On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
Brand Building fundamentally remains unchanged. However there are certain principles that need to evolve. The key change is a brand's ability to tell a story. Have you defined your brand's positioning in an effective way to be able to narrate the right stories?
Read the commentary behind this SlideShare here: http://incito.syedabdulkarim.com/2013/08/brand-storytelling/
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
Fallon Brainfood: From Boring to Big BangAki Spicer
...From Boring to Big Bang: How Causes Can Get Interesting And Get Attention From News and Newsfeeds . Presented at Strategy for Good Twin Cities, December 10, 2011.
Aki Spicer, Director of Digital Strategy at Fallon Worldwide, challenges social entrepreneurs and non-profits with a framework for brainstorming their marketing initiatives into bigger, more "social" ideas.
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TVAki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 5 lessons about digital marketing as gleened from hours of their childhood hours of "wasted" TV viewing.
Keynote Address @University of Minnesota Student Advertising Summit (#Ad2SAS), February 2013
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Microsoft's annual inspirational global hackathon, oneweek invites all employees to tinker. There are new product expos, a speaker series and parties. CEO, Satya Nadella wraps it all up with a rousing talk.
Exactly the kind of All Hands you’d expect from a company laser focused on reinventing culture.
Here you can see some of the work we did with Microsoft around changes at play there, especially culture. We created this as an internal e-book to spread the word about change, it's now available for public viewing!
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Here is our inaugural issue of Innovation Excellence Weekly. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.
Brand Building fundamentally remains unchanged. However there are certain principles that need to evolve. The key change is a brand's ability to tell a story. Have you defined your brand's positioning in an effective way to be able to narrate the right stories?
Read the commentary behind this SlideShare here: http://incito.syedabdulkarim.com/2013/08/brand-storytelling/
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
Fallon Brainfood: From Boring to Big BangAki Spicer
...From Boring to Big Bang: How Causes Can Get Interesting And Get Attention From News and Newsfeeds . Presented at Strategy for Good Twin Cities, December 10, 2011.
Aki Spicer, Director of Digital Strategy at Fallon Worldwide, challenges social entrepreneurs and non-profits with a framework for brainstorming their marketing initiatives into bigger, more "social" ideas.
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TVAki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 5 lessons about digital marketing as gleened from hours of their childhood hours of "wasted" TV viewing.
Keynote Address @University of Minnesota Student Advertising Summit (#Ad2SAS), February 2013
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Microsoft's annual inspirational global hackathon, oneweek invites all employees to tinker. There are new product expos, a speaker series and parties. CEO, Satya Nadella wraps it all up with a rousing talk.
Exactly the kind of All Hands you’d expect from a company laser focused on reinventing culture.
Here you can see some of the work we did with Microsoft around changes at play there, especially culture. We created this as an internal e-book to spread the word about change, it's now available for public viewing!
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Here is our inaugural issue of Innovation Excellence Weekly. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
A curation of my blog posts from 2014, along with interviews with Ingrid Kopp, Montecarlo, Nick DeMartino, Ian Ginn, Rob Pratten, Christian Fonnesbech, Doro Martin, Marco Sparmberg, Christy Dena, Mayus Chavez, Siobhan O'Flynn, Angela Natividad, plus an exclusive feature interview with Jeff Gomez.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyFahri Karakas
Dr. Gulzhanat Tayauova has invited me to her MBA class at Yeditepe University.
I presented on "Creativity, Imagination, and Innovation". It was an intense lecture, a bit long, but I ended up covering a lot of topics from blockchain to Metaverse.
You can find the slides of this presentation.
Enjoy!
The Core of Gamification: Why games are powerful and how marketers can tap into that power in a meaningful way. By Charles Adam Butler, Assistant Professor at NITH and previous level designer Funcom.
The Marketing Revolution - Caused by you and 3.000.000.000 peopleMediaFront
Why you and 3.000.000.000 people are the cause of the biggest marketing revolution in 50 years - And how empowering people is the Tour De Force in marketing.
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION MediaFront
For the past few decades we have been so focused on the virtual – on products that are not tangible, products that reside online, that we interact with through our computers, mobile devices and so on. But now it’s time to take a step in a different direction – actually an old familiar direction, it’s time to reach out of our digital boxes, into the real world and make real things but still retain that connection with the virtual world.
