SlideShare a Scribd company logo
◼Anatoliy Gruzd
◼Caroline Haythornthwaite
◼Marc Esteve Del Valle
◼Drew Paulin
◼Sarah Gilbert
project on
Learning
Analytics in the
Social
Media
Age
#pLASMA
Funded by:
A project of:
2
 Primary purpose:
o To develop and evaluate
automated measures that can
help educators manage their
use of social media for
teaching and learning
Project on Learning Analytics in the
Social Media Age (#pLASMA)
3
#pLASMA Phase 1: Survey
Question 1: To what extent are social media being adopted by
Canadian (and international) instructors in Higher Education?
Question 2: What specific social media are being used for teaching,
and for what intended learning outcomes?
Question 3: What are the common assessment strategies of social
media use for teaching and learning used by instructors?
4
#pLASMA Phase 1: Survey
Collection Time Period: March 2014 – February 2015
Recruitment via:
◦ Direct emails (known or recommended contacts)
◦ Mailing lists (e.g., ASIS&T, CITASA, etc.)
◦ Distribution at conferences, in presentations or using survey
information cards (e.g., LAK14)
◦ Twitter (posted using relevant conference hashtags, etc.)
Survey Structure:
◦ 27 questions and two sections
◦ Expected completion time: 35 minutes
5
#pLASMA Survey: Demographics
Respondents
Median= 43.98
6
0% 10% 20% 30% 40% 50%
Denmark
Ireland
Israel
Netherlands
New Zealand
Romania
Spain
Sweden
Turkey
Switzerland
Brazil
Germany
Australia
United Kingdom
Canada
United States
Respondents from countries
#pLASMA Survey: Demographics
0% 5% 10% 15% 20%
Sociology
Computer sciences
Education
Information science
Journalism, media
studies and
communication
Top 5 Disciplines
Outline
1. What Social Media Platforms are Used for Teaching
2. How Social Media Platforms are Used for Teaching
7
8
Social Media Use for Teaching
What is the most useful social media tool that you have used in class?
0
10
20
30
40
50
60
70
9
Use of Social Media Inside & Outside
Learning Management Systems
0 20 40 60 80 100 120 140 160 180 200
Blogs-students
Blog-course
Microblogging - e.g. Twitter
Wikis - e.g. Wikipedia, Wikibooks
Social networking - e.g. Facebook, LinkedIn
Academic social networking - e.g. ResearchGate.net
Document sharing - e.g. Google Docs/Drive
Multimedia repositories - e.g. Youtube, Flickr
Presentation sharing - e.g. SlideShare.net
Social bookmarking - e.g. Delicious.com,
Academic bookmarking - e.g. Zotero
Synchronous discussion - e.g. Skype,
Virtual worlds - e.g. Second Life
Asynchronous discussion boards or forums
Outside the LMS Inside the LMS
10
Barriers to Use Social Media in
Teaching
0 20 40 60 80 100 120 140 160
Ability
Time
Ethics
Support
Tool “It is designed for selling entertainment content”
“IT bureaucracy”
“Too many requirements on students”
“Adds to an already heavy workload for
me”
“Different levels in students' technology skills”
11
How do you stay informed about effective teaching and learning strategies
for the use of social media in education?
Online forums, journals conferences and
workshops
Twitter, Facebook
By talking to and sharing experiences with my colleagues
and the students
Stay Informed about Social Media
0 50 100 150
Seminar
Friends
Impersonal media
Outline
1. What Social Media Platforms are Used for Teaching
2. How Social Media Platforms are Used for Teaching
12
13
How Social Media are Used in a Class?
Manual Coding
0 10 20 30 40 50 60 70
Discovery by instructor
Fostering community
Organizing by students
Discovery by students
Learning through practice
Reaching outside the class
Supporting collaboration
Peer interaction
Reflective learning
Organizing by instructor
Sharing by instructor
Discussing
Sharing among students
Broad Categories
0Please give a brief explanation of how you
use the above tool in your course
3 Human Coders
14
How Social Media are Used in a Class?
