Get serious about social! Who has time to login to different networks – Facebook, Twitter, LinkedIn, Google+, etc.? Come to our seminar and join the 10+ million professionals who trust Hootsuite. Simply your life with Hootsuite, the leading social media dashboard that allows you to manage multiple networks, schedule messages, engage your audiences and measure ROI from one place!

1. How Social Media Can Help
Your Small Business Succeed
October 21st, 2014
Marki Lemons-Ryhal, M.B.A., CDEI
HootSuite Partner, Hootsuite Ambassador
Hootsuite Media, Inc.
@MarkiLemons

3. Talk Overview
• What is Social Media and why is it important?
• Social Media Networks and Demographics
• Social Media Marketing Strategies & Tactics
• Social Media Sales/Support Strategies & Tactics
• Example Execution Plans
• References / Case Studies
@MarkiLemons

4. The What’s and Why’s of Social Media

6. Social Media: Personal vs. Business
@MarkiLemons

7. Social Media: Personal vs. Business

8. Social Media: Easy to start

12. Use www.google.com/trends to select your
Keywords
www.GoSocialWithMarki.com

13. Keyword Selection
Top Rising
www.GoSocialWithMarki.com

14. What are your KEYWORDS?
www.GoSocialWithMarki.com

15. Rewrite Your Bio and Resume Using Your
Keywords
www.GoSocialWithMarki.com

16. Own Your Name and Brand
www.GoSocialWithMarki.com

17. Brand Everything to YOU
SOCIAL ME YOU
Facebook https://www.facebook.com/marki.lemons
LinkedIn http://www.linkedin.com/in/markilemons
Twitter https://twitter.com/MarkiLemons
Blog http://www.markilemons.com/
Tumblr http://www.tumblr.com/blog/markilemons
Yelp markilemons.yelp.com
Foursquare https://foursquare.com/markilemons
Pinterest http://pinterest.com/markilemons/
About.me http://about.me/MarkiLemons
Instagram http://web.stagram.com/n/markilemons/
Pinstagram http://www.pinstagram.co/#/markilemons
www.GoSocialWithMarki.com

18. Why Social Media?

19. Social Media Networks
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243

20. Social Media Networks
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243

21. Some more numbers
of online users rely on social media before making purchase
decisions.
http://www.nielsen.com/us/en/newswire/2012/how-connectivity-…
of consumers say they will change their shopping behavior in
response to social media content.
of consumers rely on social media to influence their purchasing
decision
(ODM Group)
of consumers cite social networks as a way they discover new
brands,
products or services:
http://www.emarketer.com/Article/Social-Media-Weaves-Its-Way…
46%
85%
74%
33%

22. Strategies – Marketing
VS
@MarkiLemons

24. Strategies – Choose Networks and Demographics

25. Strategies – Create a following

26. Strategies – Amplify your Success

27. Strategies – Drive traffic to your website

28. Strategies – Paid Marketing

29. Strategies – Pick your best content

30. Strategies – Clear plan to conversion

31. Marketing Tactics – Schedule and Streamline

32. Marketing Tactics – Schedule and Streamline
• Spend an hour a week planning a social media calendar
for that week
• Schedule content so you don’t have to be there when it posts!
• Use tools that allow you to post to more than one network at a time
• Use shortened links to track success (bit.ly, ow.ly , etc)
@MarkiLemons

33. Marketing Tactics – Listen Smartly

34. A few models and commitment levels
• Upfront Effort
– Research (3-6 Hrs.)
– Startup (5-10 Hrs.)
• Recurring Options
– Light: 1-5 Hrs. / Week
– Involved: 5+ Hrs. / Week
@MarkiLemons

35. Research (3-6 Hrs)
• Map your customers to knowledge of network demographics
• Find businesses like yours that are successful. Learn.
• Determine mix of Marketing/Selling/Support business goals
• Talk to an expert
• Be realistic
@MarkiLemons

36. One Time Startup Effort (5 – 10 Hrs)
• Create a rich social rich profile on targeted social networks
• Create a landing page to collect email addresses
• Sign up for a productivity tool , mobile too.
• Follow/like 3 influencers, 3 customers, 3 competitors
• Fill your first content calendar
@MarkiLemons

37. Ongoing work (1-5 hrs / week)
• Research what’s new this week (new products/trends?)
• Fill your content calendar for the week , including 3 original pieces of
content (could be just a tweet)
• Engage with 3 customers, 3 influencers each week
• Spend 10-15 minutes a day scanning
@MarkiLemons

38. Ongoing work (5+ Hrs/Week)
• Decide whether to outsource or go in house
• Content!
• Develop a paid advertising strategy
• Run a monthly contest to build lists
• Spend 1 hr a day engaging (split AM/PM)
• Measure success
@MarkiLemons

39. GoSocialWithMarki.com

40. LinkedIn Gets Google Ranking
www.GoSocialWithMarki.com

42. Local Business Tool

43. Local Business Tool

44. By spending as little as 6 hours
per week, over 66% of marketers
see lead generation benefits with
social media.

45. How Much Money Have You
Spent?
It is all in the conversion
www.GoSocialWithMarki.com

46. GoSocialWithMarki.com