It’s time to merge the digital and the physical and create an internet of things.
We believe this to be the next step in web interaction – well it's already happening – we are merely the messengers!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
THE DIGITAL HEART.
1. BRANDS, TECHNOLOGY & FEELINGS
THE DIGITAL
HEART
MEDIAFRONT A PART OF MCCANN WORLDGROUP
2. BRANDS, TECHNOLOGY & FEELINGS
(20)12 THINGS
TO THINK
ABOUT
MEDIAFRONT A PART OF MCCANN WORLDGROUP
3. 1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
5. “But it’s a disservice to constantly
put things in this radical new light
— that it’s going to change everything.
Things don’t have to change the world
to be important.”
Steve Jobs
[Wired, February 1996]
6. “Pixar storytellers must make thousands
of little bets to develop a movie script,
Hewlett Packard cofounder Bill Hewlett
found that HP needed to make 100 small
bets on products to identify six that could be
breakthroughs.”
Peter Sims
Describing his book “Little Bets”
11. ”The best products in the world
starts out as features.”
Kevin Systrom , Co-founder of Instagram
What problems are we [Instagram] trying to solve?
1. Y want to find information of something you capture with your phone,
ou
not the keyword for search (sometimes you don't even know what to the keywords are)
2. Y want to have an instant interaction with other people with similar question or interest
ou
3. Easy(one click or a shot of photo should be enough) way to find/share/connect
12. ”This emphasis comes directly from Jack
Dorsey, who says, “I’m really good at
simplifying things.” He espouses a
tremendously attractive belief that good
industrial design wins customers’ trust by
disappearing.” Maybe advertising is finally
catching up with industrial design.”
13. “The odds of failure is the same
for really big projects,
as for really small projects . . .”
Jamie Wilkinson
Co-created Know Y Meme & taught the Internet Famous Class
our
14. Where can you start?
Make a list of five small bets for your brand:
1. ?
2. ?
3. ?
4. ?
5. ?
16. "We expect that the next big thing
will be a bigger version of the last big thing.
What we don’t expect, yet what is most likely,
is that the next big thing won’t look important
to us at all – until it’s so important that we
can’t ignore it. "
Brian Eno
17. ‘He wasn’t predicting, but looking for
interesting and important problems to solve.
And therein lies the difference between a
trend and fundamental change.’
On Richard Feynman (Scientist)
20. CREATIVITY DRIVES THE FUTURE
Visual Futurist, Syd Mead
– technology tends to build on itself, grow together and cross-reference each other
– technology is just an assistant to the human intellect
– creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
35. don’t forget You’re Ph.D. is your brand
the bigger and your field of interest.
picture!
Let’s not forget
Matt Might
to be inspired
by what happens . . .
36. Other field
don’t forget Other field
the bigger
picture!
Matt Might
Other field Other field
Other field Other field
Other field
38. Can kids teach themselves?
Scientist, Sugatra Mitram,
Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk, created within a wall in an
Indian slum at Kalkaji, Delhi . Children were allowed to freely use it.
The experiment aimed at proving that kids could be taught by computers
very easily without any formal training.
40. "Beyond the age of information
is the age of choices"
Charles Eames
41. " The power of influencers is not new.
But having tools available to instantly convey
personal opinions is a revolution.
As the number of choices expand,
our dependence on curators increases
proportionally."
Steve Addis
42. 1) Help people create an exchange value
2) Give them the tools, the motivation, the
information to do so
3) Represent the culture they serve, be the
senter of the thing you do
4) Pick the most qualified and enthusiasthic
people to represent you
Douglas Rushkott
43. GOOGLE
find a strong signal LINKS
curate it at scale SEARCH ENGINE
currency HUMAN ATTENTION
FACEBOOK
find a strong signal THE SOCIAL ENGINE
curate it at scale THE FACEBOOK PLATFORM
currency HUMAN ATTENTION
TWITTER
find a strong signal TWEETS
curate it at scale THE TWITTER PLATFORM
currency HUMAN ATTENTION
TUMBLR, QUORA, GOWALLA, INSTAGRAM
John Battelle
44. "The inflexibility to deal with
individual's specific discovery needs
is still there.
This is an opportunity for every brand."
John Battelle
48. How do you choose?
" Many make the same mistake by assuming that there is
a dominant trend towards new media.
In actuality, the real trend is toward greater media diversity.
