This document outlines a presentation on the power of social and digital media. It discusses trends in online behavior, establishing a digital strategy, and the future of digital marketing in 2014 and beyond. The presentation covers various social media and digital marketing platforms and channels, and provides examples of innovative digital marketing from companies like Hubspot. It also discusses web analytics and the importance of using data to gain insights rather than just focusing on data collection. The presentation aims to teach attendees how to effectively leverage social and digital media for their business.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Digital Strategy:
How I explained my job as
Digital Strategist, to my mum
Giorgos Yfantis
Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Presentation and Synopsis of a recent 3M masterclass in Rebranding given by Clive Woodger, Chairman of SCG London to an invited audience of professionals from the retail, banking and real estate development sectors.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Social media in the skincare and beauty worldFIG or out
On July 11 2013, I was chiarman at the innovation in cosmetics (InnoCos) conference in New York, and spoke about how to use social media to gauge the market's reactions towards a plethora of skincare and beauty brands. Consequential strategies can be more current, honest, real-time and formulate a stronger understanding of your consumers.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Digital Strategy:
How I explained my job as
Digital Strategist, to my mum
Giorgos Yfantis
Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Presentation and Synopsis of a recent 3M masterclass in Rebranding given by Clive Woodger, Chairman of SCG London to an invited audience of professionals from the retail, banking and real estate development sectors.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Social media in the skincare and beauty worldFIG or out
On July 11 2013, I was chiarman at the innovation in cosmetics (InnoCos) conference in New York, and spoke about how to use social media to gauge the market's reactions towards a plethora of skincare and beauty brands. Consequential strategies can be more current, honest, real-time and formulate a stronger understanding of your consumers.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Slides from my lecture on digital marketing to first year Bachelor students at the Stockholm School of Economics in May 2011. Many of the slides are based on David Jobber's textbook: http://www.amazon.co.uk/Principles-Practice-Marketing-David-Jobber/dp/0077114159.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts.
Social Jack Flash Class - LinkedIn Sales Navigator - First Steps to Big Resul...Social Jack
What is discussed?
Whether you work for an organization or you’re building one, generating results online in less time is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way of the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get found first with the latest version of LinkedIn Sales Navigator.
Join this brief overview where we show you how to jump in with our proven “Power Moves” and get actual results in less time. We will cover the key elements to being intentional and focused with your efforts and time and new features that you should know.
This is a new digital world we live in, learn to leverage LinkedIn Sales Navigator to make your life easier.
You will learn:
- First steps in LinkedIn Sales Navigator
- Power Moves that work within minutes NOT hours
- See the power of your network with new features
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, will discuss how banks who take the time to empower their employees, partners, and customers ultimately humanize their brand, resulting in an organization that people are drawn to. By adding a touch of “human connection” to your bank, according to DeLisle, you create a connection that will provide much more than a regular ad and at a lower cost.
About Social Jack™
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
What is a Flash Class?
The Social Jack™ Flash Classes are condensed, actionable educational courses to be consumed in less than 45-minutes using a webcast format. These classes are designed so you can take immediate next steps to accelerate your digital influence in the world.
Maximizing Impact: Strategies for Success with a Digital Marketing Agency" is a concise handbook packed with powerful insights and actionable tips for anyone looking to excel in the realm of digital marketing. From understanding the basics to implementing advanced strategies, this book covers everything you need to know to make a significant impact in the digital world. Whether you're a business owner, marketer, or aspiring digital entrepreneur, this guide will equip you with the knowledge and tools necessary to thrive in today's competitive online landscape.
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
The Art of Persuasion: How to Convert More Users OnlineHappy Marketer
If you master the art of persuasion, you can become a better digital marketer and increase your conversions! Learn more about our conversion optimization services here: http://bit.ly/20Qialc
Digital marketing can be used for so much more than just promoting products. It can help re-brand religions such as Islam to foster social harmony. Check out our presentation on the intersection of religion and digital!
10 Ways to Growth Hack Your Startup in SingaporeHappy Marketer
It's challenging to scale up your startup if you're on a budget. That's why we've outlined 10 easy ways to growth hack your startup. Here's a cost-effective strategy to grow as a lean startup - that actually works!
