© Copyright 2013 EMC Corporation. All rights reserved.© Copyright 2013 EMC Corporation. All rights reserved.
TRANSFORMING
MISSION
CRITICAL
APPLICATIONS
Cenk Ersoy
Advisory SE
© Copyright 2013 EMC Corporation. All rights reserved.
Disruptive / Opportunistic IT Trends
Mobile Cloud Big Data Social
T R U S T
© Copyright 2013 EMC Corporation. All rights reserved.
© Copyright 2013 EMC Corporation. All rights reserved.
Virtualization Trend
Challenges
Limits On Performance
Underutilized Hardware
Inefficient Recovery
Management Complexity
Different
Environments
Multiple
Software
Versions
Physical Silos
Of Servers &
Storage
© Copyright 2013 EMC Corporation. All rights reserved.
14%
14%
19%
20%
20%
24%
14%
14%
14%
20%
17%
11%
65%
65%
64%
56%
60%
57%
7%
7%
3%
4%
4%
8%
Oracle Enterprise Apps
Custom Enterprise Apps
SQL Database
SAP
MS Exchange
Oracle Database
Primary Driver For Virtualizing Applications – All Respondents
Cost Savings Service Improvement Both Neither
Why Virtualize Applications?
© Copyright 2013 EMC Corporation. All rights reserved.
Source: 2010 IOUG Enterprise Platform Decision Survey: Toward a Smarter Information Foundation
*Source: Pat Gelsinger, EMC World, 2013
Oracle Magazine
July / August 2010
DB Virtualization is gaining momentum
© Copyright 2013 EMC Corporation. All rights reserved.
© Copyright 2013 EMC Corporation. All rights reserved.
IDC Storage User Demand Study
Source : IDC, September 2011
Oracle SharePointSAP Exchange VDI Home
Directory
Analytics
#1 #1 #1 #1 #1#1 #1
© Copyright 2013 EMC Corporation. All rights reserved.
Faster, More Efficient, Easier To Manage
EMC Virtual Infrastructure For Apps
ACCELERATED TIME TO VALUE
9X MORE EFFICIENCY
3X MORE PERFORMANCE
WITH LOWER TCO
© Copyright 2013 EMC Corporation. All rights reserved.
Open & Runs ANY Application
“Horizontal” Architecture Provides Choice
Collaboration ERP MiddlewareDatabase
The Software-Defined Data Center
VMAX VNX Isilon Atmos
Information Infrastructure
Data
Domain
EMC Software-Defined Storage
Next Gen
© Copyright 2013 EMC Corporation. All rights reserved.
VMAX VNX Isilon Atmos
Information Infrastructure
Data
Domain
EMC Software-Defined Storage
EMC Software-Defined Storage Integrates With Hyper-V & OpenStack
Open Architecture Provides Choice
Collaboration ERP MiddlewareDatabase Next Gen
© Copyright 2013 EMC Corporation. All rights reserved.
EMC Open Architecture for Applications
Microsoft
SQL Server
Oracle 11g
OLTP
Oracle Data
Warehouse
SAP HANA
Test &
Development
Microsoft
Exchange &
SharePoint
Virtualization
Any Server
Any Network
Tiered Storage
Performance
Efficiency
Automation
All Flash Hybrid
FullyAutomated
StorageTieringFAST
© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Transforms IT Infrastructure
Virtualize2 Automate3Standardize1
© Copyright 2013 EMC Corporation. All rights reserved.
VSPEX
Three Paths to Your Private Cloud
VCE VBLOCKBest-in-Class Products
Simpler, faster, lower TCO
© Copyright 2013 EMC Corporation. All rights reserved.
Building Your Own Takes Time
Plan & Design
Build & Test
DESIGN & DEPLOY MAINTAIN
Code Matrix Monitoring
Patch & Validate
Stabilize & Optimize
EXPANSION & UPGRADE
V2
Plan & Design
Build & Test
© Copyright 2013 EMC Corporation. All rights reserved.
