Facebook allows users to connect with friends, family, and colleagues through personal profiles and business/organization pages. Personal profiles allow users to interact through messaging, sharing photos and comments. Business profiles enable viral marketing, targeted ads, and status updates. While pages provide more interactivity and marketing potential, groups are more restrictive and private. Facebook has over 200 million active users who are increasingly older adults, making it a useful social media platform for businesses and organizations.

1. FACEBOOK 101

2. WHAT IS IT EXACTLY?
 Facebook is a software program that connects
you with your community, friends, family, &
colleagues.
 An example of “social networking software.”
 There are two distinct parts to Facebook
 Personal profile pages
 Business/organization/group pages

3. WHAT’S SO GREAT ABOUT IT?
PERSONAL PROFILES:
 Find & interact with friends and family on a
regular basis by
 Instantmessaging or chatting
 Sharing & commenting on photographs,
websites, etc
 Emailing
 Snooping
 Public or private? Lots of info or very little.
You choose.

4. WHAT’S SO GREAT ABOUT IT?
BUSINESS PROFILES:
 Viral marketing
 Create ads for target audience
 Discover more about your “fans”
 Status updates vs. the “old school” newsletter
 Think of it as socializing at a cocktail party or
other event…only it’s online.

5. PAGE OR GROUP?
 A Facebook Page for your business functions
much like your personal page.
 More interactivity & marketing potential.
 Allows for status updates which appear on
your fan’s “walls.”

6. PAGE OR GROUP?
 A Facebook Group is more restrictive. Some
are private (ex. Milford Rotary).
 Group members have to go to your site; you
can only reach out by emailing.
 To best explain the difference between
creating a Facebook Page or a Group, see
 http://tinyurl.com/pd2w75

7. WHY SHOULD YOU CARE?
 Facebook currently has over 200 million
active users worldwide.
 Over ½ that number log on at least once
each day.
 Average user has 120 friends.
 The fastest growing demographic is age 35
and up.
 More than 8 million users become “fans” of a
group page each day.

8. Ok. I get it. Now what?
Check out these great sites for tutorials on how
to get started:
 Video series on how to use Facebook
 http://tinyurl.com/lgbuor
 Tutorial with video & screenshots
 http://tinyurl.com/l4984s
 Setting up personal and business pages
 http://tinyurl.com/nm7fla
 http://www.facebook.com/advertising/?pages

9. General info for Facebook users
 www.facebook.com/help
 www.allfacebook.com
 http://mashable.com/category/facebook
 Geared to marketing:
 www.insidefacebook.com
 10 Facebook privacy settings you should know:
 http://tinyurl.com/c59bzd

10. Pages you need to “fan”
Once you’re up and running, be sure to look
up and become a fan of:
 Wadleigh Memorial Library
 Milford Rotary Club
 Milford DO-IT

11. Brought to you by your friendly librarian
@ the Wadleigh Memorial Library
7.8.09