This document provides information about a 15-day acceleration program called EIA. It includes details like having 100 startups, 12 VCs, 500 participants, and speakers from top institutions. The program consists of 70 sessions over 3 weeks covering topics such as team formation, prototype launch, and pitching to investors. It also discusses the importance of innovation, ambition, risk-taking, experimentation and trends like artificial intelligence, drones, virtual reality and more. Quotes throughout encourage ambition, failure and thinking 10x rather than incremental changes.

1. How to survive @ EIA?
Alar Kolk
President, EIA

2. Playbook
Platform
EIABot
100
startups
12
VCs
500
Participants 30
Speakers
100
Mentors
50% from
Silicon Valley
100+
Universities

3. 15 DAYS OF INTENSIVE TRAINING & ACCELERATION: 70 SESSIONS
Speakers, professors & corporates from top institutions shape the acceleration
Customer Discovery
Team Formation
Prototype & Launch
Business Model
Pitch to VCs = $€£
Get 1000 Customers
Week 1 Week 2 Week 3

4. IF YOU CAN DREAM IT,
YOU CAN DO IT.
ENZO FERRARI

5. IF YOU DON’T BUILD YOUR DREAM,
SOMEONE WILL HIRE YOU TO BUILD THEIRS!
YOU‘LL BE BUSY IN SOMEONE
ELSE'S DREAM.

6. THE THREE MOST
HARMFUL
ADDICTIONS ARE
HEROIN,
CARBOHYDRATES,
AND A MONTHLY
SALARY.

7. WHAT INNOVATION
WANTS?

8. INNOVATION IS AN INVENTION, PAIRED WITH A
PROCESS AND A MARKET
Innovation Ambition
Customer Development
NPD, Design, CX,
Commercialisation
PROCESS
Product, Service
INVENTION
Customer
User’ Problem
MARKET
ENTREPRENEURSHIP

9. Innovation wants…
Ambition & Vision1

10. „INTELLIGENCE
WITHOUT AMBITION IS
A BIRD WITHOUT
WINGS“
SALVADOR DALI

11. $1,350 IN CAPITAL TO START
APPLE, THE 20-YEAR-OLD STEVE
JOBS SOLD HIS VOLKSWAGEN
MICROBUS, and STEVE WOZNIAK
SOLD HIS HEWLETT-PACKARD
CALCULATOR.
Entrepreneurial risk-taking

12. THINK 10X, NOT 10%

13. Innovation Ambition
10X Cases
Source: Omar Mohout, 2015

14. THE GREATEST DANGER FOR
MOST OF US IS NOT THAT OUR
AIM IS TOO HIGH AND WE MISS
IT, BUT THAT IT IS TOO LOW
AND WE REACH IT.
MICHELANGELO

15. A DISRUPTIVE INNOVATION CREATES A
NEW MARKET, DISPLACING ESTABLISHED MARKET LEADERS. A
PROCESS WHICH MAKES SOLUTIONS MORE SIMPLE, CHEAPER
AND ACCESSIBLE.
Broken
Trust
Many
Intermediaries
Limited Access
Expensive
Complex Product
Experience

16. EXTREME
AFFORDABILITY

17. AIM TO SOLVE
1B PROBLEM

18. Mosquito Bite Problem
Innovation Ambition
Source: Omar Mohout, 2015

19. Shark Bite Problem
Innovation Ambition
Source: Omar Mohout, 2015

20. Innovation wants…
Ambition Vision1
RISK - TAKING2

21. THE IBM SYSTEM 360
DEVELOPMENT COSTS TOPPED
$5B — HALF THE COST OF THE
ATOMIC BOMB AND TWICE IBM’S
ANNUAL REVENUE AT THE TIME.
Innovate or Die

22. Emilio Paolucci
„CONTINUOUS LEARNING IS
THE MINIMUM REQUIREMENT
FOR SUCCESS IN
ENTREPRENEURSHIP“

23. FAIL FAST.
FAIL CHEAP.
FAIL EARLY.
GO OUT TO FAIL.
Follow The Innovation F-word!

24. „FAILURE IS AN OPTION HERE.
IF THINGS ARE NOT FAILING,
YOU ARE NOT INNOVATING
ENOUGH.“
ELON MUSK

25. „FAILURE IS AN
EVENT NOT A
PERSON”