VSPEX
Three Paths to Your Private Cloud
VCE VBLOCKBest-in-Class Products
Simpler, faster, lower TCO
© Copyright 2013 EMC Corporation. All rights reserved.
APPLICATIONS
VIRTUALIZATION
X86 COMPUTE
NETWORK
EMC STORAGE
EMC BACKUP
Management
• Reference Architectures proven
by EMC
• Packaged by partners
• Leveraging existing infrastructure
• Eliminates risk in planning and
sizing
• Speeds and simplifies
deployment
• Focus on vendor choice
EMC VSPEX
© Copyright 2013 EMC Corporation. All rights reserved.
DESIGN & DEPLOY MAINTAIN EXPANSION & UPGRADE
VSPEX Reduces Deployment Time
V2
Validated Proven
Infrastructure for
faster deployments
Cooperative Support
Code Matrix Monitoring
Patch & Validate
Plan & Design
Build & Test
© Copyright 2013 EMC Corporation. All rights reserved.
VIRTUAL DESKTOPS
100 300
VIRTUAL MACHINES
PRIVATE CLOUD END-USER COMPUTING/VDI APPLICATIONS
60050 1000 250 1000 2000500
& EMC Backup & EMC Backup
The VSPEX Family
© Copyright 2013 EMC Corporation. All rights reserved.
VSPEX Private Cloud Up to 1000 VMs
• High performance through Multi-Core Optimization (Intel Sandy Bridge)
• EMC FAST automated tiered storage for high performance AND high capacity
• Flash drives and FAST Suite ideally suited for virtualization intense read
workload
• Increased application availability with active/active
• Lower $/GB and $/IOPs
• Next-generation enterprise backup and recovery solution
• Image, guest, and application backup with EMC Avamar
• Xtrem Cache family to turbo-charge virtual workload responses
• Increased productivity with new Unisphere Management Suite
≤1000
& EMC Backup
Optimized for Simplifying Virtualization
© Copyright 2013 EMC Corporation. All rights reserved.
Manage and monitor your VSPEX private cloud
Cloud Management and Orchestration
Application Management
• Self-service portals
• Web-based access to System Center features
• Provisioning of VMs; create new SQL Clusters
• Schedule maintenance jobs
System Center Operations
Manager (SCOM)
• Extend monitoring to storage
Service Delivery Automation
System Center Orchestrator
(SCO)
• Create workflows
• Automate common tasks
Infrastructure Management
System Center Virtual
Machine Manager (SCVMM)
• Discover and manage storage
Service Center
© Copyright 2013 EMC Corporation. All rights reserved.
Manage and monitor your VSPEX private cloud
Cloud Management and Orchestration
vCloud Automation Center• Centralized management
• Quickly build cloud services
• Map existing business processes to cloud services
• Leverage existing investment in infrastructure tools
• Deliver Infrastructure as a Service (IAAS)
• Automate and streamline delivery
• Automated Resource Reclamation
© Copyright 2013 EMC Corporation. All rights reserved.
VSPEX with EMC Storage Integrator
Storage made simple for the Microsoft administrator
 EMC Storage Integrator (ESI)
shortens the time to do storage
provisioning by 4x
 Converged administration roles
 Storage provisioning for Windows
Server environments
 Self-service provisioning
and management
 Leading hypervisor support
© Copyright 2013 EMC Corporation. All rights reserved.
Accelerate Hyper-V over NAS deployment
Full Windows 8 | Server 2012 Support
• Array Offloaded Data Transfer (ODX)
– Offload functions to storage
– Dramatic decrease in host CPU usage during copy
and migrations
• SMB protocol(3.0)
– Increased security, performance, and protection
– Hyper-V over NAS for added flexibility
1%
Server CPU versus 37%
without ODX when copying
VM templates
© Copyright 2013 EMC Corporation. All rights reserved.
