This document discusses pop-up shops and provides examples of different pop-up shop concepts and brands that have utilized them. It notes that pop-up shops are temporary in nature but have become a popular marketing trend. Examples mentioned include a CK One pop-up shop in London selling Calvin Klein products and novelties, an Adidas pop-up promoting the idea that they can "pop up, disappear and reappear", and a Louis Vuitton and Comme des Garcons collaboration pop-up shop in Tokyo. Ideas for pop-up shop layouts and themes are also presented.

1. Long Tall Sally Research

2. Comme Des Garcon, Pop up Shop 2004
Linda Berman, vice president of strategic brand development for Caruso
Affiliated Holdings explains the appeal as,“Pop-up shops present something
that has never been seen before, and then they're gone. The now-you-
see-it, now-you-don't factor lends the operation an air of inherent
excitement.” More and more retailers seemingly agree as they jump onto
the bandwagon of a marketing trend that, ironically, will probably be
around for quite awhile.

3. Ck One
http://vicestyle.com/en/news/today/post/east-end-ck-one-pop-up-store
http://www.graziadaily.co.uk/fashion/archive/2011/04/08/ck-
one-pop-up-shop-opens-in-london-today.htm

4. Ck One
IDEAS from this store:
• Trendy spot Shoreditch village underground
• 8th -17th April 2011 (10 days long)
• Selling Ck One product as well as novelties – i.e. Vending Machine s dispensing calvin klein mens boxers
• ‘Coincided with Ck One’s Live events in partnership with mtv push’ (Music festival type event – with
celebs like professor green performing)
http://www.cosmopolitan.co.uk/lifestyle/entertainment/this-week/what-to-do-this-week-11-17-apr

5. Adidas Originals
http://www.youtube.com/watch?v=seUwclP70Ng
• ‘Not Static, Immobile’
• ‘The idea that they can pop, disappear
and reappear somewhere else’
IDEAS From this store:
•Someone outside promoting the store with
signs
• Using a theme throughout the store

6. POP UP STORES – IDEAS FOR LAYOUT
Gap’s denim line in LA in 2009
Ksubi “Pop n Shop” store – “Lest we Regret” Nov ’08
Australian online only – designer denim, fashion & MAC IBIZA pop up store
accessories
•€35 EURO Entry (Redeemable
against purchase)
• From 14.04.11 – 31.10.11
• Monday – Sunday, 11.00 –
13.00 | 18.00 – 01.00

7. Debenhams Edition
http://www.company.co.uk/fashion/news/debenhams-launches-edition-designers-pop-up
Newburgh Street, London – ‘In store Edition will
cover approximately 500 sq ft of space across 30
stores. Glass and monochrome fixtures will be
finished with premium chrome fittings, providing a
clean, gallery-style space that will make the
clothing the focus.’

8. YSL “Edition Unisex” Pop up Shop
http://www.sincerelyjules.com/2009_02_01_archive.html
Duration: 1 Week

9. Emma Bridgewater - SALE SHOP
http://www.plinkfizz.com/client-news/shoppers-transported-in-style-to-new-emma-bridgewater-pop-up-sale-shop/
Shoppers transported in style to new Emma Bridgewater pop-up
Sale shop (29th Dec – End of Jan)
04 January 2011
Fulham Road-based Emma Bridgewater made a big hit on the local high street
when it opened a special shop to cope with its anticipated Sale stampede.
The shop at 739 Fulham Road which underwent a major redesign last
November has already expanded temporarily to a store five minutes down the
road at 654 Fulham Road.
And Emma Bridgewater fans that visited on the first day of the sale were
in for a treat as the store layed on a quirky form of transport to save
shoppers’ weary legs, with a stunning polka-dot rickshaw carrying them
between the two shops.
Explained Fulham Road shop manager Cristina Vicente: “The Emma Bridgewater
January sale has become a highlight of the season with many hundreds of
people expected on the first day alone. We often see dozens of shoppers
queuing for hours before we open.
“This year’s sale is starting four days earlier than last year and we knew
we needed more space to accommodate the excellent bargains straight after
Christmas.

10. Louis vuitton & Comme des garcons collaboration
http://secondcitystyle.typepad.com/second_city_style/2009/06/shopping-spotlight-the-pop-up-shop-phenomenon.html
June 11, 2009
Shopping Spotlight. The Pop Up Shop Phenomenon
The collaborative pop up shop between Loius Vuitton and Comme des Garcons in
Tokyo
A new wave of shopping has recently arrived, carrying with it an innovative
philosophy. The formula of the pop up shop is simple: pair a limited amount of
products with a limited amount of time it can be purchased, throw in a sleek
space to showcase the wares and add a few freebies to the deal and viola!—a
recession-proof sales technique that is quickly turning into a global trend.
The concept of a pop up shop has actually been around for some time. Shopping
center owners have always held specialty leasing departments that turn empty
space into paying tenants for a few months or rent out kiosk space. The fresh
take on the temporary shops is through the interactive, entertaining nature in
which they cater to their clientele.
Over the holidays last year retailers such as American Apparel provided.
artwork exhibits, games, and even karaoke machines in their temporary retail
sites in and around New York Companies provide free samples, have certain days
catered, and offer many other perks that turn the pop up shops into a veritable
free-for-all of customer-friendly services. And it works!

11. http://www.refinery29.com/plus-size-clothing-nyc
Pop Up Plus
• Secret Locations
• Venues posted on website before