Codes
Code Explanation
How the “most useful
social media tool” was
used in their
courses(s).*
How social media was
used in one specific
recently taught class*
S2 Sharing among students 59 41
DC Discussing 50 42
S1 Sharing by instructor 46 41
O1 Organizing for instructor 41 29
RL Reflective learning 36 21
PI Peer interaction 23 11
SC Supporting collaboration 18 8
RO Reaching outside the class 16 3
LP Learning through practice 15 16
D2 Discovery by students 14 7
O2 Organizing for students 12 5
FC Fostering community 9 9
D1 Discovery by instructor 3 1
* 4 and 27 comments could not be interpreted for coding
15
0 20 40 60 80
Discovery by
instructor
Fostering
community
Organizing by
students
Discovery by
students
Learning
through practice
Reaching
outside the class
Supporting
collaboration
Peer interaction
Reflective
learning
Organizing by
instructor
Sharing by
instructor
Discussing
Sharing among
students
Broad Categories
Factor Name Items loading on the
factor
Percent of
variance
explained
1 Facilitating
Engagement
Organizing by students;
Peer interaction;
Sharing by students;
Reflective learning
12.63
2 Organization for
Teaching
Organizing by/for
instructor;
Sharing by instructor;
Discussion
10.89
3 Reaching Outside Reaching outside
learning by practice
10.10
4 Enhancing Student
Learning
Supporting collaboration
among students;
Reflective learning
8.97
5 Building a Community
of Practice
Fostering communities 8.48
6 Discovery Discovery by instructors;
Discovery by students
8.48
How Social Media are Used in a Class?
Factor Analysis
16
Conclusions
 WHAT: Most Used Social Media: Blogs, Twitter and Youtube
 HOW: 1) Facilitating engagement, 2) Organizing for teaching,
3) Reaching outside the class (Factor Analysis)
◼Anatoliy Gruzd
◼Caroline Haythornthwaite
◼Drew Paulin
◼Sarah Gilbert
◼Marc Esteve Del Valle
◼E-mail: mesteved@ryerson.ca
◼Twiter: @NetMev
project on
Learning
Analytics in the
Social
Media
Age
#pLASMA
Funded by:
A project of:

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Project on Learning Analytics in the Social Media Age (#pLASMA)

  • 1. ◼Anatoliy Gruzd ◼Caroline Haythornthwaite ◼Marc Esteve Del Valle ◼Drew Paulin ◼Sarah Gilbert project on Learning Analytics in the Social Media Age #pLASMA Funded by: A project of:
  • 2. 2  Primary purpose: o To develop and evaluate automated measures that can help educators manage their use of social media for teaching and learning Project on Learning Analytics in the Social Media Age (#pLASMA)
  • 3. 3 #pLASMA Phase 1: Survey Question 1: To what extent are social media being adopted by Canadian (and international) instructors in Higher Education? Question 2: What specific social media are being used for teaching, and for what intended learning outcomes? Question 3: What are the common assessment strategies of social media use for teaching and learning used by instructors?
