This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create CommunityTradeshowGuy Exhibits
Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. Slides (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, Oregon
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create CommunityTradeshowGuy Exhibits
Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. Slides (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, Oregon
American League of Lobbyists Presentation on Social MediaMolly Nichelson
Here is a presentation I made to the American League of Lobbyists on May 10, 2010 on using social media for grassroots. Feel free to contact me with any questions!
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Manchester metropolitan university careers weekTom Mason
Delineo advertising: Our social media manager Tom Mason spoke at the Manchester Metropolitan Careers Employability Week on how to use social media to job hunt.
A presentation I gave today (30/6/10) at the Futurising Conference in London on using social media for 'self promotion' or more specifically how you can use social tools to further your career. Note, most of the images click through to web pages.
American League of Lobbyists Presentation on Social MediaMolly Nichelson
Here is a presentation I made to the American League of Lobbyists on May 10, 2010 on using social media for grassroots. Feel free to contact me with any questions!
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Manchester metropolitan university careers weekTom Mason
Delineo advertising: Our social media manager Tom Mason spoke at the Manchester Metropolitan Careers Employability Week on how to use social media to job hunt.
A presentation I gave today (30/6/10) at the Futurising Conference in London on using social media for 'self promotion' or more specifically how you can use social tools to further your career. Note, most of the images click through to web pages.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Pete Wiltjer co-presented at the Professional Skills Workshop on 'Using Social Media for Networking & Job Hunting', Oct. 16 @ Northwestern University's Kellogg Business School.
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Using social media_in_your_job_search_v4_2_sepMike Lally
Latest version of a presentation that walks through both using social media in your job search and using social media to manage your career and online reputation.
Beyond LinkedIn: Leveraging Social Media to Build Your Professional BrandSt. Nick Media Services
It's not just for corporations, brand building can benefit every individual and help achieve both personal and career goals. Social media is more than a frivolous activity. It's more than wasting time gossiping with friends as so many people believe. It is instead a critical tool which can help you achieve your 2015 New Year's Resolution - build my professional brand.
The degree show is a celebration of the completion of your degree and the start of your career. But can it change your future? What might happen at the show – and, more importantly, how can you help make it happen? Hear from alumni that have been through the degree show process, what it has lead to and their tips to make your show a success.
UAL alumni Mike Ballard speaks about his experiences of selling at his degree show and subsequent shows, how he approaches selling and his tips about selling for student and graduates
Vance Crawley, Business Advisor, HMRC.
Vance talks about registering as self employed in order to sell, the advantages of doing this, and how the process works.
Who is your audience and how do you get them at your show? This ECCA workshop helps you to create a simple marketing action plan to help decide who you are trying to attract, what you want to promote specifically and how you will achieve this on a tight budget. Getting the audience of your choice, appropriate to your work and future career goals, will be the first step in ensuring you’re launching and raising your profile beyond your degree show.
Who is your audience and how do you get them at your show? This interactive workshop will help you to create a simple marketing action plan to help decide who you are trying to attract, what you want to promote specifically and how you will achieve this on a tight budget. Getting the audience of your choice, appropriate to your work and future career goals, will be the first step in ensuring you’re launching and raising your profile beyond your degree show.
You need to plan your show. But where do you start? This hands-on workshop will touch on the A-Z of planning events and projects, and you will leave with a more concrete idea or plan on how to get started!
Joe Wade, Director, Don’t Panic
Joe speaks about how Don’t Panic promote events through their marketing agency and the important role of social media and using the web effectively.
Carla Guler, LCF graduate, FdA Fashion Styling and Photography (2010)
Carla will be speaking about her experiences using Showtime to showcase her portfolio and the opportunities it has brought her.
Is it just luck if you get picked up by a collector at your Degree Show? Or do collectors specifically choose which shows to attend, know what they want to buy and how much they want to spend? Do they already have their eyes on particular student artists? Find out directly from British Art collector Chris Ingram about why he started collecting and how he makes his choices.
Peter Fraser of Insight Education [www.insighteducation] and Tiresias Media [www.tiresiasmedia.com] talks about the comparative advantages of crowd funding versus conventional fund raising channels.
Your degree show is the first big opportunity to launch yourself as an artist. You can make contacts, secure further shows, meet collectors and sell your work. Find out how you can get the most out of your degree show and lay the foundations of your career.
Running events to promote or create work - Peter Fraser , Director at Insight Education & Tiresias Media.
www.eastlondondesignshow.co.uk
Part of Enterprise Week 2010
3. 1 - Facebook nation
Facebook now reaches almost half the
UK population
One in six Internet pages viewed is on
Facebook
4. The newspaper market in every OECD country shrunk 2007-2009, in the
case of the UK -21%
2) Newspaper death watch
5. Newspaper death watch
The newspaper
audience is literally
dying out - 32% of
under 25s read a print
publication every day,
compared to 60% of
over 55s.
