This document contains a collection of marketing quotes from various experts. It begins with three quotes emphasizing the importance of acting quickly in your industry, engaging audiences through friends and trusted sources, and starting with a blog for social media. The remaining quotes discuss additional topics such as delivering useful content, one-way marketing becoming a dialogue, the importance of word-of-mouth, and more. Overall, the document provides concise advice and insights from leading marketing professionals.
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Community Hacking Talk: Cracking The Code to Vibrant CommunitiesLaís de Oliveira
This talk is a preview of the book being published as blog at www.hackingcommunities.com
Topic: Community building.
Communities have the power to move crowds.
Building communities matters if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are a real estate developer trying to move people into your new township, an astrophysicist looking to validate a theory or a single mother looking for homeschooling advice. If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Why Hacking Communities?
It means to "crack the community code," bringing in practical steps based on experience and incorporating new, live and changing practices from the online to the offline world.
Communities are the first and most important level of human organization. We are wired to belong because that's how we survived and excelled as a species. Language, as a result of constant interaction between people, allowed us to harness the energy of ideas into action Communities powered the first form of entrepreneurship and every revolutionary moment in history started from a belief turned into reality by many individuals who spread that abstract idea.
Every person intuitively knows how to build communities but, in the last 20 years, we have rearranged ourselves thanks to technology.
Mobility and connectivity have changed the way we interact, consume and go to places.
What's next?
We need better communities suited to our new world.
Questions: What differentiates it from marketing? How is it different from any random gathering, from a small group to crowd? How are events different from your SEO strategy? What line separates your regular clients from a community?
The purpose of this book/blog is to answer these questions. This project is the result of a series of conversations with people who have been building real communities around the world.
We hope you enjoy and join the conversation. :)
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Community Hacking Talk: Cracking The Code to Vibrant CommunitiesLaís de Oliveira
This talk is a preview of the book being published as blog at www.hackingcommunities.com
Topic: Community building.
Communities have the power to move crowds.
Building communities matters if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are a real estate developer trying to move people into your new township, an astrophysicist looking to validate a theory or a single mother looking for homeschooling advice. If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Why Hacking Communities?
It means to "crack the community code," bringing in practical steps based on experience and incorporating new, live and changing practices from the online to the offline world.
Communities are the first and most important level of human organization. We are wired to belong because that's how we survived and excelled as a species. Language, as a result of constant interaction between people, allowed us to harness the energy of ideas into action Communities powered the first form of entrepreneurship and every revolutionary moment in history started from a belief turned into reality by many individuals who spread that abstract idea.
Every person intuitively knows how to build communities but, in the last 20 years, we have rearranged ourselves thanks to technology.
Mobility and connectivity have changed the way we interact, consume and go to places.
What's next?
We need better communities suited to our new world.
Questions: What differentiates it from marketing? How is it different from any random gathering, from a small group to crowd? How are events different from your SEO strategy? What line separates your regular clients from a community?
The purpose of this book/blog is to answer these questions. This project is the result of a series of conversations with people who have been building real communities around the world.
We hope you enjoy and join the conversation. :)
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
Fallon Brainfood: Agency Blog Secrets Revealed!Aki Spicer
Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
Fallon Brainfood: Skimmer @The Social v0405d2Aki Spicer
On March 24, Fallon launched a free, downloadable tool, called Skimmer (http://www.fallon.com/skimmer), for lifestreaming user social media updates.
We’ve been mining the social web for conversations and mentions about Fallon and Skimmer.
We will look at: a) Volume, Momentum, Reach, Linkage and Passalong, b) Sentiment and Insights, c) Conversion at Week 2 after launch.
Fallon strategic planner Aki Spicer explores the latest social media metrics of the "Kittens Inspired By Kittens" phenomenon (created by Fallon ECD Al Kelly) as well as the 5 actionable lessons we can apply to our brands.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
The End Of Paid Media, The Value Of Social CurrencyAdNerds
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?
Lithium was invited to speak at the ISSMM Converge Fall Symposium 2011 around the topic of “Gamification of Social Media." The focus of our talk was to both help demystify the phrase “gamification of social media” and share with conference members our view on how to achieve a “win” with social media and gamification based on over a decade of experience.