  • 4. 4 #pLASMA Phase 1: Survey Collection Time Period: March 2014 – February 2015 Recruitment via: ◦ Direct emails (known or recommended contacts) ◦ Mailing lists (e.g., ASIS&T, CITASA, etc.) ◦ Distribution at conferences, in presentations or using survey information cards (e.g., LAK14) ◦ Twitter (posted using relevant conference hashtags, etc.) Survey Structure: ◦ 27 questions and two sections ◦ Expected completion time: 35 minutes
  • 6. 6 0% 10% 20% 30% 40% 50% Denmark Ireland Israel Netherlands New Zealand Romania Spain Sweden Turkey Switzerland Brazil Germany Australia United Kingdom Canada United States Respondents from countries #pLASMA Survey: Demographics 0% 5% 10% 15% 20% Sociology Computer sciences Education Information science Journalism, media studies and communication Top 5 Disciplines
  • 7. Outline 1. What Social Media Platforms are Used for Teaching 2. How Social Media Platforms are Used for Teaching 7
  • 8. 8 Social Media Use for Teaching What is the most useful social media tool that you have used in class? 0 10 20 30 40 50 60 70
  • 9. 9 Use of Social Media Inside & Outside Learning Management Systems 0 20 40 60 80 100 120 140 160 180 200 Blogs-students Blog-course Microblogging - e.g. Twitter Wikis - e.g. Wikipedia, Wikibooks Social networking - e.g. Facebook, LinkedIn Academic social networking - e.g. ResearchGate.net Document sharing - e.g. Google Docs/Drive Multimedia repositories - e.g. Youtube, Flickr Presentation sharing - e.g. SlideShare.net Social bookmarking - e.g. Delicious.com, Academic bookmarking - e.g. Zotero Synchronous discussion - e.g. Skype, Virtual worlds - e.g. Second Life Asynchronous discussion boards or forums Outside the LMS Inside the LMS
  • 10. 10 Barriers to Use Social Media in Teaching 0 20 40 60 80 100 120 140 160 Ability Time Ethics Support Tool “It is designed for selling entertainment content” “IT bureaucracy” “Too many requirements on students” “Adds to an already heavy workload for me” “Different levels in students' technology skills”
  • 11. 11 How do you stay informed about effective teaching and learning strategies for the use of social media in education? Online forums, journals conferences and workshops Twitter, Facebook By talking to and sharing experiences with my colleagues and the students Stay Informed about Social Media 0 50 100 150 Seminar Friends Impersonal media
  • 12. Outline 1. What Social Media Platforms are Used for Teaching 2. How Social Media Platforms are Used for Teaching 12
  • 13. 13 How Social Media are Used in a Class? Manual Coding 0 10 20 30 40 50 60 70 Discovery by instructor Fostering community Organizing by students Discovery by students Learning through practice Reaching outside the class Supporting collaboration Peer interaction Reflective learning Organizing by instructor Sharing by instructor Discussing Sharing among students Broad Categories 0Please give a brief explanation of how you use the above tool in your course 3 Human Coders
  • 14. 14 How Social Media are Used in a Class? Codes Code Explanation How the “most useful social media tool” was used in their courses(s).* How social media was used in one specific recently taught class* S2 Sharing among students 59 41 DC Discussing 50 42 S1 Sharing by instructor 46 41 O1 Organizing for instructor 41 29 RL Reflective learning 36 21 PI Peer interaction 23 11 SC Supporting collaboration 18 8 RO Reaching outside the class 16 3 LP Learning through practice 15 16 D2 Discovery by students 14 7 O2 Organizing for students 12 5 FC Fostering community 9 9 D1 Discovery by instructor 3 1 * 4 and 27 comments could not be interpreted for coding
  • 15. 15 0 20 40 60 80 Discovery by instructor Fostering community Organizing by students Discovery by students Learning through practice Reaching outside the class Supporting collaboration Peer interaction Reflective learning Organizing by instructor Sharing by instructor Discussing Sharing among students Broad Categories Factor Name Items loading on the factor Percent of variance explained 1 Facilitating Engagement Organizing by students; Peer interaction; Sharing by students; Reflective learning 12.63 2 Organization for Teaching Organizing by/for instructor; Sharing by instructor; Discussion 10.89 3 Reaching Outside Reaching outside learning by practice 10.10 4 Enhancing Student Learning Supporting collaboration among students; Reflective learning 8.97 5 Building a Community of Practice Fostering communities 8.48 6 Discovery Discovery by instructors; Discovery by students 8.48 How Social Media are Used in a Class? Factor Analysis
  • 16. 16 Conclusions  WHAT: Most Used Social Media: Blogs, Twitter and Youtube  HOW: 1) Facilitating engagement, 2) Organizing for teaching, 3) Reaching outside the class (Factor Analysis)
  • 17. ◼Anatoliy Gruzd ◼Caroline Haythornthwaite ◼Drew Paulin ◼Sarah Gilbert ◼Marc Esteve Del Valle ◼E-mail: mesteved@ryerson.ca ◼Twiter: @NetMev project on Learning Analytics in the Social Media Age #pLASMA Funded by: A project of: