Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Can we design organizations for beauty?Joyce Hostyn
The future is ours to imagine, design and create. And if we’re dreaming the future into being, why not dream of a future where business is beautiful. Where business delivers the promise of happiness. Where business is an incredible force for positive change in the world.
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
Community Hacking Talk: Cracking The Code to Vibrant CommunitiesLaís de Oliveira
This talk is a preview of the book being published as blog at www.hackingcommunities.com
Topic: Community building.
Communities have the power to move crowds.
Building communities matters if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are a real estate developer trying to move people into your new township, an astrophysicist looking to validate a theory or a single mother looking for homeschooling advice. If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Why Hacking Communities?
It means to "crack the community code," bringing in practical steps based on experience and incorporating new, live and changing practices from the online to the offline world.
Communities are the first and most important level of human organization. We are wired to belong because that's how we survived and excelled as a species. Language, as a result of constant interaction between people, allowed us to harness the energy of ideas into action Communities powered the first form of entrepreneurship and every revolutionary moment in history started from a belief turned into reality by many individuals who spread that abstract idea.
Every person intuitively knows how to build communities but, in the last 20 years, we have rearranged ourselves thanks to technology.
Mobility and connectivity have changed the way we interact, consume and go to places.
What's next?
We need better communities suited to our new world.
Questions: What differentiates it from marketing? How is it different from any random gathering, from a small group to crowd? How are events different from your SEO strategy? What line separates your regular clients from a community?
The purpose of this book/blog is to answer these questions. This project is the result of a series of conversations with people who have been building real communities around the world.
We hope you enjoy and join the conversation. :)
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Can we design organizations for beauty?Joyce Hostyn
The future is ours to imagine, design and create. And if we’re dreaming the future into being, why not dream of a future where business is beautiful. Where business delivers the promise of happiness. Where business is an incredible force for positive change in the world.
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
Community Hacking Talk: Cracking The Code to Vibrant CommunitiesLaís de Oliveira
This talk is a preview of the book being published as blog at www.hackingcommunities.com
Topic: Community building.
Communities have the power to move crowds.
Building communities matters if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are a real estate developer trying to move people into your new township, an astrophysicist looking to validate a theory or a single mother looking for homeschooling advice. If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Why Hacking Communities?
It means to "crack the community code," bringing in practical steps based on experience and incorporating new, live and changing practices from the online to the offline world.
Communities are the first and most important level of human organization. We are wired to belong because that's how we survived and excelled as a species. Language, as a result of constant interaction between people, allowed us to harness the energy of ideas into action Communities powered the first form of entrepreneurship and every revolutionary moment in history started from a belief turned into reality by many individuals who spread that abstract idea.
Every person intuitively knows how to build communities but, in the last 20 years, we have rearranged ourselves thanks to technology.
Mobility and connectivity have changed the way we interact, consume and go to places.
What's next?
We need better communities suited to our new world.
Questions: What differentiates it from marketing? How is it different from any random gathering, from a small group to crowd? How are events different from your SEO strategy? What line separates your regular clients from a community?
The purpose of this book/blog is to answer these questions. This project is the result of a series of conversations with people who have been building real communities around the world.
We hope you enjoy and join the conversation. :)
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
The Publishers Survival Kit - or - the 101 Digital eBook Strategy KitJohn Passy
The publishing industry is hit hard by a Digital Tsunami. Like the Music industry, like Video distribution and like physical bookshops... the whole market got turned upside down.
This 101 survival kit indicates how publishers should adapt and implement critical change to survive as eBooks will be ruling the world in the very near future.
Fallon Brainfood: Agency Blog Secrets Revealed!Aki Spicer
Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
An introduction to how Social Media can help sponsors and rights holders uncover what makes their audience tick, by listening to active communities of passionate fans across the social web. 'Capture the Wisdom of Fans'.
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
The Publishers Survival Kit - or - the 101 Digital eBook Strategy KitJohn Passy
The publishing industry is hit hard by a Digital Tsunami. Like the Music industry, like Video distribution and like physical bookshops... the whole market got turned upside down.
This 101 survival kit indicates how publishers should adapt and implement critical change to survive as eBooks will be ruling the world in the very near future.
