This new IT agenda is why we created the Federation.
The Federation is comprised of EMC, VMware, Pivotal and RSA, each with a specific mission, but all strategically aligned to deliver 5 solutions based on the new IT agenda.
These solutions can be deployed in your data center, or at a partner like the vCloud Hybrid Service from EMC and VMware or at any one of our Service Provider Partners.
This Federation is architected horizontally with each of the companies free to execute on their mission, partnering outside of the Federation to ensure customers have choice.
Through this innovative model, we provide 1) best-of-breed solutions for the new IT agenda and 2) customer choice, no lock-in.
The focus here is on our first solution the EVP Software-Defined Data Center.
EVP Software-Defined Data Center enables a proven & validated path to supporting mission critical applications running on intelligent infrastructure.
The EVP SDDC is the “better together” offering from the Federation. It includes the best of our portfolios and will accelerate time to customer value.
We are jointly developing this solution in the Federation labs, located in Palo Alto.
VMware will build SDDC solutions with other partners, primarily based on EVO:RAIL and commodity hardware.
EMC will build cloud solutions with other partners that will be called the EMC Enterprise Hybrid Cloud (EMC EHC)
We have an EMC EHC with VMware and that is the source of confusion. The next few slides clarify these solutions.
3) You support a lot of these projects very well.
But what we’ve heard from many of our customers is that projects that aren’t quite in their wheelhouse are coming their way.
Some of these are unique and new which being driven by developers who are iterating applications much faster
Projects with very short shelf lives, or very high workload variability, or even BOTH. Things that IT is not used to supporting.
These are the projects you see on the left side of the screen.
And if IT can’t respond quickly [CLICK], the line of business driving them will reach outside of IT for a solution. We call this “Shadow IT” If you have Amazon or Azure, you have “Shadow IT”
And IT will lose visibility into what’s happening.
Maybe that’s something you can live with – but if one of these short term, pilot projects becomes, say [CLICK], a long term one, that line of business will come back to you to support… and that can make for a very tricky or even impossible migration and support structure.
You don’t want to have to deal with that.
13) When talking about CLOUD we use the term SERVICES…How is that different than what IT is already delivering?
IT has many SERVICES that they already offer. Email, Instant Messaging, Active Directory, File Shares, and maybe even some more advanced ones like Sharepoint or VDI.
In these cases, IT STANDARDIZED something that the business needed and then was able to easily replicate that service for many users, without having to go back to the drawing board each time.
This is what a SERVICE is, standardized and repeatable.
14) However services can be so much more…In short, the best thing about the EMC Hybrid Cloud solution is that it enables your business and IT teams to come together to provide not just legacy or traditional IT services, but to provide services that translate into real efficiencies for your business.
Whether they are End user services, like the ability to request and provision VDI desktops, File Shares, or even to kick off more complex onboarding workflows…
…to business services…that generally support traditional business applications and systems in your datacenter…like file storage, configuring backup and recovery services or High Availability, or even configuring Reports for your applications, users, users or BU cots …
…to more complex next-generation application services, like PaaS systems, scalable analytics, or even deploying applications across different public clouds
It’s these SERVICES that drive business. They don’t care about the plumbing, they just want the light to come on when they hit the switch…
15) But the list of services that you can offer from your Hybrid cloud doesn’t end with that list…or the services and blueprints that EMC provides. The EHC platform is extensible, and offers you the ability to incorporate all kinds of new offerings to make your users more productive.
What can you do with this? Through scripting, plug-ins, and the ever growing functionality of APIs, the sky is the limit.
Some radical ideas….
How about a workflow that users can call for when starting a new project. That workflow could create a new sharpoiint site and an email distribution list for the team members…then create a new file share, and associate the project with your internal tracking and change control systems. Sounds complicated…and perhaps the IMPLEMENTATION of it isn’t trivial…but once you create the workflow, you can then easily offer it to your end users.
19) In this example, you can see what a “New Backup Policy” workflow inside of VCO looks like…<Click>and on the right you can see that EHC takes that complicated workflow and exposes it as a simple BUTTON.
30)
What about my application?
Let’s discuss the the art of the possible… Our customers have applications they need to offer to their users…that goes beyond just providing virtual machines…how does EHC address the customers needs around applications.
31) <Click> EMC Hybrid Cloud can host Pivotal Cloud Foundry both OnPrem and in the Cloud. <Click> With this solution, you can use the cloud foundry management tools to push Cloud foundry applications between multiple Onprem environments or <Click> natively out to Pivotal Cloud Foundry service providers.
34) <Click> EMC is going one step further, and specifically creating solution documentation for best practices with proven guidance to enable customers to deploy some common enterprise applciations using the EMC Hybrid Cloud. Oracle 12c Databases, Sharepoint 2012, SqlServer 2012, and even SAP are some of the first solutions that EMC is defining for their customers. <Click>This will also be a part of a growing community developing new application use cases for the EMC Hybrid Cloud.
