EMC Atmos for service providers

1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
MonetizingAtmos as a Storage Service

Student Guide & Workshop & Internal Training & Confidential Update Daily
https://goo.gl/VVmVZ0
atmos 2.1 system administration http://ouo.io/D1AdZp
Atmos Configuration Workbook http://ouo.io/OBwA2s
Atmos for Service Providers http://ouo.io/DAyiS
Atmos Online Storage Service User Guide 2 0 1 (5) http://ouo.io/kx97s
Atmos Software 2.1.3 Technical Differences http://ouo.io/JGWrC
Student Guide - atmos_foundations_20_srg_reviewed http://ouo.io/31fyH1
Deployment Guide - EMC Atmos Virtual Edition with EMC VNX Series http://ouo.io/0q17E1
Guide - Administrator’s Guide v2.2 http://ouo.io/onJQ1p
intro to emc atmos cloud technology - srg http://ouo.io/2fUSn
Presentation - Atmos Architecture Overview http://ouo.io/Tu93Nv
Transform IT with Cloud Storage http://ouo.io/kW5A6
White Paper - Brocade ADX Load Balancers with EMC Atmos http://ouo.io/6LiQtg
White Paper - EMC Atmos Architecture http://ouo.io/mWcVFv
White Paper - EMC Atmos Cloud Optimized Storage for Web Services http://ouo.io/oea2mv
White Paper - EMC Atmos GeoParity Global Distribution http://ouo.io/AKRrHo

Data, Application, Access Challenges
Application shift
Web and mobile de facto
standard delivery and
consumption models
Instant access
Demand instant access
from device of choice –
from any location
Unstructured data
50X growth over 10 years -
store over longer periods of
time
Public
Clouds
Private
Clouds

The Competition is Growing
Over 2 trillion objects storedOver 4 trillion objects stored

Content Utilization Continues to Change
• More Sources
– Social networks
– Mobile Devices
– Sensors
– Imaging Equipment
• More Content
– Pictures
– Videos
– Data Streams
• Longer utility
– Durable value
– Regulation and compliance

• Simplify
– Decouple app from the storage O/S
– Eliminate data islands and inefficiencies
• Scale
– Operate at Geo/Hyper scale
– Support multiple solutions
– Match utilization with demand
• Monetize
– Rapidly onboard value-added services
– Reduce cost to serve
– Differentiate from commodity offerings
– Retain customer loyalty – with new
services
Meet Today’s Requirements

What’s the Approach?
• Do Nothing
– Risk
– Lose market opportunity
• Use traditional storage
– Manage silo’d storage
– Scale challenges
– Complex architectures
• Build your own
– Costly
– Increase time to market
• Deploy Cloud Storage
– Simplify
– Scale
– Monetize

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EMC Atmos – A Proven Approach
Crate to Credit Card in 90 Days
13
80+ Service Providers, 72+ worldwide locations

EMC Enables Service Providers
“Service Providers are core partners. Therefore
I believe that I shouldn’t go compete with
them. I want to make sure that our model
assures that we can do well and they can do
well.”
– Joe Tucci on EMC’s pledge to work with Service
Providers; CRN

EMC Atmos Key Features
Atmos meets new requirements for cloud storage
 SIMPLE
– Single global namespace
– One global cloud infrastructure
– Single pane of glass management
 SCALE
– Massive Scale, ‘Active-active’ Architecture
– Petabyte scale across multiple locations
– Multi-tenancy, metering
 MONETIZE
– HTTP/HTTPS, REST, SOAP Interfaces
– Pre-integrated ISV solutions
– Atmos SDK

EMC Atmos Product Offerings
Purpose-built for the cloud
Atmos Cloud
Delivery Platform
Provide Infrastructure as a
Service
Atmos GeoDrive/
Atmos SDK
Fast access to the cloud
Faster application integration
*Atmos/Atmos
Virtual Edition
Build and manage
enterprise cloud storage
ATMOS
VIRTUAL EDITION
*As of Q2 2014, new deployments of Atmos VE are intended for Proof of Concept and Test QA / Development systems only. For new production deployments, please
refer to the Atmos appliance for a hardware solution or ViPR for a software-defined solution.