Fallon Brainfood: Agency Blog Secrets Revealed!Aki Spicer
Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
An introduction to how Social Media can help sponsors and rights holders uncover what makes their audience tick, by listening to active communities of passionate fans across the social web. 'Capture the Wisdom of Fans'.
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
My thoughts on social media that I presented at the University of Illinois Brand U Conference - the third annual university-wide seminar for marketing and public relations professional across the system.
Presentation delivered on January 8, 2015 at the McKnight Foundation - a response and reflection upon the "Like, Link, Share" report authored by Sarah Lutman & commissioned by the Wynecote Foundation. Focus is on strategy, digital strategy, staffing, proactive planning, and the big questions that remain in the cultural heritage sector.
- Why are social media important?
- Social media & organisations: what's going wrong?
- Social media & organisations: how to do it right?
(presentation given by Davy Vandevinne during an AmCham Belgium workshop on 18 januay 2012)
Think Differently: Compensation & Benefits in the New MilleniumKevin Snyder, Ed.D.
This Power Point is from a keynote presentation hosted by CAI at it's annual Compensation and Benefits Conference. Presenter is Dr. Kevin Snyder who has held a career in Student Affairs and working with young professionals. Now he speakers to college and corporate audiences all over the country.
Description: The Millennial generation has emerged in 2015 to officially become the majority demographic in the workforce. Organizations that understand, embrace and leverage the needs and perspectives of this new generation’s melting pot will not only find success in a more engaged and productive workforce, but will also avoid the cost of turnover and poor customer service. Kevin will leave you with a deeper understanding of how to shape this group’s compensation and benefits offerings to match their needs and positively impact your business.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
Presented 2/4/12 to the Publisher’s Conference for Commercial Printers in Warrenton, Va. Thanks to Sid Chadwick of Chadwick Consulting (www.chadwickconsulting.com) for the invitation and to all attendees for the engagement!
Presented 2/4/12 to the Publisher's Conference for Commercial Printers in Warrenton, Va. Thanks to Sid Chadwick of Chadwick Consulting (www.chadwickconsulting.com) for the invitation and to all attendees for the engagement!
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
020415 business storytelling by cynthia hartwigCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. “
If you wait until!
there is another!
case study!
in your industry,!
you will be "
too late.!
SETH GODIN!
KEYNOTE SPEAKER!
AUTHOR OF PERMISSION MARKETING!
TWEET EBOOK!!
Image Credit: Josep Ma. Rosell
3. “
People share, read and!
generally engage more with!
any type of content when!
it’s surfaced through friends "
& people they know and trust.!
MALORIE LUCICH!
FACEBOOK SPOKESPERSON!
Image Credit: Fr. Stephen, MSC
4. “ No matter what, !
the very first piece of!
social media real estate!
I’d start with is a blog.!
CHRIS BROGAN!
KEYNOTE SPEAKER!
FOUNDER, NEW MARKETING LABS!
Image Credit: Colette Cassinelli
5. “
Instead of !
one-way interruption,!
Web marketing!
is about delivering!
useful content!
at just the precise!
moment that!
a buyer needs it.!
DAVID MEERMAN SCOTT!
MARKETING STRATEGIST!
AUTHOR OF THE NEW RULES OF MARKETING AND PR!
Image Credit:By SeLmAn pInArLI
6. “
Increasingly, the mass
marketing is turning into!
a mass of niches.!
CHRIS ANDERSON
AUTHOR OF THE LONG TAIL!
Image Credit: FishTech
7.
“
When you enchant
People, your goal
is not to make money
from them or to get them
to do what you want,
but to fill them "
with great delight.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: Purple Phoenix
8. “
Remarkable social !
media content and!
great sales copy are !
pretty much the same"
—plain spoken words!
designed to focus !
on the needs!
of the reader, listener, !
or viewer.!
BRIAN CLARK!
FOUNDER, COPYBLOGGER!
Image Credit: Chiceaux
9. “
The next time you hear "
a social media myth, question it. !
Ask for the proof,!
and ask out loud.!
DAN ZARRELLA!
SOCIAL MEDIA SCIENTIST!
HUBSPOT!
