visitor
Lily EnterpriseTM allows you:
• to have this information available in real time
• to drill down to the individual user
• to have trending data available enabling more predictive
analytics
Customer-Centric Audience Dashboards
By aggregating Real-time Metrics
Online OnlineOnline Online
Socio-Demographic Transactional
Real-time
Single
Customer View
Customer DNA
Smart
Phone
Using The Single Customer View, the Customer DNA
provide the editors a real time view on who is reading /
watching specific content via real time dashboards.
Smart
Phone
Tele
Sales
Engagement
Smart
Phone
Smart
Phone
Content
Real Time Dashboards
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Broadcaster
DNA
Click Streams
Live Audience
Dashboards
Cross-Brand
of Publisher
Single View of
Customer
Broadcaster
brand
Customer-Centric Audience Dashboards
Cross-publisher & -brands
Broadcaster
of the visitors read
less than 5 ar cles
per day
Social referrals
skip the homepage
audience behavior
varies strongly between
device used
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Experience the Difference with Lily
Listen Bigger.
VOLUME
Learn Faster.
SPEED
Execute Smarter.
ANSWERS
Volumes of Data Availability Questions Answered
Start working with Lily to discover results from Day 1
Zettabytes
Exabytes
Petabytes
Terabytes
Gigabytes
Seconds
Minutes
Hours
Days
Weeks
Unknown Unknowns
Known Unknowns
Known
Knowns
DW/BIDW/BIDW/BI