Good PR is the key to any company’s success. Communicate often, and communicate well!
How can PR leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization.
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
Why waste time trying to increase your productivity when there are tons of digital tools readily available? Here are 5 digital marketing tools to help you increase your productivity in 2016! http://www.happymarketer.com/
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
Ads are no longer to watch. Learn how interactive media ads are different from normal ads and how they will take your advertising campaigns to the next level.
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy Happy Marketer
Compelling marketing content is equally about good editing as much as it is about good writing. So toss those inhibitions aside, and let your fingers fly on the keyboard. You can don the editor’s hat when you’re done writing. Here are 11 tips to help you edit in minutes.
We define the 10 elements in a landing page that converts. Read on to discover how you can increase your site conversions with effective landing pages!
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Does more data mean more problems? Not necessarily! Here are a few Microsoft Excel Essentials for Digital Marketers that will surely save you a lot of time and make your next Excel expedition a far better one!
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
Planning your SEO budgets for 2016, don't confirm your numbers yet before you look at this presentation. With the recent changes by Google, here are a few predictions on where to allocate your marketing dollars. http://www.happymarketer.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Coca Cola Branding Strategy and strategic marketing plan
Digital Marketing and Social Media Marketing for Cosmetics Brands
1. The Power of Social
& Digital Media
David Liem, Cofounder Happy Marketer
Slide 1
The Power of Social Media & Digital Marketing
2. Today’s Menu – Digital Marketing
Websites
Facebook
Mobile
Google
Display Ads
Instagram
Vine
Slide 2
News
Maps
Email
The Power of Social Media & Digital Marketing
3. Today’s Agenda
1. Trends in Online Behavior
2. Establishing your Digital Strategy
3. Digital in 2014 and Beyond
Slide 3
The Power of Social Media & Digital Marketing
4. Happy Marketer.
more business from your website
A little about myself…
Slide 4
The Power of Social Media Digital Marketing
6. Who We Are
• Digital Marketing Consulting
Training based in Singapore
• Our Mission:
To help businesses connect with
their customers in innovative
and profitable ways.
Slide 6
The Power of Social Media Digital Marketing
8. Our List Of Services
1.
2.
3.
4.
5.
Slide 8
Social Media
Search Digital Advertising
Content Digital Assets
Analytics
Marketing Training
The Power of Social Media Digital Marketing
9. We Are Certified For
Slide 9
The Power of Social Media Digital Marketing
38. What steps would you take if…
1. You were interested to buy a new
compact digital camera?
2. You wanted to hire a wedding planner
in Hong Kong?
Slide 38
The Power of Social Media Digital Marketing
39. How things used to be...
Slide 39
The Power of Social Media Digital Marketing
40. The Customer Buying Cycle
Discovery
Slide 40
Research
Decision
The Power of Social Media Digital Marketing
41. How people are actually influenced
Slide 41
The Power of Social Media Digital Marketing
42. The Social Customer Buying Cycle
Sharing
Discovery
Sharing
Slide 42
Sharing
Sharing
Research
Sharing
Decision
Sharing
The Power of Social Media Digital Marketing
44. Lets bust some myths about Search Marketing!
• SEO is free; SEM costs money
• SEM = Google + Yahoo + Bing
• Offline success helps get you to No.1
• Adwords help SEO ranks
• SEO takes a long time; SEM works right away
• SEM traffic isnt as high quality as SEO traffic
Slide 44
The Power of Social Media Digital Marketing
45. Most Companies Brand – To Acquire
Slide 45
The Power of Social Media Digital Marketing
46. Some Companies Make An Effort To Convert
Slide 46
The Power of Social Media Digital Marketing
47. Very Few Maximize Their Customers
Slide 47
The Power of Social Media Digital Marketing
48. Very Few Maximize Their Customers
Expensive
Hard To
Measure
Slide 48
The Power of Social Media Digital Marketing
49. Very Few Maximize Their Customers
Expensive
Hard To
Measure
Usually done once,
but great for results
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The Power of Social Media Digital Marketing
50. Very Few Maximize Their Customers
Expensive
Hard To
Measure
Usually done once,
but great for results
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Done least,
but actually
the highest
ROI activity
The Power of Social Media Digital Marketing
51. When The Purpose Is To Acquire
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The Power of Social Media Digital Marketing
52. When The Purpose Is To Convert
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The Power of Social Media Digital Marketing
53. And When The Purpose Is To Resell
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The Power of Social Media Digital Marketing
54. Let’s Learn By
Looking At
Innovative
Ideas in Digital
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The Power of Social Media Digital Marketing
58. Lessons to Learn
1.
