The document discusses tools and analytics that help app publishers and marketers make sense of their data. It promotes a single open source SDK that combines relevant metrics like attribution and app store insights into a unified dashboard. The SDK company Adjust hosts an Apps Promotion Summit to discuss how to effectively track in-app usage, revenues, identify customer segments, and apply power marketing principles to app campaigns. Case studies demonstrate how Adjust's tools can help analyze publisher ID data and provide insights for optimizing user acquisition and retention.

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We make data work for you

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One open source
SDK combines all
relevant metrics
for app publishers
and marketers into
one dashboard.
attribution in app analytics app store insights++

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Apps Promotion Summit
London, July 10th 2014
Power marketing tools from an analytics perspective
Using analytics to identify the most attractive customer segments
How to track in-app usage & revenues effectively
Applying power marketing principles to your app marketing campaign
Simon Kendall
Product & Analytics

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Some of my favorite
power marketing tools
Retargeting
Re-engagement
Full cohort analysis
Store analysis
Deep-linking
Smart redirects
New tools are needed to get the job done…

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Retargeting to connect with a latent user needs
consistent re-attribution to make sense

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That’s deep, bro
Flexible deep-linking
Fallbacks
Every campaign

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Compare apples with apples
Isolating lifetimes
Effective comparisons
Faster, clearer data

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Know your market

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Now, who likes space ships?

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Make sense of loads of publisher ID data
through aggregation & segmentation
Segment by raw publisher IDs throughout soft launch1
Hook up list of app IDs to apptrace2
Crunch out gaming subgenre for each of the publishing games3
Calculate number of sessions per active user for
install-date cohorts over four weeks after install
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Excel is your friend5

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Case study: Star Admiral by Hardscore Games
Indexed numbers for largest categories

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Case study: Star Admiral by Hardscore Games
….now it makes sense…

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What next?

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www.adjust.com
adjust
san francisco
25 Taylor Street
San Francisco, CA 94102
USA
+1 415 900 9542
Simon Kendall
Product Manager
+49 172 1535 104
simon@adjust.com
adjust
berlin
Saarbrücker Strasse 36
10405 Berlin
Germany
+49 176 624 084 55