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Libraries Leading the Way on the ‘Textbook
Problem’
Brendan O’Connell, Will Cross, Greg Raschke
North Carolina State University
From Caring to Responding to Leading
Revised View from the Library
 Libraries increase learning
technologies and curriculum support
role
 Education, outreach, and expertise
 Advocacy – Libraries’
developed expertise; offer
consultations
 Site on Alternative Models –
Aim was to educate, and
possibly persuade
 White paper on alternative
textbooks
 Resource for faculty seeking
alternatives
Course Books Efforts
 Libraries’ policy is to purchase
one copy of every required
textbook.
 % of titles circulating up each
semester – word of mouth
 Partnership with bookstore
 Helped, but not changing the
fundamental system.
Starting to Lead
 Putting our efforts into market
alternatives.
 Licensing and hosting introductory
Physics text
http://www.lib.ncsu.edu/etexts/Physics_Fundamentals/
.
 Hosting faculty authored texts and
chapters
 Print-on-demand with
Bookstore/Espresso Machine
 New market models with
FlatWorld and OpenStax
 Changing the market and the
model through incentives…
Starting to Lead
 Putting our efforts into market
alternatives.
 Licensing and hosting introductory
Physics text
http://www.lib.ncsu.edu/etexts/Physics_Fundamentals/
.
 Hosting faculty authored texts and
chapters
 Print-on-demand with
Bookstore/Espresso Machine
 New market models with
FlatWorld and OpenStax
 Changing the market and the
model through incentives…

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Libraries Leading the Way on the 'Textbook Problem'

  • 1. Libraries Leading the Way on the ‘Textbook Problem’ Brendan O’Connell, Will Cross, Greg Raschke North Carolina State University
  • 2. From Caring to Responding to Leading
  • 3. Revised View from the Library  Libraries increase learning technologies and curriculum support role  Education, outreach, and expertise  Advocacy – Libraries’ developed expertise; offer consultations  Site on Alternative Models – Aim was to educate, and possibly persuade  White paper on alternative textbooks  Resource for faculty seeking alternatives
  • 4. Course Books Efforts  Libraries’ policy is to purchase one copy of every required textbook.  % of titles circulating up each semester – word of mouth  Partnership with bookstore  Helped, but not changing the fundamental system.
  • 5. Starting to Lead  Putting our efforts into market alternatives.  Licensing and hosting introductory Physics text http://www.lib.ncsu.edu/etexts/Physics_Fundamentals/ .  Hosting faculty authored texts and chapters  Print-on-demand with Bookstore/Espresso Machine  New market models with FlatWorld and OpenStax  Changing the market and the model through incentives…
  • 6. Starting to Lead  Putting our efforts into market alternatives.  Licensing and hosting introductory Physics text http://www.lib.ncsu.edu/etexts/Physics_Fundamentals/ .  Hosting faculty authored texts and chapters  Print-on-demand with Bookstore/Espresso Machine  New market models with FlatWorld and OpenStax  Changing the market and the model through incentives…

Editor's Notes

  1. Driven by student advisory groups and action. Multiple ways to approach the issue. Electronic reserves. Communication and white paper for options. Web presence and advocacy. Purchasing print textbooks.  Practical savings. New market models. Incentive program.
  2. We quickly evolved from caring to responding to student concerns about textbook affordability and access. Initially we did not pay incredibly close attention to the “textbook problem”. We lacked bargaining power and market to make a direct impact on pricing and believed it was on the teaching and curriculum side – not library issue. Of course, we were early adopters of e-reserves and opened the first scholarly communication center staffed by a trained copyright expert to promote open dissemination, but it was not until the combination of the financial crisis in 2008 and growing campus concerns from students and their families about the costs of textbooks that we began to engage more deeply. We started by attending student government and various advisory meetings in 2008 regarding the cost of textbooks. Our Associate Director for Collections was assigned to a student-led committee (final image) and that helped us realize how much frustration existed among students and how ripe the environment was for change. As student frustration and feedback grew – we decided to step into the issue. Not at the core of pedagogy or textbook adoption, but we knew we could help.
  3. Advocacy – “soft marketing” - we developed expertise , built a simple web site, and provided one-on-one consultations. Faculty read site and that led to further conversations about options for textbooks.