2.
3.
4.
Even B2B company’s can be ‘fun’
Education has a strong pull effect
Hubs of information creates repeat visitors
Find ways of ‘helping’ your market with low effort to create stronger relationships
How can I apply these lessons in my business?
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The Power of Social Media Digital Marketing
62. Lessons to Learn
1.
2.
3.
4.
CLEAR content is king
Make content sharable
Reviews are your friend
Live chat to add to customer experience
How can I apply these lessons in my business?
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The Power of Social Media Digital Marketing
66. Lessons Learned
1.
2.
3.
4.
5.
6.
Create content relevant for today
Get your people involved,
Show the world your team
Show the world your loyal customers
Original visual content has great appeal
Inspirational quotes are highly viral
How can I apply these lessons in my business?
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The Power of Social Media Digital Marketing
69. Lessons Learned
1. Utilize user generated content for great brand visibility
2. Educational video are a great marketing and branding tool
3. Localize your content
How can I apply these lessons in my business?
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The Power of Social Media Digital Marketing
71. Lessons Learned
1.
2.
3.
4.
Twitter is a great tool for keep your audience informed on breaking developments
Connect to your customers on common values and issues
Create videos to educate your audience on larger issues
Connect your audience on the larger issues around them and urge them to get
involved.
How can I apply these lessons in my business?
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The Power of Social Media Digital Marketing
72. What is Web Analytics?
Marketing in the Information Age
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The Power of Social Media Digital Marketing
73. A Tree In A Forest …
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The Power of Social Media Digital Marketing
74. Web analytics in a nutshell
“Web analytics is the measurement, collection, analysis and
reporting of internet data…
…for purposes of understanding and optimizing web usage.”
-Digital Analytics Association
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The Power of Social Media Digital Marketing
75. Is it possible to have too much data?
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The Power of Social Media Digital Marketing
76. Analytics isn’t just about data – it’s about insights
In the age of Big Data, it’s easy to focus on one or 2 things. We’re surrounded by
data, so how do we turn it into insights that deliver performance for our clients?
Data
Analysis
Information
Insight
So what can analytics do for us?
What can’t analytics do for us?
1. Provide metrics on our visitors and potential
customers
2. Give us tools to segment and analyze data
3. Help us ask the right questions
1. Report on people’s names, IP addresses, etc.
2. Provide any personal information about our
visitors
3. Find all the answers for us
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The Power of Social Media Digital Marketing
77. Analytics has a come a long way
1 6
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2
5 5
4
The Power of Social Media Digital Marketing
78. The key is to measure business goals, not just clicks.
Ecommerce
Lead
Generation
Phone calls
Mailing
Lists
Information
Ad Serving
Social
Support
Careers
Affiliate
???
???
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The Power of Social Media Digital Marketing
79. Introduction to Google Analytics
The world’s most popular web analytics service
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The Power of Social Media Digital Marketing
80. Google Analytics: the world leader in web analytics.
More than 10M websites now use Google Analytics. In fact, more than 82% of web traffic is
measured by Google Analytics!*
Dashboards
Real-time Data
Custom Reports
Advanced
Segmentation
Path Analysis
*http://w3techs.com/technologies/overview/traffic_analysis/all
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The Power of Social Media Digital Marketing
81. The data you want, the way you want it.
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The Power of Social Media Digital Marketing
82. How do you convince clients to adopt GA?
“Flying Blind”
Customized for
You
“One-Stop Shop”
It’s Free!*
1. Flying blind: without analytics, it’s impossible to optimize marketing performance.
2. Customized for You: sure, the basic setup process is easy; but we can customize Google Analytics to
give you a truly valuable, unique solution!
3. “One-Stop Shop”: Convincing your client to adopt Google Analytics will be much easier if they can
simply use you to get started.
