When our world is more mobile and connected than ever and everyone has the opportunity to publish and broadcast, what does that mean for communication? Red Sky CEO Jess Flynn shares insights from clients, partners, peers and futurists on what 2015 and beyond holds for communicating your personal and professional brand.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Big data has been hyped so heavily that CMO’s are expecting it to be ‘the’ miracle solution in today’s complex marketing environment. However, what we’re actually seeing, is that most companies are already struggling with the small amount of data they already have accumulated. The trouble is most obvious on these three levels: companies don’t know how to manage the data, companies don’t know how to analyze the data so as to yield insights, companies don’t know how to act upon the new insights. Of course technology is needed. But even more so, a cultural shift in how CMO’s run their daily marketing operations is definitely required. The good news is that, once CMO’s have accomplished this cultural change, they usually don’t go back. Because they realize they now have a huge competitive advantage. Now, those forward-thinking CMO’s are able to use customer data to their advantage by delivering more targeted and relevant messages to people. During this session, you will discover how to embrace the power of data and turn it into gold for your company.
Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy.
What Would Google Do (If it were in charge of Economic Development)Atlas Integrated
Atlas Advertising CEO Ben Wright presents "What Would Google Do," a re-engineered version of the speech he gave with others at the International Economic Development Council's Annual Conference in Columbus Ohio.
Seduced by the allure of big data and analytics, many companies are overlooking the true power of integrating deep human understanding to drive transformational action. This short presentation shows how companies that combine leading edge analytics with deep customer understanding will be able to unlock significant competitive advantage.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Big data has been hyped so heavily that CMO’s are expecting it to be ‘the’ miracle solution in today’s complex marketing environment. However, what we’re actually seeing, is that most companies are already struggling with the small amount of data they already have accumulated. The trouble is most obvious on these three levels: companies don’t know how to manage the data, companies don’t know how to analyze the data so as to yield insights, companies don’t know how to act upon the new insights. Of course technology is needed. But even more so, a cultural shift in how CMO’s run their daily marketing operations is definitely required. The good news is that, once CMO’s have accomplished this cultural change, they usually don’t go back. Because they realize they now have a huge competitive advantage. Now, those forward-thinking CMO’s are able to use customer data to their advantage by delivering more targeted and relevant messages to people. During this session, you will discover how to embrace the power of data and turn it into gold for your company.
Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy.
What Would Google Do (If it were in charge of Economic Development)Atlas Integrated
Atlas Advertising CEO Ben Wright presents "What Would Google Do," a re-engineered version of the speech he gave with others at the International Economic Development Council's Annual Conference in Columbus Ohio.
Seduced by the allure of big data and analytics, many companies are overlooking the true power of integrating deep human understanding to drive transformational action. This short presentation shows how companies that combine leading edge analytics with deep customer understanding will be able to unlock significant competitive advantage.
You know the importance of your brand and logo.
When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language that reinforces your values and personality.
From integrating secondary graphics to bringing elements alive, the way a brand is presented has the power to engage or lose an audience. Join us for examples and lessons you can use to think differently about your brand on the web.
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.
While Social Media is focused on communication, Social Business is dedicated to improving business processes.
Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.
What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
The Future of Agency report explores perspectives from creative strategists in Africa, South America, Europe and the United States. It is a revolutionary treatise on the state of advertising and marketing communications as experienced by experts in media, technology and communications. Cheers*
"Unicorns" really do have habits we can all evaluate and adopt if they fit our business to accelerate growth. Joanna will cover how to organize, operate and coordinate for growth.
All the highlights from this year's B2B Summit aimed at marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts
Anders Lang Head Of Marketing Gucci The Modern GamificationCIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event!
Anders Holmberg Lange gets to tell Gucci’s story across all touchpoints from SoMe to Retail, E-Commerce, Influencer to Models. The way he tells Gucci’s story is through Gamification, a reward system where the consumer earns something. Higher engagement gives higher rewards. Anders will talk in more depth about how he’s integrated Gamification into Gucci’s flagship stores and the key components, pit falls, roadmaps, as well as how to build a social reward systems and the social vs benefits.
