Branding In The Digital Age.
This particular presentation is one in a series of presentations I had worked on during my Marketing Internship under Prof. Sameer Mathur, IIM Lucknow, in June, 2015.
Case Study on Product Management for an ed-tech company (Biswadeep Ghosh Hazr...Biswadeep Ghosh Hazra
The competition asked 3 things to do-
1) Tracking down metrics related to learning, reading and writing- what would be required to track down on a daily, weekly, monthly and yearly basis?
2) Gamifying that whole setup for accomplishing objectives better
3) Helping in growing a community of learners who shall be accountable for their individual and community growth
I covered in detail the various aspects of-
1) Industry Overview
2) Competitor Analysis
3) TAM-SAM-SOM
4) Marketing Strategy
-Social Media Strategy (YouTube)
-Branding Strategy
5) Cost-Benefit Analysis
Branding In The Digital Age.
This particular presentation is one in a series of presentations I had worked on during my Marketing Internship under Prof. Sameer Mathur, IIM Lucknow, in June, 2015.
Case Study on Product Management for an ed-tech company (Biswadeep Ghosh Hazr...Biswadeep Ghosh Hazra
The competition asked 3 things to do-
1) Tracking down metrics related to learning, reading and writing- what would be required to track down on a daily, weekly, monthly and yearly basis?
2) Gamifying that whole setup for accomplishing objectives better
3) Helping in growing a community of learners who shall be accountable for their individual and community growth
I covered in detail the various aspects of-
1) Industry Overview
2) Competitor Analysis
3) TAM-SAM-SOM
4) Marketing Strategy
-Social Media Strategy (YouTube)
-Branding Strategy
5) Cost-Benefit Analysis
Use Referrals To Grow Your EdTech Startup!Kirsty Sharman
Referred leads are 2x more likely to convert than leads acquired through paid marketing. This presentation shows the benefits of referrals specifically tailored to EdTech companies. Also, given the examples of other EdTech businesses using referral marketing to grow. Additionally, you will be able to predict the results of your own referral program and build one with Referral Factory. https://referral-factory.com/
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
This presentation, including video, was shared by Bryan O'Rourke at the 2012 Athletic Business iClubs Conference. The content addresses why health clubs should use social media; the philosophy required to make it work; and platforms and tools for success.
Introduction to Online Marketing Spring 2015Coryon Redd
Learn how to make a great website and market your business online. This class is taught for Placer School for Adults in Auburn CA and teaches the fundamentals of online marketing. Topics include SEO, web design, marketing fundamentals, social media marketing and much more.
Use Referrals To Grow Your EdTech Startup!Kirsty Sharman
Referred leads are 2x more likely to convert than leads acquired through paid marketing. This presentation shows the benefits of referrals specifically tailored to EdTech companies. Also, given the examples of other EdTech businesses using referral marketing to grow. Additionally, you will be able to predict the results of your own referral program and build one with Referral Factory. https://referral-factory.com/
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
This presentation, including video, was shared by Bryan O'Rourke at the 2012 Athletic Business iClubs Conference. The content addresses why health clubs should use social media; the philosophy required to make it work; and platforms and tools for success.
Introduction to Online Marketing Spring 2015Coryon Redd
Learn how to make a great website and market your business online. This class is taught for Placer School for Adults in Auburn CA and teaches the fundamentals of online marketing. Topics include SEO, web design, marketing fundamentals, social media marketing and much more.
Writing a business plan (update 20170328)
Executive Summary
Business Profile
Products and Services
Market Research
Market Strategies
Organization
Operation
Finances
How to Win the Online Marketing Game - For Ignitors 2014Coryon Redd
What does it take to make it online? You need to have a feasible business not to mention a strong work ethic. You also need a persuasive website that gets the right kind of traffic from the right sources.
Discover how to get your website to the top of Google and use content to bring people in. Topic covered include: SEO, web design, social media marketing, content marketing and business strategy.
Introduction to Online Marketing - Sierra Commons Ignitor Coryon Redd
Discover the ways to build your business online. Building on the best techniques of traditional marketing this presentation introduces the best strategies for online success. Topics include: SEO, website design, keyword research, social media marketing and local marketing.
Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015Coryon Redd
Want to discover everything you ever wanted to know about Online Marketing but were afraid to ask? This is the presentation for you. Topics include: SEO, keyword research, local marketing, social media, content marketing and much more.
Introduction to Online Marketing - Fall 2014 for Placer School for AdultsCoryon Redd
Learn how to build an effective website, drive traffic from a variety of sources and get top rankings on Google. Topics covered include SEO, website design, social media marketing, content marketing & more.
Small businesses in regional areas have to cope with commodity price booms and busts. They need to build the resilience to last the marathon of long-term sustainability, not just the boom-time sprint.
The collapse of the resources boom in Australia affected thousands of small businesses. These are the characteristics a small business needs to survive an economic downturn.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Big business expo 2015 - The Next Generation of SalesInsideSales.com
Ken Krogue presents The Next Generation of Sales as the Keynote for the Big Business Expo 2015. For the 10th year Ken Krogue shares research and best practices about selling in a high velocity business model at the largest annual conference in Utah Valley.
New this year is information on Inside Sales, predictive analytics, innovation, women in sales, and social Selling
From Clicks to Customers - 5 Ways to Improve Website SalesComcast Business
Moderator Jill Schiefelbein, owner of The Dynamic Communicator™, along with panelists Andy Crestodina, co-founder and strategic director of Orbit Media and Dalip Jaggi, principal at Devise Interactive, share strategy and specific examples for driving action on your website.
AI And User Experience In Fitness FITC Webinar 2023Bryan K. O'Rourke
Bryan O'Rourke and Ian Houghton from Shosabi share insights on the impact of AI on User Experience in the Fitness space. The presentation recording can be found on Bryan's Fitness + Technology Podcast as well and addresses examples of AI tools and the impact this is having on UX for the fitness industry. From Netflix to Wexer and from Uber to Amazon, AI is already impacting our user experience. In health clubs, gyms and other fitness facilities this impact will continue to evolve in the years ahead as AI serves to address the keys to great UX including hyper-personalization as well as addressing the means to execute great UX.
Bryan O'Rourke outlines what is next for the future of fitness at the 2023 IHRSA Convention. From trends in consumers and technology to AI and demographics. Bryan O'Rourke touches on the key drivers of the future of fitness and health.
FUTURE OF FITNESS - PORTO PORTUGAL 2022 - BRYAN O'ROURKE KEYNOTEBryan K. O'Rourke
In his Keynote address, Bryan O'Rourke shares the future of fitness with the team from SC Fitness in Porto Portugal in 2022. His trend overview for health and fitness includes digital health trends, technology trends and strategies for health clubs, and consumer and prosumer trends for health and fitness. Included in this presentation are references to research from Nielsen, Deloitte, Europe Active, IHRSA, and the Fitness Industry Technology Council. His exploration of the merging of the physical and digital worlds and the implications of associated technologies including recent buzz words like the Metaverse, Web 3.0, and others are included. Bryan is an author, Chairman of the private equity firm Vedere Ventures, and Keynote speaker and business executive with a track record of identifying trends before they become mainstream.
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness ConnectedBryan K. O'Rourke
From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
Technology Trends Will Continue To Impact Health And Fitness POST COVID19. Bryan O'Rourke covers the key technology trend drivers and the implications for health and fitness business models and user experience.
The Fitness industry was dramatically impacted around the glob by the CORONA VIRUS. This accelerated many aspects of change creating great adverse impacts while also enabling fantastic opportunities. Bryan O'Rourke explores the future in this presentation.
The Future Of Personal Training and Health Coaching In Europe In 2021 And BeyondBryan K. O'Rourke
COVID created a painful impact on the over 70,000 personal trainers in much of Europe. Many trainers innovated using technology platforms like Instagram to serve clients. With mega-trends of technology, chronic disease, demographics. and big tech in the health care marketplace, health coach services combining knowledgable professionals armed with tech tools will be a great opportunity in the years ahead.
The Impact Of Big Technology Companies On The Health And Fitness Industry 2020Bryan K. O'Rourke
Bryan O'Rourke shares his thoughts on the impact of big technology companies on the health and fitness industry. He shares strategies to deal with digitization and competition from big technology companies for health clubs and gym brands.