Most of the old stuff will continue to prosper. "
"A new channel is like a new window in the brands building..."
Khartik S.
"A truly great story doesn’t need a gatekeeper. . . it just needs a home."
The new journalism
49. Fish were the developers are!
Share your data with open API!
«Marketers typically don't try to become platforms or court developers,
but that's all about to change.
An ever-changing array of platforms will erode our fascination with single
venues and get us thinking about how we can hedge our bets by helping
developers succeed across a portfolio of them.»
Steve Rubel
OPEN API TIMELINE
51. BE HONEST
. . .there is one muscle that shows sincerity.
It’s a muscle, called theobicularis occuli,
that encircles the eye socket.
Most people don’t pay very close attention to
and it’s very hard to deliberately adopt.
So when people genuinely smile,
in a true burst of positive emotion,
not only to the corners of the mouth,
controlled by the zygomaticus major,
but this muscle around the eye also contracts.
This causes the crows feet wrinkles
that fan out from the outer corners of the eyes
and its also responsible for folds in the upper eyelid.
Most people can’t do that deliberately.”
Marianne LaFrance
52. “In their willingness to show the less
desirable parts of their brand, they were
making a much bigger win with consumers.
They were coming across as seeming
honest.”
For Brands, Being Human Is The New Black
62. “In considering how people will respond
to what you make, abandon the distinction
between ‘form’ and ‘content’,
or between ‘execution’ and ‘message’.
People don’t dissect or disaggregate what
we make but respond to it as a whole.”
M. Weigel
63. Jonathan Harris
The Never-Ending Story
“So, how can we raise the stakes?
A lot of online platforms are missing an important aspect in storytelling,
which is the listening part.
Can you build that type of engagement through technology?
Well, one of the pieces of this system I’ve been building is that to tell the story you have to
dedicate it to somebody, which creates a gift economy of stories.
It’s like changing the scale of the discourse, a deeper phenomenon of one story being
answered with another story being answered with another story.
So, is it the need to reciprocate the gift story that will drive people
to engage with the new platform?
Y but it is also that it takes a little bit of the loneliness out of online existence, which
es,
can stem from just shouting into the void. It’s more like sending a letter instead. There’s a
hard-wired connection between two points, even if there are other things existing around
that rope. I don’t think you can resist technology. It’s far too powerful, so what you do is
shape it into a place that you want to live or the way you want to live with it.
64. Kevin Kelly says
these are the attributes we are willing to pay for . . .
Immediacy
Personalisation
Authenticity
Attention
Interpretation
Accessibility
Embodiment
Findability
65. Cory Doctorow’s Tech Optimism
‘Are you optimistic or pessimistic about the future?’
’ It’s a question I get asked so often that I have a little canned response
I can rattle off without thinking:
‘‘In order to be an activist, you have to be both:
pessimistic enough to believe that things will get worse if left unchecked,
optimistic enough to believe that if you take action,
the worst can be prevented.’’
67. EVOLVE OR DIE!
Can the five key traits that innovaters share,
inspire us?
Kaihan Krippendorff
68. ASSOSIATE
– connect the dots
– seek the patterns in seemingly unrelated information
– find diverse sources of information and inspiration
Text
What industry can you look to?
69. OBSERVE
– observe intensly
– spot customer needs and emerging week signals
– put your antenna up for this months buzz
topics and issues of the brand?
What problem can you solve?
70. EXPERIMENT
– try things just to see if they work
– sign up to all possible new services
– launch beta products
- try five low risk experiments on behalf of the brand?
#iseefaces
Photo by @mikpix
#planking
Photo by @threeehearts
How can you use a popular service or platform?
71. QUESTION
– be curious, walk the journey of discovery
– challenge your discoveries
– Ask!
When?
What?
Who?
Why? The mind is not
contained to the cranium.
It’s province is of the
infinite imaginative spirit.
72. NETWORK
– without a precise goal in mind
– meet and talk to people with opposing views
– get access to a breadth of information
- open serendipitous opportunities
When all
think alike,
then no one
is thinking.
Walter Lippman
73.
74.
75. Where can you start?
Make a list of five small bets for your brand:
1. ?
2. ?
3. ?
4. ?
5. ?
78. Don’t forget to explore
the unlimited possibilities
the amazing world wide web
and all the sharers out there
who give away their knowledge,
their data, their time,
thoughts and feelings
for us to build upon!