– Social vs benefits
– Build a social reward system
– Key components
– Fall pits
– Roadmap
Digital Enterprise Festival Birmingham 13th April 2017 - Robert Farrell Digit...CIO Edge
The marketing applications of Artificial Intelligence
How brands can use Virtual Reality & Augmented Reality
How video is transforming social media
The rise of ‘dark social’ and chat apps
How brands are going direct-to-consumer
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Five Business Trends To Watch In 2016 -- No Matter How Or Where You WorkFaisal Hoque
From big data to the gig economy, 2016 may be the year that familiar buzzwords start having real, mainstream impact.
1. The Gig Economy Creates More Opportunities
2. Big Data Gets Even Bigger
3. Social Selling Goes Mainstream
4. Lean Businesses Will Win
5. Generation Z Comes Into Focus
Depending on the sort of entrepreneur, employee, freelancer, or company leader you might be, the year ahead holds varying degrees of promise and pitfalls. Some of the changes afoot are already affecting some more than others.
But optimism is itself a strategic asset—as long as it's backed up by a strong grasp of the facts. With that in mind, here's a look at some of the business trends that seem most likely to impact professionals of all stripes in the year ahead.
Five Years of Social Customer Care: The Pig Puts on Some Lipstick and the Fis...Guy Stephens | @guy1067
A Retrospective to Mark five years of Social Customer Care featuring some of the key players in that space such as Frank Eliason, Wendy Lea, Dave Carroll, Dr Natalie Petouhoff, Esteban Kolsky, Guy Stephens, Martin Hill-Wilson and Kate Leggett.
The world is more connected than ever, with mobile devices transforming individuals into news sources and new broadcast platforms emerging every day. Red Sky CEO Jess Flynn will share insights from clients, partners, peers and futurists on what 2015 and beyond holds for communicating your personal and professional brand.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Passionate about championing powerful social media possibilities inside and outside of your organization? Facing frustrating roadblocks along the way? Great! You're in motion. And a fresh perspective might just be what you need.
Check out "Inspiring Social Change Within Organizations."
a frank webinar presentation we shared 11/17/10 with our friends at Awareness Networks.
You know the importance of your brand and logo.
When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language that reinforces your values and personality.
From integrating secondary graphics to bringing elements alive, the way a brand is presented has the power to engage or lose an audience. Join us for examples and lessons you can use to think differently about your brand on the web.
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.
While Social Media is focused on communication, Social Business is dedicated to improving business processes.
Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.
What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
The Future of Agency report explores perspectives from creative strategists in Africa, South America, Europe and the United States. It is a revolutionary treatise on the state of advertising and marketing communications as experienced by experts in media, technology and communications. Cheers*
"Unicorns" really do have habits we can all evaluate and adopt if they fit our business to accelerate growth. Joanna will cover how to organize, operate and coordinate for growth.
All the highlights from this year's B2B Summit aimed at marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts
Anders Lang Head Of Marketing Gucci The Modern GamificationCIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event!
Anders Holmberg Lange gets to tell Gucci’s story across all touchpoints from SoMe to Retail, E-Commerce, Influencer to Models. The way he tells Gucci’s story is through Gamification, a reward system where the consumer earns something. Higher engagement gives higher rewards. Anders will talk in more depth about how he’s integrated Gamification into Gucci’s flagship stores and the key components, pit falls, roadmaps, as well as how to build a social reward systems and the social vs benefits.
– Social vs benefits
– Build a social reward system
– Key components
– Fall pits
– Roadmap
Digital Enterprise Festival Birmingham 13th April 2017 - Robert Farrell Digit...CIO Edge
The marketing applications of Artificial Intelligence
How brands can use Virtual Reality & Augmented Reality
How video is transforming social media
The rise of ‘dark social’ and chat apps
How brands are going direct-to-consumer
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Five Business Trends To Watch In 2016 -- No Matter How Or Where You WorkFaisal Hoque
From big data to the gig economy, 2016 may be the year that familiar buzzwords start having real, mainstream impact.
