This document discusses several theories related to technology adoption and use: 1) Uses and Gratification Theory which explains that individuals use media like social media to fulfill cognitive, affective, personal integrative, social integrative, and tension-free needs. Social media is highly gratifying for users. 2) Moore's Innovation Adoption Rate Theory which states that adoption of new technologies happens gradually as innovators, early adopters, early majority, late majority, and laggards accept the technology. Personal computers followed this pattern. 3) Media System Dependency Theory which suggests that increased media use leads to dependency, and cell phone dependency will continue rising through 2025 as phones fulfill more needs.

1. By: Liz Carl
TECHNOLOGY IN 2025

2. USES AND GRATIFICATION THEORY
• Individuals use forms of all types of media to meet needs and to achieve gratification
in life.
• Specific needs met:
• Cognitive needs: the desire to obtain information or knowledge.
• Affective needs: the desire to fulfill emotional needs (happy, sad, love,
friendship, etc).
• Personal Integrative needs: the desire to be liked. Boosts self esteem by
interaction on social media (ex: likes or comments on a picture)
• Social Integrative needs: the desire to grow or maintain relationships
• Tension free needs: the desire to relax and find pleasure in the activity

3. USES AND GRATIFICATION THEORY: SOCIAL
MEDIA
• Social media almost always gives the user some sort of gratification in life. From the
needs listed on the previous slide, every user could relate to s specific way they are
impacted emotionally by social media.
• Social media will start to take over our lives even more by the time 2025 rolls around.
New sites will be big and old ones will start to fade.
• All social media sites will be geared towards meeting individuals needs and giving them
gratification or else they would have fewer and fewer users.
• Sites now play into our needs by having the like and comment option. If those were not
available for use, the amount of people participating would decline.
• On the more negative side, I predict that individuals will experience more mental and self
esteem issues as social media grows, especially in the younger generations.

4. MOORE’S INNOVATION ADAPTION RATE THEORY
• This theory states that adoption of new technology will not be immediate.
• There will be the eager individuals who want the newest technology as soon as they
can get it.
• Next there will be the one’s who are interested in technology but not completely
dependent on it.
• After will be the individuals who are just following the trend and might not be as
involved with the device.
• Lastly will be the skeptics who are not interested in the technology whatsoever.

5. MOORE’S INNOVATION ADOPTION RATE THEORY:
PERSONAL COMPUTER
• When the personal computer was first introduced the majority of people at the time were
not interested in it. It was pricey, confusing, and unnecessary.
• After a few years of some people becoming interested, the personal computer became
more and more popular
• By the early 2000s almost every home had a personal computer and utilized it. There
were some skeptics, but the were dwindling.
• As computer technology increases the adoption rate will continue at a slow pace like we
saw when computers first came out. With change, people get nervous.
• Older models of computers will start decreasing and the newer technologies will start
replacing these.
• There will always be a few skeptics that will not be interested in new technologies.

6. MEDIA SYSTEM DEPENDENCY THEORY
• This theory states that the more an individual uses media, the more dependent they
will become of the media.
• Closely related to uses and gratification theory
• Studies have shown that using forms of technology stimulate the brain in a similar
way as many drugs do. When users are without their device they oftentimes lash out
and experience forms of withdraw symptoms

7. MEDIA SYSTEM DEPENDENCY THEORY: CELL
PHONES
• Cell phones have completely taken over our lives and will continue to do so.
• Almost everything in life can be done with a smart phone.
• Cell phone usage will continue to grow and become a huge part of our lives. As
technology increases we will become more and more dependent on our cell phones.
• Landlines have already and will continue to diminish. Talking on the phone has been
declining as FaceTime and texting have been increasing.
• Business will be less personal and will start becoming a strictly text centered way of
communicating.

8. SOURCES
• "Uses and Gratifications - Communication - Oxford Bibliographies - Obo." Uses and
Gratifications. Web. 10 Aug. 2015. <http://www.oxfordbibliographies.com/view/
document/obo-9780199756841/obo-9780199756841-0132.xml>.
• "Media Dependency - Communication - Oxford Bibliographies - Obo." Media Dependency.
Web. 10 Aug. 2015. <http://www.oxfordbibliographies.com/view/document/ obo-
9780199756841/obo-9780199756841-0056.xml>.
• "Diffusion of Innovation." E E Learning /. Web. 10 Aug. 2015. <http://
eelearning.pbworks.com/w/page/6888253/Diffusion of Innovation>.