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03008046243Primary & secondary data
The document discusses primary and secondary data sources for business research. It examines doctoral dissertations from 1998 to categorize research topics, data collection methods, and data availability. The findings suggest that business research relies heavily on primary data collection despite advantages to also using secondary data. Primary data is collected directly from original sources through methods like surveys and experiments, while secondary data involves collecting existing data from external sources. Each type of data has strengths and weaknesses for research.
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secondary data analysis for MS advance research one Lecture eight
- 1. Recommended book for Advance research one Umme sekran the latest edition ----------------------------------------------------- Emory business research Dr A Mateen Zikmond business research Roger bougie Internet sources I follow the contents of the course not the book
- 2. Business Research Methods Muhammad shafiq Lecture 8: Secondary data research
- 3. Introduction Data that have been previously collected for some purpose other than the one at hand It is a deductive reseach We proceed from general to particular Neo-classical school of economist applied this method of investigation
- 4. merits Less time consuming- elimination of many steps Less expensive More use of mathematical and statistical calculations Limited scope of experimentation Simple because of analytical
- 5. demerits Might not address the researcher needs Not universally applicable Highly abstract Requires grat deal of care to avoid bad logic or faulty economic reasoning
- 6. Evaluation of secondary data researcher questions Is the subject matter consistent with our problem definition Do the data apply to the population of interest? Do the data apply to the time period of interest? Do the secondary data appear in the correct units of measurement? Do the data cover the subject of interest in adequate detail?
- 7. situations A researcher is interested in forklift truck finds that the secondary data on the subject are included in a broader, less petinants category encompassing all industrial trucks and tractors. Furthermore, the data were colldected five years ealier
- 8. situations An investigator who wishes to study individuals earning more than Rs.100,000 per year finds the top category in a secondary study reported at Rs. 75,000 or more per year
- 9. situations Data from a previous warranty card study show where consumers prefer to purchase the product but provide no reasons why.
- 10. Most common reasons for inadequate secondary dat Outdated information Variation in definition of terms Different units of measurement Lack of information to verify the data’s accuracy Difficulty in data conversion Cross checks of data
- 11. Typical objective for secondary-data research design Fact finding Identifying consumption pattern tacking trends Model building Estimating market potential forecasting sales Selecting trade areas and sites Database marketing Enhancing customer databases developing prospect lists
- 12. Identification of consumer behavior for a product category Trend analysis Environmental scanning Forecasting sales Estimating market potential for geographic areas
- 13. Data mining The use of powerful computer to dig through volumes of data to discover pattern about an organization customers and product Applies to many form of analysis
- 14. Sources if secondary data Sources of internal proprietary data Data that exist and originates inside the organization Accounting data or employees data Researcher can aggregate of disaggregate internal data Internet and internal proprietary data External data Data created, recorded or generated by an entity other than the researcher organization Government, newspapers, journals, and other organization Secondary data have value, therefore, they can be sold and traded like product It has channel of distribution
- 15. Sources if secondary data Libraaries Storehouses of information---bridge between uses and producers Provide collection of books, journals, newspapers and so on for reading and references Also stock many bibliographies, abstracts, guides, directories and indexes as well as offer acess to database The internet Much data conveniently available over internet www.libraryspot.com Vendors Many external producers make secondary data available directly from the org that produce the data or through intermediaries called venders www.hoovers.com
- 16. Sources if secondary data Producers Categorize in five Publisher of book and periodicals, government sources, media sources, trade association sources and commercial sources Single source data Diverse types of data offered by a single company, usually integrated on the basis of a common variable such as geographic area or store www.caci.com www.mediamark.com
- 17. Sources if secondary data Panel data Refers to multi-dimensional data; consist of information of sampling unit for many dimensions across multiple time periods (Balance and unbalanced data) Scanner panel data Many retailer outlet provide consumer information etc