1. The Gig Economy Creates More Opportunities
2. Big Data Gets Even Bigger
3. Social Selling Goes Mainstream
4. Lean Businesses Will Win
5. Generation Z Comes Into Focus
Depending on the sort of entrepreneur, employee, freelancer, or company leader you might be, the year ahead holds varying degrees of promise and pitfalls. Some of the changes afoot are already affecting some more than others.
But optimism is itself a strategic asset—as long as it's backed up by a strong grasp of the facts. With that in mind, here's a look at some of the business trends that seem most likely to impact professionals of all stripes in the year ahead.
Five Years of Social Customer Care: The Pig Puts on Some Lipstick and the Fis...Guy Stephens | @guy1067
A Retrospective to Mark five years of Social Customer Care featuring some of the key players in that space such as Frank Eliason, Wendy Lea, Dave Carroll, Dr Natalie Petouhoff, Esteban Kolsky, Guy Stephens, Martin Hill-Wilson and Kate Leggett.
The world is more connected than ever, with mobile devices transforming individuals into news sources and new broadcast platforms emerging every day. Red Sky CEO Jess Flynn will share insights from clients, partners, peers and futurists on what 2015 and beyond holds for communicating your personal and professional brand.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Passionate about championing powerful social media possibilities inside and outside of your organization? Facing frustrating roadblocks along the way? Great! You're in motion. And a fresh perspective might just be what you need.
Check out "Inspiring Social Change Within Organizations."
a frank webinar presentation we shared 11/17/10 with our friends at Awareness Networks.
Top Trends Driving Event Marketers in 2015Opus Agency
Here's whats coming in 2015...
The new year embodies a sense of optimism and energy. It’s
the time to start fresh, move fast, and make no small plans. In
that spirit, we wanted to know what’s on the minds of some
of the most influential players in event marketing.
We asked them to discuss the trends, large and small, that
are driving their decision-making for 2015.
Top Trends Driving Event Marketers in 2015Pat McClellan
Top Event Marketers discuss the trends that are driving their decision-making for 2015, and their answers are thought provoking. Big Data, personalization, event ROI, authenticity and more.
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Social media maakt het professionals mogelijk om direct toegang te hebben tot reviews en meningen van peers. Dit beinvloedt en bepaalt bedrijfsbeslissingen. Bovendien is het nu voor marketeers mogelijk om online gesprekken en gedachten over hun merken te volgen.
Hoe kunnen marketeers hier gebruik van maken en klantenbehoeftes en attitudes beter begrijpen? om vervolgens bij de promotie van producten en diensten de kracht van aanbevelingen en netwerken beter in te zetten.
This deck talks about impact of social in HR with some examples of how IBM is doing it. It was used to deliver the talk in St Joseph's College of Business Administration, Bangalore on 8th aug 2015
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.DigitasLBi Nordics
In 2015 one of the biggest Social Business trends will be Employee Advocacy – getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings.
In this presentation we explore how some of the best companies of all sizes and industries are approaching this – What’s their secrets – and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media.
Covered in this session:
– Knowledge around what it takes to build a capable advocacy program.
– A glimpse into how innovative companies are redefining the relationship-building with their customers.
– Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.
Joining Publicis Sapient means while joining a single, global team that is dedicated to making an impact in the world, together.
Hear from members of our global executive leadership team about why they chose a career at Publicis Sapient and what keeps them here.
Consider a career at Publicis Sapient and start your journey to NEXT.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
CMO FORMAT + SUBMISSION INSTRUCTIONS Ø Excessive crowding as make.docxclarebernice
CMO FORMAT + SUBMISSION INSTRUCTIONS: Ø Excessive crowding as makes reading difficult may result in point subtractions; use 12-pt. font please and reasonable spacing with bullets, subheads and charts as appropriate. Ø Not to exceed 4 pages. That would be long in itself, so feel free to be more economic with your language.