VSPEX with VPLEX
Delivering continuous Proven Infrastructure operations
 VMs, applications, and data can be moved
among multiple arrays in a data center, or
across arrays in two data centers
 Allowing for the SAME information to be
READ/WRITE accessible at the SAME time in
two SEPARATE locations
 Zero downtime and elimination of boundaries
– Applications kept online 24x7x365
 Flexible performance profile – you choose
 Continuous availability, performance + usage
APP
OS
APP
OS
APP
OS
APP
OS
APP
OS
APP
OS
A B
VPLEX
Distributed
Volume
© Copyright 2013 EMC Corporation. All rights reserved.
Business-Critical Application Backup
 Application-specific agent within each VM ensures consistent state for hot backup
 Provides file-level restore for Windows, Linux, and Solaris
 No charge for agents
Virtual Infrastructure
VM1 VM2 VM3 VM4 VM5 VM6 VM7 VM8
© Copyright 2013 EMC Corporation. All rights reserved.
VSPEX
Three Paths to Your Private Cloud
VCE VBLOCKBest-in-Class Products
Simpler, faster, lower TCO
© Copyright 2013 EMC Corporation. All rights reserved.
DESIGN & DEPLOY MAINTAIN EXPANSION & UPGRADE
Vblock: The Fastest Path to the Cloud
Single Product
Factory-Built and
Logically Provisioned
V2
Single Support Single Process with
Life Cycle Assurance
Converged Operations
© Copyright 2013 EMC Corporation. All rights reserved.
Vblock™ Infrastructure Platforms
Standardize Applications Infrastructure
Complete Infrastructure
 Unified Infrastructure Manager
 VMware
 Cisco UCS
 Cisco Nexus And MDS Switching
 EMC Symmetrix VMAX Or Unified
Faster Deployment, Less Cost
 80% Faster Deployment Of Applications
Infrastructure
 85-90% Fewer Servers And Switches For The
Data Center
© Copyright 2013 EMC Corporation. All rights reserved.
EMPLOYEES
IT ENVIRONMENT
BUSINESS APPLICATIONS
VIRTUALIZATION
EMC IT At A Glance
2004 2012
24,000
5 DATA CENTERS,
960 TB STORAGE
~400
2,000 Physical Servers
55,000
5 DATA CENTERS,
~12 PB STORAGE
~500
~8,000 OS IMAGES
90% SERVERS VIRTUALIZED
Finalist
© Copyright 2013 EMC Corporation. All rights reserved.
VIRTUALIZED
DESKTOP
VMware View
VMware Fusion
CHOICE
COMPUTING Mac, iPad, PC,
Smartphone
CHOICE
COMPUTING
USER EXPERIENCE-
AS-A-SERVICE
Enterprise AppStore
MOBILE
APPLICATIONS
APPLICATION
INTEGRATION
C L O U D
BIaaS /
BIG DATA Greenplum
DB, Chorus
PLATFORM-
AS-A-SERVICE
PRIVATE
CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVision, NetWitness
INFRASTRUCTURE-
AS-A-SERVICE
AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY
EMC IT: IT-AS-A-SERVICE
SOFTWARE-
AS-A-SERVICE
PUBLIC
CLOUD
O F F E R I N G S
CRM, Payroll …
MISSION
CRITICAL
A P P L I C AT I O N S
ERP, Email,
E-Business ...
© Copyright 2013 EMC Corporation. All rights reserved.
EMC IT Transformation – Results
2004-08 2009-10 2011+
IT PRODUCTION
Infrastructure Focus
BUSINESS PRODUCTION
Applications Focus
IT-AS-A-SERVICE
Business Focus
%VIRTUALIZED
Server Virtualization
Mission Critical Applications Virtualization
Data Management
Secure Infrastructure
Social Presence
Standardize on Intel x86
$112MC A P E X
SAVINGS
$66M O P E X
SAVINGS
v
90%OS IMAGES
VIRTUALIZED
MISSIONCRITICAL
APPLICATIONS
VIRTUALIZED95%
100MPOUNDS OF
CO2 REDUCED
Note: Based on EMC IT Internal Estimates
© Copyright 2013 EMC Corporation. All rights reserved.
s
s
MISSION CRITICAL
APPLICATIONS
SCOPE
Note: All Figures Are Approximations
57M
TRANSACTIONS
PER DAY
SINGLE GLOBAL
INSTANCE CRM
E-BUSINESS
SUITE APPLICATION
TIERS
70+ 8.8Billion
R O W S O F D A T A
10g R2
ORACLE
DATABASE
12TB
DATABASE
© Copyright 2013 EMC Corporation. All rights reserved.
