1. The document discusses efficiently and effectively using social media as a business tool. It outlines a presentation given by Jochem Koole, an independent social business strategist. 2. The presentation provides theoretical background on social media and outlines a five-step process for successfully using social media. This includes optimizing profiles, networks, collecting content, creating and distributing content, and dialogue. 3. Specific examples are given for how the Dutch chapter of INSEAD alumni (IAANL) can set goals and use social media to increase event attendance, paying members, and website visits/activity.

1. Efficiently & effectively using social media
#SMSZI - JochemKoole.nl
April 22nd, 2014

2. - Independent social business strategist
- Help B2B service providers successfully
use social media as a business tool
- Until the summer of 2013: Deloitte
Now: Grant Thornton, Loyens & Loeff,
Microsoft, PostNL, and IAANL
Jochem Koole
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3. - Most of you did an MBA at INSEAD
- A lot of you started their careers at McKinsey
- Nearly all of you are entrepreneurs
- Each one of you has over 500 LinkedIn connections,
A network of roughly 40 million (!!!) people
About you
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4. First half - Theoretical background
- The Big Shift
- Three levels in every social medium
- Successfully using social media (as a business tool)
Second half - Practical assignments
- Five steps to success
- Next steps
Today
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5. Warning: it‟s not rocket science!
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6. Specific examples
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7. The Big Shift
“So what!?”
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8. Adapt or die
VS VS VS
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9. The Big Shift
From knowledge stocks to knowledge flows
From man power to digital power
From efficiency to scalable learning
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10. From knowledge stocks to knowledge flows
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11. #SMSZI - JochemKoole.nl
From man power to digital power

12. #SMSZI - JochemKoole.nl
From efficiency to scalable learning

13. So, what does this have to do with social media?
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14. #SMSZI - JochemKoole.nl
Social media

15. Social media are „just‟ tools…
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16. The social internet on the other hand, is here to stay
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17. #SMSZI - JochemKoole.nl
Level 1 - Users and their profiles

18. Level 1 - Users and their profiles
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19. Level 2 - Connections
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20. Level 2 - Connections
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21. Hyper distribution
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22. Level 3 - Groups
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23. Level 3 - Groups
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24. Search functionality
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Search

25. #SMSZI - JochemKoole.nl
Search functionality

26. Social media are excellent tools
To listen to your target audience
To establish and intensify relationships
To showcase yourself, your knowledge, and expertise
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27. Time is the only limiting factor
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28. Determine your goal(s)
What are you trying to achieve?
Who are involved?
Why are you looking to achieve this?
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29. Goals for IAANL - What?
Increase event attendance & number of paying members
Increase visits to INSEADAlumni.net and activity
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30. All of you!
Goals for IAANL - Who?
#SMSZI - JochemKoole.nl

31. Goals for IAANL - Who?
#SMSZI - JochemKoole.nl
Your personal target IAANL audience
Who are they?
Which demographic & sociological features apply to them?
What is on their mind?
What is their biggest issue / challenge?

32. - To build a sustainable INSEAD alumni network
in The Netherlands
#SMSZI - JochemKoole.nl
Goals for IAANL - Why?

33. Social business goals
Step 1 –
Optimize profile
Step 2 –
Optimize
network
Step 3 –
Collect content
Step 4 –
Create & distribute
content
Step 5 –
Dialogue
Successfully using social media (as a business tool)
#SMSZI - JochemKoole.nl

34. Short break
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35. Social business goals
Step 1 –
Optimize profile
Step 2 –
Optimize
network
Step 3 –
Collect content
Step 4 –
Create & distribute
content
Step 5 –
Dialogue
Successfully using social media (as a business tool)
#SMSZI - JochemKoole.nl

36. Step 1 - Optimize profile
#SMSZI - JochemKoole.nl
Indicate whom you‟re helping
with what

37. Step 2 - Optimize network
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38. Step 3 - Collect content
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Get content from your personalized feed

39. #SMSZI - JochemKoole.nl
Your favorite websites in Feedly
Step 3 - Collect content

40. #SMSZI - JochemKoole.nl
All content on your favorite subjects
Step 3 - Collect content

41. Make sure your content…
- Is current
- Teaches your target audience something new,
or helps build trust / relationships,
or motivates your target audience into action
- Is adjusted to possibilities and restrictions of the tool
- Is really valuable to your target audience
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Step 4 - Create & distribute content

42. #SMSZI - JochemKoole.nl
Step 4 - Create & distribute content

43. #SMSZI - JochemKoole.nl
Step 5 - Dialogue
- Not only start conversations, contribute to them as well
- Like, Comment and Share
- Don‟t forget to (@) Mention people

44. #SMSZI - JochemKoole.nl
Step 5 - Dialogue

45. Only 48 hours left…
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46. - Learn from each other
- Geert‟s here to help!
- Learn from Collaborne Knowledge Base for IAAF
- Submit issues with Collaborne Support
Use available resources
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47. Free tips and downloads on JochemKoole.nl
Nice to connect on LinkedIn, Twitter, Google+
or INSEADAlumni.net
Or Jochem@JochemKoole.com
+31(0)6 47 39 48 45
Thanks for your attention!
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48. The images in this presentation
are substitute to a Creative Commons license
and therefore
can be used and adjusted for commercial purposes
Disclaimer
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