The document provides instructions for an assignment on international marketing research. Students will be divided into groups to research a assigned webpage and present their findings on March 16th. The presentation should include an introduction to the webpage with its history, purpose and content. It should also explain how to access and pay for information on the webpage. Finally, the presentation must describe what types of economic, cultural, market and competitive information are available through examples. The document also lists sources for gathering secondary data on new foreign markets.

1. Workshop
Marketing research
INTERNATIONAL MARKETING

2. Instructions
1. Make groups of 4 or 5 students.
2. Research about the web page that is going to be assigned to your group and explore it.
3. Prepare a presentation to show the results of your research. This is going to take place on
March 16th.

3. What should the presentation have?
1. Web page introduction
1.1. Brief history of the organization or institution that manages the web page.
1.2. Purpose of the web page
1.3. Type of content that the page offers such as videos, graphics, statistics, images, etc.
2. How does the web page work?
2.1. How to access to information?
2.2. Requirements and payments for information.
3. Availability of types of information
3.1. According to the types of information discussed previously (Economic, political and sociocultural,
market conditions, technology and competitors), describe which types of information are available in
the web page and show them through examples.

4. Types of information to assess foreign
markets
Economic and
demographic
Cultural,
sociological and
political climate
Overview of
market
conditions
Technological
environment
Competitive
situation
Must be gathered for each new market

5. Sources of secondary data
http://goo.gl/N3MCt5
United States Census – Bureau: https://www.census.gov/
Commerce Department’s International Trade Administration: www.trade.gov/index.asp
Export-Import Bank of the United States: https://www.exim.gov
Central Intelligence Agency: https://www.cia.gov/index.html
World Trade Organization: https://www.wto.org/
Euromonitor International: http://www.euromonitor.com/
World Development Indicators Online: http://www.worldbank.org/en/publication/reference
Center for International Business Education and Research - Michigan State University:
http://globaledge.msu.edu/reference-desk
World Network of Chambers of Commerce and Industry: http://www.worldchambers.com/