Out of the box Storage as a Service
CREATE GROUPS TRACK USAGE
SELF-SERVICE
 Self-service request
 Instant access to storage
 Self-manage, report
Singapore Tokyo
 Multi-tenant
 Single Global Namespace
 Web Services Access
 Intelligent metadata driven Policy
Automation
 PB Scale
Scalable Active-Active Architecture
Users or Application Owners
Atmos
Atmos Cloud Delivery
Platform
CLOUD STORAGE
IT and Service Providers
 Deliver & manage storage service
 Monitor usage by tenant
 Meter usage for chargeback

Atmos Software Options
VMware vSphere
NFS / FC / iSCSI Storage
Atmos Virtual Edition
Flexibility
ATMOS VE
Complete Atmos functionality
certified to run on EMC VNX,
VMware-supported servers, &
Third-party storage
 Starts at 10 TB
 Up to 960 TB per site
VMware vSphere
ATMOS CE
Complete Atmos functionality:
• Multiple active/active
• Unlimited multi-tenancy
• Full policy controls
ATMOS LE
Subset of Atmos functionality:
• 2 sites
• 1 Tenant, 1 Subtenant
• Limited policy configuration
• Upgrade path to Atmos CE
Policy Engine, Access Methods, Operating Environment
Atmos purpose-built hardware
Policy Engine, Access Methods,
Operating Environment

Atmos Hardware Options
Mid-entry point with
room to expand (240)
1:30 disk ratio
60TB / 4 Node
entry point
1:15 disk ratio
Up to 2880TB per
rack (6TB)
1:60 disk ratio
G3-FLEX-240 / 360G3-FLEX-180 G3-DENSE-480
ATMOS HARDWARE
 Standard Components—Factory Configured, Racked, & Cabled
 Optional High Availability & Redundancy
Expansion
Nodes
Add 4-node
segments for
flexibility
Intel Xeon Sandy Bridge and *Ivy Bridge
1 / 2 / 4 / 6TB SATA
*Ivy Bridge processor for 6TB nodes only

ATMOS SDK, HTTP/S REST, CAS, IFS
NEW YORK U.K.
https://accesspoint.yourcompany.com
PACKAGED
APPS
NEXT GEN APPS
(WEB & MOBILE)
MEDICAL IMAGE
ARCHIVING
CLOUD
ARCHIVING
STORAGE-AS-A-SERVICE
Customer Application Business Unit
Multi-tenancy
Simplify
• One System, Many Sites
• API Driven
Scale
• Multi-Tenant
• No LUNS
Object Storage with EMC Atmos
Extending the Use Case Beyond Archive

• Value to ISVs
– Faster time to market with
Atmos infrastructure, tools, and
resources
– Enhanced market visibility
through joint marketing
activities
– Greater customer credibility and
satisfaction
– Extended reach to new markets
• Value to SP’s
– A pre-integrated set of solutions
to address customers
– Ability to tap into ISV install
base and brand
– Joint marketing opportunities
Atmos ISV Partner Program
Enables the creation and launch of Atmos-powered ISV solutions

Integrated Solutions
Content management & collaboration
WAN optimization and fast file transfer
Cloud backup and recovery
Archive to the cloud
File tiering
Mobile and file sync and share
Medical imaging archive
Server gateway
DiskXtenderCTA
NetWorker
SourceOne
Custom applications
DCTM

Atmos SDK provides language bindings, code, and sample apps
Application Access Methods
 Access methods
– Web services: REST/SOAP
– Traditional access: CIFS, NFS, CAS
 APIs
– Atmos REST API
– Native S3 API
 Broad range of language
bindings

Atmos Developer Tools
 AtmosSync – “RoboCopy” for Atmos
– https://community.emc.com/docs/DOC-11009
 Web Based Object Access
– HTML5:
▪ http://code.google.com/p/atmos-js/wiki/HTML5App
▪ For Atmos Online: http://bit.ly/Hysb33
▪ For Ninefold: http://ninefold.com/cloud-storage/file-manager/
– AtmosChrome:
https://chrome.google.com/webstore/detail/befofpjhdclgccimklkaheifjajbcmnk?utm_
source=chrome-ntp-icon
– AtmosFox: http://www.suchisoft.com/atmosfox/AtmosFox_v0.9.xpi
 SDKs for REST – Language Bindings for Developers
– https://community.emc.com/docs/DOC-10404

Atmos Solution
Examples

Cloud Tiering Appliance
 Key cloud archiving features
– Encryption
– Compression
 Encryption
– Protect data at rest (DARE)
– Customer / Managed tenant control
 Compression
– Optimize bandwidth utilization
– Efficient use of target storage
 Scalability enhancements
– Archive 500M files per appliance
– 1U HW platform with 10GbE OR vApp

Multi-tiered Archiving Example
Private
Atmos
SP
One-year-
old
data
Six-month-
old
data
VNX
Archived data
reaches one year old
Updated
NetApp
Public
Atmos
SP

CTERA Cloud Storage Enablement
• All-in-one cloud storage enablement
suite:
– backup, file sync, on-ramping and mobile
access
• Centrally managed, delivered under
your brand, based on storage
infrastructure of your choice
• Hybrid architecture consisting of cloud
gateways and managed agents
ensuring LAN speed performance and
end-to-end security
For Service Providers