10. “
Bring the best of your authentic
self to every opportunity.!
JOHN JANTSCH!
AUTHOR OF DUCT TAPE MARKETING!
Image Credit: snre
11. “
There are no magic wands,!
no hidden tricks,!
and no secret handshakes!
that can bring you!
immediate success,!
but with time, energy, "
and determination!
you can get there.!
DARREN ROWSE!
FOUNDER, PROBLOGGER!
Image Credit: Hryck!
!
12. Your culture is your brand.!
TONY HSIEH!
CEO, ZAPPOS.COM!
Image Credit: TerryJohnston TWEET EBOOK!!
13. “
Focus on the !
core problem !
your business !
solves & put out!
lots of content "
& enthusiasm,!
& ideas about how !
to solve that problem.!
!
LAURA FITTON!
FOUNDER, ONEFORTY.COM!
Image Credit: Machine Project
14. Image Credit: Kevin N. Murphy
You can’t just ask!
customers what!
they want and!
then try to give!
that to them.!
By the time you get it!
built, they’ll want!
something new.!
STEVE JOBS!
!
! CEO, APPLE!
!
15. “
The biggest mistake we see !
companies make when they first!
hit Twitter is to think about it !
as a channel to push out information.!
TIM O’REILLY & SARAH MILSTEIN!
CO-AUTHORS OF THE TWITTER BOOK!
Image Credit: LarimdaME
17. “
Don’t be afraid to get!
creative and experiment !
with your marketing.!
MIKE VOLPE!
CHIEF MARKETING OFFICER!
HUBSPOT!
18. “
You need the kind of !
objectivity that makes !
you forget everything !
you’ve heard, !
clear the table, !
and do a factual study !
like a scientist would.!
STEVE WOZNIAK!
CO-FOUNDER, APPLE!
19. Image Credit: Fotographia Guerilla
“
Make the customer!
the hero of your
story.!
ANN HANDLEY!
CHIEF CONTENT OFFICER!
MARKETINGPROFS!
TWEET QUOTE!!
EBOOK
20. “
…the Internet
has turned what
used to be a
controlled, one-
way message
into a real-time
dialogue with
millions.!
DANIELLE SACKS!
WRITER, FAST COMPANY!
21. Image Credit: Bethan
“
In today’s
information age
of Marketing and
Web 2.0, a
company’s
website is the
key to their
entire business.!
MARCUS SHERIDAN!
AUTHOR OF THE SALES LION BLOG!
MARKETING SPEAKER!
22. “
The way you can understand!
all of the social media!
is as the creation of!
a new kind of public space.!
DANAH BOYD!
SOCIAL MEDIA RESEARCHER!
MICROSOFT!
Image Credit: ghirson
23. Image Credit: AJC1
“ Presentations
are the most
amazing persuasion
tool available in
organizations today.
NANCY DUARTE
PRESIDENT AND CEO, DUARTE DESIGN
TWEET QUOTE!
24. !
!
Image Credit: xJasonRogersx
!
!
!
!
!
!
D!
“
What makes content engaging is
relevancy. You need to connect !
the contact information with the !
content information.! GAIL GOODMAN!
PRESIDENT & CEO!
CONSTANT CONTACT!
26. “
Image Credit: questin
More contact means more sharing of
information, gossiping, exchanging,
engaging—in short, more word of mouth.!
GARY VAYNERCHUK!
AUTHOR OF THE THANK YOU ECONOMY!
27. “ Think
about
what
a user
is going
to type.
MATT CUTTS!
GOOGLE!
TWEET EBOOK!!
Image Credit: TheGiantVermin
28. “
For corporate marketers,
podcasting is low-hanging fruit.
PAUL GILLIN
AUTHOR OF THE NEW INFLUENCERS
29. Image Credit: Pedro Moura Pinheiro
“
Video is just
one part of a
marketing plan.
It fits certain
messages & people
better than others.
STEVE GARFIELD
VIDEOGRAPHER AND VIDEO BLOGGER
AUTHOR OF GET SEEN
31. “
Before you create
any more “great
content,” figure out
how you are going
to market it first.!
JOE PULIZZI & NEWT BARRETT!
