The document provides five storytelling tips for leaders by Shawn Callahan. The tips emphasize avoiding jargon, having a clear point, focusing on impactful moments, maintaining a story journal, and developing a consistent storytelling practice. These strategies aim to enhance leadership communication through effective storytelling.

1. P U T T I N G S T O R I E S T O W O R K®
5 STORYTELLING
TIPS FOR LEADERS
TALK 55 Shawn Callahan

2. P U T T I N G S T O R I E S T O W O R K®
DON’T
MENTION
THE S-WORD

3. P U T T I N G S T O R I E S T O W O R K®
HAVE A
POINT

4. P U T T I N G S T O R I E S T O W O R K®
FOCUS ON
MOMENTS

5. P U T T I N G S T O R I E S T O W O R K®
KEEP A
STORY JOURNAL

6. P U T T I N G S T O R I E S T O W O R K®
BUILD THE
STORYTELLING
HABIT