SlideShare a Scribd company logo
Referral Factory
For Edtech
Referred leads are 2x
more likely to
convert than leads
acquired through paid
marketing channels.
Paid Marketing
10 leads generated
3 convert into paying customers
Referral Marketing
10 leads generated
6 convert into paying customers
Referred customers
also spend 13.2%
more on average.
Examples of
EdTech
Startups using
referrals to
grow!
Your EdTech
Referral Program
What ROI can you expect from a Referral Program?
30%
of your
database
will generate
at least
2
leads per
year (each)
35%
conversion rate
with an
average of
200 000 60 000 120 000 42 000
So, if your database
has 200k users or
customers
You can assume
that 30% will
refer
Generating 120k
new referred
leads
If 35% convert,
you’ll get 42k
new customers!
www.referral-factory.com
Work With US To Grow
EdTech Through
Referrals
Over 100 000 referrals generated for our
customers in 2021.
Listed as #1 referral software to use by
Influencer Marketing Hub, Growth
Marketing Pro, and The Digital Agency
Network.
The only referral app officially certified by
HubSpot.
Rated 4.8 on Capterra, from customer
reviews.
Rated the #1 referral software on
SourceForge.
www.referral-factory.com
Start Your Free Trial

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Use Referrals To Grow Your EdTech Startup!

  • 2. Referred leads are 2x more likely to convert than leads acquired through paid marketing channels. Paid Marketing 10 leads generated 3 convert into paying customers Referral Marketing 10 leads generated 6 convert into paying customers
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  • 11. What ROI can you expect from a Referral Program? 30% of your database will generate at least 2 leads per year (each) 35% conversion rate with an average of 200 000 60 000 120 000 42 000 So, if your database has 200k users or customers You can assume that 30% will refer Generating 120k new referred leads If 35% convert, you’ll get 42k new customers! www.referral-factory.com
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Editor's Notes

  1. Amile
  2. Amile