AUTHORS OF GET CONTENT GET CUSTOMERS!
Image Credit:cadfael1979!
32. “
If you have more money than brains,
you should focus on outbound
marketing. If you have more brains
than money, you should focus on
inbound marketing.!
GUY KAWASAKI!
FORMER CHIEF EVANGELIST, APPLE!
CO-FOUNDER, ALLTOP.COM!
Image Credit: RangerRick!
33. “
People shop and learn "
in a whole new way "
compared to just a few "
years ago, so marketers need
to adapt or risk extinction.!
BRIAN HALLIGAN!
CO-AUTHOR OF INBOUND MARKETING !
CHIEF EXECUTIVE OFFICER, HUBSPOT!
34. Image Credit:!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
D!
notashamed!
“
Understand why and how "
your audience uses technology!
and then start trying to align!
your communications efforts.!
BRIAN REICH & DAN SOLOMON!
!
!
!
!
!
!
!
AUTHORS OF MEDIA RULES!! !
!
!
D!
35. Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox,
CRAIG DAVIS
old fashioned advertising.
J. WALTER THOMPSON
36. “ The attention economy is not
growing, which means we have to
grab the attention that someone
else has today.! BRENT LEARY!
CO-FOUNDER, CRM ESSENTIALS!
Image Credit: Sidereal!
38. “
!
Social media are tools.!
Real time is a mindset.!
DAVID MEERMAN SCOTT!
MARKETING STRATEGIST!
AUTHOR OF THE NEW RULES OF MARKETING AND PR!
!
!
!
!
!
Image Credit: stockerre!
39. Increasingly, search is our mechanism
for how we understand ourselves,
our world, and our place within it.!
JOHN BATTELLE!
FOUNDER!
FEDERATED MEDIA PUBLISHING!
Image Credit: !
MicMacPics1!
40. “
Either write something worth reading or
do something worth writing about.!
BENJAMIN FRANKLIN!
Image Credit:!
lhalstead!
41. “
Search, !
a marketing
method that
didn’t exist a
decade ago,
provides the most
efficient and
inexpensive way
for businesses to
find leads.! JOHN BATTELLE!
JOURNALIST!
FOUNDER, FEDERATED MEDIA
PUBLISHING!
!
42. “
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
For the past 10
years, corporations
have been trained
that they should use
all the different
media... !
But the Internet is
becoming the
!
!
!
umbrella.!
!
!
!
!
!
LARRY WEBER! !
AUTHOR OF MARKETING TO THE SOCIAL WEB! !
Image Credit:!
D!
Unlimited!
43. !
!
“
Doing well with blogging!
!
!
!
is not about writing one key
!
!
!
post, it is about performing day
!
!
!
!
after day and helping a few !
!
!
people at a time.! !
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
AARON WALL!
!
!
AUTHOR OF THE SEOBOOK BLOG! !
!
!
!
44. “
You can’t
expect!
to just write and!
have visitors!
come to you"
—that’s too
passive.!
! CAMPBELL!
ANITA
!
FOUNDER & CEO,!
SMALLBIZTRENDS.COM!
Image Credit: Aunt Owwee!
45. Image Credit:!
winterofdiscontent!
“
Word-of-mouth!
marketing has!
always been!
important.!
Today, it’s more!
important than "
ever because of the!
power of the Internet.!
!
!
!
!
!
!
!
!
JOE PULIZZI & NEWT BARRETT! !
AUTHORS OF GET CONTENT GET CUSTOMERS! !
D!
46. “
In a way, the Web is like "
your Hollywood agent: "
It speaks for you whenever
you’re not around to comment.!
CHRIS BROGAN & JULIEN SMITH!
AUTHORS OF TRUST AGENTS!
Image Credit:!
gavinj1984!
47. Image Credit:!
“
CarbonNYC!
For business,
our Internet love
affair was a gift
from the gods.!
GARY VAYNERCHUK!
AUTHOR OF!
THE THANK YOU ECONOMY!
49. “
!
!
!
!
!
!
!
!
Good content
!
!
!
should be at the
!
!
!
heart of your
!
!
!
strategy, but it is
!
!
!
equally important to
!
!
keep the display
!
