Riccardo Ocleppo - Crating Your Own Company

1. Creating your own company
Tips from my experience with Docsity
Riccardo Ocleppo, Founder of Docsity.com

2. Schedule
1. My background
2. About Docsity
3. How to analyze business ideas
4. Getting started with Docsity
5. Changes I ended up making
6. Tips
7. Q&As
2min
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5min10min10min10min10min10min

3. 1. My background
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4. • Riccardo Ocleppo, 32 yo, Electronics Engineer
• Politecnico di Torino, London Business School, Insead
• Formerly, a freestyle skier before breaking my legs twice
About myself
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5. 2. About Docsity
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6. A "content based" student community

7. 3. How to analyze
business ideas
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8. Good entrepreneurial ideas…
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Address a clear customer need …
… poorly addressed by current products/services …
… where you can bring an added value …
… and disrupt current solutions through innovation …
.. while creating a sustainable leadership position …

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The need
Is there a need among my target
audience to be satisfied?

10. The competition
Who are current players? How
they address these needs?
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11. Your added value
Ask yourself: "Will my core capabilities
help me build an innovative solution?"
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12. Sustainability
Can I build a sustainable leadership
position and take economical
advantage of it?
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13. Is the market appealing?
Niche market
Universities,
MOOCs
StudentsStudents
Other websites
A comprehensive model
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14. Let’s do it!
It finally came out from the funnel
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15. 4. Getting started with
Docsity
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16. Alternative A:
Find money from investors
Alternative B:
Build the Minimum Viable Product
(MVP) investing your own money
Expensive
Not Yours
Yours
Cheaper
Initial funding
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17. 1. Very clear goal
2. Very simple feature list
3. Very clear KPIs
Building your MVP
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18. Docsity's MVP
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19. Success
Great product/service
Go-to-market strategy
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20. 1. Be in the right place
Marketing with low budgets
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2. Stand out from the crowd

21. Marketing (guerrilla)
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22. 5. Changes I ended up making
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23. Even very good ideas have to evolve and
adapt to the ever-changing scenario.
Evaluate new value propositions along the
way, even in contrast with your initial idea.
Adapt / Evolve
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24. Questionnaires (users)
Statistical data (user behavior)
What can be improved?
What’s missing?
What doesn’t work?
Database
Web analytics
Get Feedbacks
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25. Users tend to suggest incremental
improvements.
Radical improvements mostly come from an
entrepreneurial vision
What users don’t say
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26. Document sharing platform
Support students all the way
through exam preparation
Changes: the concept
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27. Italian university students
Global reach
Changes: geography
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28. 6. Tips
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29. Final tips
• VC funding not necessarily the best thing
• It is good to learn from failures … But it is better not to
fail!
• Focus
• Don't rely (too much on) others
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30. Thank you!
riccardo@docsity.com