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CIPD Talk on Social Media

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Philip Oakley
Philip Oakley

Slides from talk to CIPD on Social Media

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Social Media for Business Social Media to Increase Your Profile and Sales
Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://about.me/philoakley 2
@PhilOakley from @OutserveWeb #CIPD #socialmedia
Relationships
Listening
3 Steps
SEARCH LISTEN ENGAGE
SEARCH LISTEN
SEARCH LISTEN ENGAGE
Your Goals
Goals
Listen
SET GOALS
Match Online Activities to Goals
Right Tools.. Right Places
Authority & Credibility
Paid Owned Earned
In 2010 Coca Cola cut ad spend by 6.6% and invested more in Social Media
2012 social media marketing industry report Generating more business exposure 85% Increased traffic 69% Improved search rankings 55% Generated Leads 58% http://www.socialmediaexaminer.com/report/
Search #CIPD
4 Step Plan •Goal •Audience •Metrics •Tactics
Metrics = Analytics
Social Media Tracking
Sentiment Analysis
Integration
Social CRM Tools
Superhuman Strengths
Social Media should be •Goal Oriented •Trackable •Integrated
7 tips for  Invest in your profile  Recommend People  Ask for Recommendations  Join Groups (UKITA)  Ask and Answer questions  Don't link for the sake of it  Link to me - www.linkedin.com/in/philoakley
7 tips for  Use a Twitter Client (Tweetdeck)  Use Twitter Search/Google Realtime search  Follow People  Engage (otherwise don't bother)  Publicise but mix with other content  Link to your blog/site  Think of ways to use (internal/mobile/text)
7 tips for  Don't add friends for Business  Use Business & Fan Pages  Link Content (Twitter, Youtube, Blog posts)  Join or create a Group  Use Facebook events  Facebook applications - Slideshare  Advertise on Facebook
Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com Blog www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb

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