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Enabling Exploration Through Text Analytics

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Daniel Tunkelang
Daniel Tunkelang

Enterprises are awash in textual documents that represent valuable information assets. The limited access of conventional search interfaces, however, prevents enterprises from unlocking this value; * An expert guide to how richer interfaces enable exploration and discovery and how these typically rely on content enrichment techniques that can be unreliable, labor-intensive, or both. It is essential to maximize the effectiveness of content enrichment, not only to achieve the desired value, but also to incent organizations to make the necessary investment. * Useful insight about content enrichment approaches that have demonstrated success in supporting exploration and discovery. * Gain insight into both the enrichment techniques and the ways they are used to enable exploratory search. Daniel Tunkelang, Chief Scientist, Endeca

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Enabling Exploration through Text Analytics Daniel Tunkelang Chief Scientist, Endeca
overview ,[object Object],[object Object],[object Object],[object Object]
real-world information seeking examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
example 1: looking for health information ,[object Object],[object Object],[object Object]
google: the default option for most
in government we trust: fda.gov
maybe the private sector knows best: webmd powered by
success – and a sticky site powered by
example 2: looking for work-related information ,[object Object],[object Object],[object Object]
let’s try google again
google: the gateway to wikipedia?
the library of congress (loc.gov)
triangle research libraries: next-gen catalog powered by
faceted search enables query refinement powered by
take-away #1 ,[object Object],[object Object]
text analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
newssift: text analytics enabling exploration powered by categorization named entity detection term extraction sentiment analysis
exploring the news about facebook powered by
facebook: the good powered by Social Utility Iphone Application
facebook: the bad powered by Criminal Behavior Litigation And Settlement
take-away #2 ,[object Object],[object Object]
text analytics is here and now ? ? ?
lots of off-the-shelf options and more!
caveats ,[object Object],[object Object],[object Object],[object Object]
problems with entity extraction ,[object Object],[object Object],[object Object],Arrest (1) Asia (1) ALTOONA, PA (1) Abe Lincoln (1) Bob Dole (1) Boston Tea Party (1) Abraham Lincoln (1) Budweiser (1) Australia (1) Adlai Stephenson (1) Boston Tea Party (1) Austin, Texas (1) Abraham Lincoln (1) Boston Globe (1) Austin (1) Abe Weiss (1) Bocuse d’Or World Cuisine Contest (1) Atlanta (2) Abe Lincoln (1) Bob Dole (1) Asia (1) Abbie Hoffman (1) Bloomberg LP (3) Arrest (1) Aaron Sorkin (1) BioDiversity Research Institute (1) Arlington, Va. (2) ARYE BARAK (1) Big Apple Companies (1) Arkansas (7) ANTONIN SCALIA (1) Bear Stearns (2) Arizona (11) ANTHONY MWANGI (1) Bad News Bears (1) Argentina (1) ANDREW LLOYD WEBBER (1) Australian Liberal Party (1) Appalachia (1) ANDERS ERICSSON (1) Arianna Huffington (1) Americas (17) AMY WINEHOUSE (1) Arctic National Wildlife Refuge (1) Allegheny (1) AMANDA MARCOTTE (1) Apple (1) Alaska (3) ALI HASSAN AL (1) American Airlines Inc. (1) Akihabara (1) ALEX TREBEK (1) Amazon.com Inc. (1) Africa (5) AL GORE (1) Air Force (1) Afghanistan (7) ABDULRAHMAN ABDULLAH (1) ABC News Inc. (1) ALTOONA, PA (1) ABDUL-KARIM KHALAF (1) Organization Location Person
look for ways to cheat! recall precision
division of labor people supply vocabulary machine annotates documents http://www.precolumbianwomen.com/images/inca-labor.10.gif
example: ACM digital library ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
example: a search for boeing powered by
it’s a HITS!
if you prefer sports to computer science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
roger clemens, then and now powered by
pivoting to a different view powered by
take-away #3 ,[object Object],[object Object],[object Object]
looking forward ,[object Object],[object Object],[object Object],[object Object]
in closing ,[object Object],[object Object],[object Object]
thank you…and come to SIGIR! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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