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
How has evolved web application design in the last 15 years? From usability to engagement. How can we leverage behavior studies to create digital applications than click on users brain and make them came from more. How gamification is the latest trend on design based on behavior. How can we apply it to activities like health and government and even on your own presentation.
This deck was presented during Social Media Week 2011 in Buenos Aires, Argentina. By Dario Diament - Digital Marketing Manager - Alex Heuchert, Digital Creative Director and Pablo Di Meglio - Social Media Leader @ Latin3.com
Latin3 is one of the leading digital agencies in Latin America and the US Hispanic Market. Learn more about Latin3 at http://www.latin3.com
Four technology super trends and their impact on banking: digital society, big data, everithing joins up, integrity and security.
Customer: convinience, safety, personalization
Fallon Brainfood: Agency Blog Secrets Revealed!Aki Spicer
Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
Fallon Brainfood: Skimmer @The Social v0405d2Aki Spicer
On March 24, Fallon launched a free, downloadable tool, called Skimmer (http://www.fallon.com/skimmer), for lifestreaming user social media updates.
We’ve been mining the social web for conversations and mentions about Fallon and Skimmer.
We will look at: a) Volume, Momentum, Reach, Linkage and Passalong, b) Sentiment and Insights, c) Conversion at Week 2 after launch.
Fallon strategic planner Aki Spicer explores the latest social media metrics of the "Kittens Inspired By Kittens" phenomenon (created by Fallon ECD Al Kelly) as well as the 5 actionable lessons we can apply to our brands.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
The End Of Paid Media, The Value Of Social CurrencyAdNerds
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?
Lithium was invited to speak at the ISSMM Converge Fall Symposium 2011 around the topic of “Gamification of Social Media." The focus of our talk was to both help demystify the phrase “gamification of social media” and share with conference members our view on how to achieve a “win” with social media and gamification based on over a decade of experience.
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
How has evolved web application design in the last 15 years? From usability to engagement. How can we leverage behavior studies to create digital applications than click on users brain and make them came from more. How gamification is the latest trend on design based on behavior. How can we apply it to activities like health and government and even on your own presentation.
This deck was presented during Social Media Week 2011 in Buenos Aires, Argentina. By Dario Diament - Digital Marketing Manager - Alex Heuchert, Digital Creative Director and Pablo Di Meglio - Social Media Leader @ Latin3.com
Latin3 is one of the leading digital agencies in Latin America and the US Hispanic Market. Learn more about Latin3 at http://www.latin3.com
Four technology super trends and their impact on banking: digital society, big data, everithing joins up, integrity and security.
Customer: convinience, safety, personalization
Social media broke marketing. But in a good way. It created engaged, informed customers who quickly figured out they could learn more from each other than from the websites of corporations trying to market to them. Marketers reacted with fear by shoe-horning their old methods into shiny new channels; pouring millions into unidirectional, broadcast Facebook pages and stagnant Twitter feeds. Now marketing has broken social media. How did we manage to get it so completely wrong and what can we do to fix it?
Presented 2/4/12 to the Publisher’s Conference for Commercial Printers in Warrenton, Va. Thanks to Sid Chadwick of Chadwick Consulting (www.chadwickconsulting.com) for the invitation and to all attendees for the engagement!
Presented 2/4/12 to the Publisher's Conference for Commercial Printers in Warrenton, Va. Thanks to Sid Chadwick of Chadwick Consulting (www.chadwickconsulting.com) for the invitation and to all attendees for the engagement!
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Keep Your Content Weird, Fresh and Relevant - BBCON 2015Benjamin Wong
Nonprofits vie for constituents' attention online. Your messages compete with more than just cute goat videos and cat memes. How can your organization flourish in the Internet fray? The city of Austin will be our guide as we explore how to keep website content relevant and fresh.
A BBCON 2015 session presented by Nyleva Corley and Ben Wong
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
Opening keynote presentation by Jonathan Kopp, Partner & Global Director of Ketchum Digital, to kickoff the Ketchum Pleon "Inspiration Day" conference in Berlin, Germany, 28 June 2012.
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
And overview of the evolution of marketing and communications, and how the internet and social media have changed the world of advertising. Tips for social media networking and building trusting relationships that convert in to business.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
El modelo de liderazgo a través del coaching no es una herramienta, es una filosofía y estilo de vida.
Cuando antes lo integremos en nuestra vida, antes tendremos empresas exitosas, rentables, duraderas, atrayentes y, lo más importante, Empresas Humanas.
La transformacion de una empresa analógica en una empresa digital: Caso BBVAIgnasi Martín Morales
Para sobrevivir y progresar en un entorno de transformación profunda, los bancos tienen que aprovechar su ventaja competitiva fundamental: la información sobre sus clientes para convertirla en conocimiento y ofrecerles una mejor experiencia de usuario.
In 2015, successful organizations will form connections
between services, devices and places. The seams between
these cannot be avoided, but can be managed and
finessed.
Los siete pecados capitales de la transformación digital. Artículo realizado por Everis.
La mayoría de las organizaciones están lanzando procesos de transformación digital (de acuerdo al informe Estado de la transformación digital en 2014, de los analistas Altimeter Group, alrededor del 88% de los ejecutivos y estrategas digitales indicaron que su compañía está experimentando un esfuerzo de transformación digital formal durante este año). Y nos preguntamos, ¿Cuáles son los pecados capitales que hemos identificado en la transformación digital de las compañías?
Informe para que las organizaciones que aún creen que lo digital, lo mobile y lo social no les afecta, se vayan dando cuenta de que esto no es una moda ni algo sólo de los más jóvenes, sino un cambio que está transformando sectores por completo.
Lo digital, lo mobile y lo social están aquí para quedarse
Informe sobre el desarrollo de la Sociedad de la Información en España 2014. Movilidad, Redes sociales, penetración internet y móvil y muchas cosas más.
Eyes wide shut: Global insights and actions for banks in the digital ageIgnasi Martín Morales
We know what banks want to achieve.
We know how they can achieve it. What we
want to explore further is how close banks
are to achieving their digital goals, both
now and over the next few years. So we
asked 157 senior IT executives, CIOs, CTOs
and other heads of technology spanning
14 primary markets for their thoughts on
digital banking’s potential for today – and
tomorrow. This paper presents the findings
of our study and examines the implications
of our findings for banking technology
executives.
Powerful forces are reshaping the banking industry. Customer expectations, technological
capabilities, regulatory requirements, demographics and economics are together creating an
imperative to change. Banks need to get ahead of these challenges and retool to win in the next era.
Banks must not only execute on today’s imperatives, but also radically innovate and transform
themselves for the future.
Guía pràctica de eCommerce. Comienza a vender online. Atrae y reten clientes en tu tienda virtual. Gestiona los pagos online. Conoce los aspectos legales del medio `digital.
Presentación en el curso de verano de El Escorial de Villafañe & Asociados Conslutores sobre la ética empresarial y en la banca, la reputación de la banca española y cómo recuperar la confianza de los clientes
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. “ If you wait until
there is another
case study
in your industry,
you will be "
too late.
SETH GODIN
KEYNOTE SPEAKER
AUTHOR OF PERMISSION MARKETING
Image Credit: Kristoffer M.C.
3. “
People share, read and
generally engage more with
any type of content when
it’s surfaced through friends "
& people they know and trust.
MALORIE LUCICH
FACEBOOK SPOKESPERSON
Image Credit: Fr. Stephen, MSC
4. “ No matter what,
the very first piece of
social media real estate
I’d start with is a blog.
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS
Image Credit: Colette Cassinelli
5. “
Instead of
one-way interruption,
Web marketing
is about delivering
useful content
at just the precise
moment that
a buyer needs it.
DAVID MEERMAN SCOTT
MARKETING STRATEGIST
AUTHOR OF THE NEW RULES OF MARKETING AND PR
Image Credit:By SeLmAn pInArLI
6. “
Increasingly, the mass
marketing is turning into
a mass of niches.
