Etiquette refers to rules of behavior and customs that govern conduct in particular social situations. Email etiquette is important because written communication lacks nonverbal cues and tone can be misinterpreted, potentially damaging one's reputation. Some key tips for proper email etiquette include keeping messages brief, using a professional tone and language, responding promptly, avoiding angry emails, and being clear about the purpose and audience for any message. Proper email etiquette helps ensure effective and appropriate communication.

1. What is Etiquette?
 Set of rules or customs
which control accepted
behavior in particular social
groups or social situations

2. Why is email etiquette important?
 We all interact with the printed word as
though it has a personality and that personality
makes positive and negative impressions upon
us.
 Without immediate feedback your document
can easily be misinterpreted by your reader, so it
is crucial that you follow the basic rules of
etiquette to construct an appropriate tone.

3. Your e-mail is a reflection of you.
 Every e-mail you send adds to, or detracts from
your reputation. your e-mail behavior has the
potential to sabotage your reputation both personally
and professionally.

4. GENERAL FORMAT: THE BASICS
 Write a salutation for  Use caps only when
each new subject appropriate.
 Try to keep the email  Formal your for plain
brief. text rather than
 Check for HTML
punctuation, spelling  Use a font that has a
and Grammatical professional or neutral
mistakes. look.
 Write in a positive  Use contradictions to
tone. add a friendly
tone(don’t , won’t)

5. TIPS FOR PERFECTING
YOUR
E-MAIL ETIQUETTE
 Be clear in your subject line - it's crucial that
your subject line gets to the point.
 Briefly introduce yourself - Do not assume
the person receiving your e-mail knows
who you are, or remembers meeting you.

6.  Use exclamation points sparingly - The maximum
number of exclamation points in a business e-mail?
One. Otherwise, you risk looking childish and
unprofessional.
 Respond in a timely fashion - Depending on the
nature of the e-mail and the sender, responding within
24 to 48 hours is acceptable.

7.  Don't "e-mail angry - E-mailing with bad
news, expressing anger, reprimanding
someone, disparaging other people in e-
mails are all major no-no's.
 Avoid using shortcuts to real
words, emoticons, jargon, or slang -
"4 u" (instead of "for you"), "Gr8" (for
great) in business-related e-mail is not
acceptable.

8.  Don't get mistaken for Spam. Avoid subject
lines that are in all caps, all lower case, and
those that include URLs and exclamation
points – which tend to look like Spam to the
recipient.
 Provide a warning when sending large
attachments.

9.  Send or copy others only on a need to know
basis. Before you click Reply All or put
names on the Cc or Bcc lines, ask yourself if
all the recipients need the information in
your message. If they don't, why send it?
Take time to send your messages to the
right people.
 Beware of the "reply all."

10.  Do not hit the Send button without doing a spell
check. An email with spelling mistakes or
grammatical errors indicate that you have written
the message in a non-serious mood and may convey
a bad impression.

11.  Evaluate the importance of your e-mail. Don't
overuse the high priority option. If you overuse this
feature, few people will take it seriously. A better
solution is to use descriptive subject lines that
explain exactly what a message is about.

12.  Keep it short and get to the point. - use bullet points. The
person reading your e-mail should not have to dig through
several paragraphs in order to figure out what you're
asking. You should state the purpose of the e-mail within
the first two sentences.

13.  Know your audience. Your e-mail greeting and
sign-off should be consistent with the level of
respect and formality of the person you're
communicating with. Also, write for the person
who will be reading it – if they tend to be very
polite and formal, write in that language.
 Always include a signature.

14. ANY QUESTIONS?

15. THANK YOU!