SaaS
Platforms
APPLICATION
INTEGRATION CLOUD
Social
Partners Mobile
EMC
PRIVATE
CLOUD
APPLICATION
INTEGRATION
CLOUD
App Server
vFabric
Data Fabric
Monitoring &
Management
Integration,
Batch, Web Services
Common
Data Model
Legacy
Apps
New
Apps
Data
Warehouse
CRMERP
E N T E R P R I S E A P P L I C A T I O N S
© Copyright 2013 EMC Corporation. All rights reserved.
Virtualize Mission Critical Applications
AFTER
VCE Vblock
Intel Nehalem
128 Cores
10% CPU Utilization
VMware/Linux
BEFORE
Sun Fire & DMX-3
UltraSPARC IV
224 Cores
80% CPU Utilization
Solaris 10
Note: Based on EMC IT internal estimates
60%
PRODUCTIVITY GAINS
$7
MILLION SAVED
10X
PERFORMANCE
© Copyright 2013 EMC Corporation. All rights reserved.
Server Flash software coupled with XtremSF
XtremSW Cache: Performance with Protection
Performance: Dramatic improvements in
latency and throughput
Intelligence: Extends EMC FAST
architecture into the server
Protection: Backed by intelligent, resilient,
highly available storage
© Copyright 2013 EMC Corporation. All rights reserved.
Oracle TCO – VMAX & Flash & VMware3YearHW/SW/Maintenance
$5.3M
Physical
& No Flash
$3.9M
VMware
FAST VP
Cache/Memory
$4.39M
Oracle SW &
Maintenance
Oracle SW &
Maintenance
$2.74M
Source: Wikibon.org
LOWER TCO
26%
FASTER
RESPONSE
TIMES6X
© Copyright 2013 EMC Corporation. All rights reserved.
Microsoft TCO – VNX Unified Storage3YearHW/Maintenance
$350k
DAS
$300k
Unified
Storage
150k
100k
Management Management
LOWER TCO
15%
LOWER STAFF COSTS
33%Source: Wikibon.org
© Copyright 2013 EMC Corporation. All rights reserved.
SAP TCO – Vblock Systems1YearTCOPer100Users
$130k
Traditional
TCO
$52k
Traditional
Hardware
Cost$42k
24k
Vblock
Systems
Vblock
Systems
LOWER TCO
66%
LOWER HARDWARE COSTS
47%Source: IDC
© Copyright 2013 EMC Corporation. All rights reserved.
Application Virtualization Services
Virtualizing Mission-Critical Applications
Strategy
Define Business
Requirements, Develop
Roadmap
Assessment
Identify Candidates
(Economics, Security, &
Functional Fit)
Deployment
Deliver Application
Services
Architect
Design Virtualized
Infrastructure &
Application Architectures
© Copyright 2013 EMC Corporation. All rights reserved.
Enhance Existing Applications And Infrastructure
EMC Proven Solutions
 Faster Deployments
– 40+ Customer Validated Reference Architectures
And Best Practices
 Rigorous Testing Of Applications With EMC
Virtual Infrastructure
– Fault-Injection, Stress Testing, Performance And
Scalability
 EMC, Application Engineering Collaboration
– Full Stack Testing Of Applications, Databases,
And Middleware With EMC
© Copyright 2013 EMC Corporation. All rights reserved.