CHRIS ANDERSON
AUTHOR OF THE LONG TAIL
Image Credit: FishTech
7. !!!!
!
“
!
!
!
!
!
!
When you enchant
!
People, your goal
!
!
is not to make money
!
!
from them or to get them
!
!
to do what you want,
!
but to fill them " !
!
with great delight.
!
!
GUY KAWASAKI
!
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
!
!
Image Credit: Purple Phoenix
8. “
Remarkable social
media content and
great sales copy are
pretty much the same"
—plain spoken words
designed to focus
on the needs
of the reader, listener,
or viewer.
BRIAN CLARK
FOUNDER, COPYBLOGGER
Image Credit: Chiceaux
9. “
The next time you hear "
a social media myth, question it.
Ask for the proof,
and ask out loud.
DAN ZARRELLA
SOCIAL MEDIA SCIENTIST
HUBSPOT
10. “
Bring the best of your authentic
self to every opportunity.
JOHN JANTSCH
AUTHOR OF DUCT TAPE MARKETING
Image Credit: snre
11. “
There are no magic wands,
no hidden tricks,
and no secret handshakes
that can bring you
immediate success,
but with time, energy,
and determination
you can get there.
DARREN ROWSE
FOUNDER, PROBLOGGER
Image Credit: Hryck!
!
12. Your culture is your brand.
TONY HSIEH
CEO, ZAPPOS.COM
Image Credit: TerryJohnston
13. “
Focus on the
core problem
your business
solves & put out
lots of content
& enthusiasm,
& ideas about how
to solve that problem.
LAURA FITTON
FOUNDER, ONEFORTY.COM
Image Credit: Machine Project
14. Image Credit: Kevin N. Murphy
You can’t just ask
customers what
they want and
then try to give
that to them.
By the time you get it
built, they’ll want
something new.
STEVE JOBS
!
! CEO, APPLE
!
15. “
The biggest mistake we see
companies make when they first
hit Twitter is to think about it
as a channel to push out information.
TIM O’REILLY & SARAH MILSTEIN
CO-AUTHORS OF THE TWITTER BOOK
Image Credit:
LarimdaME
17. “
Don’t be afraid to get
creative and experiment
with your marketing.
MIKE VOLPE
CHIEF MARKETING OFFICER
HUBSPOT
18. “
You need the kind of
objectivity that makes
you forget everything
you’ve heard,
clear the table,
and do a factual study
like a scientist would.
STEVE WOZNIAK
CO-FOUNDER, APPLE
19. Image Credit: Fotographia Guerilla
“
Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
TWEET QUOTE!
20. “
…the Internet
has turned what
used to be a
controlled, one-
way message
into a real-time
dialogue with
millions.
DANIELLE SACKS
WRITER, FAST COMPANY
21. Image Credit: Bethan
“
In today’s
information age
of Marketing and
Web 2.0, a
company’s
website is the
key to their
entire business.
MARCUS SHERIDAN
AUTHOR OF THE SALES LION BLOG
MARKETING SPEAKER
22. “
The way you can understand
all of the social media
is as the creation of
a new kind of public space.
DANAH BOYD
SOCIAL MEDIA RESEARCHER
MICROSOFT
Image Credit: ghirson
23. Image Credit: AJC1
“ Presentations
are the most
amazing persuasion
tool available in
organizations today.
NANCY DUARTE
PRESIDENT AND CEO, DUARTE DESIGN
TWEET QUOTE!
24. !
!
Image Credit: xJasonRogersx
!
!
!
!
!
!
D!
“
What makes content engaging is
relevancy. You need to connect
the contact information with the
content information.
GAIL GOODMAN
PRESIDENT & CEO
CONSTANT CONTACT
26. “
Image Credit: questin
More contact means more sharing of
information, gossiping, exchanging,
engaging—in short, more word of mouth.
GARY VAYNERCHUK
AUTHOR OF THE THANK YOU ECONOMY
27. “ Think
about
what
a user
is going
to type.
