Empathy in Design
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The feeling that you share and understand another person's experiences and emotions is empathy. When you use empathy in your product design it is a win! Check out Aparna's synopsis of the talk she gave at AppFest 2016 - https://www.facebook.com/mobile10x.in/videos/554172348088096/?pnref=story
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Empathy in Design
- 1. Designing with Empathy Aparna Sridhar Android Course Manager @ Udacity
- 3. Quick Background Software Engineering Design and Development Android Course Manager
- 4. What would you do? If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution. - Albert Einstein If you had one hour to save the world?
- 5. Does this sound familiar? Bad Review by User Look into code Fix the bug Ship the update User finds another bug in the same workflow
- 6. What would you do? “Before you criticize a man, walk a mile in his shoes. That way, when you do criticize him, you'll be a mile away and have his shoes.” - Steve Martin Critcize the user for now knowing how to use the product/being overdemanding? Give them a cumbersome workaround that doesn’t require code change? Ship the solution with the least change to code? Ship the solution with fastest implementation?
- 7. How to break the cycle?
- 8. Empathy Empathy - the feeling that you understand and share another person's experiences and emotions : the ability to share someone else's feelings - Merriam Webster ‘Designing with Empathy’ or ‘Design Thinking’ is a user-centered design approach that pays attention to the user's feelings toward a product. Most important to take into account is your user’s age, gender, context and special needs.
- 10. Dialogue in the Dark
- 11. Cleveland Clinic
- 12. Case Study - SSM Healthcare – IDEO led by David Kelley did a Design Thinking Experiment at SSM Healthcare
- 13. Case Study - Elderly
- 14. When you can’t walk a mile – Contexual Inquiry Shadowing Observation
- 15. When you can’t reach context – User Interviews
- 16. Uber and Ola’s Language Localization for Driver App
- 17. Google auto suggest and auto correct - How many times have we searched for a keyword and returned with no results? - How many times has that happened because we couldn’t spell or spelt something in a different tense ?
- 18. Design Thinking - AirBnb
- 19. Empathy sparks innovation – MyChild App
- 21. What did Zomato Do
- 22. Why is Facebook blue? According to a 2010 profile from the New Yorker, Facebook's main color is blue because Zuckerberg has a red- green color blindness. In the interview, he told reporter Jose Antonio Vargas that “blue is the richest color for me — I can see all of blue.”
- 23. Do you see anything wrong with this? What about left handers !! They form 10% of the world’s population include Narendra Modi, Ratan Tata and 4 out of the last 5 US presidents !
- 24. Summarize – Emapthy – Design Thinking – Walking a mile in their shoes – Contexual Inquiry – User Interviews – Empathy driving Innovation
- 25. Questions
- 26. Readings – Empathy on the Edge PDF (2014) by Battarbee K., Suri J., and Howard S. (IDEO) – Change by Design (2014) by Brown, T. (IDEO) – Spark Innovation Through Empathic Design by Leonard D. and Jeffrey R. (Harvard Business Review) – Disguised – Patricia Moore –