79. "Creativity requires the courage to let go of certainties."
Erik Fromm
“…and you won’t be interesting unless you say things imaginatively, originally, freshly.”
80. Please, make shure to check out the original sources, that inspired this presentation.
CHAPTER 1
http://techcrunch.com/2011/04/18/little-bets-the-book/
Instagram Mashups, a list + Look at how brands (and bands, e.g. Moby) are using Instagram
Soundcloud + Soundcloud’s app gallery
50/50 make or break: http://5050.gd/
Faris Yakob on the 50/50 project http://farisyakob.typepad.com/blog/2011/09/5050-hackathon-nyc.html
http://techcrunch.com/2011/02/03/founder-stories-instagram-products/
http://thinkingalaud.posterous.com/instagram-find-the-problem-first
http://techcrunch.com/2011/09/02/instagram-adds-50-million-photos-in-august-now-over-200-million-total/
http://techcrunch.com/2011/09/13/instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful/
http://vimeo.com/19086114 + http://jamiedubs.com
CHAPTER 2
http://www.prospectmagazine.co.uk/2010/11/brian-eno-next-big-thing/
http://www.digitaltonto.com/2009/feynmans-6-principles-of-trendspotting/
http://www.onepiece.no
CHAPTER 4
http://matt.might.net/articles/phd-school-in-pictures/
CHAPTER 5
http://curatoreffect.blogspot.com/
http://rushkoff.com/2010/03/25/program-or-be-programmed/
http://battellemedia.com/archives/2010/12/signal_curation_discovery
CHAPTER 7
http://itwofs.com/beastoftraal/2010/12/20/social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization/
http://www.twistimage.com/blog/archives/the-new-journalism/
http://www.steverubel.com/
http://blog.programmableweb.com/2011/01/03/api-growth-doubles-in-2010-social-and-mobile-are-trends/
CHAPTER 8
http://www.amazon.com/Lip-Service-Smiles-Memory-Politics/dp/0393060047/ref=sr_1_1?s=dmusic&ie=UTF8&qid=1316007672&sr=1-1
http://www.fastcompany.com/1776854/how-being-human-is-the-new-black-for-brands
CHAPTER 9
www.wired.com/wiredscience/2011/07/why-do-viral-videos-go-viral/
CHAPTER 10
http://blog.mediafront.no/2011/05/31/det-digitale-hjertet/)
http://www.nytimes.com/2011/05/29/opinion/29franzen.html?_r=1
http://mweigel.typepad.com/canalside-view/2011/04/through-a-screen-fuzzily-how-people-really-make-sense-of-advertising.html
http://designmind.frogdesign.com/articles/the-never-ending-story.html
http://www.locusmag.com/Perspectives/2011/05/cory-doctorow-techno-optimism/
CHAPTER 11
http://www.fastcompany.com/1711531/five-innovative-new-year-s-resolutions?partner=rss
http://looklet.com/ + http://www.robyn.com/wedancetothebeat/
http://www.facebook.com/bursdag
http://instagramers.com/destacados/how-to-use-hashtags-in-instagram/
http://synapticstimuli.com/ + Photo resource, Jung-Yeon Min http://www.kashyahildebrand.org/zurich/min/index.html
http://www.exactitudes.com/
81. Videos.
A future imagined
http://www.youtube.com/watch?v=9VMW1UDd0w0
Can kids teach themselves?
http://www.youtube.com/watch?v=xRb7_ffl2D0
The Wire: Stringer's 'product' meeting
http://www.youtube.com/watch?v=BPS9YKGaKQE
Chipotle ad - Back to the start
http://www.youtube.com/watch?v=aMfSGt6rHos
Golden Voice viral
http://www.youtube.com/watch?v=6rPFvLUWkzs
Nike ad - Addiction
http://www.youtube.com/watch?v=XPTpEkdceic
John Jay on creativity
http://www.youtube.com/watch?v=EpfYPVzJohc
82. Want more?
A few more links that shoot to your heart.
Google Chrome: Dear Sophie
Mural explorer: Love letter
Y the world and I:
ou
Tylor The Creator - Yonkers
Stoop sitting
Kurz und Schön opener
Susan Sontag Animation: Regarding the Pain of Others
Days with my father