!
!
context of that
!
!
!
content in mind as
!
!
!
well.
!
!
!
!
!
!
!
TIM FRICK
!
AUTHOR OF RETURN ON ENGAGEMENT
!
!
!
!
Image Credit: Lee Ann L.! !
50. “
No matter what or
whom we’re talking
about, from movies
to chiropractors to
books to financial
planners, the
consumer hankers!
after specialization.!
SUSAN FRIEDMANN!
AUTHOR OF RICHES IN NICHES!
51. Image Credit: jaqian!
The right people to start
video blogging are those
with a passion to tell a story.
STEVE GARFIELD!
VIDEOGRAPHER AND VIDEO BLOGGER!
AUTHOR OF GET SEEN!
52. “
I am all for conversations.!
But you need to have a message.!
RENEE BLODGETT!
PRESIDENT!
BLODGETT COMMUNICATIONS!
Image Credit: Daniel Y. Go!
53. Your network is your filter.
DON TAPSCOTT & ANTHONY D. WILLIAMS
AUTHORS OF WIKINOMICS
Image Credit: C. St
54. “
When you’ve got
people commenting
on your stuff or calling
you out or challenging
you—you have to be
prepared to guard
yourself from being
something that isn’t
you.
DAVID ARMANO
EXECUTIVE VICE PRESIDENT,
EDELMAN DIGITAL
Image Credit: Artz!!
55. “
No matter your sector, chances
are that people are already
twittering about your products,
your brand, your company or!
at least your industry.!
TIM O’REILLY & SARAH MILSTEIN!
CO-AUTHORS OF!
THE TWITTER BOOK!
Image Credit: ejbSF!
56. “ What happens online is you are
constantly dealing with invisible
audiences.! DANAH BOYD!
SOCIAL MEDIA RESEARCHER!
MICROSOFT!
Image Credit: joncandy!
57. “
Twitter is not a technology.!
It's a conversation.!
And it's happening!
with or without you.!
CHARLENE LI!
CO-AUTHOR OF GROUNDSWELL!
Image Credit: !
THEMACGIRL*!
58. To trust agents,!
hyperlinks are the
twenty-first-century
equivalent of the
name-dropper.!
CHRIS BROGAN & JULIEN SMITH!
AUTHORS OF TRUST AGENTS!
60. Image Credit:!
Nisha A!
“
Marketers need to build digital
relationships and reputation
before closing a sale.
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS
61. Image Credit:! !
By PinkMoose!
“
!
!
!
!
!
!
!
!
!
!
…as you’ve noticed,
!
!
!
people don’t want to
!
!
!
be sold.
!
!
!
!
!
!
What people do want is
!
!
!
news and information
!
!
!
about the things they
!
!
!
care about.
!
!
!
!
!
LARRY WEBER
!
AUTHOR OF MARKETING TO THE SOCIAL WEB
!
!
!
!
!
!
62. “
You want to invent new ideas,
not new rules.!
DAN HEATH!
MARKETING SPEAKER!
CO-AUTHOR OF MADE TO STICK!
Image Credit:!
doug88888!
64. “
Companies are
learning that it’s
much better to offer
customers a place
to give direct
feedback at their
virtual doorstep
than to ignore
complaints and let
them crop up
everywhere.!
BRIAN REICH & DAN SOLOMON!
AUTHORS OF MEDIA RULES!!
!
Image Credit: Artiii!
65. “
“
To be successful
and grow your business and
revenues, you must
match the way you market your
products with the way your
prospects learn about
and shop for your products.
BRIAN HALLIGAN
CO-AUTHOR OF INBOUND MARKETING
CHIEF EXECUTIVE OFFICER, HUBSPOT
66. Image Credit: Ziębol!
“
Smartphones are
reinventing the connection
between companies
and their customers.
RICH MINER
PARTNER, GOOGLE VENTURES
CO-FOUNDER, ANDROID
67. “ !
Understand the key factors!
!
!
in the math behind! !
viral marketing, and use those!
!
!
to figure out what it! DAVID SKOK!
!
GENERAL PARTNER,!
!
takes to get viral growth.! MATRIX PARTNERS!
!
!
!