MATT CUTTS
GOOGLE
Image Credit: TheGiantVermin
28. “
For corporate marketers,
podcasting is low-hanging fruit.
PAUL GILLIN
AUTHOR OF THE NEW INFLUENCERS
29. Image Credit: Pedro Moura Pinheiro
“
Video is just
one part of a
marketing plan.
It fits certain
messages & people
better than others.
STEVE GARFIELD
VIDEOGRAPHER AND VIDEO BLOGGER
AUTHOR OF GET SEEN
31. “
Before you create
any more “great
content,” figure out
how you are going
to market it first.
JOE PULIZZI & NEWT BARRETT
AUTHORS OF GET CONTENT GET CUSTOMERS
Image Credit:cadfael1979!
32. “
If you have more money than brains,
you should focus on outbound
marketing. If you have more brains
than money, you should focus on
inbound marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
33. “
People shop and learn "
in a whole new way "
compared to just a few "
years ago, so marketers need
to adapt or risk extinction.
BRIAN HALLIGAN
CO-AUTHOR OF INBOUND MARKETING
CHIEF EXECUTIVE OFFICER, HUBSPOT
34. Image Credit:!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
D!
notashamed!
“
Understand why and how "
your audience uses technology
and then start trying to align
your communications efforts.
BRIAN REICH & DAN SOLOMON
!
!
!
!
!
!
!
AUTHORS OF MEDIA RULES!
!
!
!
D!
35. Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox,
CRAIG DAVIS
old fashioned advertising.
J. WALTER THOMPSON
36. “ The attention economy is not
growing, which means we have to
grab the attention that someone
else has today.
BRENT LEARY
CO-FOUNDER, CRM ESSENTIALS
Image Credit: Sidereal!
38. “
!
Social media are tools.
Real time is a mindset.
DAVID MEERMAN SCOTT
MARKETING STRATEGIST
AUTHOR OF THE NEW RULES OF MARKETING AND PR
!
!
!
!
!
Image Credit: stockerre!
39. Increasingly, search is our mechanism
for how we understand ourselves,
our world, and our place within it.
JOHN BATTELLE
FOUNDER
FEDERATED MEDIA PUBLISHING
Image Credit: !
MicMacPics1!
40. “
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
Image Credit:!
lhalstead!
41. “
Search,
a marketing
method that
didn’t exist a
decade ago,
provides the most
efficient and
inexpensive way
for businesses to
find leads.
JOHN BATTELLE
JOURNALIST
FOUNDER, FEDERATED MEDIA
PUBLISHING
42. “
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
For the past 10
years, corporations
have been trained
that they should use
all the different
media...
But the Internet is
becoming the
!
!
!
umbrella.
!
!
!
!
LARRY WEBER
!
!
AUTHOR OF MARKETING TO THE SOCIAL WEB
!
Image Credit:!
D!
Unlimited!
43. !
!
“
Doing well with blogging
!
!
!
is not about writing one key
!
!
!
post, it is about performing day
!
!
!
after day and helping a few
!
!
!
people at a time.
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
AARON WALL
!
!
AUTHOR OF THE SEOBOOK BLOG
!
!
!
!
44. “
You can’t
expect
to just write and
have visitors
come to you"
—that’s too
passive.
CAMPBELL
ANITA
FOUNDER & CEO,
SMALLBIZTRENDS.COM
Image Credit: Aunt Owwee!
45. Image Credit:!
winterofdiscontent!
“
Word-of-mouth
marketing has
always been
important.
Today, it’s more
important than "
ever because of the
power of the Internet.
!
!
!
!
!
!
!
!
JOE PULIZZI & NEWT BARRETT
!
AUTHORS OF GET CONTENT GET CUSTOMERS
!
D!
46. “
In a way, the Web is like "
your Hollywood agent: "
It speaks for you whenever
you’re not around to comment.
CHRIS BROGAN & JULIEN SMITH
AUTHORS OF TRUST AGENTS
Image Credit:!
gavinj1984!
47. Image Credit:!
“
CarbonNYC!
For business,
our Internet love
affair was a gift
from the gods.