The Apple Impact On Health And Fitness In 2020 And BeyondBryan K. O'Rourke
Bryan O'Rourke outlines Apple's impact on health and fitness . Apple along with other BIG TECHNOLOGY companies like Google, Samsung, and Amazon, are all entering the health and fitness industry category as one of the remaining huge growth markets for their services business. How can the fitness industry like health club and gyms react and survive through this change ? The market will grow overall as a result of the entry of big technology into this industry space.
2020 Fitness Industry Technology Council Trend ReportBryan K. O'Rourke
The Fitness Industry Technology Council and its board of directors share their views about the impact of technology on the fitness industry in 2020 and for the next decade.
Bryan O'Rourke offered this keynote to the Legend Club Management Software team at their October 2019 event in Birmingham, UK. The keynote touched on 2020 beyond and key trends impacting the leisure industry.
Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan OR...Bryan K. O'Rourke
Bryan ORourke Keynotes Virtuagym Fitnation in Amsterdam 2019 Covering Key Trends And A Bright Future With Many Challenges Ahead For Competitors In The Health Club And Gym Industry
2020 Fitness Betterment 2020 and Beyond Keynote SIBEC NA 2019Bryan K. O'Rourke
Bryan O'Rourke keynote at SIBEC 2019 in Miami addresses fitness wellbeing and betterment trends for 2020 and beyond. To learn more visit www.bryankorourke.com . Also watch the video playlist here https://www.youtube.com/playlist?list=PLEzUGKmmTLr1GJZ5yMDtio-D_vs_Z-CAq
5 Drivers Of Competitive Advantage IHRSA 2019 Bryan K. O'RourkeBryan K. O'Rourke
The world is changing fast and competing in the fitness, gym, and health club business requires better strategy and thoughtful awareness of the marketplace. Bryan O'Rourke addresses 5 key elements of competitive advantage in the industry today at IHRSA 2019.
Forum Club 2019 Bologna Italy 2019 Go Digital Stay HumanBryan K. O'Rourke
Bryan O;'Rourke shares his views of what is happening in the global fitness industry with Italian colleagues in Bologna at the Forum Club's 20th event.
Human Capital In The Fitness and Active Leisure Sector : The Future is Alread...Bryan K. O'Rourke
Bryan O'Rourke presented his vision of the future of Human Capital in the Fitness and Active Leisure Industry at the 6th Annual Congresso da Fitness Tribe in Lisbon Portugal in January of 2019 before almost 2,000 fitness professionals. You can locate video content at this link http://bit.ly/ORourkeVideoLisbon2019 .
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. Effective Social Media Promotion &
Marketing To Drive Gym Traffic
• Context
• Tools & Platforms
• Improve Outcomes - Engagement
• Tips
• Q&A
• Available via bryankorourke.com
Gold’s Gym Convention 2012 | bryankorourke.com 2
3. Context : What It Is And What It Ain’t
definition: “parts of a piece of writing or speech, that precede and
follow a word or passage and contribute to its full meaning.”
Gold’s Gym Convention 2012 | bryankorourke.com 3
5. 9 Things Fitness Industry Leaders &
Change Or Die Brands Must Do To
Avoid Extinction & Flourish
Its about the
MEMBER
stupid
BUSINESS HAS CHANGED 5
6. Overview : What It Is And What It Ain’t
When they gave Mr. Dyer trouble
about his water damage claim he
tweeted his disapproval....
Gold’s Gym Convention 2012 | bryankorourke.com
6
7. Overview : What It Is And What It Ain’t
Gold’s Gym Convention 2012 | bryankorourke.com 7
8. Overview : What It Is And What It Ain’t
social media is
NOT !
A Silver Bullet
silver bullet metaphorically: “any
straightforward solution perceived
to have extreme effectiveness”
Gold’s Gym Convention 2012 | bryankorourke.com 8
9. Overview : What It Is And What It Ain’t
REPUTATION
@garyvee ACQUISITION
Gary Vaynerchuck & RETENTION
Gold’s Gym Convention 2012 | bryankorourke.com @bryankorourke today 9
10. Effective Social Media Promotion &
Marketing To Drive Gym Traffic
Gold’s Gym Convention 2012 | bryankorourke.com 10
11. Effective Social Media Promotion &
Marketing To Drive Gym Traffic
Gold’s Gym Convention 2012 | bryankorourke.com 11
12. Effective Social Media Promotion &
Marketing To Drive Gym Traffic
Want to drive gym traffic ?