EMC Communities For Applications
https://community.emc.com/community/connect/everything_oracle
https://community.emc.com/community/connect/everything_sap
https://community.emc.com/community/connect/everything_microsoft
50+ Proven Solutions 100+ Solution Experts
Live Demo Centers
Training For Your Staff
Calendar Of Events & Interactive Blogs
Transforming Mission Critical Applications

Transforming Mission Critical Applications

  • 1.
    © Copyright 2013EMC Corporation. All rights reserved.© Copyright 2013 EMC Corporation. All rights reserved. TRANSFORMING MISSION CRITICAL APPLICATIONS Cenk Ersoy Advisory SE
  • 2.
    © Copyright 2013EMC Corporation. All rights reserved. Disruptive / Opportunistic IT Trends Mobile Cloud Big Data Social T R U S T
  • 3.
    © Copyright 2013EMC Corporation. All rights reserved.
  • 4.
    © Copyright 2013EMC Corporation. All rights reserved. Virtualization Trend Challenges Limits On Performance Underutilized Hardware Inefficient Recovery Management Complexity Different Environments Multiple Software Versions Physical Silos Of Servers & Storage
  • 5.
    © Copyright 2013EMC Corporation. All rights reserved. 14% 14% 19% 20% 20% 24% 14% 14% 14% 20% 17% 11% 65% 65% 64% 56% 60% 57% 7% 7% 3% 4% 4% 8% Oracle Enterprise Apps Custom Enterprise Apps SQL Database SAP MS Exchange Oracle Database Primary Driver For Virtualizing Applications – All Respondents Cost Savings Service Improvement Both Neither Why Virtualize Applications?
  • 6.
    © Copyright 2013EMC Corporation. All rights reserved. Source: 2010 IOUG Enterprise Platform Decision Survey: Toward a Smarter Information Foundation *Source: Pat Gelsinger, EMC World, 2013 Oracle Magazine July / August 2010 DB Virtualization is gaining momentum
  • 7.
    © Copyright 2013EMC Corporation. All rights reserved.
  • 8.
    © Copyright 2013EMC Corporation. All rights reserved. IDC Storage User Demand Study Source : IDC, September 2011 Oracle SharePointSAP Exchange VDI Home Directory Analytics #1 #1 #1 #1 #1#1 #1
  • 9.
    © Copyright 2013EMC Corporation. All rights reserved. Faster, More Efficient, Easier To Manage EMC Virtual Infrastructure For Apps ACCELERATED TIME TO VALUE 9X MORE EFFICIENCY 3X MORE PERFORMANCE WITH LOWER TCO
  • 10.
    © Copyright 2013EMC Corporation. All rights reserved. Open & Runs ANY Application “Horizontal” Architecture Provides Choice Collaboration ERP MiddlewareDatabase The Software-Defined Data Center VMAX VNX Isilon Atmos Information Infrastructure Data Domain EMC Software-Defined Storage Next Gen
  • 11.
    © Copyright 2013EMC Corporation. All rights reserved. VMAX VNX Isilon Atmos Information Infrastructure Data Domain EMC Software-Defined Storage EMC Software-Defined Storage Integrates With Hyper-V & OpenStack Open Architecture Provides Choice Collaboration ERP MiddlewareDatabase Next Gen
  • 12.
    © Copyright 2013EMC Corporation. All rights reserved. EMC Open Architecture for Applications Microsoft SQL Server Oracle 11g OLTP Oracle Data Warehouse SAP HANA Test & Development Microsoft Exchange & SharePoint Virtualization Any Server Any Network Tiered Storage Performance Efficiency Automation All Flash Hybrid FullyAutomated StorageTieringFAST
  • 13.
    © Copyright 2013EMC Corporation. All rights reserved. Cloud Transforms IT Infrastructure Virtualize2 Automate3Standardize1
  • 14.
    © Copyright 2013EMC Corporation. All rights reserved. VSPEX Three Paths to Your Private Cloud VCE VBLOCKBest-in-Class Products Simpler, faster, lower TCO
  • 15.
