Grimm The Dawn Of The Narrator
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GRIMM is a new approach to brand storytelling for the 21st century that focuses on engaging consumers and allowing stories to unfold across multiple platforms. It recognizes that consumers now control their media experiences and seeks to provide an evolving narrative that consumers can pull together themselves from different touchpoints. The approach involves developing a strong brand story, understanding target audiences, and using transmedia planning to tell the story through different channels in a way that generates communities where consumers share and contribute to the brand narrative. GRIMM aims to be the designer and enabler of modern brand stories through bringing together storytellers, strategists, creatives and researchers to craft the best story and most effective way to distribute it.
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Meaning is the core intangible asset for brands to build and retain value and grow long-term equity. Without meaning, brands become innately hollow, empty shells and mere commodities.
Understanding how people create, share and consume meaning and how to navigate meaning systemically in the global market full of cultural complexity is paramount to the future success of brands and organisations.
Meaning is quickly becoming the new leading business currency in the 21st century. Semiotics and anthropology are the new literacy, the new language that brand leaders need to speak to keep their brands relevant, valuable and profitable in the quickly changing world today.
Istanbul, Turkey | November 6, 2019
https://www.brandweekistanbul.com/
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Brand Week 2019 Istanbul | The Future Of Brands: Lead With Meaning At The Core
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Grimm The Dawn Of The Narrator
- 1. GRIMM A manifesto in words
- 2. The dawn of the narrator A projection of the future
- 3. In short
- 5. Brand storytelling = People Constructing and propagating their own brand reality
- 6. Multidisciplinary story constructing Transmedial narration
- 7. The best way to build a brand
- 8. GRIMM
- 11. Back to basics
- 13. So branding is about telling stories
- 15. So advertising campaigns are means to tell the brand story
- 18. So far so good
- 21. Oh oh
- 29. brand storytelling remains key… but how we do this has to change
- 30. You plant the seeds, they grow the crops Stories that unfold across different platforms
- 31. GRIMM Storytelling; 21 st century style
- 33. First things first The brand story
- 37. Start writing your brand story
- 39. Who’s there to listen? The audience
- 41. How do we get to know them?
- 43. How to tell the story? The channels
- 45. Transmedia storytelling (engagement planning)
- 48. Transmedia storytelling Source: http://farisyakob.typepad.com
- 49. GRIMM Storytelling; 21 st century style
- 51. All systems in place and set for true brand Engagement Context Involving Media Environment Content Relevant Creative Message (brand story) Consumer Interested and Willing
- 53. GRIMM Author: Geert-Jan Baltus E-mail: [email_address] Mob: +31(0)621548313 August 4 th 2008