Parallel 6 is a veteran-owned small business founded in 2009 that provides mobile, digital, and social engagement solutions. It has offices in San Diego, Washington D.C., Tijuana, and Shanghai. The company's Captive Reach Mobile Engagement Platform and modules help clients activate and engage users, manage mobile experiences, and drive user engagement through features like alerts and notifications, content management, insights, augmented reality, and more.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
http://www.tarifah.com
https://www.facebook.com/ta3rifah
Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE
T3rifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.
Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
http://www.tarifah.com
https://www.facebook.com/ta3rifah
Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE
T3rifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.
Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Just Desire pesentation on ibeacon and BLE installationAnthony Threlfall
Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presenta...Warply
A presentation by Konstantinos Tylipakis, Mobile Applications Product Manager, WIND Telecommunications Hellas
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Kaizen Platform’s Vera Polyakova, Optimization Evangelist maps out key features of top performing mobile websites and successful strategies for handling Google’s Principles of Mobile Site Design. Explore the impact that mobile optimization can have across your business and the proven recommendations to reduce conversion funnel friction.
Kaizen Platform’s Vera Polyakova, Optimization Evangelist, maps out key features of top performing mobile websites and successful strategies for handling Google’s Principles of Mobile Site Design. Explore the impact that mobile optimization can have across your business and the proven recommendations to reduce conversion funnel friction.
Webinar deck: Mobile marketing for AutomotiveArcher Inc.
Our webinar on Mobile marketing for Automotive industry was a big hit.
Several hundred of participants with many great questions. Mobile Marketing for Automotive industry is coming and it is time to get on board. iLoop Mobile will help you to get started.
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Kia turns website visitors into showroom visitors with a mobile app, user pro...IgnitionOne
Niko Nelisson from Tap Crowd presents how Kia turned website visitors into showroom visitors with a mobile app at IgnitionOne's European Automotive Summit, June 2014
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
Complete presentation of our solution, including our iBeacons, CMS, SDK and mobile applications. Introducing the most common use cases of our solution: retail proximity marketing, events marketing, asset tracking, smart public transport and hospitality.
Just Desire pesentation on ibeacon and BLE installationAnthony Threlfall
Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
3rd Mobile Marketing Event by Warply: WIND Telecommunications Hellas presenta...Warply
A presentation by Konstantinos Tylipakis, Mobile Applications Product Manager, WIND Telecommunications Hellas
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Kaizen Platform’s Vera Polyakova, Optimization Evangelist maps out key features of top performing mobile websites and successful strategies for handling Google’s Principles of Mobile Site Design. Explore the impact that mobile optimization can have across your business and the proven recommendations to reduce conversion funnel friction.
Kaizen Platform’s Vera Polyakova, Optimization Evangelist, maps out key features of top performing mobile websites and successful strategies for handling Google’s Principles of Mobile Site Design. Explore the impact that mobile optimization can have across your business and the proven recommendations to reduce conversion funnel friction.
Webinar deck: Mobile marketing for AutomotiveArcher Inc.
Our webinar on Mobile marketing for Automotive industry was a big hit.
Several hundred of participants with many great questions. Mobile Marketing for Automotive industry is coming and it is time to get on board. iLoop Mobile will help you to get started.
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Kia turns website visitors into showroom visitors with a mobile app, user pro...IgnitionOne
Niko Nelisson from Tap Crowd presents how Kia turned website visitors into showroom visitors with a mobile app at IgnitionOne's European Automotive Summit, June 2014
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
Complete presentation of our solution, including our iBeacons, CMS, SDK and mobile applications. Introducing the most common use cases of our solution: retail proximity marketing, events marketing, asset tracking, smart public transport and hospitality.
Learn how Proximity Marketing leverages an out-of-the-box system which provides your customers with in-depth information on discounts and specials available at your supermarket, increases client loyalty and engagement with your brand; and showcases new channels to maximize your business revenues.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Delivering on Personalization with the Power of APIsAkana
• Why is personalization important for capturing and delighting customers?
• What are the main drivers of personalization, with examples?
• What is an API?
• How are companies using APIs and personalization to rethink the customer experience?
• How can companies innovate to deliver a more personalized experience with APIs?
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments.
As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future.
ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.
In the complex mobile technology ecosystem, selecting the right development approach can be intimidating.Sitecore mobile solution makes the entire process simple for marketers and technologists.