    © Copyright 2013EMC Corporation. All rights reserved. Building Your Own Takes Time Plan & Design Build & Test DESIGN & DEPLOY MAINTAIN Code Matrix Monitoring Patch & Validate Stabilize & Optimize EXPANSION & UPGRADE V2 Plan & Design Build & Test
  • 16.
    © Copyright 2013EMC Corporation. All rights reserved. VSPEX Three Paths to Your Private Cloud VCE VBLOCKBest-in-Class Products Simpler, faster, lower TCO
  • 17.
    © Copyright 2013EMC Corporation. All rights reserved. APPLICATIONS VIRTUALIZATION X86 COMPUTE NETWORK EMC STORAGE EMC BACKUP Management • Reference Architectures proven by EMC • Packaged by partners • Leveraging existing infrastructure • Eliminates risk in planning and sizing • Speeds and simplifies deployment • Focus on vendor choice EMC VSPEX
  • 18.
    © Copyright 2013EMC Corporation. All rights reserved. DESIGN & DEPLOY MAINTAIN EXPANSION & UPGRADE VSPEX Reduces Deployment Time V2 Validated Proven Infrastructure for faster deployments Cooperative Support Code Matrix Monitoring Patch & Validate Plan & Design Build & Test
  • 19.
    © Copyright 2013EMC Corporation. All rights reserved. VIRTUAL DESKTOPS 100 300 VIRTUAL MACHINES PRIVATE CLOUD END-USER COMPUTING/VDI APPLICATIONS 60050 1000 250 1000 2000500 & EMC Backup & EMC Backup The VSPEX Family
  • 20.
    © Copyright 2013EMC Corporation. All rights reserved. VSPEX Private Cloud Up to 1000 VMs • High performance through Multi-Core Optimization (Intel Sandy Bridge) • EMC FAST automated tiered storage for high performance AND high capacity • Flash drives and FAST Suite ideally suited for virtualization intense read workload • Increased application availability with active/active • Lower $/GB and $/IOPs • Next-generation enterprise backup and recovery solution • Image, guest, and application backup with EMC Avamar • Xtrem Cache family to turbo-charge virtual workload responses • Increased productivity with new Unisphere Management Suite ≤1000 & EMC Backup Optimized for Simplifying Virtualization
  • 21.
    © Copyright 2013EMC Corporation. All rights reserved. Manage and monitor your VSPEX private cloud Cloud Management and Orchestration Application Management • Self-service portals • Web-based access to System Center features • Provisioning of VMs; create new SQL Clusters • Schedule maintenance jobs System Center Operations Manager (SCOM) • Extend monitoring to storage Service Delivery Automation System Center Orchestrator (SCO) • Create workflows • Automate common tasks Infrastructure Management System Center Virtual Machine Manager (SCVMM) • Discover and manage storage Service Center
  • 22.
    © Copyright 2013EMC Corporation. All rights reserved. Manage and monitor your VSPEX private cloud Cloud Management and Orchestration vCloud Automation Center• Centralized management • Quickly build cloud services • Map existing business processes to cloud services • Leverage existing investment in infrastructure tools • Deliver Infrastructure as a Service (IAAS) • Automate and streamline delivery • Automated Resource Reclamation
  • 23.
    © Copyright 2013EMC Corporation. All rights reserved. VSPEX with EMC Storage Integrator Storage made simple for the Microsoft administrator  EMC Storage Integrator (ESI) shortens the time to do storage provisioning by 4x  Converged administration roles  Storage provisioning for Windows Server environments  Self-service provisioning and management  Leading hypervisor support
  • 24.
    © Copyright 2013EMC Corporation. All rights reserved. Accelerate Hyper-V over NAS deployment Full Windows 8 | Server 2012 Support • Array Offloaded Data Transfer (ODX) – Offload functions to storage – Dramatic decrease in host CPU usage during copy and migrations • SMB protocol(3.0) – Increased security, performance, and protection – Hyper-V over NAS for added flexibility 1% Server CPU versus 37% without ODX when copying VM templates
  • 25.
