This document summarizes a discussion on implementing social media on college campuses. It outlines 10 common questions about social media implementation in higher education. The questions address how social media is defined, how schools currently use it, the costs associated with use, how students, faculty and staff can utilize social media, how to teach appropriate use, whether people enjoy using it, privacy concerns, best practices, and ways to evaluate impact. The document provides a starting point for discussing social media implementation challenges in education.

1. Top 10 Questions When Implementing Social
Media on your campus
#edusocmedia
Tanya Joosten
AJ Kelton
Shannon Ritter
October 13, 2010

2. Your hosts for today’s session:
• Tanya Joosten, University of Wisconsin-
Milwaukee
tjoosten@uwm.edu
• AJ Kelton, Montclair State University
sorry.afk@gmail.com
• Shannon Ritter, Penn State
shannon@psu.edu

3. Ten Questions
+
Lots of conversation

4. # 1
How do YOU define
“social media”?

5. @sholtutm social media is about the social not the media.
People connecting to people. #edusocmedia
@sholtutm social media is about the social not the media.
People connecting to people. #edusocmedia
@dolanatpsu #edusocmedia a channel that allows for instant,
unfiltered conversation, collaboration & community.
(Rob & John)
@dolanatpsu #edusocmedia a channel that allows for instant,
unfiltered conversation, collaboration & community.
(Rob & John)
@gjerdery #edusocmedia is a distributed comm. platform
where you control the degree to which you participate,
tending to be more open than private.
@gjerdery #edusocmedia is a distributed comm. platform
where you control the degree to which you participate,
tending to be more open than private.
@athlwulf Social media is technologies
used to assist in facilitating connections
and interactions between people #edusocmedia
@athlwulf Social media is technologies
used to assist in facilitating connections
and interactions between people #edusocmedia
spennell98 Social media is about anybody,
anywhere sharing information about anything
on an accessible space. #edusocmedia
spennell98 Social media is about anybody,
anywhere sharing information about anything
on an accessible space. #edusocmedia

6. Boyd and Ellison (2007)
describe "web-based services that allow
individuals to (1) construct a public or
semi-public profile within a bounded
system, (2) articulate a list of other
users with whom they share a
connection, and (3) view and traverse
their list of connections and those
made by others within the system”

7. #2
How is your campus
implementing
the use of social media?

8. #3
What are the costs associated
with implementing the use
of social media for staff, faculty,
and students?

9. #4
What can
students,
instructors, and
administrators
do with
social media?

10. #5
How do we teach
students and faculty
to use social media
appropriately?
How long does
it take?

11. #6:
Do students and
faculty like using
social media?

12. #7
What concerns should we
have about privacy in our
use of social media?

13. #8
What are some best
practices when
using social media?

14. #9
How do I evaluate the
impact of
social media?

15. #10
This one’s all you!!
Let’s hear your questions!!!!

16. DON’T STOP….
• Continue to tweet using #edusocmedia to share
with the group
• Join us at ELI in DC in January where we will
continue the conversation
• Or, we’ll see you here next year!

17. EDUCAUSE SOCIAL MEDIA CONSTITUENT GROUP MEETING
THURSDAY, 4:30PM-5:30PM
MARRIOTT - SAN DIEGO, LOWER LEVEL
EDUCAUSE SOCIAL MEDIA CONSTITUENT GROUP
HTTP://WWW.EDUCAUSE.EDU/GROUPS/SOCMEDIA

18. THANK YOU
@tjoosten
@sorry_afk
@micala