Autodesk's journey towards building an enterprise private cloud is summarized as follows: Autodesk saw an opportunity in 2010 to build an enterprise private cloud to improve IT service delivery and address challenges with their traditional infrastructure. They established guiding principles and a business case focusing on speed, quality, and cost savings. After initial research and prototyping, Autodesk officially launched their private cloud called ECS in 2012. Since then, ECS has expanded globally, increased utilization tenfold, and driven more business unit adoption through its self-service capabilities and efficient resources. Autodesk continues to enhance ECS and apply lessons learned around iterative development and customer focus.

1. From the Field: Autodesk's Journey
Towards an Enterprise Private Cloud
Shannon Williams
VP Market Development, Cloud Platforms
Citrix
Jason Smathers
Manager, Cloud Platform Engineering
Autodesk

2. © 2014 Citrix. Confidential.2
Citrix Products discussed
– Citrix CloudPlatform
Key Takeaways
– Overview of why companies are building private clouds
– Insights into the business case Autodesk used to build an enterprise private cloud
– An understanding of how a large IT organization went about designing and
implementing a private cloud project
– Visibility into the benefits & challenges Autodesk has realized from this project, at
both the IT and Business level
Session Summary

3. © 2014 Citrix. Confidential.3
Traditionally that meant
centralizing Windows apps
Today it increasingly means
mobile and web applications
Citrix has always focused on helping users access applications
that run in datacenters
Windows
Apps
Delivered
from
datacenters
via XenApp
Accessed via
Receiver
Mobile Apps
Delivered
from
datacenters
via an App
Store
Accessed via
iOS or
Android
devices
Web Apps
Delivered
from
datacenters
via web and
app servers
Accessed via
Browser

4. © 2014 Citrix. Confidential.4
At the same time cloud computing
is changing our expectations for IT
• Self service management
• Instant, automated
provisioning
Cloud
Provisioning
• Granular purchasing
• Transparent cost models
• Well defined SLAs
Cloud
Consumption
• Always-on, elastic services
• Near-zero downtime
• Auto-scaling of applications
Cloud
Reliability

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Networking
Storage
Compute
Data Centers
Networking StorageCompute
Virtualization
Cloud Orchestration
Private IaaS Cloud
To respond, our customers are building private infrastructure
clouds to improve IT service delivery

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Private IaaS Clouds Provide
Tangible Benefits
1. An automated platform for consolidating
and deploying IT resources
2. Complete set of APIs to programmatically
provision, configure and control
infrastructure
3. Self-service access for developers and
operations

7. © 2014 Citrix. Confidential.7
Web App
Test
Environment
Exchange Database ERP
Business
Intelligence
Web App
Test
Environment
Exchange Database ERP
Business
Intelligence
Once a private cloud is deployed, it scales easily and can isolate
and deploy any application
Private IaaS Cloud
Data Center A
Rack 1 Rack 2 Rack n
Data Center B
Rack 1 Rack 2 Rack n
Data Center N
Rack 1 Rack 2 Rack n
Web App
Test
Environment
Exchange Database ERP
Business
Intelligence

8. © 2014 Citrix. Confidential.9
Each application is deployed in an
isolated virtual data center
All elements can be configured
dynamically
Resources can be monitored and
scaled to handle fluctuating demand
Virtual Data Center
Virtual FW
Virtual LB
Virtual Router
Virtual Machines Virtual Disks
IaaS Clouds Enable Automated Application Deployment,
Management and Scaling

9. © 2014 Citrix. Confidential.10
Citrix CloudPlatform provides an IaaS platform optimized for
application delivery
Private IaaS Cloud
Data Center A
Rack 1 Rack 2 Rack n
Data Center B
Rack 1 Rack 2 Rack n
Data Center N
Rack 1 Rack 2 Rack n
Mobile Apps
Deploy
Manage
Scale
Farm 1
Deploy
Manage
Scale
Virtual Desktops
Deploy
Manage
Scale
Farm 2
Deploy
Manage
Scale
Web Apps
Deploy
Manage
Scale

10. © 2014 Citrix. Confidential.11
Feature-rich platform designed for
private cloud deployments
– Complete infrastructure orchestration and
management platform
– Automates provisioning and management of
servers, storage, network devices, hypervisor and
even bare-metal servers.
– Optimized to support XenDesktop, XenApp,
XenMobile, NetScaler and other Citrix products
– Supports XenServer, VMware, Hyper-V and KVM
Hypervisors
Running since 2009 at Citrix Customers
– Largest clouds now over 40,000 physical servers
– 1000+ Citrix Ready Cloud ISV Partners
– 250+ Production IaaS deployments

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Service Providers | Telcos
Web 2.0
Enterprise | Education | Government
250+Large Scale
Production Clouds
In Deployment
Production sites
with over
40,000+
Servers

12. © 2014 Autodesk | Enterprise Information Services
Autodesk's Journey Towards the
Enterprise Private Cloud
Jason Smathers
Manager, Cloud Platform Engineering, Autodesk
Citrix Synergy 2014

