This document discusses how data center requirements have changed and are driving transformation, including the need for flexibility, agility, high performance, security, and simplified management. It introduces Cisco's Unified Computing System (UCS) as a solution that addresses these new requirements through a stateless, policy-based approach using service profiles. Service profiles abstract server identity and configuration from physical hardware, allowing for improved hardware utilization, workload mobility between servers, and dynamic provisioning to quickly align resources with changing business needs.

1. Data Center TransformationDavid BennettData Center/Virtualization SpecialistCisco Systems

2. Inflection Pointn. A moment of dramatic change, especially in the development of a company, industry, or market. Inflection Point: Dictionary Definition

3. The Perfect Storm….Factors Impacting IT and driving changeNew ApplicationsCompetitionBusiness AgilityPower & CoolingSecurityAvailabilityCloudPublic CloudRegulationsVirtual DesktopITServer VirtualizationIT TalentGreen ITConsolidationPrivate CloudCapex CostsHybrid CloudUnified FabricTime to MarketVoiceVideo10G EthernetOpex CostsHigh PerformanceMobile Devices

4. The Einstein Factor

5. Modern Business Enabled by Information Technologywhich is Increasingly Complex, Fragile & CostlyBusiness Focus – How can we…Make better Products, offerings

6. Improve our Customer service

7. Increase our Competitive Edge

8. Increase Employee productivity

9. Improve the Bottom LineBeneath the WaterlineInfrastructure sprawl, complexity

10. Low asset utilization

11. High operations overhead

12. Difficult to manage, scale, optimize, reconfigure, maintainImpactLow agility, efficiency, resilience

13. Inability to deliver on business needsWhat the Business SeesSupporting Infrastructure

14. SAN BSAN AHow Many Networks do you have?LANAnd don’t forget the virtual Network…BackupMgmt

15. Network & ComputeData Center Requirements Have Changed:Requirements for Today’s Data Centers:Converged/Consolidated InfrastructureFlexibility/AgilityHigh PerformanceHigh RedundancySecurity & Virtual Machine management/awarenessSimplified Management (Reducing Points of Mgmt)

16. UtilityAutomationVirtualizationConsolidationMarketBUSINESS VALUEInter CloudSYSTEMS EXCELLENCESOLUTION DIFFERENTIATIONTECHNOLOGYINNOVATIONSCloud—Public/PrivateUnified ComputingUnified FabricData Center NetworkingHardware Foundation

17. Cisco Delivers A Comprehensive VirtualizationPortfolioAddressing new requirements of Consolidated Virtual ArchitecturesCisco® UCS Manager and service profilesCisco VN-Link technologyPartner VDI brokerIntegrated management and streamlined operational model for rapid scaling, deployment, and security of virtual desktopsDV ManagementUnified Network ServicesEnd UserSecurityData CenterCampus or WANComputingOutstanding virtual machine density, scalability, and streamlined operational model reduces TCOCisco®Unified Fabric and storage technologies scale Cisco VDI and reduce TCOPersistent virtual machine-level security and policy and pervasive SSL-VPN for remote workersFlexibility to connect users anywhere, across any infrastructureVirtual machine-level firewall, WAN optimization, for rich media performance, and server load balancingHigh flexibility and performanceCisco LAN, WAN, branch office, and SOHO switching and routingCisco VN-Link, Nexus®1000V, ASA, and AnyConnectCisco Virtual Firewall (VSG), vWAAS, and ACECisco Nexus, Catalyst®, and SAN, StorageCisco Unified Computing System™ and virtual machine networking with partner hypervisorThin & Zero clients along with Cius Also 3rd party partner devicesCisco’s Virtualization Strategy = Any Application, Any Device, Anywhere

18. A New Architectural Approach Is NeededTomorrow’s Data Center Can’t Be Built On Yesterday’s TechnologyVirtualization is changing the focus

19. Applications no longer tied to server hardware

20. Applications are now objects moving through the network

21. The data center needs to evolve

22. Computing and networking have to change

23. Management needs to be native, not an after-thought

24. Cisco is leading Data Center innovation

25. Cisco Unified Fabrics was the first step

26. Cisco UCS is the next step

27. Cisco UCS is a clean sheet approach for next generation virtualized data centersCisco Unified Computing SystemDelivering unprecedented Hardware Flexibility and Agility to IT departmentsUnified FabricConsolidated I/OUCS ManagerSingle Management Domain“Stateless” ComputingHardware AbstractionService ProfilesJust-in-time ProvisioningExtended MemoryIncreased Performance and CapacityVirtual AdaptersVirtualized I/OThe Ideal Foundation for Cloud

28. a new approachSAN BSAN ALANMgmtCisco Unified Compute System =Management & simplified Connectivity architecture of which servers are a componentCisco UCSUCSFabric InterconnectsNetwork Centric Model26 Total Servers – Blade & Racks2 10G Unified Fabric SwitchesSingle point of Management embedded in the NetworkScale up to 40 chassis320 total serversManagement Domain - Managed as a single logical SystemSimplicity

29. Unified Computing System ManagerUCS Manager Platform Emulator available for download @ http://developer.cisco.com/web/unifiedcomputing/start Embedded device manager for ALLUCScomponents

