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Innovation 1918 - 2018
Entrepreneural University For Science

                  Alar Kolk
  President, European Innovation Academy
 Vice Rector, Innovation & Internationalisation
Welcome to Tallinn University of
   Technology, Tallinn Tech!
We welcome
 students and
speakers from
 30 countries!
Teach in every decipline:

•   Innovation
•   Ideas, Trends
•   Business Models
•   Entrepreneurship
Change has changed...
      Gary Hamel
Technology change…
Who?
Which new customer segments will emerge
in the next 5 years?
YUPPIES          Youg Urban Professionals

YUFFIES          Young Urban Failures

MOBY/DOBY        Mom/Dad Older – Baby Younger

WOOFS            Well Off Older Folks

SKIPPIES         School Kids with Income +
                 Purchaing Power
SANDWICHERS      Adults caught between caring their
                 children and their older parents
Customer & Idea Discovery
ARE YOU
SOLVING THE RIGHT
PROBLEM?
Most firms are not and that undermines
their innovation efforts…
Indeed, when developing new products, processes, or even businesses,
most companies aren’t sufficiently rigorous in defining the problems
they’re attempting to solve and articulating why those issues are
important. Without that rigor, organizations miss opportunities, waste
resources, and end up pursuing innovation initiatives that aren’t aligned
with their strategies.

“If I were given one hour to save the planet, I would spend 59
minutes defining the problem and one minute resolving it,”
Albert Einstein said.
Japan Railways East Japan Water
New Normal   Business, installed in its railway
             stations vending machines for drinks.
             Not only does it serve drinks, it
             intelligently suggests and displays what
             your sex and age group buy via
             statistical data from its database. The
             "recognition" is about 75 percent
             accurate. The machine is armed with
             face       and      body      recognition
             camera/software and WiMAX, the new
             3.9G wireless communication allowing
             its operators to change the display to
             meet purchasers' profiles. It is
             evidence of how "suggestive selling"
             will become more intelligent and
             natural in all areas of our daily life.


                 New Standards
Pistorius, a double-
             amputee who runs
             on carbon-fiber
             blades and whose
             fight to get to this
             point has often felt
             more like a
             marathon than a
             sprint.




New Normal
New Normal   Usenix Security had a
             team of researchers use
             off-the-shelf technology
             to show how vulnerable
             the human brain really
             is. With an EEG
             (electroencephalograph)
             headset attached to the
             scalp and software to
             figure out what the
             neurons firing are trying
             to do, it watches for
             spikes in brain activity
             when the user
             recognizes something
             like one's ATM PIN
             number or a child's face.
3D Print of your unborn baby: ultrasound image based
Towards Technological Singularity
Today this
  small
robot will
  make
 56 000
 pictures
 indside
   me.
DEVELOP INTERDICIPLINARITY
Team marriage:
• Find your team
• Name your team
• Signe it to the
   hockey stick
Innovation and Failure
                 Alar Kolk
   President, European Innovation Academy




      http://www.innovationacademy4u.com
„Failure is an
 event not a
  person”.
Why 90% of
                          new products
                          and services
                             fail…

                         …and You need to practice
                            Innovators’ Failure
                                Pitching!!!

Challenge Yourself @ European Innovation Academy!
Fail fast.
Fail cheap.
Fail early.
Go out to fail.
           Follow The Innovation F-word!
James Bond Innovation Challenge
            •   Rapid prototyping
            •   Bullet speed problem solving
            •   Master of high tech
            •   Rival your competitors
            •   Smooth operator & networker




Challenge Yourself @ European Innovation Academy Sessions!
Failure is simply the opportunity to begin again,
this time more intelligently. Henry Ford
Bruce Lee - "Don't fear failure. — Not failure, but low
                  aim, is the crime.
    In great attempts it is glorious even to fail."
The greatest danger for most of us is not that our aim
 is too high and we miss it, but that it is too low and
              we reach it. Michelangelo
http://www.innovationacademy4u.com
Most businesses fail, so if you're going to succeed, it has to
  be about more than making money. Richard Branson
Team marriage:
• Find your team
• Name your team
• Signe it to the
   hockey stick
Why 90% of
                          new products
                          and services
                             fail…

                         …and You need to practice
                            Innovators’ Failure
                                Pitching!!!