Note: Brevity need not compromise content or technical quality. Two seminal writing reference books: ‘AP Stylebook’ and ‘The Elements of Style by Strunk & White. Ample spaces between labeled sections is requested, numbering will keep you on track.
INSTRUCTIONS: Critique how a mature Fortune corporation that is headquartered in New England has adopted entrepreneurial business and marketing practices, what they are hoping to accomplish, and how doing so has repositioned their brand in today’s innovation economy. Applying Lodish et al’s premise that “entrepreneurial marketing can add sustainable value to any sized company,” as the CMO, you are evaluating how they're doing. Your submission must answer all of the questions within each section for full point credits (ALL 6 SECTIONS---BONUS SECTION IS NOT INCLUDED---). Be careful not to use valuable space by restating the question; just declaratively present your answers, footnoting references as confirm your required use of primary and secondary research (Blackboard: Library Resources, plus list below). Follow these content guidelines carefully, matching each Section’s requirements to those shown in the Grading Chart.
1. Company Story: Introduce the corporation’s product mix, target audiences, market position and competitive environment. Include the stock ticker, NAISC code and an analysis of its recent financial performance, noting any important product, market or organizational milestones that impacted those numbers. Briefly demonstrate your familiarity with its mission and the competitive and Federal regulatory environment within which it markets its business.
2. Internal Entrepreneurism: Name two (2) ways through which the corporation’s executive leadership has set out to build and articulate an entrepreneurial or team culture. What is new, what is intended by these changes, and has there been any impact to the employee experience? Who evangelizes the brand personality and do you feel that this executive inspires the workforce to feel empowered or to be inspired? As the CMO, what you do anything differently, if anything?
3. Business + Marketing Reengineering: Has the company restructured in order to be more streamlined or less hierarchical, changed its customer product direction, revamped customer-facing communications or improved its speed-to-market product R&D? Briefly bullet three (3) ways the company claims new agility to achieve sustainable growth. Perhaps it has a ‘hot’ new division, R&D lab, partnership with a university, claims an innovation center, implements workforce development, embraced social media, made strategic acquisitions or has rebranded altogether. Be ...
The dynamics of the digital world have forever changed the way we are perceived as professionals and human beings. Today, your reputation is not just about the carefully crafted persona you put forth in real life but how that lives, and is shared, online. A presentation on how to be authentic and have relevance while being aware of the pitfalls and considerations of our digital age.
Riding the Lion – From surviving to thriving in the small business world (…wh...Jess Flynn
As the keynote to Meridian Business Day, accidental entrepreneur Jess Flynn shares lessons learned while 'riding the lion', and how asking the tough questions early and often can bring clarity, purpose and value to your business.
Riding the Lion - starting, growing and surviving in leading a small business. Presentation given by Red Sky CEO Jess Flynn to the Boise Metro Chamber of Commerce for their Business Owners Success Series in September 2014
Now more than ever, the power to tell an organization's story and share company news resides in the hands of those within the organization.
So, how do you identify those nuggets worth sharing with internal audiences and external stakeholders? And with the proliferation of social media platforms and channels, what content is best shared where? Jessica Flynn provides an overview of best practices of content curation, narration and creation with useable guidelines to help get your story told on the platform best suited for it.
Rotary Foundation Group Study Exchange PresentationJess Flynn
The Rotary Foundation’s Group Study Exchange (GSE) program is a unique cultural and vocational exchange opportunity for business people and professionals between the ages of 25 and 40 who are in the early stages of their careers. Idaho Rotary District 5400 and Argentina District 4900 conducted an exchange in April/May 2012. This is an overMore information: http://gseargentina2012.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
20. A Mobile First Focus
> What is the role of a website
and landing page in this new
mobile world?