By comparison, 80% of
under 25s use their
mobile every day and
79% PC+Internet
6. The rise of media stacking
83 minutes a day is
spent consuming two
different types of
media concurrently -
in particular TV +
Internet)
7. The social media boundary is moving beyond
‘boomers’
The fastest growing group on
Facebook is women 45+,
more baby boomers in their
50s are starting to adopt
social media, putting the
boundary at people in their
60s
8. Search in decline (for brands, not for news)
The total volume of searches is
down 16% in the US with social
media playing a part. But -
more people are searching for
news online
9. People believe their online friends - even if
they’ve never met them
Harris Survey from the US, %
influenced to use products by
different media. For the under
35s:
Social media friends 50%
Newspaper reviews 45%
Blog reviews 41%
Celebrities 17%
10. How can you take advantage of this
personally?
12. The results?
• $6 in Google Ad Words for five
creative directors, resulted in:
• Four job interviews
• Two job offers
• 700k+ YouTube views
• Countless blog and online
coverage
13. My Google search profile
I’ve got an extensive digital
footprint, as you’d expect - I’m
also easily found due to an unusual
name. But I could do better, over
half the links on here point to
things from my previous job 6+
months ago
However, I’ve won at least one
piece of business when someone
Googled me (and a colleague from
Rabbit) to make sure we really
were active in social media
14. Where to find me
• Twitter - twitter.com/dirktherabbit
• Blog - liesdamnedliesstatistics.com
• LinkedIn
• Netvibes - netvibes.com/dirkthecow
• Slideshare - dirkthecow
• Flavors.me/dirktherabbit
• (Also Foursquare, Gowalla)
• I am on Facebook...but have enabled all the privacy settings, and encourage
anyone using social media professionally to do the same!
15. From Rabbit - we generally hire via social
media
Two people we hired via social media - @louisedoherty (director and founder Rabbit),
@zoewithdots (consultant, found when we were looking for a graduate - our starting point was
to go through our existing Twitter lists). We took people we already knew online - and will
probably continue to go so going forward
16. And we’re not alone...
Challenger, Gray and Christmas did a
survey on the most effective way of
getting a job among HR managers.
Bottom came the old school methods
of classified ads - classifieds having
once been the lifeblood of regional
papers - and turning up at a job fair.
17. And we’re not alone...
• A US survey from careerbuilder.com:
• 45% of employers will research a candidate via social media: 29% use Facebook, 26% use
LinkedIn and 21% use MySpace, the survey found. One-in-ten (11% ) search blogs, while 7%
follow candidates on Twitter
• 53% of survey respondents rejected candidates because they posted provocative or
inappropriate photographs or information.
• 44% passed on a candidate because they saw content related to the person drinking or
using drugs.
• 35% rejected candidates because they bad-mouthed their previous employer, co-workers or
clients.
• 24% rejected a candidate because that person lied about his/her qualifications.
• 20% did not hire a candidate because social media revealed that person had shared
confidential information from a previous employer
18. Why is a good online footprint important?
• It gives an idea of your personality - much more than a CV (or printed
document through the post) ever will
• It shows how you communicate and your interests
• It’s convenient - click through links to find out more
• If a job seeker - it shows you are proactive
• It protects your search engine reputation (which is your reputation)
19. But it’s important to get
what you say absolutely
right
(When looking at an online profile or website): “Customers make a decision within
50 milliseconds about whether or not they trust the firm, and want to do business
with them...or not.”
(Brandflakesforbreakfast)
26. Blogging tools - good for expressing ideas, showcasing
expertise...but update at least once a week
Tumblr - Online
scrapbook
Posterous - Light,
easy to use
blogging platform
Blogger and
wordpress -
blogging tools
27. Using Twitter
Disproportionately
used by so-called
‘influencers’
Unlike Facebook,
acceptable and
normal to connect
with strangers
Use of lists - a very
powerful
networking tool
28. • Create a biog and profile that tells people a bit about yourself with link
• Select 50 people you’d like to follow - mix of industry influencers (use lists)
and people you know
• Grow your follower / following list organically - don’t (e.g.) follow 500, and
only have 50 following you back
• Listen but say something too - people won’t follow back a blank page
• Start by responding to what people are saying (means they will see you),
then move onto to posting links / interesting news
Starting a Twitter profile
29. LinkedIn
• Bottom line - make sure you have a profile. It can serve as a substitute CV
(send out the link)
• Fill in all the career information, find people from previous jobs / companies
• If a small business, claim it on LinkedIn
• Don’t be shy to ask for recommendations - what people say can be used in
future job applications
• Link to blogs, presentations etc on LinkedIn
• Join the special interest groups
30. And what about
Facebook?
In a word - don’t.
By all means, like
Facebook fan pages, or
create your own. But
when it comes to yourself,
think about ticking all the
privacy settings
Go to http://
www.reclaimprivacy.org/
to check your Facebook
settings
31. Thank you for your
time!
Contact me - email dirk at therabbitagency.com