30. Single Pane of Glass to manage ALL aspects of UCS system

31. Enables stateless computing via Service Profiles

32. Efficient scale: Same effort for 1 to 320 blades

33. Open APIs for integration with new and existing data center infrastructure

34. Role Based Access controlThe Secret Sauce – Stateless Hardware & Service Profiles

35. Stateless Hardware ArchitectureITunes

36. Traditional Server EnvironmentHardware “State” is stored on componentsOS and ApplicationLANConnectivitySANConnectivityHardware StateStored on hardwareStateStateStateStateStateStateStateStateStateBMC firmwareBMC settingsI/O card firmwareI/O card settingsDrive firmwareUUIDBIOS firmwareBIOS settingsBoot OrderWWNAddressesHBAfirmwareHBAsettingsWWNAddressesHBAfirmwareHBAsettingsMAC AddressNICfirmwareNICsettingsMAC AddressesNICfirmwareNICsettingsMAC AddressesNICfirmwareNICsettingsMAC AddressesNICfirmwareNICsettingsToday, server identity or “state” is embedded in the physical hardwareE.g., MAC & WWN addresses burned into adapters, boot settings in BIOSServer connectivity to LAN & SAN is tied to physical adapters and access portsE.g., Access port on LAN defines VLAN, SAN zoning and LUN masking done on HBAWWNService Profiles in UCSHardware “State” is abstracted from componentsLANConnectivitySANConnectivityOS & ApplicationBMC FirmwareBMC SettingsMAC AddressNIC FirmwareNIC SettingsHDD Controller F/WController settingsDrive FirmwareUUIDBIOS FirmwareBIOS SettingsBoot OrderWWN AddressHBA FirmwareHBA SettingsHardware Stateabstracted from hardwareSTATE = UCS Service ProfileSeparate firmware, addresses, and parameter settings from server hardwareSeparate access port settings from physical portsPhysical servers become interchangeable hardware componentsEasy to move OS & applications across server hardware

37. Integrated Stateless ComputingServer Name: LS-AUUID: 56 4dcd3f 59 5b 61… MAC : 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LANAll Firmware VersionsSANLANChassis-1/Blade-5Chassis-9/Blade-2Attributes no longer tiedto physical hardwareNot just identitySeamless server mobilityWithin interconnect domainDynamic ProvisioningComplete infrastructure repurposingIntegrated with 3rd party tools

38. Service Profiles enable hardware sharingService Profile = Identity + ConfigurationApplication DB Server 3 Server Name:financedb-03UUID: 56 4d cd 3f 59 5b3a…MAC: 08:00:69:02:03:A0WWN: 5080020000076123Boot Order: SAN, CD, LANBios firmware:aa.bb.ccBios settings: VT Technology – OFFApplication Server 4Server Name:financeweb-04UUID: 56 4dcd3f 59 5b4c…MAC: 08:00:69:03:04:C3WWN: 5080020000076340Boot Order: SAN, CD, LANBios firmware:aa.bb.ccBios settings: VT Technology – OFFVMware ESX Server 5Server Name:esx-05UUID: 56 4d cd 3f 59 5b81…MAC: 08:00:69:02:06:FCWWN: 5080020000075340Boot Order: SAN, LAN, CDBios firmware:xx.yy.zzBios settings: VT Technology – ONWeb Application Server 5Server Name:webapp-05UUID: 56 4d cd 3f 59 5b8a…MAC: 08:00:69:02:02:A0WWN: 5080020000076120Boot Order: SAN, CD, LANBios firmware:aa.bb.ccBios settings: VT Technology – OFFVMware ESX Server 3Server Name:vmhost-03UUID: 56 4d cd 3f 59 5b 61…MAC: 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LAN, CDBios firmware:xx.yy.zzBios settings: VT Technology – ONServer 1Cisco UCS B250M12 x L5520 4 core 2.26GHz60W96GB memoryServer 2Cisco UCS B250M22 x E5640 4 core 2.66 GHz 80W192GB memoryOffline serversAllow simple and quick use of spare hardware

39. Allows hardware flexibility to respond quickly to compute needs

40. Allow sharing of production-test-dev environments for multiple application types

41. Allows workloads to “follow the calendar” or temporary migration to faster systems

42. Allow workloads to “follow the performance” or workload lifecycle migrationService Profiles enable dynamic workloadsService Profile = Identity + ConfigurationVMware ESX Server 1Server Name:vmhost-01UUID: 56 4dcd3f 59 5b 61…MAC: 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LANBios firmware:xx.yy.zzBios settings: VT Technology – ONExisting Serverspare or new serverCould also be Dev serverAllow simple and quick use of spare hardware

43. Allows hardware flexibility to respond quickly to compute needs

44. Allow sharing of production-test-dev environments for multiple application types

45. Allows workloads to “follow the calendar” or temporary migration to faster systems

46. Allow workloads to “follow the performance” or workload lifecycle migrationVMware ESX Server 1Server Name:esx-finance-01UUID: 56 4dcd3f 59 5b 61…MAC: 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LANBios firmware:xx.yy.zzBios settings: VT Technology – ONServer Name: finance-01UUID: 56 4d cd 3f 59 5b 61…MAC : 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LANFirmware:xx.yy.zzServer Name: finance-01UUID: 56 4d cd 3f 59 5b 61…MAC : 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LANFirmware:xx.yy.zzService Profiles allow moves between UCS’sService Profile = Identity + ConfigurationNew Unified Computing SystemExisting Unified Computing SystemDisassociate server profiles from servers in existing Unified Computing System

47. Migrate server profiles to new Unified Computing System

48. Associate server profiles to hardware in new Unified Computing SystemSystem EvolutionStorage ArrayDisk Drive

49. System EvolutionUnified Computing SystemServer

50. Thank Youwww.cisco.com/go/ucswww.cisco.com/go/datacenterwww.cisco.com/go/virtualization