GARY VAYNERCHUK
AUTHOR OF
THE THANK YOU ECONOMY
49. “
!
!
!
!
!
!
!
!
Good content
!
!
!
should be at the
!
!
!
heart of your
!
!
!
strategy, but it is
!
!
!
equally important to
!
!
keep the display
!
!
!
context of that
!
!
!
content in mind as
!
!
!
well.
!
!
!
!
!
!
!
TIM FRICK
!
AUTHOR OF RETURN ON ENGAGEMENT
!
!
!
!
Image Credit: Lee Ann L.! !
50. “
No matter what or
whom we’re talking
about, from movies
to chiropractors to
books to financial
planners, the
consumer hankers
after specialization.
SUSAN FRIEDMANN
AUTHOR OF RICHES IN NICHES
51. Image Credit: jaqian!
The right people to start
video blogging are those
with a passion to tell a story.
STEVE GARFIELD
VIDEOGRAPHER AND VIDEO BLOGGER
AUTHOR OF GET SEEN
52. “
I am all for conversations.
But you need to have a message.
RENEE BLODGETT
PRESIDENT
BLODGETT COMMUNICATIONS
Image Credit: Daniel Y. Go!
53. Your network is your filter.
DON TAPSCOTT & ANTHONY D. WILLIAMS
AUTHORS OF WIKINOMICS
Image Credit: C. St
54. “
When you’ve got
people commenting
on your stuff or calling
you out or challenging
you—you have to be
prepared to guard
yourself from being
something that isn’t
you.
DAVID ARMANO
EXECUTIVE VICE PRESIDENT,
EDELMAN DIGITAL
Image Credit: Artz!!
55. “
No matter your sector, chances
are that people are already
twittering about your products,
your brand, your company or
at least your industry.
TIM O’REILLY & SARAH MILSTEIN
CO-AUTHORS OF
THE TWITTER BOOK
Image Credit: ejbSF!
56. “ What happens online is you are
constantly dealing with invisible
audiences.
DANAH BOYD
SOCIAL MEDIA RESEARCHER
MICROSOFT
Image Credit: joncandy!
57. “
Twitter is not a technology.
It's a conversation.
And it's happening
with or without you.
CHARLENE LI
CO-AUTHOR OF GROUNDSWELL
Image Credit: !
THEMACGIRL*!
58. To trust agents,
hyperlinks are the
twenty-first-century
equivalent of the
name-dropper.
CHRIS BROGAN & JULIEN SMITH
AUTHORS OF TRUST AGENTS
60. Image Credit:!
Nisha A!
“
Marketers need to build digital
relationships and reputation
before closing a sale.
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS
61. Image Credit:! !
By PinkMoose!
“
!
!
!
!
!
!
!
!
!
!
…as you’ve noticed,
!
!
!
people don’t want to
!
!
!
be sold.
!
!
!
!
!
!
What people do want is
!
!
!
news and information
!
!
!
about the things they
!
!
!
care about.
!
!
!
!
!
LARRY WEBER
!
AUTHOR OF MARKETING TO THE SOCIAL WEB
!
!
!
!
!
!
62. “
You want to invent new ideas,
not new rules.
DAN HEATH
MARKETING SPEAKER
CO-AUTHOR OF MADE TO STICK
Image Credit:!
doug88888!
64. “
Companies are
learning that it’s
much better to offer
customers a place
to give direct
feedback at their
virtual doorstep
than to ignore
complaints and let
them crop up
everywhere.
BRIAN REICH & DAN SOLOMON
AUTHORS OF MEDIA RULES!
Image Credit: Artiii!
65. “
“
To be successful
and grow your business and
revenues, you must
match the way you market your
products with the way your
prospects learn about
and shop for your products.
BRIAN HALLIGAN
CO-AUTHOR OF INBOUND MARKETING
CHIEF EXECUTIVE OFFICER, HUBSPOT
66. Image Credit: Ziębol!
“
Smartphones are
reinventing the connection
between companies
and their customers.
RICH MINER
PARTNER, GOOGLE VENTURES
CO-FOUNDER, ANDROID
67. “ !
