This document provides a summary of an analysis of discount trends for maintenance services conducted from 2013 to 2015. The analysis focused on the top three revenue generating product families. The methodology involved collecting data from various sources, cleaning and filtering the data, then segmenting and analyzing the data based on factors like product family, service level, territory, industry, and type of sale. Metrics like average and median discount percentages were used along with tools like Excel, Tableau and Rapid Miner. Correlation, regression and conjoint analysis methods were explored to understand relationships between variables and the influence of attributes on discount levels. Recommendations were developed for key stakeholders based on the findings.