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Video & Visual Content Marketing | Pubcon Austin 2018

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KoMarketing
KoMarketing

Our Sr. Director of Digital Marketing headed down to Austin to talk about how to utilize video and images in content marketing. Get the full presentation and learn more at https://www.komarketing.com/pubconaustin2018.

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Visual & Video Content Marketing Presented by: Casie Gillette #pubcon
ABOUT CASIE GILLETTE • First Things First: Sounds like K-C • What I Do: Sr. Director, Digital Marketing at KoMarketing, a B2B Digital Marketing agency in Boston, MA. • I’m Old: In the online marketing industry for over 12 years, working on both the agency side and in- house. • Things I Like: SEO, Dogs, Pizza, Netflix & Smiling…it’s my favorite. • Find Me: Connect with me on Twitter @casieg. @CASIEG #PUBCON
komarketing.com/pubconaustin2018 @CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON pic: @tombrady
@CASIEG #PUBCON 55%OF PEOPLE WILL READ A BLOG POST FOR 15 SECONDS OR LESS
@CASIEG #PUBCON credit: wysowl
@CASIEG #PUBCON THE RULE OF 7
@CASIEG #PUBCON (He says in parentheses)
@CASIEG #PUBCON @ANDREACRUZ92
@CASIEG #PUBCON @ANDREACRUZ92
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON WHAT? HOW? WHY?
@CASIEG #PUBCON STEP 1: SET CONTENT GOALS
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON Improve Search Visibility Brand Awareness Drive Social Visibility
@CASIEG #PUBCON WHAT? HOW? WHY?
@CASIEG #PUBCON ENGAGEMENT TRAFFIC REVENUE
ANALYTICS: TOP ORGANIC PAGES @CASIEG #PUBCON
BUZZSUMO: SOCIAL TRAFFIC @CASIEG #PUBCON
WMT: LINKED CONTENT @CASIEG #PUBCON
YOUTUBE VIDEOS @CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON I had an awesome time!
@CASIEG #PUBCON
@CASIEG #PUBCON
CUSTOMER REVIEWS @CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON
TOOLS @CASIEG #PUBCON
IMAGES: CANVA @CASIEG #PUBCON
IMAGES: PIXLR @CASIEG #PUBCON
IMAGES: SNAPPA @CASIEG #PUBCON
IMAGES: PIKTOCHART @CASIEG #PUBCON
IMAGES: WORDSWAG @CASIEG #PUBCON
IMAGES: PIXABAY @CASIEG #PUBCON
VIDEO: BITEABLE @CASIEG #PUBCON
GIF: GIPHY @CASIEG #PUBCON
@CASIEG #PUBCON
@CASIEG #PUBCON PEOPLE REMEMBER WHAT THEY SAW CONTENT MUST HAVE GOALS DATA = AWESOME CONTENT
THANKS! CASIE@KOMARKETING.COM @CASIEG / @KOMARKETING komarketing.com/pubconaustin2018

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