Image Credit: Woodlouse!
68. “
You’ve probably!
got a device on!
you that can shoot !
decent video, !
so what’s stopping "
you? !
!
Capture and share!
some moments.!
STEVE GARFIELD!
VIDEO BLOGGER!
AUTHOR OF GET SEEN! Image Credit: !
! KTVee!
69. “
Think like a
customer.
PAUL GILLIN
AUTHOR OF THE NEW INFLUENCERS
Image Credit: decafinat
70. “
Effective
engagement is
inspired by the
empathy that
develops simply
by being human.
BRIAN SOLIS
PRINCIPAL, ALTIMETER GROUP
AUTHOR OF ENGAGE!
Image Credit: !
EUSKALANATO!
71. “
From sixdegre
es to
!
Friendster!
! Image Credit: !
Franco Folini!
!
to Facebook, !
!
social network
!
ing!
!
has become a
!
!
familiar and !
!
ubiquitous par
t of
!
the Internet.!
!
!
!AUT ID KIRKPATRICK!
DAV
!
!
HOR OF THE
! FACEBOOK E
FFECT! !
!
72. “
We’re all learning here;!
the best listeners will!
end up the smartest.!
CHARLENE LI & JOSH BERNOFF!
AUTHORS OF GROUNDSWELL!
Image Credit: !
dsassoi!
74. !
!
“
!
!
!
!
!
!
!
!
!
!
!
Holding back
!
!
!
technology to preserve
!
!
!
broken business
!
!
!
models is like allowing
!
!
!
blacksmiths to veto
!
!
!
!
the internal
!
!
!
combustion engine in
!
!
!
order to protect their
!
!
!
horseshoes.
!
!
DON TAPSCOTT & ANTHONY D. WILLIAMS
!
AUTHORS OF WIKINOMICS
!
!
!
75. Image Credit: greeka
“
The future of business!
is social.!
TWEET EBOOK!!
BARRY LIBERT!
AUTHOR OF SOCIAL NATION!
CEO, MZINGA!
!
76. “
Keep your eye out for
hot topics and trends.
The media is constantly
looking for timely
stories.
JIM KUKRAL
MARKETING SPEAKER
AUTHOR OF ATTENTION!
Image Credit: motograf!
77. “
Traditional methods!
of sales prospecting!
are grossly inefficient.!
JILL KONRATH!
SALES KEYNOTE SPEAKER!
AUTHOR OF SNAP SELLING!
!
Image Credit: dominiqueb!
78. “
I can take what
I learned from
writing articles,
educate a new
audience with "
a new channel,
and leapfrog
other
companies "
who aren’t
embracing this
now.!
BRIAN J. CARROLL!
CEO, INTOUCH!
Image Credit: John Vetterli! !
79. !
“
!
!
By publishing
!
!
!
content that shows
!
!
!
buyers you
!
!
!
understand their!
!
!
!
problems and can
!
!
!
show them how to
!
!
!
solve them, you build
!
!
!
credibility.!
!
!
!
! ALBEE!
!
!
!
ARDATH !
AUTHOR OF EMARKETING STRATEGIES !
!
!
FOR THE COMPLEX SALE! !
! !
!
!
!
!
!
!
!
!
!
80. “
Already, companies
that speak in the
language of the
pitch,the dog-and-pony
show, are no longer
speaking
to anyone.
THE CLUETRAIN MANIFESTO
Image Credit: Dottie Mae!
81. “
Authenticity, honesty, and personal
voice underlie much of what’s
successful on the Web.!
RICK LEVINE!
CO-AUTHOR THE CLUETRAIN MANIFESTO!
!
82. “ Your organization!
is becoming hyperlinked.!
Whether you like it or not.!
It’s bottom-up; it’s unstoppable.!
DAVID WEINBERGER!
AUTHOR OF EVERYTHING IS MISCELLANEOUS!
!
83. “
When all you’ve got is a hammer,
bad service looks like a nail.!
DOC SEARLS!
JOURNALIST!
CO-AUTHOR OF!
THE CLUETRAIN MANIFESTO!
!
TWEET EBOOK!!
84. “
Take two ideas
and put them
together to make
one new idea.