Understand the key factors
!
!
in the math behind
!
viral marketing, and use those
!
!
to figure out what it
DAVID SKOK
!
GENERAL PARTNER,
!
takes to get viral growth.
MATRIX PARTNERS
!
!
Image Credit: Woodlouse!
68. “
You’ve probably
got a device on
you that can shoot
decent video,
so what’s stopping "
you?
Capture and share
some moments.
STEVE GARFIELD
VIDEO BLOGGER
AUTHOR OF GET SEEN
Image Credit: !
KTVee!
69. “
Think like a
customer.
PAUL GILLIN
AUTHOR OF THE NEW INFLUENCERS
Image Credit: decafinat
70. “
Effective
engagement is
inspired by the
empathy that
develops simply
by being human.
BRIAN SOLIS
PRINCIPAL, ALTIMETER GROUP
AUTHOR OF ENGAGE!
Image Credit: !
EUSKALANATO!
71. “
From sixdegre
es to
!
Friendster
! Image Credit: !
Franco Folini!
!
to Facebook,
!
social network
!
ing
!
has become a
!
!
familiar and !
!
ubiquitous par
t of
!
the Internet.
!
!
AUT ID KIRKPATRICK
DAV
!
!
HOR OF THE
FACEBOOK E
FFECT
!
!
72. “
We’re all learning here;
the best listeners will
end up the smartest.
CHARLENE LI & JOSH BERNOFF
AUTHORS OF GROUNDSWELL
Image Credit: !
dsassoi!
74. !
!
“
!
!
!
!
!
!
!
!
!
!
!
Holding back
!
!
!
technology to preserve
!
!
!
broken business
!
!
!
models is like allowing
!
!
!
blacksmiths to veto
!
!
!
!
the internal
!
!
!
combustion engine in
!
!
!
order to protect their
!
!
!
horseshoes.
!
!
DON TAPSCOTT & ANTHONY D. WILLIAMS
!
AUTHORS OF WIKINOMICS
!
!
!
75. Image Credit: greeka
“
The future of business
is social.
BARRY LIBERT
AUTHOR OF SOCIAL NATION
CEO, MZINGA
76. “
Keep your eye out for
hot topics and trends.
The media is constantly
looking for timely
stories.
JIM KUKRAL
MARKETING SPEAKER
AUTHOR OF ATTENTION!
Image Credit: motograf!
77. “
Traditional methods
of sales prospecting
are grossly inefficient.
JILL KONRATH
SALES KEYNOTE SPEAKER
AUTHOR OF SNAP SELLING
Image Credit: dominiqueb!
78. “
I can take what
I learned from
writing articles,
educate a new
audience with "
a new channel,
and leapfrog
other
companies "
who aren’t
embracing this
now.
BRIAN J. CARROLL
CEO, INTOUCH
Image Credit: John Vetterli!
79. !
“
!
!
By publishing
!
!
!
content that shows
!
!
!
buyers you
!
!
!
understand their
!
!
!
problems and can
!
!
!
show them how to
!
!
!
solve them, you build
!
!
!
credibility.
!
!
!
ALBEE
!
!
!
ARDATH !
AUTHOR OF EMARKETING STRATEGIES
!
!
FOR THE COMPLEX SALE
!
!
!
!
!
!
!
!
!
!
!
80. “
Already, companies
that speak in the
language of the
pitch,the dog-and-pony
show, are no longer
speaking
to anyone.
THE CLUETRAIN MANIFESTO
Image Credit: Dottie Mae!
81. “
Authenticity, honesty, and personal
voice underlie much of what’s
successful on the Web.
RICK LEVINE
CO-AUTHOR THE CLUETRAIN MANIFESTO
82. “ Your organization
is becoming hyperlinked.
Whether you like it or not.
It’s bottom-up; it’s unstoppable.
DAVID WEINBERGER
AUTHOR OF EVERYTHING IS MISCELLANEOUS
83. “
When all you’ve got is a hammer,
bad service looks like a nail.
DOC SEARLS
JOURNALIST
CO-AUTHOR OF
THE CLUETRAIN MANIFESTO
84. “
Take two ideas
and put them
together to make
one new idea.
