The document provides 5 tips for optimizing app monetization: 1) Use a hybrid monetization model of paid users via in-app purchases and free users via mobile ads. 2) Use powerful ad formats like banner, launch/exit, and interstitial ads. 3) Select an ad mediation platform to add or remove ad networks for more control and options. 4) Integrate frictionless billing options like PayPal, prepaid cards, and SMS billing. 5) Maximize distribution by making the app available on all app stores, partnering with device manufacturers, and launching cost-per-download campaigns to increase downloads.