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
Leveraging Location Data to Build Consumer Profiles
Parallel6 Captive Reach platform
1. A PRODUCT OF
MOBILE PLATFORM CAPABILITIES DECK
SAN DIEGO • WASHINGTON DC • TIJUANA • SHANGHI
2. A PRODUCT OF
WHO IS PARALLEL 6 ?
Parallel 6 delivers mobile, digital and social engagement
management solutions focused on influencing business
and consumer behavior.
Corporate Offerings
Mobile Technology Division
Captive Reach Mobile
Engagement Platform
Mobile App Development
Interactive Division
Digital Marketing
Social Media Marketing
Web Content Management
Company Facts
Veteran Owned Small Business
founded in 2009
Headquartered in San Diego, CA
with Federal offices in Washington,
DC
Development & support centers in 3
locations nationally & internationally
Technology Patent Portfolio
3. A PRODUCT OF
ENERGY GAMING & HOSPITALITY CONSUMER ENGAGEMENT
GOVERNMENT LIFE SCIENCES ENTERTAINMENT
INDUSTRIES SERVED
5. A PRODUCT OF
MOBILE ENGAGEMENT
MANAGEMENT
• Platform designed to simplify mobile
initiatives
• Playbook for advancing mobile
deployments
• Modules for activating and engaging
users
• Framework for consuming and managing
data
• Dashboard for in-app content
management and insight into your users
• Solution to manage the mobile
experience and drive user engagement
6. ALERTS & NOTIFICATIONS
Make sure your loyal fans always have the latest news.
Instantly notify customers of updates, news, etc.
in real-time at the push of a button.
CONTENT MANAGEMENT
Update content in real-time to communicate
with clients. Content is implemented via the cloud
limiting the need for structural application changes.
A PRODUCT OF
PLATFORM MODULES: MONETIZE YOUR AUDIENCE
INSIGHTS
Map customer behavior patterns and content
interests to make informed, powerful decisions that
will drive marketing and sales for your brand.
7. AUGMENTED REALITY
Don’t tell a story, show it. Create dynamic interactions
around content and points of interest that will elevate
and capture the customers experience.
IMAGE RECOGNITION
Enhance the mCommerce experience by making the
entire world your virtual store. Scan, Select, Buy.
A PRODUCT OF
PLATFORM MODULES: MONETIZE YOUR AUDIENCE
GAMIFICATION
Use surveys, points and rewards to create
reciprocal lines of communication with your customers.
Utilize direct engagement and foster long-term adoption.
8. GEO-FENCING
Create highly targeted areas that track and distribute
information around a customers location. Know exactly
where your customer is to collect specific information
about their habits.
CONTENT SEGMENTATION
Collect detailed consumer demographics that will
allow to target content to users based on age, gender,
location and any other criteria required.
A PRODUCT OF
PLATFORM CAPABILITIES: CREATE EXPERIENCE
ONLINE / OFFLINE SYNC
Even if your customer has their phone turned off, ensure your content
will always reach your customer. Through Captive Reach, content
and news automatically updates when the application is turned on.
9. LOCATION AWARE CONTENT
Know exactly where your customer is and send location
specific information. Send offers and promos for stores or
partner stores, restaurants, etc.
IN-APP SEARCH
Easily filter and sort information
within the application to make
accessible for customer use.
A PRODUCT OF
PLATFORM CAPABILITIES: CREATE EXPERIENCE
SOCIAL SHARING
Allowing customers to view content and share it on
their own social channels. Amplify the reach of your
app and gain more users all while promoting loyalty.
10. PROXIMITY BEACONS
Instantly and automatically message customers with
multiple location specific offers and promotions within a
localized area.
MCOMMERCE
Allow customers to purchase directly from your
mobile application in minutes. Create a streamlined
experience to shorten sales cycles and boost
revenues.
A PRODUCT OF
PLATFORM CAPABILITIES: CREATE EXPERIENCE
11. A PRODUCT OF
PLATFORM DETAIL: CONTEXT AWARE
• Administer location based push messaging and alerts
• Deploy location aware apps, content and analytics
12. A PRODUCT OF
PLATFORM DETAIL: BEACON TECHNOLOGY
• Leverage Bluetooth Beacons and Wi-Fi technology to move attendees into action
• Configure thousands of geo-fences through a single interface
• Manage clients waiting times and lines leveraging push notifications and area capacity alerts
CLOSER ENGAGEMENT
13. A PRODUCT OF
Christopher Calvert| Sales Channel
M: (858)342-3356
E: ccalvert@parallel6.com
Parallel 6 Inc. | www.parallel6.com
3655 Nobel Dr., Suite 650
San Diego, CA 92122