4. Don’t forget to mention: this is enterprise-class web analytics … for free!
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The Power of Social Media Digital Marketing
83. How can you include GA in your agency’s business?
1. Audit Strategy: Before you implement,
find out what your goals should be!
Audit
Strategy
Analysis
Insights
2. Implementation Customization:
Provide clients with an analytics
solution designed just for them!
3. Analysis Insights: Analyze data on an
ongoing basis to generate compelling
insights that improve performance!
Implement
Customize
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4. Repeat Iterate: Goals and priorities
change over time!
The Power of Social Media Digital Marketing
84. Audit Strategy
Learn
Explore
Plan
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• Key business goals
• Marketing strategy
• Unique elements of the site
• Implementation issues
• GA implementation roadmap
The Power of Social Media Digital Marketing
86. Analysis Insights: Which email produced better ROI?
Visits
Day
Month
20,000
$0.15
$3,000
$90,000
20,000
$0.13
$2,600
$78,000
Difference:
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Value/Visit
$12,000
The Power of Social Media Digital Marketing
87. Analysis Insights: Which keywords are most effective?
Insight:
There’s lower traffic for “late night pizza san francisco,” but it has a much
higher conversion rate!
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The Power of Social Media Digital Marketing
88. Repeat Iterate
Deliver Insights
Evaluate Changing
Needs
Adjust Strategy
Implementation
Deliver Insights
Google Analytics work can become a revenue stream
by integrating it with Google AdWords work!
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The Power of Social Media Digital Marketing
89. Increase Your Revenue Manage Clients More Effectively
Whether or not you’re looking to GA as a new revenue stream for your agency, GA will help you
manage your clients more effectively and more efficiently.
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The Power of Social Media Digital Marketing
90. Where can I apply GA for my Biz and my Clients?
Audit
Strategy
Analysis
Insights
Repeat
Iterate
Implement
Customize
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The Power of Social Media Digital Marketing
91. How can I sign up?
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The Power of Social Media Digital Marketing
99. Mac Cosmetics - Interactive Video
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The Power of Social Media Digital Marketing
100. Sephora - Effective Web Design
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The Power of Social Media Digital Marketing
101. Johnson Johnson (China): ‘Pump It Forward’
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The Power of Social Media Digital Marketing
102. Cadbury’s Not So Sweet
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The Power of Social Media Digital Marketing
103. Kotex Hong Kong : Softness Surprise
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The Power of Social Media Digital Marketing
104. Visit Scotland – Three – Dancing Pony
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The Power of Social Media Digital Marketing
105. Digital in 2014 and Beyond
What to look out for in Digital Marketing?
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The Power of Social Media Digital Marketing
106. Online Value Proposition (OVP) is increasingly
important
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The Power of Social Media Digital Marketing
107. Use of Attribution Models to access media effectiveness
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The Power of Social Media Digital Marketing
108. Content will be more in-depth, detailed, and diverse
• More channels
• More insight
• More original and customized content
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The Power of Social Media Digital Marketing
109. Mobile Performance and Compatibility will be critical
•
•
•
•
•
Responsive Design
Fast loading
Easy to navigate
Easy to read
Update often
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The Power of Social Media Digital Marketing
110. Visual content will become increasingly important
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The Power of Social Media Digital Marketing
111. Distributed thinking , not destination thinking
• Have your content on multiple sites, partner sites, news sites, blogs, social media
networks
• Think about getting your message as far as you can
• Your brand’s home isn’t your website, it’s where your content lies.
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The Power of Social Media Digital Marketing
112. Story Centric Campaigns
• Have a campaign around a cause or a group of people rather than a singular message
• Story campaigns can be told over a longer period of time
• Your customers can relate and connect to stories easier than a marketing message
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The Power of Social Media Digital Marketing
113. In a Nut Shell
1.
2.
3.
4.
5.
6.
7.
More investment in Brand Online Value Proposition (OVP)
Use of Attribution Models to access media effectiveness
Content will be more in-depth, detailed, and diverse
Mobile Performance and Compatibility will be critical
Visual content will become increasingly important
Distributed thinking , not destination thinking
Story Centric Campaigns
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The Power of Social Media Digital Marketing