    © Copyright 2013EMC Corporation. All rights reserved. VSPEX with VPLEX Delivering continuous Proven Infrastructure operations  VMs, applications, and data can be moved among multiple arrays in a data center, or across arrays in two data centers  Allowing for the SAME information to be READ/WRITE accessible at the SAME time in two SEPARATE locations  Zero downtime and elimination of boundaries – Applications kept online 24x7x365  Flexible performance profile – you choose  Continuous availability, performance + usage APP OS APP OS APP OS APP OS APP OS APP OS A B VPLEX Distributed Volume
  • 26.
    © Copyright 2013EMC Corporation. All rights reserved. Business-Critical Application Backup  Application-specific agent within each VM ensures consistent state for hot backup  Provides file-level restore for Windows, Linux, and Solaris  No charge for agents Virtual Infrastructure VM1 VM2 VM3 VM4 VM5 VM6 VM7 VM8
  • 27.
    © Copyright 2013EMC Corporation. All rights reserved. VSPEX Three Paths to Your Private Cloud VCE VBLOCKBest-in-Class Products Simpler, faster, lower TCO
  • 28.
    © Copyright 2013EMC Corporation. All rights reserved. DESIGN & DEPLOY MAINTAIN EXPANSION & UPGRADE Vblock: The Fastest Path to the Cloud Single Product Factory-Built and Logically Provisioned V2 Single Support Single Process with Life Cycle Assurance Converged Operations
  • 29.
    © Copyright 2013EMC Corporation. All rights reserved. Vblock™ Infrastructure Platforms Standardize Applications Infrastructure Complete Infrastructure  Unified Infrastructure Manager  VMware  Cisco UCS  Cisco Nexus And MDS Switching  EMC Symmetrix VMAX Or Unified Faster Deployment, Less Cost  80% Faster Deployment Of Applications Infrastructure  85-90% Fewer Servers And Switches For The Data Center
  • 30.
    © Copyright 2013EMC Corporation. All rights reserved. EMPLOYEES IT ENVIRONMENT BUSINESS APPLICATIONS VIRTUALIZATION EMC IT At A Glance 2004 2012 24,000 5 DATA CENTERS, 960 TB STORAGE ~400 2,000 Physical Servers 55,000 5 DATA CENTERS, ~12 PB STORAGE ~500 ~8,000 OS IMAGES 90% SERVERS VIRTUALIZED Finalist
  • 31.
    © Copyright 2013EMC Corporation. All rights reserved. VIRTUALIZED DESKTOP VMware View VMware Fusion CHOICE COMPUTING Mac, iPad, PC, Smartphone CHOICE COMPUTING USER EXPERIENCE- AS-A-SERVICE Enterprise AppStore MOBILE APPLICATIONS APPLICATION INTEGRATION C L O U D BIaaS / BIG DATA Greenplum DB, Chorus PLATFORM- AS-A-SERVICE PRIVATE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness INFRASTRUCTURE- AS-A-SERVICE AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY EMC IT: IT-AS-A-SERVICE SOFTWARE- AS-A-SERVICE PUBLIC CLOUD O F F E R I N G S CRM, Payroll … MISSION CRITICAL A P P L I C AT I O N S ERP, Email, E-Business ...
  • 32.
    © Copyright 2013EMC Corporation. All rights reserved. EMC IT Transformation – Results 2004-08 2009-10 2011+ IT PRODUCTION Infrastructure Focus BUSINESS PRODUCTION Applications Focus IT-AS-A-SERVICE Business Focus %VIRTUALIZED Server Virtualization Mission Critical Applications Virtualization Data Management Secure Infrastructure Social Presence Standardize on Intel x86 $112MC A P E X SAVINGS $66M O P E X SAVINGS v 90%OS IMAGES VIRTUALIZED MISSIONCRITICAL APPLICATIONS VIRTUALIZED95% 100MPOUNDS OF CO2 REDUCED Note: Based on EMC IT Internal Estimates
  • 33.