26. Innovation wants…
Ambition & Vision1
RISK - TAKING2
ENTREPRENEURS3

28. EXPERIMENTAL MINDSET
THERE IS NO INNOVATION WITHOUT EXPERIMENTATION

30. “FAKE IT TILL YOU MAKE IT”
Small Budget Rapid Prototyping – Low Fidelity

31. Experiments
DROPBOX: “FAKE” MVP TESTING
Assumption Testing
PROMOTE THE PRODUCT
CREATING A NEW TYPE OF CUSTOMERS-
People didn’t know that they have file sharing problem
COLLECTING FEEDBACK FROM INTEREST GROUPS

32. Experiments
BLOCKS: PRE-SALES
Crowdfunding
DISCOVERY OF CUSTOMER PREFERENCES
CREATING A NEW TYPE OF CUSTOMERS
RAISED $1,613,874 USD ON KICKSTARTER PREORDERS
Best way to apply:
SPOT A NEW/CHANGING TREND IN A CUSTOMER BEHAVIOR

33. Acceleration
THE BEM MODEL
Benchmark:
What is the most similar application, design or UI/UX we can
copy to make our solution foundation.
Existing resources:
What resources have already been developed that
we can use with no extra effort for my prototyping (Github, etc.)?
Multiply resources:
How to add extra resources to development work with
minimum spend (Freelance, Upwork etc.)?

34. FUTURE TECH & TRENDS
THERE IS NO INNOVATION WITHOUT EXPERIMENTATION

35. How to Hack Your
Consciousness…

37. An Italian surgeon has renewed his promise to perform
the world's first head transplant after a 'proof-of-
concept' experiment on a dog

38. Trends
VIRTUAL REALITY
Oculus Rift, March, $599 HTC Vive Pre, March
Sony PlayStation VR, H1 ‘16
Samsun Gear VR, $99
Microsoft HoloLens, 2016 $3,000 Google Cardboard, $14

39. Drones will deliver 86 % of the Amazon
shipments to customers, in less than 30
minutes
Skype co-founders announce the
introduction of self-driving delivery
robots.
Trends
DRONES

40. ARTIFICIAL
INTELLIGENCE
IS THE FUTURE OF
BUSINESS

41. 10 X Innovation Ambition
AI Financing History

42. WHY ARTIFICIAL
INTELLIGENCE
FUTURE OF
GROWTH

43. Henn na Hotel AI robots reduce 90% of manpower to be “the
most efficient hotel in the world” - "The Ultimate in Efficiency.“

44. ADVANCES IN NATURAL LANGUAGE
PROCESSING AND VOICE
RECOGNITION ENABLE
CONVERSATIONAL SPEECH WITH
ONLY 5% ERROR RATE
AI IS THE NEW UI

46. NEW PRODUCTS &
SERVICES THAT LEARN &
ADAPT AUTONOMOUSLY

47. 47
“Over time, the computer will be an intelligent assistant helping you
through your day. We will move from mobile-first to an AI-first world.”
- Sundar Pichai, Google CEO

48. 10X GROWTH
CHATBOTS

49. CHATBOTS BECOME
ENTERTAINERS
Jessie Humani is a chatbot
developed by ex-Pixar CEO and
demonstrates next generation
entertainment model based on
automated conversation
stories.

50. CHATBOT
INTERFACES ARE
MORE ENGAGING
Sephora chatbot has 40%
completion rate > 3 X higher
than industry standard.

51. EIABot
EIABot is your personal assistant
through the program with a purpose
to anticipate any information you
might need.

52. PREDICTIONS FOR 2022
50% of customers will select AI based services
50% interfaces will not have a screen
50% employees work with digital assistants
1
2
3

55. THANK
YOU
# eia2017italy
# eiamoments