Challenge Yourself @ European Innovation Academy!

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Alar Kolk Intro

  • 1. Innovation 1918 - 2018 Entrepreneural University For Science Alar Kolk President, European Innovation Academy Vice Rector, Innovation & Internationalisation
  • 2. Welcome to Tallinn University of Technology, Tallinn Tech!
  • 3. We welcome students and speakers from 30 countries!
  • 4. Teach in every decipline: • Innovation • Ideas, Trends • Business Models • Entrepreneurship
  • 5.
  • 8.
  • 9.
  • 10. Who? Which new customer segments will emerge in the next 5 years? YUPPIES Youg Urban Professionals YUFFIES Young Urban Failures MOBY/DOBY Mom/Dad Older – Baby Younger WOOFS Well Off Older Folks SKIPPIES School Kids with Income + Purchaing Power SANDWICHERS Adults caught between caring their children and their older parents
  • 11. Customer & Idea Discovery
  • 12. ARE YOU SOLVING THE RIGHT PROBLEM? Most firms are not and that undermines their innovation efforts… Indeed, when developing new products, processes, or even businesses, most companies aren’t sufficiently rigorous in defining the problems they’re attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that aren’t aligned with their strategies. “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said.
  • 13.
  • 14.
  • 15.
  • 16. Japan Railways East Japan Water New Normal Business, installed in its railway stations vending machines for drinks. Not only does it serve drinks, it intelligently suggests and displays what your sex and age group buy via statistical data from its database. The "recognition" is about 75 percent accurate. The machine is armed with face and body recognition camera/software and WiMAX, the new 3.9G wireless communication allowing its operators to change the display to meet purchasers' profiles. It is evidence of how "suggestive selling" will become more intelligent and natural in all areas of our daily life. New Standards
  • 17. Pistorius, a double- amputee who runs on carbon-fiber blades and whose fight to get to this point has often felt more like a marathon than a sprint. New Normal
  • 18. New Normal Usenix Security had a team of researchers use off-the-shelf technology to show how vulnerable the human brain really is. With an EEG (electroencephalograph) headset attached to the scalp and software to figure out what the neurons firing are trying to do, it watches for spikes in brain activity when the user recognizes something like one's ATM PIN number or a child's face.
  • 19. 3D Print of your unborn baby: ultrasound image based
  • 20.
  • 22. Today this small robot will make 56 000 pictures indside me.
  • 24. Team marriage: • Find your team • Name your team • Signe it to the hockey stick
  • 25. Innovation and Failure Alar Kolk President, European Innovation Academy http://www.innovationacademy4u.com
  • 26. „Failure is an event not a person”.
  • 27. Why 90% of new products and services fail… …and You need to practice Innovators’ Failure Pitching!!! Challenge Yourself @ European Innovation Academy!
  • 28. Fail fast. Fail cheap. Fail early. Go out to fail. Follow The Innovation F-word!
  • 29.
  • 30. James Bond Innovation Challenge • Rapid prototyping • Bullet speed problem solving • Master of high tech • Rival your competitors • Smooth operator & networker Challenge Yourself @ European Innovation Academy Sessions!
  • 31. Failure is simply the opportunity to begin again, this time more intelligently. Henry Ford
  • 32.
  • 33.
  • 34.
  • 35. Bruce Lee - "Don't fear failure. — Not failure, but low aim, is the crime. In great attempts it is glorious even to fail."
  • 36. The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo
  • 38. Most businesses fail, so if you're going to succeed, it has to be about more than making money. Richard Branson
  • 39. Team marriage: • Find your team • Name your team • Signe it to the hockey stick
  • 40. Why 90% of new products and services fail… …and You need to practice Innovators’ Failure Pitching!!! Challenge Yourself @ European Innovation Academy!