The document describes a research project called #pLASMA that aims to develop automated measures to help educators manage their use of social media for teaching and learning. The project conducted a survey of educators to understand how social media is being used. The survey found that the most used social media are blogs, Twitter and YouTube. Educators reported using social media primarily to facilitate student engagement, organize teaching activities, and connect learning to activities outside the classroom. The researchers conducted further analysis to identify six factors that capture common ways educators apply social media, such as facilitating engagement, organization for teaching, and building a community of practice.