After all, what is a
Snuggie but the
mutation of a
blanket and a
robe?!
JIM KUKRAL!
MARKETING SPEAKER!
AUTHOR OF ATTENTION!!
!
85. “
Recognize that
giveaway items
serve as silent
ambassadors,
reinforcing your
Expert Identity
—choose them
carefully!!
SUSAN FRIEDMANN!
AUTHOR OF RICHES IN NICHES!
!
!
86. Image Credit: BlakJakDavy!
DAVID SITEMAN GARLAND!
HOST OF THE RISE TO THE TOP
!
“ Money follows
passion—!
not the other
way around.!
TWEET EBOOK!!
87. “
For many businesses,
the fear behind their social media reluctance
isn’t just fear of failure but of blame and
accountability—both individual and collective.
JAY BAER & AMBER NASLUND
AUTHORS OF THE NOW REVOLUTION!
88. Companies need to lighten up and take
themselves less seriously.
They need to get
a sense of humor.
THE CLUETRAIN MANIFESTO
89. “ Until Faceboo
along, there
hardly anywh
public Interne
you had to o
with your rea
k came
was
ere on the
t where
perate
l name.
DAVID KIR
K
AUTHOR O PATRICK
F THE FAC
EBOOK EFFECT
90. “ By listening,
marketing will re-learn
how to talk.
DOC SEARLS & DAVID WEINBERGER
CO-AUTHORS OF THE CLUETRAIN MANIFESTO
91. Companies need
“ connections to their
markets to create
long-term loyalty.
CHARLENE LI & JOSH BERNOFF
AUTHORS OF GROUNDSWELL
92. There’s a lot of fear-
mongering about
“losing control” of
your brand online,
when, in fact, you’ve
got control over as
much as you always
have: how you
present your
business and how
you act.
JAY BAER & AMBER NASLUND
AUTHORS OF THE NOW REVOLUTION
93. “
Be passionate
about the culture and
the business, and
remain positive,
because it inspires
others.
BARRY LIBERT
AUTHOR OF SOCIAL NATION
CEO, MZINGA
94. “
Good is the enemy of
great... The vast majority
of good companies
remain just that—good,
but not great.
JIM COLLINS
AUTHOR OF GOOD TO GREAT
Image Credit: Charles Haynes!
95. “
Those who build
and perpetuate mediocrity…
are motivated more by
the fear of being left behind.
JIM COLLINS
AUTHOR OF GOOD TO GREAT
96. “
…one way to
sell a consumer
something in the
future is simply
to get his or her
permission in SETH GODIN!
advance.! AUTHOR OF PERMISSION MARKETING!
97. “ In this age of
microblogging
and two-second
sound bites,
almost no one
has the attention
span, or time, to
read more than a
few sentences.!
TIM FRICK!
AUTHOR OF RETURN ON ENGAGEMENT!
98. “
Once you have
your questions
and stories, map
them to the buying
process—just as
your prospect will
experience them.
ARDATH ALBEE
AUTHOR OF EMARKETING
STRATEGIES FOR THE COMPLEX SALE
99. “
What we really need is
a mindset shift that will
make us relevant to
today’s consumers, a
mindset shift from
‘telling & selling’ to
building relationships.!
JIM STENGEL!
FORMER GLOBAL MARKETING OFFICER !
PROCTER & GAMBLE!
!
100. “
It no longer makes economic sense to
send an advertising message to the many
in hopes of persuading the few.!
M. LAWRENCE LIGHT"
FORMER CHIEF MARKETING OFFICER!
MCDONALDS!
101. “
When you break down
all the fluff,
there are two ways to
promote and market
your business: dumber,
slower, and expensive
—or smarter, faster, and
cheaper.
DAVID SITEMAN GARLAND
HOST OF THE RISE TO THE TOP
102. RAND FISHKIN!
FOUNDER, SEOMOZ!
!
There is no black magic!
to successfully attracting
customers via the Web.
103. INSPIRED?
Start working on your success
story online. Sign up for a
HubSpot free trial and see how
the interaction of content
creation, engagement and
analytics leads to awesome
marketing results.
Sign Up for HubSpot’s
Free 30-Day Trial!