CTERA Solution Architecture
PC/Mobile Agents
Managed Backup & Sync
CTERA Portal Service Provisioning
Plans, Billing, Tenants, Monitor
Flexible Backend
Either Private of Public
Cloud Gateways
All-in-one NAS/Backup/Sync
SMB/Branch
Cloud
Gateway

Choice of manage cloud gateways and
agents
-- Ranging for 1-bay to 8-bay RAID systems
-- Agents for Windows, Linux, Mac, Servers
and Mobile
-- Consistent Sync/Backup/Snapshot
technology
EMC/CTERA Deployment Model
Blade server using Xeon diskless blades
-- 1 master DB, 1 failover + application
blades as needed
-- Each application blade can handle 2,000
remote sites
-- VMware vCenter HA for automatic failover
EMC Atmos Storage
-- Highly scalable and reliable object storage
-- Load balancing and failover option support
SAN
Storage
Meta Data
VM Images
EMC Atmos
Object
Storage
4 Gb FC
1/10 GigE
CTERA
Portal
File Sync
& Agent Backup
3rd party
App API
CTERA
Gateway
CIFS &
Agent Backup
Cloud
Sync
(Dedup)
Firewall

Atmos Sync & Share provides: Service provider revenue opportunity
• Offer a “Dropbox-like” service to that
meets enterprise security needs
• Help enterprises “compete” more
effectively with public cloud alternatives
• Help enterprises get to market quickly
with a more secure, controlled solution
that meets end-user needs
NEW YORK U.K.
EMC Atmos
• Use cloud storage with synch & share access to
provide your own ‘drop box’ - like solution
• Provide anytime, anywhere multi-access from
window, linux and mobile devices to sync &
share with an Atmos Storage cloud
Oxygen Cloud - Sync & Share

Oxygen Cloud-Sync and Share
• Consumer ease of content
portability
– Familiar user interface
– Device independent
– Fully automated sync
• IT level of security and control
– Private EMC Atmos deployment
– Native AD and LDAP
– End-to-end file encryption
– Account management and audit
Solution delivers sync and share ‘dropbox’ solution for the
enterprise
"EMC is a fantastic partner with innovative storage technology that spans a vast array of customer markets. Together, we
will bring the powerful benefits of EMC Atmos and mobility to all our customers"
Peter Cheng, CEO, Oxygen Cloud
• Global, elastic storage
infrastructure
– Universal global object namespace
– Automated data placement, protection
and services
– Scales-out seamlessly
– Expandable to additional content use
cases

Oxygen Architecture – Data Flow
Corporate
Firewall
Oxygen Clients
Oxygen AD /
LDAP Connector
Oxygen Storage
Connector
Atmos
Storage
Corporate
Authentication
WAN DMZ
TCP 80 or 443 (or 445)
LAN
Oxygen cloud
services
2) Request authentication credentials.
3) LDAP query to Corporate AD/LDAP
server.
4) Return time sensitive security token.
5) Present security token for authorization.
6) Return storage location and encryption key.
7) Encrypt with provided key and send to
Storage Connector.
1) Store file in Local Object Cache.
8) Write encrypted object to Atmos storage
using REST interface.
Local Object Cache
TCP 443 TCP 389 or 636

Iomega Cloud Folder Mirroring
 Enable Atmos provided by
service provider to be a backing
store for content on an Iomega
device
– Authenticates with public Atmos
services
– Single folder on the Iomega
device mirrored to Atmos
– Iomega copyjob utility schedules
data movement to Atmos
– Ability to recover deleted files
 Active with Service Providers
 Iomega targets: StorCenter ix
and px series network storage

Atmos Market Place

AT&T offers Atmos API ISV’s as Enablers
Other Offerings
Pick a use case, then pick an integrated App to plug in

Enabling Mobile Apps
Native IOS-based and Android based apps with the Atmos SDK
SK Telecom T-Cloud
Mobile Backup
Device sync

SwissComm’s Backup as a Service
Uses GeoParity to distribute active-active copies across their 4
data centers

Ninefold+Oxygen’s “Business Cloud Drive”
 “An enterprise version of
Dropbox, stored in in Australia,"
Ninefold’s Peter James.
 Enterprise features:
– Active Directory or LDAP
– Remote wipe or deauthorized
devices.
 Gateways run on Ninefold’s
Compute Stack
 Clients get their own gateway &
Atmos account of share existing
account
http://ninefold.com.au/

Ninefold’s “Cloud Storage File Manager”
 Leveraged EMC Published Open
Source tools on
http://community.emc.com
 Modern, Universal Access
– Supports Client Free access to cloud
storage.
– Works with any modern browsers.
– HTML5 access can be embedded within
custom applications.
– Eliminated needs for previous generation
methods such as WebDAV
http://ninefold.com.au/

EMC Atmos for service providers

EMC Atmos for service providers

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