From our recent The Business of Digital: Chapter One -Currency of Talent seminar, this is a look at the current state of talent within the Digital Marketing industry with Veronica Holmes (ZenithOptimedia).

2. Pre-­‐Planned,
Pre-­‐Approved,
Prehistoric

3. Instagrammed
3
photos
14
likes
and
coun7ng
Already
lost
52
minutes
of
epic
road
trip
Using
mobile
device
to
solve
problem,
not
find
a
brand
11:
average
age
of
cars
on
the
road
today
Cost
of
towing
is
$150+
Last
year’s
campaign
performed
well
on
mobile
and
current
CPCs
are
47%
less
than
desktop
Loca7on:
Hwy
89
Next
nearest
loca7on
Mt
Forest
18km
Weak
Loonie
and
low
gas
prices
mean
more
vaca7ons
in
Canada
!
Complex,
Real-­‐Time,
Fast-­‐Paced

4. Complex,
Real-­‐Time,
Fast-­‐Paced

5. Requires
Cri>cal
Thinking,
Technical
Smarts

6. Training
the
Best,
Brightest
–
one
at
a
>me

7. In
Six
Months,
They’re
An
Expert…$$$$

8. Plan
For
Future
Today

9. Research
driven
with
excellent
communica7on
skills.
Curious.
Preferably
with
traffic
/
opera7ons
background.
Programmatic
Leader
Activation
Executive
Programmatic
Specialist
Digital
opera7ons
or
marke7ng
background.
Curious
and
brave
with
a
vision
for
team
and
product.
Agency
experience
is
NOT
necessary.
Reliable
Adver7sing
Opera7ons
execu7ve.
Background
in
digital
traffic
opera7ons.
Collaborator.
A]en7on
to
detail.
Training:
data
handling,
technology
for
tracking
and
tagging,
analy7cs
Specialist
Skills

10. Thank
You
veronica.holmes@zenithop7media.ca