Most Important Digital trends in 2016

1. What is the most important
digital marketing trend in 2016 ?
Presented by
BHARATH RAJA S
Bharathidasan Institute of Management, Trichy

2. 100% Digital Marketing
Digital has many advantages
 Automation
 Targeting
 ROI insights
 Reach
 Resonance
 Customer reaction

3. SEVEN DIGITAL DETERMINATS
1) Talent of digital creative agency
2) Importance of video in marketing
3) Targeting and finding ideal audience
4) All forms of Digital Marketing being effective
5) Optimizing Digital plan in-fight
6) Giving up cross platform exposure affecting add performance
7) Impact on cost of 100% digital Marketing

4. 3 Big Marketing Trends
I. Using Social Networks as Shopping Platforms
II. Leverage the power of Omni-channel and
Beacons
III. Move from Mobile Web to Mobile Apps

5. Using Social Networks as Shopping Platforms
 All marketers recognize the power of social media like Facebook, Twitter, LinkedIn,
WhatsApp and Instagram in connecting with the audiences for communicating, finding
information quickly and shopping for products.
Leverage the power of Omni-channel and Beacons
 Omni-channel retailing (or Multi-channel retailing) is the use of a variety of channels like
online stores, mobile app stores, telephone and any other method of transacting in
generating Customer’s shopping experience.
Move from Mobile Web to Mobile Apps
 Mobile apps like Uber, Starbucks are performing how customers interact with their
products and services, something that they won’t find as much by only putting a
website.

6. Change of Face of Marketing
 Relationship Marketing
 Marketing Automation
 Location-Based Marketing Technology
 Virtual Reality
 Ephemeral Marketing
 Search Past Search Engines
 The Internet of Things (IoT)

7. Communication channels in 2016
 Blog
Writing articles
 Podcast
Interviewing people from the industry
 Youtube channel
Producing educational videos

8. The most important digital marketing trend in 2016
 Big Data including market, customer and predictive analytics
 Content marketing strategy (visual content)
 Keyword strategy
 Communities
 Brand strategy
 Mobile marketing including Mobile advertising, site development, website Optimize for
Mobile and apps
 Paid search marketing like PPC etc.
 Affiliate marketing
 Search Engine Optimization (quality + quantity SEO)
 Social media marketing strategy
 Global VS Local SEO

10. THANK YOU !!!Thank you !!!