13. © 2014 Autodesk | Enterprise Information Services
Introduction
Jason Smathers
jason.smathers@autodesk.com
15

14. © 2014 Autodesk | Enterprise Information Services
 Late 2010 – early days of private / hybrid cloud
 Traditional infrastructure 70%+ virtualized - still challenges
 Build Engineering presented an opportunity
 Research. Vendor evaluation. Prototype.
 Run in startup mode
A Startup Opportunity
16

15. © 2014 Autodesk | Enterprise Information Services
 Build upon what we know
 Hypervisor Agnostic
 Avoid Vendor Lock-in
 Limit Complexity
 Open APIs – Services based architecture
 Support Multi Cloud / Show-back
Guiding Principals
17

16. © 2014 Autodesk | Enterprise Information Services
Setting the Stage… The Birth of ECS
18

17. © 2014 Autodesk | Enterprise Information Services
 Drive Speed of Services
 On-demand provisioning facilitates speed of business innovation
 Resource Consolidation
 Reduction in physical assets through virtualization
 Shared resources minimizes idle compute
 Reduces WAN traffic / Facilities Cost
 Security
 Centralization simplifies security/access
 Get Engineering Out of Infrastructure Business
 Eliminate time spent on lab maintenance & OS deployment
 Increase productivity through automation
 Transform the way we build product
Establishing the Business Case
19

18. © 2014 Autodesk | Enterprise Information Services
Business Principals for ECS Success
= Faster
= Better
= Cheaper
 Iterative approach (Agile)
 Re-invent don’t re-create
 Executive Sponsorship
 Bottom up growth
 Startup Mentality
20

19. © 2014 Autodesk | Enterprise Information Services
Selling the ECS Customer Experience
Faster =
Better =
Cheaper =
 Improve processes efficiency
 Reduced lead times
 High performance environment
 Self Service on Demand
 Workforce efficiency
21

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23. © 2014 Autodesk | Enterprise Information Services
 Limited Footprint
 Established POD architecture model
 Added onboarding environment
 Organic Growth (limited funding)
 Partnering to build capacity
 EIS Investment
 Focused on
 Customer adoption
 Proving the business case
 Improve and tune the platform / Tools
2012 – Official ‘Year One’
25

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2013 - Year Two
26

25. © 2014 Autodesk | Enterprise Information Services
 GEO / Capacity Expansion
 USEAST + APAC
 10x Utilization
 100,000th VM deployed
 +Capabilities
2013 - Year Two (funded)
27
 HC + Operations
 4x Customer Adoption

26. © 2014 Autodesk | Enterprise Information Services
Year Three and Beyond…
Image courtesy of Michal Jelinek
 Continued GEO Expansion
 Capabilities
 API Orchestration
 S3 Service
 BUaaS
 Apache MapReduce
 Drive to Software Defined
Datacenter
Image courtesy of Jay Shuster
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27. © 2014 Autodesk | Enterprise Information Services
 Lessons Learned
 Know your customers. The reason for our success.
 Challenges
 Funding challenges
 Proving a new way of Service Delivery
 How to take the first steps?
 Iterative Startup Approach
 Prove the Business Case
 Build it together – partner for success
Summary
29

28. © 2014 Autodesk | Enterprise Information Services© 2014 Autodesk
Q&A

29. © 2014 Autodesk | Enterprise Information Services
Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong
to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for
typographical or graphical errors that may appear in this document.
© 2014 Autodesk. All rights reserved.

30. © 2014 Citrix. Confidential.32
Citrix Products discussed
– Citrix CloudPlatform
Key Takeaways
– Overview of why companies are building private clouds
– Insights into the business case Autodesk used to build an enterprise private cloud
– An understanding of how a large IT organization went about designing and
implementing a private cloud project
– Visibility into the benefits & challenges Autodesk has realized from this project, at
both the IT and Business level
Session Summary

31. © 2014 Citrix. Confidential.33
Please Attend Additional Cloud Platform Sessions
Date Time Session Title Speaker(s) Location
5/8
2:30pm SYN226
Leveraging public cloud infrastructure to flex and grow XenApp and
XenDesktop deployments
Orestes Melgarejo, Joe Vaccaro,
Kedar Poduri
Ballroom B
2:30pm SYN122 Moving Australian National Research into the Cloud
Nick Golovachenko
University of Melbourne
304C
3:30pm SYN263
What's New in Citrix XenServer: Graphics Performance, Scalability
and More!
David Cottingham, Ken Lee 304A
4:30pm SYN235
Supporting Graphical Software in a Cloud Environment (Univ. of Sao
Paolo)
Cyrano Rizzo
University of Sao Paolo
304A
Conference surveys are available online at www.citrixsynergy.com starting
Thursday, May 8 at 9:00 a.m.
• Provide your feedback by 6:00 p.m. that day to be entered to win one of many prizes
Download presentations starting Monday, May 19 from the My Event
Planning tool

32. Work better. Live better.