    © Copyright 2013EMC Corporation. All rights reserved. s s MISSION CRITICAL APPLICATIONS SCOPE Note: All Figures Are Approximations 57M TRANSACTIONS PER DAY SINGLE GLOBAL INSTANCE CRM E-BUSINESS SUITE APPLICATION TIERS 70+ 8.8Billion R O W S O F D A T A 10g R2 ORACLE DATABASE 12TB DATABASE
  • 34.
    © Copyright 2013EMC Corporation. All rights reserved. SaaS Platforms APPLICATION INTEGRATION CLOUD Social Partners Mobile EMC PRIVATE CLOUD APPLICATION INTEGRATION CLOUD App Server vFabric Data Fabric Monitoring & Management Integration, Batch, Web Services Common Data Model Legacy Apps New Apps Data Warehouse CRMERP E N T E R P R I S E A P P L I C A T I O N S
  • 35.
    © Copyright 2013EMC Corporation. All rights reserved. Virtualize Mission Critical Applications AFTER VCE Vblock Intel Nehalem 128 Cores 10% CPU Utilization VMware/Linux BEFORE Sun Fire & DMX-3 UltraSPARC IV 224 Cores 80% CPU Utilization Solaris 10 Note: Based on EMC IT internal estimates 60% PRODUCTIVITY GAINS $7 MILLION SAVED 10X PERFORMANCE
  • 36.
    © Copyright 2013EMC Corporation. All rights reserved. Server Flash software coupled with XtremSF XtremSW Cache: Performance with Protection Performance: Dramatic improvements in latency and throughput Intelligence: Extends EMC FAST architecture into the server Protection: Backed by intelligent, resilient, highly available storage
  • 37.
    © Copyright 2013EMC Corporation. All rights reserved. Oracle TCO – VMAX & Flash & VMware3YearHW/SW/Maintenance $5.3M Physical & No Flash $3.9M VMware FAST VP Cache/Memory $4.39M Oracle SW & Maintenance Oracle SW & Maintenance $2.74M Source: Wikibon.org LOWER TCO 26% FASTER RESPONSE TIMES6X
  • 38.
    © Copyright 2013EMC Corporation. All rights reserved. Microsoft TCO – VNX Unified Storage3YearHW/Maintenance $350k DAS $300k Unified Storage 150k 100k Management Management LOWER TCO 15% LOWER STAFF COSTS 33%Source: Wikibon.org
  • 39.
    © Copyright 2013EMC Corporation. All rights reserved. SAP TCO – Vblock Systems1YearTCOPer100Users $130k Traditional TCO $52k Traditional Hardware Cost$42k 24k Vblock Systems Vblock Systems LOWER TCO 66% LOWER HARDWARE COSTS 47%Source: IDC
  • 40.
    © Copyright 2013EMC Corporation. All rights reserved. Application Virtualization Services Virtualizing Mission-Critical Applications Strategy Define Business Requirements, Develop Roadmap Assessment Identify Candidates (Economics, Security, & Functional Fit) Deployment Deliver Application Services Architect Design Virtualized Infrastructure & Application Architectures
  • 41.
    © Copyright 2013EMC Corporation. All rights reserved. Enhance Existing Applications And Infrastructure EMC Proven Solutions  Faster Deployments – 40+ Customer Validated Reference Architectures And Best Practices  Rigorous Testing Of Applications With EMC Virtual Infrastructure – Fault-Injection, Stress Testing, Performance And Scalability  EMC, Application Engineering Collaboration – Full Stack Testing Of Applications, Databases, And Middleware With EMC
  • 42.
    © Copyright 2013EMC Corporation. All rights reserved. EMC Communities For Applications https://community.emc.com/community/connect/everything_oracle https://community.emc.com/community/connect/everything_sap https://community.emc.com/community/connect/everything_microsoft 50+ Proven Solutions 100+ Solution Experts Live Demo Centers Training For Your Staff Calendar Of Events & Interactive Blogs