> How can I make attention
more engaged and efficient
once I have it?
> Can we simplify and optimize
the customer journey to play
out on one screen without
forcing people to “multi-
screen” to complete desired
transactions?
- Brian Solis
20
28. “The more a brand can help make
someone’s life easier and more
efficient, the more loyalty and attention
they earn from people.”
John Drake
Drake Cooper VP of Brand Planning
Seattle
28
29. Programmatic Media
> Digital media buying platform
> Buys impression-by-impression
versus broad audience groups
> When run by brand planners,
it allows an advertiser
– to-the-minute analytics
– 24 hour control
– actionable brand insights
– complete customization of
digital campaigns
!
30. Brand Utility
Technology provides an
ever-increasing amount of
possibilities for brands to link
– data
– user interfaces
– apps and more
into new services for people to live
easier lives.
People will increasingly reward
brands more for what they do
rather than what they say. !
!
32. “What I hope for the future is
brands who forge their own paths,
and do marketing on their own
terms. The ones who are getting
attention take smart risks by
standing for something and using
that perspective to drive
their content plan.”
Lisa Gerber
Speaker, Big Leap Creative Founder
Sandpoint
32
33. > Tell good stories from the heart
> Don't worry about the
uninterested
> Nurture those you inspire
> Take a stance
> Share content that connects
> Leverage networks and
curated niches
33Source:
Patagonia
&
Pachamama
34. User Generated Content Experiences
> Users as…
– Publishers
– Developers
– Artists
– Actors
– Subject Experts
> If Users create content,
Organizations should
provide…
– Influence
– Strategy
– Support
34
36. “ Employees (and consumers)
own our brand reputation, not us,
the brand makers.
For the future, companies to need
get a lot more authentic and make
it easy for employees to tell their
experiences and share the
moments of pride.”
Christopher Swan
Communications Advisor, Melcrum
San Francisco
36
37. Biggest Evangelists, Or…
> Untapped ambassador pool
> Make it easy for employees to
– Tell their experiences
– Share moments of pride
– Create amazing content
> Make stories more authentic
> *LinkedIn is pushing heavily into
this space
37
40. “Why do we try to speak differently
to B2B customers?
They are consumers too.
They don't need to be
communicated with in a
complicated, overly wordy fashion.
They have fears and desires just like a
mom buying products for her family.”
Stacey Paynter
Strategic Connections Founder
San Francisco
40
48. “We've been talking about Big
Data for years, but leveraging it as
part of the customer journey is still
a huge challenge for many brands.
How can marketers start using it
as a tool to drive dialogue,
enhanced relationships, marketing
innovations, etc?”
Wendy Jackson
Redirect Digital Managing Partner
Salt Lake City
48
49. Vivid Telepresence
> Gigabit Age
> Change in ability to
‘be together’ and
collaborate
> Instantly ‘meet
face-to-face’,
no travel necessary
> Experience faraway
places, sounds, and
smells
49
56. “The bottom line: every marketing
job is becoming more technical.
We have data.
We need people who
can turn this data
into communications insights.”
Jeff Reynolds
Marketing strategist, Wevorce Co-founder
Boise
56
57. Build Your Team
57
> Communication Department
Technical Team
– Developers
– Analysts
– UX designers
> Ability to quickly test new
messages, products and
promotions
> Analysis and translation
> Futurist bent
> Trendspotting hunger
.
59. “The biggest re-imagination of all...
People enabled with
mobile devices + sensors,
uploading troves of findable
and shareable data.”
Mary Meeker
All-Around Badass
59
60. Up Next: 2pm Sessions
Crisis Communication 201
> The 5 steps to take now
to ensure you’re ready
to manage your brand’s
reputation in the heat
of a crisis
> Room #4100 (here)
> Presenters
Sponsorships & Partnerships
> Leverage your partnerships
and sponsorships, by using
connections, events and
social channels to amplify
your involvement
> Room #4201
> Presenters
60