<Click>The application blueprints that EMC will provide are designed to be a starting point for the deployment of these applications in your environment. Customers may also want to take these blueprints and modify them to specifically fit into their own environments.
BUILD VERSION OF THE SLIDE
First we start with the cloud enabling services that allow us to publish user and business centric service catalogs…
Then we add in a management layer that allows us to orchestrate and automate the operational side of the cloud delivery model We pair that with tools and processes that monitor and react to the changing performance and capacity of the private cloud infrastructure. We also expose the costs of providing these services transparently across all of the services above, and tie that to the Infrastructure below…
The software defined data center is another key enabler to making the private cloud work. More than just providing virtual machines, we look across the data center at the Compute, Network, Security, Storage, and Protection that’s required…and through the SDDC, we can now PROGRAM it.
The SDDC / Virtual Infrastructure layer becomes the bridge between the Cloud Services we want to offer, and the physical infrastructure we NEED to drive it. This control layer provides the functionality we need to drive and manage the private cloud.
BUILD VERSION OF THE SLIDE
How can EMC help you to accelerate that that transition? How can EMC help you to shorten the time and effort it takes to put this together? Well, we have multiple approaches to making that infrastructure layer much less complicated.
Perhaps you have existing infrastructure and virtualization invesments that you want to continue to leverage…using the best of breed products and integrations from EMC and VMware, you can integrate the EMC Hybrid Cloud solution into what you already own…and then add onto that as your needs grow and evolve…
Looking for something that s more integrated, tested and validated, the EMC Partner VSPEX solution adds in a pretested and documented solution that your partner can use to build the solution for you.
Looking for the whole thing to be delivered to you, ready to run, and ready to be supported by a single team…the VCE VBLOCK solution is that turnkey engineered solution that can get you from 0 to private cloud faster than any other solution on the market…and has the support of VCE, CISCO, EMC, and VMWARE all integrated.
BUILD VERSION OF THE SLIDE
What are the products that enable the enterprise private cloud solution…
The VMware vCloud Suite is the software that drives the cloud management for the EMC Hybrid Cloud.
The centerpiece of the soluiton is vCloud Automation Center. This is the where the self-service portal and much of the automation and orchestration all comes from.
At the Cloud management layer, vCenter Orchestrator connects the virtual environment with the elements of the software defined data center…enabling integration and fuctionality across the compute, networking, and storage components. VCO also opens the doors to integration outside of the private cloud. Integration across the datacenter is possible with VCO’s extensible set of scripts, api’s, and ecosystem of connectors.
Vcenter operations manager, combined with EMC’s ViPR and Storage analytics adds monitoring intelligence, customizable dashboards and alerts, and the abilty to report on Performance, Risk, and Health across your private cloud infrastructure.
ITBM from VMware is the tool that integrates directly with vCAC and brings industry standard cost metrics together with your own costs to help IT determine and measure costs and assign charges fairly to your private cloud customers.
Across the SDDC, VMWARE Vsphere (consisteing of ESXi and vCenter) combine with VMWARE vCloud Netowrking and Security and the NSX Network Virtualizaiton platform to enable programmable and scalable compute and networking virutalztion.
EMC ViPR connects your physical storage into the private cloud, with storage automation and orchestration that enables you to add stoage to your priveate cloude easily, right through the vCAC self-service portal.
EMC offers the most choice for customers to accelerate their deployment of cloud infrastructures. Over time, we expect infrastructure to move from left to right with more and more infrastructure being delivered as converged infrastructure. IT organizations will concern themselves less and less with building or operating infrastructure and more and more with differentiating their business with new applications.
Service providers can also be a key ally in an EHC sales opportunity when a customer is interested in the capabilities that EHC can provide, but isn’t ready to build out a cloud infrastructure within their own datacenter. In that situation, the EMC Hybrid Cloud solution can be configured within a dedicated environment at a service provider in a “Hosted EMC Hybrid Cloud” type of configuration. This can enable customers to quickly have a hybrid cloud up and running in a location that is perfectly positioned to take advantage of other EMC Powered Service Offerings that service provider may offer. We are working now to identify specific service providers in each geography that are capable of setting up and hosting an EMC Hybrid Cloud solution.
This slide outlines the attributes and features that constitute a cloud environment:
Automated provisioning, for allocating cloud infrastructure resources to support cloud workloads on demand
Self-service, which lets users request and spin up their own workloads using cloud resource
Monitoring, for tracking cloud infrastructure uptime, performance, and capacity
Metering and chargeback, which ensures that resource consumption is measured and billed as it’s used
Multi-tenancy, for grouping and partitioning workloads according to their security requirements
Resource elasticity, which lets users add resources to their workloads in response to changing capacity and performance demands
Workload-optimized storage, for ensuring that different workloads are hosted on the appropriate storage tiers for delivering the level of performance that’s needed
Backup and recovery services for protecting and recovering cloud applications, workloads and data