21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

•

46 likes•50,609 views

The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.

OR 15 TIPS AND A LOT OF TOOLS…
MUST HAVE PR TOOLS
& TACTICS
21

@casieg #searchlove
ABOUT CASIE:
• Director of Online Marketing at KoMarketing, a B2B
Online Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with her on Twitter @casieg.

@casieg #searchlove
IT’S
ABOUT
TO GET
AWESOME…

@casieg #searchlove
#1: BUILD RELATIONSHIPS

@casieg #searchlove
UTILIZE EXISTING
RELATIONSHIPS

@casieg #searchlove
YOU MUST BE
RELEVANT

@casieg #searchlove
VISUALPING /
PAGE MONITOR

@casieg #searchlove
BE USEFUL &
THINK BIG

@casieg #searchlove
IDENTIFY VOICES
BY THEME

@casieg #searchlove
#5: TAKE IT OFF!
“Put your clothes back on Channing
Tatum”, said no one ever.

@casieg #searchlove
Press List:
Attached is the initial confirmed press list to-date for ad:tech San Franciso. This list will continue
to grow as press are added to the event. ad:tech is working with _____________ directly for our
press outreach efforts. If you are available to be contacted before the vent or to meet with press
members during the event, please reach out to __________________ before the event and she can
assist:
Webmaster Radio:
Webmaster Radio is ad:tech San Francisco’s official online radio/podcast network partner. They
will be conducting interviews onsite. If you are interested and available to conduct a short
interview, please let __________________ know by Friday, April 5th so we can let them know.
MEDIA

@casieg #searchlove
FIND IN-PERSON
OPPORTUNITIES

@casieg #searchlove
#6: THINK MULTICHANNEL

@casieg #searchlove
77% of consumers are more likely to
buy a new product when learning
about it from friends or family.
- NIELSON

@casieg #searchlove
THINK OUTSIDE
THE BOX

@casieg #searchlove
#7: PICK UP THE PHONE

@casieg #searchlove
The average office worker
now sends or receives 121
emails a day.
- RADACATI

@casieg #searchlove
BE A HUMAN. USE
YOUR VOICE

@casieg #searchlove
IT’S OK TO PAY.
SOMETIMES

@casieg #searchlove
#9: CREATE ANTICIPATION

@casieg #searchlove
MAKE IT WORTH
THE WAIT

@casieg #searchlove
#10: BE PATIENT & PERSISTENT

@casieg #searchlove
TRY. TRY. TRY.
AGAIN

@casieg #searchlove
#11: TIMING IS EVERYTHING

@casieg #searchlove
Holidays and events calendar screenshot

@casieg #searchlove
Be a stalker
BE A STALKER

@casieg #searchlove
ANYTIME ISN’T A
GOOD TIME

@casieg #searchlove
#13: SET GOALS
#SQUADGOALS

@casieg #searchlove
THANK YOU!CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING • KOMARKETING

This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.

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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

A Guide to UK Top Search Engine Optimization

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Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

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21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

1. OR 15 TIPS AND A LOT OF TOOLS… MUST HAVE PR TOOLS & TACTICS 21

2. @casieg #searchlove ABOUT CASIE: • Director of Online Marketing at KoMarketing, a B2B Online Marketing firm in Boston, MA. • In the online marketing industry for over 10 years, working on both the agency side and in-house. • Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. • Connect with her on Twitter @casieg.

3. @casieg #searchlove

4. @casieg #searchlove IT’S ABOUT TO GET AWESOME…

5. @casieg #searchlove #1: BUILD RELATIONSHIPS

6. @casieg #searchlove

7. @casieg #searchlove

8. @casieg #searchlove REFERRALS

9. @casieg #searchlove SHARES

10. @casieg #searchlove CONNECTIONS

11. @casieg #searchlove UTILIZE EXISTING RELATIONSHIPS

12. @casieg #searchlove #2: SOURCE STORIES

13. @casieg #searchlove MARKETING CHARTS

14. @casieg #searchlove

15. @casieg #searchlove CONTACT INFO

16. @casieg #searchlove BUZZSTREAM

17. @casieg #searchlove FULLCONTACT

18. @casieg #searchlove ALLMYTWEETS

19. @casieg #searchlove LINKEDIN

20. @casieg #searchlove YOU MUST BE RELEVANT

21. @casieg #searchlove #3: BECOME A SOURCE

22. @casieg #searchlove GO TO THEM

23. @casieg #searchlove

24. @casieg #searchlove HARO UK

25. @casieg #searchlove JOURNOREQUESTS

26. @casieg #searchlove RESPONSESOURCE

27. @casieg #searchlove MUCKRACK

28. @casieg #searchlove EDITORIAL CALENDARS

29. @casieg #searchlove VISUALPING / PAGE MONITOR

30. @casieg #searchlove BE USEFUL & THINK BIG

31. @casieg #searchlove #4: IDENTIFY A BRAND VOICE

32. @casieg #searchlove Every brand is human, and every human is a brand. - CHRIS MALONE

33. @casieg #searchlove

34. @casieg #searchlove

35. @casieg #searchlove

36. @casieg #searchlove IDENTIFY VOICES BY THEME

37. @casieg #searchlove #5: TAKE IT OFF! “Put your clothes back on Channing Tatum”, said no one ever.

38. @casieg #searchlove Press List: Attached is the initial confirmed press list to-date for ad:tech San Franciso. This list will continue to grow as press are added to the event. ad:tech is working with _____________ directly for our press outreach efforts. If you are available to be contacted before the vent or to meet with press members during the event, please reach out to __________________ before the event and she can assist: Webmaster Radio: Webmaster Radio is ad:tech San Francisco’s official online radio/podcast network partner. They will be conducting interviews onsite. If you are interested and available to conduct a short interview, please let __________________ know by Friday, April 5th so we can let them know. MEDIA

39. @casieg #searchlove SOCIAL

40. @casieg #searchlove RECAPS

41. @casieg #searchlove SPEAKER INTERVIEWS

42. @casieg #searchlove INVITE PROFILES

43. @casieg #searchlove HOST AN EVENT

44. @casieg #searchlove FIND IN-PERSON OPPORTUNITIES

45. @casieg #searchlove #6: THINK MULTICHANNEL

46. @casieg #searchlove

47. @casieg #searchlove 77% of consumers are more likely to buy a new product when learning about it from friends or family. - NIELSON

48. @casieg #searchlove

49. @casieg #searchlove

50. @casieg #searchlove