This document provides an overview and analysis of mobile strategies for luxury and prestige brands. It finds that while over half of prestige brands now have both a mobile app and site, 16% still have neither. The document introduces a Mobile IQ framework that evaluates and ranks brands based on their mobile offerings and innovation. Sephora ranks first with a Mobile IQ score of 164 for its sustained investment across mobile platforms. Other top brands like Nordstrom and Macys demonstrate strong, differentiated mobile apps and sites.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
This document discusses the importance of mobile-first marketing. Some key points:
- Smartphones are an indispensable part of daily life for most people and are used in many contexts.
- Behavior on smartphones indicates intent to take action, like searching for local information or making purchases.
- Marketers need to understand audiences' mobile experiences and expectations in order to effectively engage customers on their preferred devices and channels.
- Companies should plan mobile email campaigns first and optimize the entire inbox experience for smartphones.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
Voice, as a method of communication with devices, opens many doors to the customer. The presence, convenience, and natural essence of voice-powered technology, opens a business up to far more opportunities to have a valuable impact on a customer.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
This document discusses the importance of mobile-first marketing. Some key points:
- Smartphones are an indispensable part of daily life for most people and are used in many contexts.
- Behavior on smartphones indicates intent to take action, like searching for local information or making purchases.
- Marketers need to understand audiences' mobile experiences and expectations in order to effectively engage customers on their preferred devices and channels.
- Companies should plan mobile email campaigns first and optimize the entire inbox experience for smartphones.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
Voice, as a method of communication with devices, opens many doors to the customer. The presence, convenience, and natural essence of voice-powered technology, opens a business up to far more opportunities to have a valuable impact on a customer.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
Mobile is becoming the primary internet access method in India, with more people accessing the internet via mobile than desktop. As mobile traffic surpasses desktop traffic, mCommerce is growing significantly. Mobile users are increasingly making purchases on their smartphones, especially for gadgets, clothes, and books. A mobile-optimized website and app can help businesses connect with customers, drive sales and engagement, and increase customer retention in this dynamic mobile market.
Mobile will require marketers to shift their entire marketing approach and treat mobile as a strategic priority through implementing multiyear strategies. Leading marketers will anticipate how mobile will disrupt business models in the coming years through deeper consumer engagement, real-time interactions, and contextual pricing. They will combine various data signals for rich mobile context to differentiate their offerings. Tablets will also be major disruptors in the short-term, so marketers must address separate use cases and experiences for phones versus tablets.
Fresh Digital Group is a digital innovation company that specializes in understanding clients' visions and executing mobile solutions. They identify opportunities in the mobile ecosystem and guide strategic development. Fresh Digital provides full-service capabilities including strategy, execution, development, and delivery across all digital platforms.
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Smartphone penetration has increased from 31% in 2011 to 44% in 2012. Smartphone owners use their devices for multiple activities like social media, games, etc. providing businesses new opportunities. 83% of smartphone owners use their device while on-the-go. Smartphone users value internet access on their devices to find information while mobile. 62% of smartphone owners access the internet everyday on their device. Data suggests 1/3 of smartphone searches have local intent, and the majority of users act on local searches within an hour. Apps represent 4 out of 5 mobile media minutes, providing brands opportunities to engage consumers via mobile apps.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
This document provides an overview of mobile trends and best practices for marketers. It finds that mobile penetration continues to grow globally, with smartphones becoming the dominant mobile device. Tablet usage is also increasing rapidly and becoming an important secondary screen. The key insights are:
- Mobile and tablet ownership is now mainstream, with over half of populations in major markets owning smartphones.
- Tablets are replacing PCs as the primary digital device and are often used for "second screening" alongside TV viewing.
- Most consumer journeys now span multiple devices, with mobile often the starting point for online activities.
