The document discusses the importance of open innovation and community engagement as antidotes to various business challenges faced today. It highlights the benefits of crowdsourcing and collaboration in reducing costs, decreasing time to market, and tapping into external talent. Ultimately, it emphasizes the need for businesses to adapt and innovate by leveraging shared resources and ideas from their communities.

1. Start Innovating Already.A Punk View of 13 Poisons to Open Innovation& Building Engaged Communities Lisa ThorellRutgers University PDS - Keynote Address, June 7, 2011Off the Grid PR

2. Build It All Yourself1POISONSource: © Henry Chesbrough, 2006Slow time to market High Fixed Costs Closed Pool of Talent

3. That model arose in the early 1900s.Concerns of the day were… Economies of scale – Coordinating large numbers of people – Limit Liability

4. Today we buy in more quickly…

5. We throw out more quickly…18 Months from purchase to discard of a cell phone for a person living in the US or UK. Months from purchase to discard for a cell phone user in Japan. The number of iPods you would own if you upgraded to every new iPod that had come onto the market from 2001 to 2009.1218Source: Rachel Botsman & Roo Rogers book ‘What’s Mine Is Yours: How collaborative consumption is changing the way we live (2011)

6. Creating 100 gigapascals of pressureSource: http://www.mckinseyquarterly.com/The_challenges_ahead_for_supply_chains_McKinsey_Global_Survey_results_2706Nov 2010

7. Also rocking our world…Source: McKinsey Quarterly Riding Asia’s Digital Tigers

8. Rocking it still more: Hyper InnovationSource: Adrian Ott, The 24-Hour Customer: New Rules for Winning in a Time-Starved Always-Connected Economy

9. What’s a way to go faster?Take in more ideas from outside?Spin out ideas for others to use?Solution: Punch more holes in the funnel.

10. Open InnovationANTIDOTESource: © Henry Chesbrough, 2006

11. Get to Market Faster

12. Break into Partner Markets

13. Transfer risk to someone else

14. Make your customers crazy-scream with rage… …If they can’t get your product.

15. Employees as Lifeblood2POISON Expensive fixed assets Salary independent of performance

16. As Bill Joy said,“There are always more smart people outside your company than inside it.” Bill Joy, Founder, Sun Microsystems Partner, Kleiner Perkins

17. Crowdsourcing:Lifeblood on steroidsANTIDOTEExample: Netflix $1 Million ChallengePay only on PerformanceOff the Grid PR

18. Crowdsourcing:Netflix $1 M ChallengeANTIDOTENetflix $1 Million Challenge55,000 Engineers EnterA huge virtual workforce Decrease HR costs: Talent finds you!

19. Crowdsourcing:Netflix $1 M ChallengeANTIDOTEMovie Recommendation Engine Improved 10%Problem Solved: 5 2 years Decrease Time to Market

20. 3The Human Resources Department

21. Hire People HR would Never HireANTIDOTE

22. People HR would Never HireANTIDOTE1760 A self-educated clock maker invents longitude1990’s Design firm Ideo creates up the best-selling kid’s toothbrush by working with anthropologists A home-schooled coder invents WikiLeaks 2007 An oil-industry outsider provides the solution for cleaning up oil spills borrowing from the concrete industry..

23. Diversity + Will-to-Win Trump SuperstarsANTIDOTEOff the Grid PR

24. Trad Market Research4InterviewsSecondaryResearchRoundtablesFocus GroupsSurveysGreat…brilliant clarity on the past Usually company internalBudget-constrained sample size

25. Customer CrowdsourcingANTIDOTEUp-to-minute 24 x 7 customer feedbackCommunity vettedSocial Proof of Open BrandMyStarbucksideaBuild it? No!

26. Customer CrowdsourcingANTIDOTEOver 100,000 ideas

27. 100 ideas launched

28. Note Starbucks did not build this. They license the platform from SalesForce.comMyStarbucksideaBuild it? No!

29. ProfitabilityAnimate with Annual Report, Investors, SEC sliding up under NI.You own a company thatsells a product, like tee-shirts5Limits Shape-Shifting

30. Makes C-levels risk-averseYou run a community thathappens to sell tee-shirtsANTIDOTEDecreaseTime to MarketSource: http://www.ithnk.com/category/co-creation/

31. Share Community II(The Sequel)Play your community forward (new markets)ANTIDOTEAdvertiseAdvertiseDell laptops – Havaianas flipflops– Griffin iPhone accessories

32. Your BalkanizedWeb 1.0 Website 1.0)6You control. You make your customers come to you.

33. Problem: In 2008 the average public radio station listener visited their local radio station website only 2x per month.Source: http://www.slideshare.net/davewrightjr/redesigning-nprorg

34. Different NPR Customers needed Different news formatsDifferentplatforms

35. GiveItAway GiveItAwayGiveItAway Now NPR Content For Free400,000 new stories

36. 500,000 audio files

37. 30,000 blog posts

38. Content from dozens of NPR station affiliatesANTIDOTE

39. An Open API for Developers to AccessResult: more formats, more platforms

40. Source: http://www.npr.org/templates/archives/archive.php?thingId=125099093

41. Business as Usual77Own the facilityBuild out a kitchenOperate set hoursServe familiar foodCharge as much as the market will bear.Advertise in newspapers and radioOff the Grid PR

42. Business Unusual: LudoBitesRestaurant/ KitchenOperate StdBusiness Hrs.ChargeMarket PricesServe FamiliarFoodAdvertiseBorrow SomeoneElse’sKitchenAnnounce by Surprise +Limited openingPay ForwardSavingsServe One-of-a-KindFoodUseSocial MediaChef Ludo’s famousCheese CupCake

43. TheEconolapse“The main reason to thinkoutside the boxis there is no more oxygen leftinside the box.”.Lisa Thorell

44. You need to own it to sell it.8Under-utilized assets Sitting inventory

45. The The New Share EconomyANTIDOTEYou broker others’ owned spaces.

46. Better than Zipcar…ANTIDOTEExample companies how they do it.You can broker others’ under-used cars.

47. ANTIDOTEExample companies how they do it.Saatchi & Saatchi showed you can even broker ad space in Out-of-the-Office email auto-replies.

48. ANTIDOTEExample companies how they do it.To cost-share its rent fees, Best Buy is offering shelf space to other retailers.

49. IP Control & Lawyers9

51. Strategically Mine KnowledgeANTIDOTESource: http://blogs.hbr.org/cs/2011/05/stop_obsessing_with_ip_rights-.html

52. Netflix again…ANTIDOTEDatabase SharedSolutionGainedSolution Shared

53. ToToxic Boxes10Net IncomeSalesRevenueTaxesOperating ExpensesCost of SalesRegarding your industry cost structure as immutable & unassailable.

54. The monsters who guard the Net Income boxIt’s not that I’m against fiduciary responsibility. It’s the fear of shape-shifting and risk aversion that the monsters can engender.Net income can beIncreased by payingattention to other boxes…Annual ReportSECInvestorsNet Income

55. Exploring NonToxic Boxes: Service Blueprinting ANTIDOTEhttp://priyankashetye.com/html/medsystem.html

56. Business is serious stuff…11

57. Gartner Forecasts 50% of Businesses will Gamify by 2015ANTIDOTEUse of leaderboards to inspire frequent use & competence-by-competition.Reward points that can be converted to product upgrades or discounts .Badges for frequent contributions, levels achieved, other milestones.

58. How Many Prizes did Netflix Give away?ANTIDOTEhttp://offthegrid-pr.com/socially-responsible-pr/2009/9/28/six-marketing-lessons-of-the-netflix-crowdsourcing-experimen.html

59. The Excruciating Politeness of Poser Innovation12Observation: OI consultants tend to PR their best client case studies.OpenInnovationWhitewashing ->