Create great member experiences on and offline
that members and their friends want to talk about
and engage in social media about...
Gold’s Gym Convention 2012 | bryankorourke.com 12
13. Effective Social Media Promotion &
Marketing To Drive Gym Traffic
What’s Stopping
You ?
Don’t Know What To Do
No Time Or Resources
Try To Do Too Much
Unreasonable Expectations
Gold’s Gym Convention 2012 | bryankorourke.com 13
14. Platforms : Which Ones To Choose & Why
TIPS TO SAVE TIME !
Needed Tools:
One Of These:
Hootsuite
Sprout Social
Socialoomph
A review of 7
tools here: http://workawesome.com/software/social-media-management/
Gold’s Gym Convention 2012 | bryankorourke.com 14
15. Platforms : Which Ones To Choose & Why
TIP TO SAVE TIME !
Gold’s Gym Convention 2012 | bryankorourke.com 15
16. Platforms : Which Ones To Choose & Why
TIPS TO SAVE TIME !
@fitmarc Needed Tools:
Link Shortener
Analytics
Vanity URL
Gold’s Gym Convention 2012 | bryankorourke.com 16
17. Platforms : Which Ones To Choose & Why
TIPS TO SAVE TIME !
Important Analytics
Gold’s Gym Convention 2012 | bryankorourke.com 17
18. Platforms : Which Ones To Choose & Why
TIPS TO SAVE TIME !
Important Analytics
Gold’s Gym Convention 2012 | bryankorourke.com 18
19. Platforms : Which Ones To Choose & Why
Focus - Crawl, Walk, Jog, Run
Focus On These:
Facebook
Twitter
Pinterest
Tumblr
Linkedin
Yelp
YouTube
Foresquare
Instagram
Google Plus
Gold’s Gym Convention 2012 | bryankorourke.com 19
20. Platforms : Which Ones To Choose & Why
Has Your Facebook Site Gotten Stale ?
Make Certain You
Pay Attention To Design
Vanity URL NameVine
EdgeRankChecker
Facebook Insights
QR Code
FB Ads Yes !!
Great Tips Here: http://mashable.com/2012/02/20/facebook-marketing-small-business/
Gold’s Gym Convention 2012 | bryankorourke.com 20
21. Platforms : Which Ones To Choose & Why
Consider Platforms For Apps
@bryankorourke
22. Platforms : Which Ones To Choose & Why
Twitter
Make Certain You
Cultivate A Voice
Follow The Right People
Share Great Content
Have A Sense Of Humor
Search Search Search
Great Tips Here: http://www.pcmag.com/article2/0,2817,2383408,00.asp
Gold’s Gym Convention 2012 | bryankorourke.com 22
26. Platforms : Which Ones To Choose & Why
Pinterest - Interest Graph
Make Certain You
Pin & Repin
Share And Be Nice
Pin From Your Web Site
Visual
56 Ways To Market Using Pinterest:
http://www.copyblogger.com/pinterest-marketing/
Gold’s Gym Convention 2012 | bryankorourke.com 26
27. Platforms : Which Ones To Choose & Why
Blog - Great Blog Platform Tumblr
Blogger, Wordpress, SquareSpace
Create Original Content - Tag, Tag, Tag
Gold’s Gym Convention 2012 | bryankorourke.com 27
28. Platforms : Which Ones To Choose & Why
Professional Profile - Company Profile
Linkedin Is A GREAT Sales Tool
Search For Influencers
Upgrade To Professional
Professional Profile
Business Profile
Updates
Testimonials
Check Out Using Linkedin For Business
http://www.copyblogger.com/linkedin/
Gold’s Gym Convention 2012 | bryankorourke.com 28
29. Platforms : Which Ones To Choose & Why
Yelp
Gold’s Gym Convention 2012 | bryankorourke.com 29
30. Platforms : Which Ones To Choose & Why
Yelp - Members Are Talking
Shockingly many clubs don’t even respond !