After all, what is a
Snuggie but the
mutation of a
blanket and a
robe?
JIM KUKRAL
MARKETING SPEAKER
AUTHOR OF ATTENTION!
85. “
Recognize that
giveaway items
serve as silent
ambassadors,
reinforcing your
Expert Identity
—choose them
carefully!
SUSAN FRIEDMANN
AUTHOR OF RICHES IN NICHES
86. Image Credit: BlakJakDavy!
DAVID SITEMAN GARLAND
HOST OF THE RISE TO THE TOP
“ Money follows
passion—
not the other
way around.
87. “
For many businesses,
the fear behind their social media reluctance
isn’t just fear of failure but of blame and
accountability—both individual and collective.
JAY BAER & AMBER NASLUND
AUTHORS OF THE NOW REVOLUTION!
88. Companies need to lighten up and take
themselves less seriously.
They need to get
a sense of humor.
THE CLUETRAIN MANIFESTO
89. “ Until Faceboo
along, there
hardly anywh
public Interne
you had to o
with your rea
k came
was
ere on the
t where
perate
l name.
DAVID KIR
K
AUTHOR O PATRICK
F THE FAC
EBOOK EFFECT
90. “ By listening,
marketing will re-learn
how to talk.
DOC SEARLS & DAVID WEINBERGER
CO-AUTHORS OF THE CLUETRAIN MANIFESTO
91. Companies need
“ connections to their
markets to create
long-term loyalty.
CHARLENE LI & JOSH BERNOFF
AUTHORS OF GROUNDSWELL
92. There’s a lot of fear-
mongering about
“losing control” of
your brand online,
when, in fact, you’ve
got control over as
much as you always
have: how you
present your
business and how
you act.
JAY BAER & AMBER NASLUND
AUTHORS OF THE NOW REVOLUTION
93. “
Be passionate
about the culture and
the business, and
remain positive,
because it inspires
others.
BARRY LIBERT
AUTHOR OF SOCIAL NATION
CEO, MZINGA
94. “
!
Good is the enemy of !
great... The vast majority
!
!
of good companies
!
!
remain just that—good, !
but not great.
!
!
JIM COLLINS
!
AUTHOR OF GOOD TO GREAT
Image Credit: Charles Haynes!
95. “
Those who build
and perpetuate mediocrity…
are motivated more by
the fear of being left behind.
JIM COLLINS
AUTHOR OF GOOD TO GREAT
96. “
…one way to
sell a consumer
something in the
future is simply
to get his or her
permission in SETH GODIN
advance.
AUTHOR OF PERMISSION MARKETING
97. “ In this age of
microblogging
and two-second
sound bites,
almost no one
has the attention
span, or time, to
read more than a
few sentences.
TIM FRICK
AUTHOR OF RETURN ON ENGAGEMENT
98. “
Once you have
your questions
and stories, map
them to the buying
process—just as
your prospect will
experience them.
ARDATH ALBEE
AUTHOR OF EMARKETING
STRATEGIES FOR THE COMPLEX SALE
99. “
What we really need is
a mindset shift that will
make us relevant to
today’s consumers, a
mindset shift from
‘telling & selling’ to
building relationships.
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER
PROCTER & GAMBLE
100. “
It no longer makes economic sense to
send an advertising message to the many
in hopes of persuading the few.
M. LAWRENCE LIGHT"
FORMER CHIEF MARKETING OFFICER
MCDONALDS
101. “
When you break down
all the fluff,
there are two ways to
promote and market
your business: dumber,
slower, and expensive
—or smarter, faster, and
cheaper.
DAVID SITEMAN GARLAND
HOST OF THE RISE TO THE TOP
102. RAND FISHKIN
FOUNDER, SEOMOZ
There is no black magic
to successfully attracting
customers via the Web.
103. INSPIRED?
Start working on your success
story online. Sign up for a
HubSpot free trial and see how
the interaction of content
creation, engagement and
analytics leads to awesome
marketing results.
www.HubSpot.com/Free-Trial