- Marketers need to develop consistent omnichannel experiences optimized for different mobile contexts to cater to fluid, multidevice
The document discusses how mobile has become the primary screen for many customers, with over half of online retail time now spent on mobile devices. However, many companies still do not have a unified mobile strategy and underestimate mobile's potential. The document outlines how companies need to adopt a mobile-first approach, designing customer journeys and experiences optimized for mobile to better meet customer expectations and engage customers across all touchpoints. It emphasizes that mobile should not be treated as just another channel but the primary platform for the customer experience.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
This document summarizes key insights from presentations and discussions at a Mobile IQ conference in New York on January 19, 2012 and an upcoming conference in Paris on January 24, 2012. It discusses how mobile commerce is growing rapidly and becoming a game changer, especially with the rise of tablets. However, many prestige brands have been slow to develop robust mobile strategies, with most focusing only on apps that lack functionality. To succeed, brands need to focus on optimizing their mobile sites and commerce capabilities across all devices. Competence in mobile may indicate a brand's ability to grow globally and tap into emerging markets.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
Mobile is becoming the primary internet access method in India, with more people accessing the internet via mobile than desktop. As mobile traffic surpasses desktop traffic, mCommerce is growing significantly. Mobile users are increasingly making purchases on their smartphones, especially for gadgets, clothes, and books. A mobile-optimized website and app can help businesses connect with customers, drive sales and engagement, and increase customer retention in this dynamic mobile market.
Mobile will require marketers to shift their entire marketing approach and treat mobile as a strategic priority through implementing multiyear strategies. Leading marketers will anticipate how mobile will disrupt business models in the coming years through deeper consumer engagement, real-time interactions, and contextual pricing. They will combine various data signals for rich mobile context to differentiate their offerings. Tablets will also be major disruptors in the short-term, so marketers must address separate use cases and experiences for phones versus tablets.
Fresh Digital Group is a digital innovation company that specializes in understanding clients' visions and executing mobile solutions. They identify opportunities in the mobile ecosystem and guide strategic development. Fresh Digital provides full-service capabilities including strategy, execution, development, and delivery across all digital platforms.
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Smartphone penetration has increased from 31% in 2011 to 44% in 2012. Smartphone owners use their devices for multiple activities like social media, games, etc. providing businesses new opportunities. 83% of smartphone owners use their device while on-the-go. Smartphone users value internet access on their devices to find information while mobile. 62% of smartphone owners access the internet everyday on their device. Data suggests 1/3 of smartphone searches have local intent, and the majority of users act on local searches within an hour. Apps represent 4 out of 5 mobile media minutes, providing brands opportunities to engage consumers via mobile apps.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
This document provides an overview of mobile trends and best practices for marketers. It finds that mobile penetration continues to grow globally, with smartphones becoming the dominant mobile device. Tablet usage is also increasing rapidly and becoming an important secondary screen. The key insights are:
- Mobile and tablet ownership is now mainstream, with over half of populations in major markets owning smartphones.
- Tablets are replacing PCs as the primary digital device and are often used for "second screening" alongside TV viewing.
- Most consumer journeys now span multiple devices, with mobile often the starting point for online activities.
- Marketers need to develop consistent omnichannel experiences optimized for different mobile contexts to cater to fluid, multidevice
The document discusses how mobile has become the primary screen for many customers, with over half of online retail time now spent on mobile devices. However, many companies still do not have a unified mobile strategy and underestimate mobile's potential. The document outlines how companies need to adopt a mobile-first approach, designing customer journeys and experiences optimized for mobile to better meet customer expectations and engage customers across all touchpoints. It emphasizes that mobile should not be treated as just another channel but the primary platform for the customer experience.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
This document summarizes key insights from presentations and discussions at a Mobile IQ conference in New York on January 19, 2012 and an upcoming conference in Paris on January 24, 2012. It discusses how mobile commerce is growing rapidly and becoming a game changer, especially with the rise of tablets. However, many prestige brands have been slow to develop robust mobile strategies, with most focusing only on apps that lack functionality. To succeed, brands need to focus on optimizing their mobile sites and commerce capabilities across all devices. Competence in mobile may indicate a brand's ability to grow globally and tap into emerging markets.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
This document summarizes a presentation on using mobile marketing to drive sales. Key points include: m-commerce is expected to grow significantly by 2016; mobile searches and app downloads are increasing rapidly; and location-based mobile payments and services will reach billions by 2014. The presentation also discusses the increasing crossover between desktop and mobile usage, examples of innovative mobile experiences, considerations for the mobile user journey, and the growth of B2B mobile marketing.
Emerging Mobile Trends & Behaviors for 2013Paul Booth
Globally, tablet sales are forecast to outstrip PC sales by 2016. While tablet customers share behaviors with PC users, there are differences across platforms that present opportunities for marketers. By 2013, over 50% of all emails are expected to be opened on mobile devices like phones and tablets, down from 36% in the first half of 2012. This poses challenges for marketers as email performs less well on these devices. Responsive design can optimize the email experience based on the device. Near field communication (NFC) is expected to enable more applications especially mobile payments, which could reach $100 billion by 2016. Mobile payments and digital wallets will continue gaining mainstream adoption through 2013 and beyond.
