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Facebook Advertising From Soup To Nuts
The document provides a detailed overview of Facebook advertising strategies and historical context, discussing the evolution of Facebook's approach to advertisers since its inception. It emphasizes the importance of understanding Facebook's guidelines, optimizing ad content, and utilizing various tactics to maximize profitability while navigating the platform's frustrations. Key takeaways include the significance of testing, refining ad elements, and strategically managing ad spending.
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Facebook Advertising From Soup To Nuts
- 1. Facebook AdvertisingFrom SoupTo Nuts – By Jeremy Schoemaker
- 2. Overview of TodaysTalkFacebook Brief Overview
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- 5. Getting past thefrustrations
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- 7. Ninja tips tomaximize profit
- 8. QuestionsBrief Facebook HistoryOctober28, 2003FaceMash
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- 15. FacebookWhat is Facebooksproduct?
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- 17. Facebook Mindset Keepusers active (over 60% log in daily)
- 18. Keep growthon pace
- 19. Hoard userinfo (minimal public access)
- 20. Keep VC’shappy
- 21. Obtain as muchpersonal data on users as possible
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- 23. Facebook advertiser history2007– love, open communication2007“We love Affiliate marketers”.2008 “Affiliate marketers know how to scale”. “Affiliate Marketers know How To Exploit”. “Affiliate Marketers are our worst enemy”. “Affiliate Marketers have no direct relationship with people they are advertising to and do horrible things with the data.”Slide Title2010 – affilaites@facebook.com
- 24. Example Rule ChangesMar10, 2010Slide TitleYou no longer advertise “free” stuffGet a free iPod
- 25. Get a freecomputer
- 26. Get a freewhateverFree StuffMar 10, 2010Slide Title
- 27. Free StuffMar 10,2010Slide Title
- 28. Free StuffMar 10,2010Slide Title
- 29. Free StuffMar 10,2010Slide Title
- 30. Affiliates “Scaling”So whatdid Affiliates do?Slide Title
- 31. You’re Invited!It’s aFREE iPhone 4 Event!Slide Title
- 32. Affiliates Find AWaySlide Title$250,000+ in 2 days
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- 34. No money spenton advertising
- 35. Pure ProfitSlideTitleDon’t do it!!!!
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- 38. Affiliate FrustrationSlide TitleSamerules do not apply to all.Big ad spend = most rules don’t apply.
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- 41. Don’t be acopycatSlide Title
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- 45. Creating an adSlideTitle
- 46. What is important?Title10%SlideTitleBodyText 20%Images70%
- 47. Image Case StudySlideTitle2004 Google Ads StudyOver 2,000 Participants
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- 51. 10 million clickedAdsAds Study Group ResultsSlide Title
- 52. My Own CaseStudySlide Title
- 53. My Own CaseStudySlide Title
- 54. My Own CaseStudySlide Title
- 55. My Own CaseStudySlide Title
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- 58. My Own CaseStudySlide Title
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- 69. Image Study EndResultsSlide Title
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- 71. Don’t forget theother stuffTitle and Body DescriptionSlide TitleThe Basics of Sales Copyrighting
- 72. TitlesSlide TitleCall toAction
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- 77. ScarcityTeeth Whitening campaignSlideTitle.03% CTR$1.30 CPCWomen Located in Lincoln Nebraska ages 25 to 45.43% CTR$.13 CPC
- 78. Teeth Whitening campaignDebbie- $14,000.00
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Editor's Notes
- #80 Poll: Q&A for Facebook Advertising From Sou... Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/LTIwMzI3NjA0MTkIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.