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31. Platforms : Which Ones To Choose & Why
Yelp - Members Are Talking
Google Places & Reviews - Keep An Eye Out
Claim Your Business
Update Profile
Respond to ALL Comments
Testimonials
Check Out Using YELP For Business
https://biz.yelp.com/
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32. Platforms : Which Ones To Choose & Why
YouTube - Video Rules
Video Rules !
Cheap Hi Def Video
Outsource For Editing
iMovie
Short & Sweet
Check Out Creating Cool Video Content:
http://www.bryankorourke.com/journal/2011/7/21/why-arent-you-creating-cool-video-content-video.html
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33. Platforms : Which Ones To Choose & Why
YouTube - LuLuLemon
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34. Platforms : Which Ones To Choose & Why
Foursquare
Simple Powerful FREE
Mayor
Specials
Interface With Networks
https://foursquare.com/
business/
Great Tips Here: http://mashable.com/2011/07/13/foursquare-marketing-campaigns/
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35. Platforms : Which Ones To Choose & Why
Instagram
Instagram
Visual Content
Pictures
Interfaces With Networks
Mobile Phones
http://www.businessinsider.com/
these-brands-are-doing-amazing-
things-with-instagram-2012-6?op=1
Great Tips Here: http://mashable.com/2012/07/03/instagram-for-business/
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36. Platforms : Which Ones To Choose & Why
Google +
Search Engine
Share
Circles
Video, Photos
http://smallbiztrends.com/2012/04/a-quick-practical-business-guide-to-
Great Tips Here: google-plus.html
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37. Platforms : Which Ones To Choose & Why
Google +
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38. Effective Social Media Promotion &
Marketing To Drive Gym Traffic
cross pollinate
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39. Effective Social Media Promotion &
Marketing To Drive Gym Traffic
about serving customers
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40. Effective Social Media Promotion &
Marketing To Drive Gym Traffic
Improving Outcomes - Engagement
Content Is King - It Better Be GREAT
41. 5 Tips For Content Marketing
Five Things To Focus On
42. 1. Don’t Skimp On Design
VISUAL = ENGAGEMENT
@bryankorourke
43. 1. Don’t Skimp On Design
Visual facebook
Change Visuals On Your Page To
Reflect The Season
@bryankorourke
44. 1. Don’t Skimp On Design
Instagram | Pinterest
The Interest Graph - Visual
Need Design Work ?
[ELANCE]
@bryankorourke
45. 2. Make It Multiple Media
Vary Content Type
Engaging & Well Rounded
@bryankorourke
46. 2. Make It Multiple Media
Vary Content Type - Original
Original Content Is Best & Blog | Visual
TAG TAG TAG
@bryankorourke
47. 2. Make It Multiple Media
Vary Content Type
@bryankorourke
Pets Are Great Content
48. 2. Make It Multiple Media
Vary Content Type
Bit.ly Its Not What You Say Its
Edgerank Checker HOW & WHEN You Say It
•Fan engagement is 8% above average on Wednesday;
•Questions Posts generate double comments of “non-question” Posts;
•Fill in the blank Posts receive 9 times more Comments than other Posts.;
•Offer fans “$ off” and coupons. Posts containing these offer-related
keywords receive the highest engagement.
@bryankorourke
49. 3. No Hard Selling
Don’t SPAM Or PUSH
Use “Pull” Tactics
@bryankorourke
50. 3. No Hard Selling
Don’t SPAM Or PUSH
Events “Pull”
51. 3. No Hard Selling
Don’t SPAM Or PUSH
Video Content Is GREAT Pull
52. 4. Make It About Members
Visual, Story Oriented, Personality Oriented
@bryankorourke
53. 4. Make It About Members
Visual, Story Oriented, Personality Oriented
@bryankorourke
54. 5. Connect
Share Via Web Site & Offline
Shareable & Interconnected
@bryankorourke
55. 5. Connect
Share Via Web Site & Offline
@bryankorourke
56. Effective Social Media Promotion &
Marketing To Drive Gym Traffic | TIPS
TIPS FOR
Social Marketing
Make A Decision
Have a Plan
Slow & Steady
Set A Policy
http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-social-
Social Media Policy Here: media-policy-for-your-organization.html
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57. Effective Social Media Promotion &
Marketing To Drive Gym Traffic | QUESTIONS
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