This document provides a 7-step guide to mobile marketing. It begins by making the case for developing a mobile marketing strategy and investing in mobile initiatives. It emphasizes that marketers need to [1] define the scope of mobile opportunities, [2] review consumer mobile usage trends, [3] benchmark competitors' mobile efforts, [4] create ROI models for investment options, [5] prioritize a mobile roadmap, and [6] write a formal business case to secure budget for mobile activities. The document outlines the diverse mobile ecosystem and opportunities across the customer lifecycle to integrate mobile marketing communications, experiences, commerce and loyalty efforts.
Social media and mobile presentation 2011 Galit Fein
Mobile and social media are growing rapidly and should be integrated into a multichannel strategy rather than managed separately from IT. Mobile is becoming essential for businesses and financial institutions need to offer more advanced mobile banking features. While HTML5 shows promise for developing cross-platform apps, native apps currently provide a better user experience. Enterprises also need to support employees' use of personal mobile devices for work through mobile device management and technical support policies.
Shikatani Lacroix is a branding and design firm located in Toronto, Canada. The document discusses opportunities in mobile marketing, including the growth of smartphones and mobile internet usage. It provides statistics on mobile usage and outlines strategies that marketers can use to leverage the mobile channel, such as developing mobile websites and apps, mobile advertising, mobile coupons, and building SMS opt-in networks.
The document discusses the growing importance and impact of mobile integration. It notes that mobile phones are more prevalent than cars or credit cards and that mobile is changing consumer expectations and the customer journey. The document then provides recommendations for businesses to integrate mobile into their strategies, including building a mobile website, mobile advertising, mobile couponing, mobile apps, and integrating across platforms. It also discusses emerging mobile trends and capabilities.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
Mobile marketing trends, stats, and best practices were discussed over five parts. Key points included: mobile usage is growing rapidly worldwide, with smartphones accounting for over half of US mobile users by 2014; magnetic content that is useful, well-executed, and fun is important; precise targeting and geo-location can enhance mobile campaigns when used judiciously; mobile should be used as an additive channel to integrate with other media; and measurable goals like coupon redemption and a framework that links marketing investments to perceptual, behavioral and financial outcomes are needed to evaluate mobile ROI.
This document discusses mobile marketing trends and opportunities. It notes that while mobile has been called "the year of mobile" for many years by experts, it is only recently becoming a major marketing channel. The mobile landscape is complex with many devices, platforms, and options for advertisers. Key trends include rising smartphone usage and sales, growth of mobile internet usage and apps, and increasing time spent on social networks and other sites on mobile. The document also summarizes projections for growing mobile advertising spending in the US and worldwide through 2013, led by display, search, and in-app advertising as smartphones and data plans become more common.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Mobile Ecosystem in 2015 by AscITconsultancyservicesCarmor Bass
The document discusses 10 mobile trends for 2015 based on discussions and insights from industry leaders. It summarizes the key points of 5 trends:
1. Mobile apps will move to a third generation focused on leveraging location, context and user data to personalize experiences.
2. Smartphones will become the central hub for controlling the growing Internet of Things ecosystem of connected devices.
3. Mobile devices will surpass desktops for the first time, generating most web browsing and media consumption.
4. "Phablets" with larger screens between 5.5-7 inches will continue gaining popularity over smartphones and tablets.
5. Big data will become integral to powering all mobile services and applications
"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 ChicagoTim Hayden
Presentation used in Chicago on 10/5/2011 for Bricks and Mobile 2011 (Thanks, Kelly!). "Engaging the Consumer On-the-Go" with Scott Forshay of Morpheus/CREATETHE GROUP, Tim Hayden of 44Doors, Tom Nawara of Acquity Group, and Suhail Pothigara of Macy's.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
How mobile is creating a buzz in the online performance marketing channel - L...auexpo Conference
Liane Dietrich discusses how mobile is creating growth opportunities in online performance marketing. She notes that consumers are increasingly using mobile devices to research products online. Many companies and publishers are now investing in mobile and seeing benefits from mobile affiliate marketing. While challenges remain, networks like LinkShare are working to facilitate mobile affiliate tracking across different devices and browsers to help the industry capitalize on the growing mobile opportunity.
