The document discusses Miri's social media crash course and strategy for SuiteLife. It explains that the main social media goals are to increase website traffic, cooperation partners, and affiliate partners. Facebook and Twitter are identified as key strategic platforms because Facebook effectively disseminates information to students and older users, while Twitter helps extend thought leadership and promote products/services to targeted audiences. The document outlines developing a social media strategy matrix and 8 questions to guide content. It also stresses the importance of social media monitoring to improve the strategy.

1. 3. Miri’s SM Crash-Course

2. So many ways to interact: Social Media Landscape 1. SMM basics

4. Focus: Communicate, Inform, Advertise 1. SMM basics platforms

7. Social Media Marketing Strategy Matrix 1. SMM basics

10. SL Traffic Social Media Loop 2. SL Social Media Strategy