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Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you. We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks. You will learn the followings: -HTML & CSS Basics for Editing & Styling Content - Understanding & Working with a Web-Pages Source Code (Using Inspect Element) - How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets) - Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter) - Useful Resources for Ongoing Learning

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Learn how to use the power of semantic intelligent content to make your website talk and to improve the findability of your content. During this workshop we will cover: Why semantically rich, intelligent content is important for artificial intelligence and machine learning applications, how to optimise your content for Voice Search and Personal Digital Assistants, how to build a chatbot for your website and an app for the Google Assistant, and the discovery of chatbots and key performance indicators to improve them  https://wordlift.io/blog/en/entity/wordcamp-europe-2018/

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SEO is declared dead at least once every 6 months. So you would be forgiven for believing this to be the case. The truth is that SEO is very much alive and well. And with Google releasing updates all the time its never been more important to pay close attention to SEO and your overall site profile. Google gives favour to brands and charities, so you may not have seen any negative effects despite ongoing updates. But there will come a time when even the safe are no longer safe. We have been carrying out such work with Guide Dogs overall profile. And this case study will highlight all the areas you need to be paying attention to and what Google expects from a site. Have you been left behind? Are you vulnerable? Do you know what Google expects from you?

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Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO. How do you build leads using SEO? Below are just a few SEO topics that will be discussed during the webinar. Reviewed in the Webinar: -The State of SEO – 2011 & Beyond -On-page Factors for SEO -Off-page Factors for SEO -Social Media – Its effect on SEO and why you should care -Search Engine Reputation Management (SERM) -A look at how Kuno Creative uses SEO for Inbound Marketing

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When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting. Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come. In this webinar you will learn: - Tips for reinvigorating your content so that it attracts and engages your audience - Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines - Things to avoid in your SEO + content relationship so that it doesn’t turn toxic

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Keynote: Rand Fishkin, Moz How Can a Marketer Keep Up with Google's Insane Pace of Change? Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do? There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.

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