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
Fitnyc module 11 mobile analytics overview for fitMarshall Sponder
Mobile analytics is challenging due to differences from web analytics. Session tracking relies on device IDs rather than cookies, and measurement focuses more on engagement than page views. Unique visitors are difficult to measure for mobile. When evaluating mobile analytics products, considerations include dashboard views, specific analysis needs, integration capabilities, and pricing models. Campaign management functionality built into products is also important. There are over 40 mobile analytics products available.
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
2. register now
Mobile
Clinic
Welcome
Scott Galloway Founder, L2
Digital Omnivores: Key Insights Into Today’s
Connected Consumer
Mark Donovan SVP Mobile, comScore, Inc.
Mobile is Dead, Long Live Mobile
Andy Weissman Partner, Union Square Ventures
The Game Changer on the Path to Purchase
Jeremy Arnon Strategic Partner Development, Google
Q&A Session
Evolving Strategy for Creative Execution in Mobile
Nuri Djavit Partner & CEO, Last Exit
HTML5: Going Web vs. Going App
Jason Baptiste Cofounder & CEO, OnSwipe
Lessons from “The Collection”
MZ Goodman & Simone oliver New York Times
Influencing Real Life Networks
Tanuj Parikh Business Development Manager, GroupMe
Insights from Prestige 100®
: Mobile IQ
MAUREEN MULLEN & Colin Gilbert Research & Advisory, L2
Q&A Session
Welcome
Scott Galloway Founder, L2
The Mobile Landscape in Europe
Jeremy Copp VP, Mobile, Europe, comScore, Inc.
Evolving Strategy for Creative Execution in Mobile
Kent Valentine Engagement Director, Last Exit
Retail … Forever Transformed
Chuck Goldman Chief Strategy Officer, Apperian, Inc.
Case Studies & Best Practices in Prestige Mobile
Patrick Sarkissian CEO & Founder, Sarkissian Mason
Q&A Session
The Google Mobile Platform
Robbie Douek Head of Mobile Sales & Operations, Google France
L2 Mobile Research
Maureen Mullen & Colin Gilbert Research & Advisory, L2
Hugo Boss: A Case Study
Markus Aller Teamleader, Online Media, Hugo Boss
Joachim Bader Managing Director, CLANMO GmbH
Q&A Session
nyc ParisJanuary 19, 2012 NYU Stern January 24, 2012 Palais Brongniart
register now
Module 1: Module 1:
Module 2:
Module 2:
39. L2 is a think tank for digital innovation.
We are a membership organization that brings together thought leadership
from academia and industry to drive digital marketing innovation.
Research
Digital IQ Index®
: The definitive benchmark for online competence, Digital IQ Index®
reports score
brands against peers on more than 350 quantitative and qualitative data points, diagnosing their
digital strengths and weaknesses.
EVENTS
Forums: Big-picture thinking and game-changing innovations meet education and entertainment.
The largest gatherings of prestige executives in North America.
300+ attendees
Clinics: Executive education in a classroom setting with a balance of theory, tactics, and
case studies.
120 –180 attendees
Working Lunches: Members-only lunches led by digital thought leaders and academics.
Topic immersion in a relaxed environment that encourages open discussion.
40–80 attendees
MBA Mashups: Access and introduction to digital marketing talent from top business schools.
consulting
Advisory Services: L2 works with brands to garner greater return on investment in digital initiatives.
Advisory work includes Digital Roadmaps, Social Media Strategy, and Site Optimization engagements.
MEMBERSHIP
For membership info and inquiries: membership@L2ThinkTank.com
UPCOMING Research
Digital IQ Index®
Reports:
Hospitality
Broadcast Media
Magazines
upcoming member benEfits
Members Site:
In the first quarter L2 will launch real-time tracking of digital
metrics (vs. peers).
Prestige 100®
Reports:
Brazil, Russia, India, China
Facebook IQ
UPCOMING EVENTS
L2 Clinic Mobile
01.19.12 New York City
01.24.12 Paris
L2 Lunch Identifying Facebook Super Fans
02.23.12 New York City
L2 Clinic Mobile in APAC
03.02.12 Shanghai
L2 Lunch Google+ vs. Facebook
03.06.12 Paris